Balancing Profit and People: Corporate Social Responsibility in Business Education

2017 ◽  
Vol 41 (5) ◽  
pp. 727-749 ◽  
Author(s):  
Shannon Deer ◽  
Jill Zarestky

This qualitative study’s purpose was to evaluate how undergraduate business students’ perspectives, skills, and behaviors evolved through corporate social responsibility (CSR) education taught with a focus on critical thinking and sustainable problem solving. Business schools are struggling to incorporate CSR into their curriculum despite interest from students and pressure from accreditation agencies. This article primarily contributes practical tools for business schools teaching students to apply critical thinking skills and concepts gained through their business education to develop solutions to economic, social, and environmental problems. Instructors taught the following topics: definitions of CSR, the triple bottom line, stakeholder theory, exposure to social problems, businesses’ roles in exacerbating or mitigating social problems, specific sustainable solutions companies and nonprofit organizations have implemented, and analysis of public companies’ sustainability reports. Topics were taught using critical thinking tools, such as a decision-making model, a funneling exercise, a root problems activity, and reflection and metareflection. The instruction followed a specific teaching model to promote critical thinking skills development, which can be implemented by other faculty. We found CSR concepts motivated students by giving them the tools and confidence in their abilities to solve meaningful problems and learning outcomes for both CSR and critical thinking were achieved.

Author(s):  
R.S.S. Nehru

Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” According to World Business Council for Sustainable Development, In globalization era education plays a crucial role in building the society and Nation. India is the highest country in a number of universities which constitute more than seven hundred universities, including private, public and semi sectors. Despite India have more institutions and strategies for education still Indian education is not competitive and performing infancy stage as compared to world class level. Education has pivotal role in nation building and molding superb wings of human recourse. In globalized economy and the privatization the education have been transformed into rural or root level of sustainable development in all sorts of human life. Adopting a businesslike approach which emphasizes a strategic CSR is important to survival in this increasingly competitive arena. It does not appear as a surprise to see universities and colleges discover the opportunity to move the focus beyond the classrooms into their own institutional operations. Universities, colleges and schools are the centers of knowledge generation and sharing perform a very important role in addressing the Triple Bottom Line of the world’ socioeconomic and environmental issues by promoting sustainable solutions. This paper discusses the good CSR practices and some suggestions that can boost up the CSR management and make invites on education sector.


2021 ◽  
Vol 13 (13) ◽  
pp. 7091
Author(s):  
Ana Paula Fonseca ◽  
Sandro Carnicelli

The triple bottom line of sustainability has been the foundation to assess the overall performance of organizations in the hospitality sector. Family businesses are operating in a very competitive environment, and their practices are heavily scrutinised by stakeholders. This paper considers the value of action research in the field of family businesses in the hospitality sector through the prism of organizational learning. The focus of the research is to understand how a Scottish family business learns and implements corporate social responsibility and sustainability practices and how they embed the practices in their activities in a bed and breakfast. The family business used in this research is based in Paisley, Scotland. The use of action research enabled this research to follow a recurring spiral learning process of diagnosing, planning, acting, and evaluating to achieve organizational learning. The action learning contributed to re-thinking the communication between actors involved in the Scottish hospitality sector and family businesses to open a dialogue and produce norms and to contribute to knowledge about a new small-business social responsibility orbital framework.


2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Robert Kowalski

Corporate social responsibility (CSR) is argued to be a flawed concept in the same way as sustainable development in that it seeks to combine two aspects which are incommensurable. Nevertheless CSR contains an expanding space for social and environmental concerns under the guise of stakeholder management which undoubtedly influences the commercial bottom line. It is proposed that the concept of corporate citizenship is separated from what is now termed corporate social responsiveness to encompass truly ethical and normative considerations which in business should be manifested by a wholehearted acceptance of the need for regulation, lobbying for the universality of that regulation and an avoidance of undue influence on government. Proper roles for the three partners in society, namely government, commerce and civil society are explored together with the nature of citizenship.


2019 ◽  
Vol 9 (2) ◽  
pp. 145
Author(s):  
Ega Karismabumi Latunagari

Sebagai organisasi bisnis yang hidup berdampingan dengan masyarakat, maka sebuah perusahaan perlu menjalankan konsep triple bottom line (Profit, Planet, People). Program CSR berbasis Community Development merupakan salah satu saluran komunikasi antara perusahaan dengan lingkungan. Sehingga, diharapkan mampu memberikan dampak positif bagi kesejahteraan masyarakat sekaligus menciptakan citra positif perusahaan di mata stakeholder. Maka dari itu, penelitian ini bertujuan untuk mengetahui pengaruh efektivitas program CSR Desa Wisata Buah Diwak terhadap citra PT Industri Jamu Dan Farmasi. Tbk. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada kelompok tani. Melalui hasil olah data, diketahui bahwa nilai R square sebesar 0.101 dan nilai signifikansi sebesar 1.130. Sehingga dapat disimpulkan bahwa pengaruh antara efektivitas program CSR dengan citra perusahaan belum maksimal. Hal ini dipengaruhi oleh beberapa faktor, salah satunya karena program CSR baru berjalan selama 3 tahun. Padahal hasil dan manfaat dari program CSR baru dapat dirasakan secara langsung oleh kelompok tani minimal dalam jangka waktu 5 tahun. Keywords : corporate social responsibility, community development, citra perusahaan


2019 ◽  
Vol 2 (2) ◽  
pp. 118-134
Author(s):  
Bagus Rahmanda ◽  
Rinitami Njatrijani

Corporate Social Responsibilty merupakan bentuk kontribusi dan tanggungjawab perusahaan terhadap lingkungan sekitar dan bertujuan pembangunan berkelanjutan dengan cara manajemen terhadap seluruh pemangku kepentingannya. Penelitian ini bertujuan untuk; mengetahui dan menganalisis Aspek Hukum Perusahaan dalam pemberian Corporate Social Responsibility bagi lingkungan sekitar dan mengetahui Tinjauan Yuridis mengenai Corporate Social Responsibility di Indonesia Metode penelitian yuridis normatif. Yaitu suatu pendekatan yang mengacu pada hukum dan peraturan perundang-undangan yang berlaku. Berdasarkan hasil penelitian, operasi bisnis yang berkomitmen tidak hanya untuk meningkatkan keuntungan perusahaan secara finansial, tetapi untuk pembangunan sosial-ekonomi kawasan secara holistik, melembaga, dan berkelanjutan. Dengan adanya ketentuan kewajiban menjalankan CSR bagi perusahaan di Indonesia, perusahaan tidak hanya diharapkan pada tanggung jawab Single Bottom Line, yaitu tanggung jawab pada kondisi finansial perusahaan saja, tapi perusahaan juga dihadapkan pada tanggung jawab Triple Bottom Lines.


2017 ◽  
Vol 2 (1) ◽  
pp. 413-421 ◽  
Author(s):  
Hortensia Gorski ◽  
Mircea Fuciu ◽  
Luigi Dumitrescu

Abstract The current changes and challenges of the economic and financial environments have created a need for further development in the way higher education, organizations and management systems view the sustainable development and business education. The purpose of this paper is to examine different aspects and approaches regarding sustainability, sustainable development, and Corporate Social Responsibility (CSR) in the context of business education. The research is based on a literature review, on the experience gained as a result of our participation in various projects and international activities regarding the above-mentioned concepts, and on the results of several qualitative and quantitative marketing researches developed by the authors. Based on these findings we are underlining the fact that the concepts related to CSR and its components are not well known by managers of companies and public institutions and we also point out the fact that the respondents that have knowledge and skills in this field, have acquired most of them outside the formal education system. Furthermore, the paper contributes to the discussion needed to take place in order to understand that universities should make important steps not only for reorienting curriculum, developing programs, and modules, but also in implementing innovative teaching methods in order to integrate such topics in their educational programs.


Organizations of all kinds must increasingly take into account not only the simple bottom line of their organizational operations, but also address their sustainability in broader terms. This chapter reviews sustainable development and the various definitions of sustainability accepted in the literature and in organizational practice, including what has become known as “Triple Bottom Line” (tbl) sustainability. The complex systemic properties of sustainability are detailed, and the general status of sustainability as an organizational, national, and global priority is characterized. The importance of organizational learning in achieving sustainability is explained, and important guidelines are outlined for sustainability performance measurement and reporting, including Corporate Social Responsibility and the Global Reporting Initiative. Details of attempts by various individuals and organizations to address sustainability in practice and how they achieve positive results are described, and latent opportunities to express leadership are highlighted.


2016 ◽  
Vol 1 (01) ◽  
pp. 1-12
Author(s):  
Chintia Margaretha Aprilliana

The Three Bottom Line or better known as 3BL, consists of three elements forming the People, Planet, Profit. Every company strives to always be the best and can continue to grow at a time through the company's purpose. Profit is the ultimate goal of a company, but that goal would not be run without the activities that integrate between society and the environment  therein.  Merging  the three  then  known as the Three Bottom line (3BL). 3BL It can be applied in balance between the elements with other elements through Corporate Social Responsibility (CSR). CSR not only can evidence the company cares about the environment or socio around but if the company is successful in a program that has been planned it can be sure the community will be more familiar with the company is a company which imaged well in other words the success of their Corporate Social Responsibility (CSR) as a step to implement 3BL with a more robust and balanced impact on improving   the   image   of   the   company   itself   (improving company images). This article will discuss the influence of the three bottom line is run through the CSR program with an increase in the company's images that are conceptual.


2007 ◽  
Vol 8 (4) ◽  
pp. 311-339 ◽  
Author(s):  
Bede Nwete

Corporate Social Responsibility (CSR) has today become the rhetoric of every Business Enterprise, especially those engaged in Natural Resource Development. This is in recognition of its intrinsic value to the business bottom line and its ability to stave off social and reputation risks that may not only affect a project's rate of return, but also subject to questioning, its ‘social licence’ to operate. But the ‘free rider’, ‘green wash’ and ‘blue wash’ problems that result from self-regulation inherent in the practical implementation of CSR initiatives, has led to questions as to whether self regulation as exemplified in the ‘soft law’ approach to CSR and transparency, is really the answer to the problem of using CSR and Transparency initiatives, to ensure that Mineral Resource Development benefits all parties on the Mineral Development Triangle. Is government regulation a better option or should industry driven self-regulation be allowed to continue? This paper reviews the above issues using examples from a few countries to show the way forward.


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