scholarly journals Promoting COVID-19 Vaccination: The Interplay of Message Framing, Psychological Uncertainty, and Public Agency as a Message Source

2021 ◽  
pp. 107554702110481
Author(s):  
Yan Huang ◽  
Wenlin Liu
Keyword(s):  
Interaction Effect ◽  
Message Framing ◽  
Psychological Reactance ◽  
Message Design ◽  
Public Agency ◽  
Message Source ◽  
Thought Listing ◽  
Loss Frame ◽  
Low Uncertainty ◽  
High Uncertainty

The study examines how framing, psychological uncertainty, and agency type influence campaign effectiveness in promoting coronavirus disease 2019 (COVID-19) vaccines. A 2 (gain vs. loss frame) × 2 (high vs. low uncertainty) × 2 (national vs. local agency) between-subjects experiment was conducted among Houston residents ( N = 382). Findings revealed that a loss frame was more effective among participants primed with high uncertainty through a thought-listing task; however, it was less persuasive under conditions of low uncertainty due to increased psychological reactance. Moreover, there was an interaction effect between uncertainty and agency type on vaccine beliefs. The study contributes to the framing literature by identifying psychological uncertainty as a moderator and provides useful suggestions for vaccine message design.

Applying Persuasion Strategies to Alter HIV-Relevant Thoughts and Behavior

2002 ◽  
Vol 6 (3) ◽  
pp. 287-304 ◽  
Author(s):  
Loraine Devos-Comby ◽  
Peter Salovey
Keyword(s):  
Message Framing ◽  
Health Interventions ◽  
Fear Appeals ◽  
Public Health Interventions ◽  
Media Campaigns ◽  
The Core ◽  
Message Source ◽  
Message Effects ◽  
And Behavior ◽  
Prevention Of Hiv

Health communication strategies are at the core of both mass media campaigns and public health interventions conducted at the community level concerning the prevention of HIV/AIDS. They are often nested in complex contexts that prevent us from being able to identify the persuasive impact of a specific message. The authors attempt to account for an array of factors contributing to the persuasiveness of messages about HIV. The aim is to synthesize the psychological literature on persuasion and thus provide a conceptual framework for understanding message effects in HIV communications. This discussion concerns fear appeals, message framing, tailoring, cultural targeting, and additional factors pertaining to the message, source, and channel of the communication. Whenever possible, recommendations for further research are formulated.

Source Effects on Psychological Reactance to Regulatory Policies: The Role of Trust and Similarity

2018 ◽  
Vol 40 (5) ◽  
pp. 591-620 ◽  
Author(s):  
Hwanseok Song ◽  
Katherine A. McComas ◽  
Krysten L. Schuler
Keyword(s):  
Experimental Study ◽  
Risk Reduction ◽  
Indirect Effect ◽  
Behavioral Intentions ◽  
Psychological Reactance ◽  
Source Effects ◽  
Regulatory Policies ◽  
Message Source ◽  
Different Sources

Efforts to communicate risk reduction policies must consider how target audiences will respond to the source of the message. This study investigates how modifying the message source enhances or diminishes psychological reactance against a policy designed to curb a wildlife disease. In an experimental study, we attributed a press release announcing this policy to different sources. We found that the source had an indirect effect on reactance, which subsequently affected attitudes toward the policy and behavioral intentions. Specifically, the more similar and trustworthy participants perceived the source, the less likely the source was to induce freedom threat or reactance.

scholarly journals Unknown Unknowns: Uncertainty About Risk and Stock Returns

2018 ◽  
Vol 53 (4) ◽  
pp. 1615-1651 ◽  
Author(s):  
Guido Baltussen ◽  
Sjoerd van Bekkum ◽  
Bart van der Grient
Keyword(s):  
United States ◽  
Stock Returns ◽  
Stock Prices ◽  
Stock Markets ◽  
The United States ◽  
Pricing Mechanism ◽  
European Stock Markets ◽  
Low Uncertainty ◽  
High Uncertainty

Stocks with high uncertainty about risk, as measured by the volatility of expected volatility (vol-of-vol), robustly underperform stocks with low uncertainty about risk by 8% per year. This vol-of-vol effect is distinct from (combinations of) at least 20 previously documented return predictors, survives many robustness checks, and holds in the United States and across European stock markets. We empirically explore the pricing mechanism behind the vol-of-vol effect. The evidence points toward preference-based explanations and away from alternative explanations. Collectively, our results show that uncertainty about risk is highly relevant for stock prices.

scholarly journals The impact of cultural exposure and message framing on oral health behavior: Exploring the role of message memory

2017 ◽  
Author(s):  
Cameron Brick
Keyword(s):  
Oral Health ◽  
Message Framing ◽  
Memory Retention ◽  
Patient Decision Making ◽  
Medical Practitioners ◽  
Healthcare Settings ◽  
Cultural Exposure ◽  
Patient Decision ◽  
Loss Frame ◽  
The Impact

Background. Health messages are more effective when framed to be congruent with recipient characteristics, and health practitioners can strategically decide on message features to promote adherence to recommended behaviors. We present exposure to United States (U.S.) culture as a moderator of the impact of gain- vs. loss-frame messages. Since U.S. culture emphasizes individualism and approach orientation, greater cultural exposure was expected to predict improved patient choices and memory for gain- framed messages, whereas individuals with less exposure to U.S. culture would show these advantages for loss-framed messages.Methods. 223 participants viewed a written oral health message in one of three randomized conditions: gain-frame, loss-frame, or no-message control, and were given ten flosses. Cultural exposure was measured with the proportions of life spent and parents born in the U.S. At baseline and one week later, participants completed recall tests and reported recent flossing behavior.Results. Improved patient decisions (increased flossing) and memory maintenance during the week were each predicted by congruent cultural exposure and message frame (e.g., low cultural exposure and loss frame). Incongruent messages led to the same flossing as no message. Memory retention did not explain the flossing effect.Limitations. Flossing behavior was self-reported. Cultural exposure may only have practical application in either highly individualistic or collectivistic countries. Conclusions. In healthcare settings where patients are urged to follow a behavior, asking basic demographic questions could allow medical practitioners to intentionally communicate in terms of gains or losses to improve patient decision making and adherence.

If Childish Gambino Cares, I Care: Celebrity Endorsements and Psychological Reactance to Social Marketing Messages

2020 ◽  
Vol 26 (2) ◽  
pp. 80-92
Author(s):  
Stephanie Schartel Dunn ◽  
Gwendelyn Nisbett
Keyword(s):  
Behavior Change ◽  
Social Marketing ◽  
Behavioral Intentions ◽  
Source Credibility ◽  
Psychological Reactance ◽  
Heuristic Evaluation ◽  
Persuasive Messages ◽  
Message Source ◽  
Positive Message ◽  
The Impact

Background: Increasingly, celebrities are used as spokespeople for nearly all types of marketing. Endorsements can build positive celebrity-brand associations, resulting in favorable brand, product, or issue knowledge. Focus of the Article: This project examines the impact of celebrity influence in social marketing campaigns. Source and receiver characteristics are used to explore how people react to such persuasive messages from celebrities and how those reactions influence behavior. Research Question: Do race (RQ1) and gender (RQ2) of celebrity influence perceptions of (a) credibility, (b) similarity, and (c) heuristic evaluation? How do these factors influence message evaluation (RQ3)? Perceptions of (a) source credibility and (b) similarity as well as (c) heuristic evaluations will increase positive message evaluations (H1). Such positive message evaluations will increase behavioral intentions (H4). Level of (a) perceived source credibility, (b) perceived similarity, and (c) heuristic evaluation of a message is negatively related to message reactance (H2). The level of psychological reactance to a message source is negatively related to behavioral intent related to the message topic (H3). Importance to the Social Marketing Field: The objective of this study is to better understand how characteristics of celebrities, perceptions of the celebrities, and psychological barriers impact intended behavior change attributed to a social marketing message. Because social marketing seeks behavior change as part of an exchange with the targeted audiences, this study contributes a basic understanding of how attributes of the speaker impact social marketing effectiveness. Methods: An experiment was conducted ( N = 798) comparing how persuasive messages from celebrities of different genders and races are perceived. Results: Results indicate that there are significant differences in how persuasive messages from female celebrities are received as compared to messages from male celebrities. Further, race was shown to play a role in feelings of psychological reactance in response to the persuasive messages. Recommendations for Research of Practice: Results suggests marketers should seek out celebrity spokespeople who have the ability to be well-liked by members of the targeted market. The desire to identify with the message source can be a significant enough benefit to inspire behavior change. Having a spokesperson the audience wants to align themselves with is positively correlated with behavioral intentions.

The Persuasive Effects of Message Framing in Organ Donation: The Mediating Role of Psychological Reactance

2007 ◽  
Vol 74 (2) ◽  
pp. 229-255 ◽  
Author(s):  
Amber Marie Reinhart ◽  
Heather M. Marshall ◽  
Thomas Hugh Feeley ◽  
Frank Tutzauer
Keyword(s):  
Organ Donation ◽  
Message Framing ◽  
Psychological Reactance ◽  
Mediating Role

scholarly journals PENGARUH ORIENTASI BUDAYA PENGHINDARAN KETIDAKPASTIAN TERHADAP GAYA BELANJA PADA WISATAWAN NUSANTARA

2018 ◽  
Vol 7 (4) ◽  
Author(s):  
Baiq Handayani Rinuastuti ◽  
Rusdan Rusdan ◽  
Junaidi Sagir ◽  
Darwini Darwini
Keyword(s):  
Decision Making ◽  
Cultural Orientation ◽  
Uncertainty Avoidance ◽  
Tourism Industry ◽  
Fashion Consciousness ◽  
The Many ◽  
Manova Analysis ◽  
The Relationship ◽  
Low Uncertainty ◽  
High Uncertainty

This research aim is to get a depth understanding to the potential of difference in shopping style related to the culture orientation to avoid uncertainty in the tourist group. This research was conducted in three tourist sites, namely: Senggigi Beach, Gili Terawangan, and Kuta Beach. With Manova analysis known that tourists who have high uncertainty avoidance orientation tend to have decision-making style that prioritizes; quality, value, well-known brand, loyal to the brand, and confusion because of the many options. While at Travelers who have low uncertainty avoidance orientation tend to have a decision-making style that characterized expenditure: fashion consciousness, orientation recreational, and impulsive. By knowing the relationship between uncertainty avoidance cultural orientation and style tourist spending will bring enormous benefits to the tourism industry and government in promoting the activities of tourist spending, especially for the domestic market segment. Tujuan penelitian ini adalah untuk mendapatkan pemahaman yang mendalam terhadap potensi perbedaan gaya belanja yang terkait dengan orientasi budaya untuk menghindari ketidakpastian dalam kelompok wisatawan. Penelitian ini dilakukan di tiga lokasi wisata, yaitu : senggigi beach, termasuk gili terawangan dan pantai kuta. Dengan analisis manova tahu bahwa wisatawan yang memiliki ketidakpastian tinggi penghindaran orientasi cenderung memiliki gaya pengambilan keputusan yang mengutamakan; kualitas, nilai, merek terkenal, setia kepada merek dan kebingungan karena banyaknya pilihan. Sementara pada wisatawan yang memiliki orientasi penghindaran ketidakpastian rendah cenderung memiliki keputusan-membuat gaya yang dicirikan pengeluaran : Mode kesadaran, orientasi rekreasi dan impulsif. Dengan mengetahui hubungan antara ketidakpastian penghindaran budaya orientasi dan gaya pengeluaran wisata akan membawa manfaat besar bagi industri pariwisata dan pemerintah dalam mempromosikan kegiatan wisata belanja, terutama untuk pasar domestik segmen.Keywords :Shopping style, uncertainty avoidance, domestic travelers

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