Getting the Job in Advertising: Hiring Decision Makers’ Perceived Value of Student-Run Communications Agency Experience for Recent Graduates

2019 ◽  
Vol 23 (1) ◽  
pp. 22-38
Author(s):  
Daniel M. Haygood ◽  
Hal Vincent ◽  
Lee Bush

Student-run communications agencies on university campuses provide the opportunity for communications students to apply classroom learning to real client projects with actual budgets. Students have direct contact with marketing and communication professionals who hold the students accountable for their work and results. This research looks at the level of understanding and perceived value of these student-run agencies among hiring decision makers at professional communications firms. The research shows these decision makers value the experience students gain from this kind of agency work, including understanding agency operations and culture, interacting with clients, producing actual creative work, and being held accountable for results. Further, students experience the challenges associated with driving projects from start to completion while working with people of different backgrounds and skill sets. Overall, student agency experience provides students with valuable professional skills and a meaningful point of difference versus other candidates when competing for jobs.

2021 ◽  
Vol 17 (3) ◽  
Author(s):  
Lee Aldar ◽  
Zohar Kampf ◽  
Gadi Heimann

Abstract This paper suggests a framework for studying how remedial actions are deployed following diplomatic crisis. On the basis of thirty-four case studies and twenty-one interviews with senior statespersons, we offer a novel typology of remedial strategies employed for diffusing interstate tension and pinpoint the various calculations taken by decision-makers in performing them. The analysis reveals three primary strategies for restoring diplomatic relations, the last of which was neglected thus far in the literature: reframing, wherein state actors negotiate the definition of transgressions and their responsibility for its occurrence; remorse, wherein the accused actors acknowledge ranging degrees of responsibility for committing wrongdoing; and finally, reassurance, wherein actors channel the remedial focus to the future relationship between the involved parties. Moreover, statespersons articulated several considerations taken into account when selecting a specific remedial strategy: the perceived value of the offended party, domestic political criticism, levels of publicity, adjusting a specific remedy to the target audience, and self-image. We conclude by discussing the value of remedial work for the study of diplomatic crises. Cet article suggère un cadre pour l’étude de la manière dont des actions correctives sont déployées suite à une crise diplomatique. Nous nous sommes basés sur trente-quatre études de cas et vingt-et-un entretiens avec des hauts responsables d’État pour proposer une nouvelle typologie des stratégies correctives employées pour atténuer la tension entre États et identifier les divers calculs effectués par les décideurs pour les exécuter. Cette analyse révèle trois principales stratégies de restauration des relations diplomatiques, et la dernière d'entre elles a jusqu'ici été négligée par la littérature: celle du recadrage, dans laquelle les acteurs étatiques négocient la définition des transgressions et leur responsabilité dans leur manifestation; celle du remords, dans laquelle les acteurs accusés admettent leurs divers degrés de responsabilité dans l'engagement dans une mauvaise conduite; et enfin, celle de la réassurance, dans laquelle les acteurs canalisent leur attention corrective sur la future relation entre les parties impliquées. De plus, les responsables d’État ont articulé plusieurs considérations prises en compte lors de la sélection d'une stratégie corrective spécifique: la valeur perçue de la partie offensée, la critique politique intérieure, les niveaux de publicité, l'adaptation d'une action corrective spécifique au public cible et l'image de soi. Nous concluons par une discussion sur la valeur du travail correctif pour l’étude des crises diplomatiques. Este artículo sugiere un marco para estudiar cómo se implementan las acciones correctivas tras una crisis diplomática. Sobre la base de treinta y cuatro estudios de casos y veintiuna entrevistas con altos cargos del estado, ofrecemos una novedosa tipología de las estrategias correctivas empleadas para rebajar las tensiones interestatales y señalamos los distintos cálculos realizados por los responsables al llevarlas a cabo. El análisis revela tres estrategias principales para el restablecimiento de las relaciones diplomáticas, esta última se no se había tenido en cuenta hasta ahora en la bibliografía: el replantamiento, en el que los actores estatales negocian la definición de las transgresiones y su responsabilidad; el remordimiento, en el que los actores acusados reconocen distintos grados de responsabilidad por cometer delitos; y, por último, la reafirmación, en la que los actores canalizan el enfoque correctivo hacia la futura relación entre las partes implicadas. Además, los cargos del estado expresaron varias consideraciones que se tienen en cuenta a la hora de seleccionar una estrategia correctiva específica: el valor percibido por la parte ofendida, la crítica política interna, los niveles de publicidad, el ajuste de las acciones correctivas específicas al público y la imagen propia. Concluimos con el análisis del valor del trabajo correctivo para el estudio de las crisis diplomáticas.


2019 ◽  
Vol 17 (1) ◽  
Author(s):  
Mala Mann ◽  
Amanda Woodward ◽  
Annmarie Nelson ◽  
Anthony Byrne

AbstractThe importance of linking evidence into practice and policy is recognised as a key pillar of a prudent approach to healthcare; it is of importance to healthcare professionals and decision-makers across the world in every speciality. However, rapid access to evidence to support service redesign, or to change practice at pace, is challenging. This is particularly so in smaller specialties such as Palliative Care, where pressured multidisciplinary clinicians lack time and skill sets to locate and appraise the literature relevant to a particular area. Therefore, we have initiated the Palliative Care Evidence Review Service (PaCERS), a knowledge transfer partnership through which we have developed a clear methodology to conduct evidence reviews to support professionals and other decision-makers working in palliative care.PaCERS methodology utilises modified systematic review methods as there is no agreed definition or an accepted methodology for conducting rapid reviews. This paper describes the stages involved based on our iterative recent experiences and engagement with stakeholders, who are the potential beneficiaries of the research. Uniquely, we emphasise the process and opportunities of engagement with the clinical workforce and policy-makers throughout the review, from developing and refining the review question at the start through to the importance of demonstrating impact. We are faced with the challenge of the trade-off between the timely transfer of evidence against the risk of impacting on rigour. To address this issue, we try to ensure transparency throughout the review process. Our methodology aligns with key principles of knowledge synthesis in defining a process that is transparent, robust and improving the efficiency and timeliness of the review.Our reviews are clinically or policy driven and, although we use modified systematic review methods, one of the key differences between published review processes and our review process is in our relationship with the requester. This streamlining approach to synthesising evidence in a timely manner helps to inform decisions faced by clinicians and decision-makers in healthcare settings, supporting, at pace, knowledge transfer and mobilisation.


2014 ◽  
Vol 21 (1) ◽  
pp. 48-71
Author(s):  
Adrian Schaefer-Rolffs ◽  
Kai-Uwe Schnapp

This article aims to explain how Denmark and Germany face the task of ensuring minority protection and the preservation of cultural diversity by way of recognising the national minorities’ needs for special attention. Both countries have installed different mechanisms that are designed to compensate minorities for their disadvantages as a group. Despite the fact that the equally well-developed structures on both sides of the border warrant a comparative analysis of the mechanisms in place, the disparity in the field of political participation receives particular attention in this article. By way of analysing results from an online survey carried out in 2010, this article shows how differently the minorities perceive the character of two special institutions for direct contact with political decision-makers. The Danish government and the state government of Schleswig-Holstein both introduced a contact person for the minorities within their area of responsibility. Our research has made interesting findings with regards to the composition of these institutions. It seems that the service offered by the geographically more distant Secretariat to the German Minority in Copenhagen is rated favourably, whereas the locally more present Commissioner for Minorities and Culture of Schleswig-Holstein has been a disappointment to the Danish minority.


Author(s):  
Suo Tana ◽  
Catharine Marsden ◽  
Yong Zeng

When seeking candidates for engineering design positions, aerospace companies usually seek to hire high qualified professionals while overlooking recent graduates from engineering schools. The reason for this is the opinion that most of the engineers graduating from universities do not possess the skill sets the companies are seeking and that it takes too long to train recent graduates in the complexities of the aerospace design process. There is a need to minimize the gap between the needs of the aerospace industry and the training of engineers at the university level and this need cannot be met without the collaboration of aerospace firms, universities and government. In this paper, we propose an approach toeducating undergraduate aerospace engineering students based on design creativity theory. The NSERC Chair in Aerospace Design Engineering (NCADE) at Concordia University will be used as a test bed to implement, validate, improve and promote this educational strategy.


2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Rosalie Zdzienicka Fanshel ◽  
Alastair Iles

University campuses are dynamic foodscapes that meet the needs of thousands of diverse community members. These foodscapes are difficult to comprehend in their entirety, and inequities based on race, class, gender and gender identity, sexual orientation, dis/ability, and other forms of marginalization often remain unidentified and unaddressed. Since 2015, the UC Berkeley Foodscape Mapping Project has emerged as a model of participatory, justice-oriented food systems education. Drawing on critical pedagogy principles, it uses the Berkeley campus as a living laboratory for students, staff, and faculty to generate food systems knowledge. We trace the project’s development to show how what started as a set of workshops to address campus climate problems grew into a major mapping effort and advocacy projects that aim to improve the campus food system. Early on, workshops found that the biggest barrier to changing our campus food system was understanding the system itself: who the individual and departmental decision makers are and how different parts of the foodscape interact. Foodscape mapping is one possible pathway for changing a campus food system. This pathway was chosen because it could create a much-needed data foundation for advocacy at UC Berkeley. We discuss the concept of mapping and work through the process of building the Campus Food Players map. Several examples of Spotlight Maps and a practical policy advocacy project are presented to show the variety of outputs. Finally, we analyze financial, personnel, and pedagogical resources needed to realize the map, along with important constraints on its development. Readers will learn about campus foodscape mapping and be better equipped to develop projects at their own campuses.


2012 ◽  
Vol 6 (2) ◽  
pp. A1-A14 ◽  
Author(s):  
Richard R. Clune ◽  
Audrey A. Gramling

SUMMARY We survey practicing internal auditors on whether their organizations hire recent university graduates as entry-level internal audit staff and, if they do, what factors are important in their hiring decisions. Approximately 58 percent of the 273 respondents hire, or plan to hire, recent graduates into their internal audit functions. Important factors in the hiring decision include internal audit coursework, internship experience, demonstrated communication and leadership skills, an accounting degree, and a high GPA. The 42 percent of respondents that do not hire recent graduates indicated that the primary reason was a need for auditors with prior audit experience.


HortScience ◽  
2005 ◽  
Vol 40 (4) ◽  
pp. 1078A-1078
Author(s):  
Kory Beidler ◽  
Jeffery Iles

Using a mail questionnaire, we invited landscape contracting decision-makers to comment on the effectiveness of landscape contracting programs at colleges and universities in preparing students for professional careers. After organizing the Associated Landscape Contractors of America 2003 online member list (2049 companies) into four strata, based on company size, we chose a stratified random sample of 400 companies for our study. Completed questionnaires were received from 137 companies (35% response rate). A much larger percentage of respondents were either satisfied or extremely satisfied (52%) with college graduates recently hired than those who were dissatisfied or extremely dissatisfied (8.1%). But, when asked to consider four knowledge categories, a majority (53%) said recent graduates are deficient in business knowledge, whereas smaller percentages of respondents noted deficiencies in construction (25.1%), horticulture (9.6%), and design skills (5.1%). When asked to rate the importance of topics that could be taught in undergraduate landscape contracting programs, respondents identified business topics (personnel management, estimating and bidding, and clientele management) as their top three choices. Respondents also named three business-related skills (client relationships, time management, and managing employees) among the top five most important skills for landscape contracting professionals. Despite the stated importance of business training and business skills, more than two-thirds (68.3%) of respondents said when hiring for an entry-level landscape contracting position, they would prefer candidates with strong horticulture skills over those with strong business skills.


2020 ◽  
Vol 21 (4) ◽  
pp. 1-10
Author(s):  
Kevin J. Wu ◽  
Timothy C. Burg ◽  
Karen J.L. Burg

"Sustainable futures: propelling innovative ecosystems" was the theme intended for the Ninth Annual National Academy of Inventors Meeting. With the meeting cancelled, the content for the conference is being distributed online and in print format. Indeed, rather than shifting the conference's theme, the COVID-19 pandemic has required us to examine ecosystems in a new context that likely would not have been fully explored otherwise. Makerspaces, an important part of the innovation ecosystem, rose alongside the maker movement as physical places where fabrication equipment is accessible to the masses. As the benefits of the spaces and the maker mindset were learned, libraries and educational institutions introduced makerspaces as a service for patrons and students in support of their missions to increase intellectual growth and creativity. Makerspaces have now become ubiquitous in the higher-education landscape; most campuses have one, if not multiple, makerspaces. An unstated goal of makerspaces is often to turn the patrons into "makers." Most university campuses have embraced the maker mindset; however, while this approach may inspire some students, many do not participate. Even those spaces created as a catch-all way of introducing students to new technologies fail to attract large numbers of students and are not seen as equally beneficial or inviting by all students. University makerspaces have disparate origins, many created for department or discipline-specific needs. Thus, with the university as an institution where people of vastly different backgrounds, education levels, and knowledge come together and connect with the local, scientific, and business communities, the discipline-centered approach falls short. As universities train disciplinary specialists who can work in a broader context, their makerspaces must evolve past these limiting perspectives to better address the changing needs of the work-force and industries. The continued work and outreach of makerspaces despite the shuttering of campuses for COVID-19 may help us appreciate that facilitating, promoting, and organizing the connection of people and ideas to solve problems is as important as the physical spaces. We have witnessed makerspaces become rallying points where technology and resources, diverse skill sets and perspectives, and the mindset of reducing ideas to practice are combined to tackle urgent problems and create impactful solutions through interdisciplinary approaches that unite education, research, community, and industry efforts. Now is the time to capture this growth in reach and responsibility in the mission and format of the evolved makerspace.


Author(s):  
Tamer A. Awad ◽  
Sahar Mohsen

This paper was developed to investigate the different factors affecting the Brand Equity of Private Label Brands and Perceived Value in the Egyptian market. 578 random shoppers in 26 branches all over Egypt completed questionnaire about their perception of different factors affecting Brand Equity. Brand Associations, Perceived Value and Brand Loyalty are considered the most important factors that affect the Brand Equity of Private Label Brands; However, Perceived Quality, Brand Image and Brand Awareness are considered to be the least effective factors. Demographics were found to be insignificant. Marketers should focus on the top three effective factors, which are Brand Associations, Perceived Value and Brand Loyalty in order to increase the Brand Equity of the Private Label Brands. The results will offer direction to marketers and decision makers, especially that Private Label Brands are increasing dramatically.


2016 ◽  
Vol 15 (5) ◽  
pp. 208-213 ◽  
Author(s):  
Kate Brodock ◽  
Geoff Massam

Purpose The purpose of this paper is to provide suggestions for hiring teams, human resources departments and hiring decision-makers on how to create more diverse hiring practices. Design/methodology/approach The authors will be drawing on their experience in leadership roles running global organizations for women in technology and running technology divisions for one of the world’s largest banks. Findings By instituting one or more of the following recommendations, companies will move towards a higher level of inclusion of diverse candidates. Originality/value Diversity is important!


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