scholarly journals Flipping the Diffusion of Innovations Paradigm: Embracing the Positive Deviance Approach to Social Change

2019 ◽  
Vol 29 (2) ◽  
pp. 151-163
Author(s):  
Arvind Singhal ◽  
Peer Jacob Svenkerud
Keyword(s):  
Social Change ◽  
Diffusion Of Innovations ◽  
Change Agents ◽  
Positive Deviance ◽  
Classical Diffusion ◽  
The Social ◽  
Local Solutions ◽  
Internal Change

The classical diffusion of the innovations paradigm has faced criticism for reifying outside-in, expert-driven approaches to solving problems and for overlooking and rejecting local solutions. In this article, we argue that diffusion scholars should pay more attention to approaches such as positive deviance (PD) that enable communities to discover the wisdom they already have and then to act on it. PD is an asset-based approach that identifies what is going right in a community to amplify it, as opposed to focusing on what is going wrong in a community and fixing it with outside expertise. In the PD approach, the change is led by internal change agents who, with access to no special resources, present the social behavioural proof to their peers that problems can be solved. Given that the solutions are generated locally, they are more likely to sustain and be owned by potential adopters.

Value Creation Through Social Change

2019 ◽  
pp. 333-351
Author(s):  
Nurgül Keleş Tayşir
Keyword(s):  
Social Change ◽  
Violence Against Women ◽  
Gender Inequality ◽  
Value Creation ◽  
Change Agents ◽  
Social Value ◽  
Social Entrepreneur ◽  
Limited Information ◽  
The Social

The social entrepreneur's role in creating social change has been emphasized in the literature. These individuals offer new solutions to society's problems and by doing that they transform the existing institutions. However, there is limited information how these change agents generate value and cause a transformation in society. This chapter tries to identify how a social entrepreneur, individually, has a potential to cause social change. In order to give information about the process of value creation an Ashoka Fellow from Turkey has been selected. Gender inequality and violence against women might be one of the important issues that have to be solved in the country. The selected fellow empowers women by creating social value and advancing social change in Turkey.

Ralph Ellison, Temporal Technologist

2017 ◽  
Author(s):  
Michael Germana
Keyword(s):  
Social Change ◽  
Friedrich Nietzsche ◽  
Gilles Deleuze ◽  
Ralph Ellison ◽  
Racial Formation ◽  
Henri Bergson ◽  
Dynamic Processes ◽  
The Social ◽  
Racial History ◽  
The Face

Ralph Ellison, Temporal Technologist examines Ralph Ellison’s body of work as an extended and ever-evolving expression of the author’s philosophy of temporality—a philosophy synthesized from the writings of Henri Bergson and Friedrich Nietzsche that anticipates the work of Gilles Deleuze. Taking the view that time is a multiplicity of dynamic processes, rather than a static container for the events of our lives, and an integral force of becoming, rather than a linear groove in which events take place, Ellison articulates a theory of temporality and social change throughout his corpus that flies in the face of all forms of linear causality and historical determinism. Integral to this theory is Ellison’s observation that the social, cultural, and legal processes constitutive of racial formation are embedded in static temporalities reiterated by historians and sociologists. In other words, Ellison’s critique of US racial history is, at bottom, a matter of time. This book reveals how, in his fiction, criticism, and photography, Ellison reclaims technologies through which static time and linear history are formalized in order to reveal intensities implicit in the present that, if actualized, could help us achieve Nietzsche’s goal of acting un-historically. The result is a wholesale reinterpretation of Ellison’s oeuvre, as well as an extension of Ellison’s ideas about the dynamism of becoming and the open-endedness of the future. It, like Ellison’s texts, affirms the chaos of possibility lurking beneath the patterns of living we mistake for enduring certainties.

Introduction

2018 ◽  
Author(s):  
Susan E. Whyman
Keyword(s):  
Eighteenth Century ◽  
Social Change ◽  
Political Participation ◽  
Industrial Revolution ◽  
Economic Change ◽  
History Of The Book ◽  
Formal Schooling ◽  
The Social ◽  
History Of ◽  
Literate Society

The introduction shows the convergence and intertwining of the Industrial Revolution and the provincial Enlightenment. At the centre of this industrial universe lay Birmingham; and at its centre was Hutton. England’s second city is described in the mid-eighteenth century, and Hutton is used as a lens to explore the book’s themes: the importance of a literate society shared by non-elites; the social category of ‘rough diamonds’; how individuals responded to economic change; political participation in industrial towns; shifts in the modes of authorship; and an analysis of social change. The strategy of using microhistory, biography, and the history of the book is discussed, and exciting new sources are introduced. The discovery that self-education allowed unschooled people to participate in literate society renders visible people who were assumed to be illiterate. This suggests that eighteenth-century literacy was greater than statistics based on formal schooling indicate.

The Convent of Santa Clara, the Elite and Social Change in Eighteenth Century Querétaro

2001 ◽  
Vol 33 (2) ◽  
pp. 257-290 ◽  
Author(s):  
ELLEN GUNNARSDÓTTIR
Keyword(s):  
Eighteenth Century ◽  
Seventeenth Century ◽  
Social Change ◽  
Colonial Mexico ◽  
Social Strategies ◽  
The Past ◽  
The Social

This article focuses on the changes that occurred within Querétaro's elite from the late Habsburg to the high Bourbon period in colonial Mexico from the perspective of its relationship to the convent of Santa Clara. It explores how creole elite families of landed background with firm roots in the early seventeenth century, tied together through marriage, entrepreneurship and membership in Santa Clara were slowly pushed out of the city's economic and administrative circles by a new Bourbon elite which broke with the social strategies of the past by not sheltering its daughters in the city's most opulent convent.

Feminism in the French Theatre: a Turn-of-the-Century Perspective

1986 ◽  
Vol 2 (7) ◽  
pp. 237-242
Author(s):  
Elaine Aston
Keyword(s):  
Social Change ◽  
Turn Of The Century ◽  
Social Drama ◽  
The Social ◽  
French Theatre

Even to sympathetic theatrical observers, ‘feminism’ in France at the turn of the century was often regarded as merely incidental to the larger concerns of the ‘social’ drama; and dramatic debate tended to focus on the issue of a woman's assertion of ‘freedom’ versus her presumably ‘natural’ functions as wife and mother. In this article, Elaine Aston illuminates such attitudes, utilizing both the texts of contemporary plays and discussion in journals current at the time. But she also detects early theatrical evidence of a slow shift towards a questioning of prevailing assumptions – and a belief (which today strikes her as enviable) in the power of theatre to effect social change.

Social marketing hackers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maria M. Raciti
Keyword(s):  
Social Marketing ◽  
Change Agents ◽  
Content Type ◽  
Marketing Professional ◽  
The Social ◽  
Greater Good ◽  
The Many ◽  
Behaviour Changes ◽  
Social Causes ◽  
Blind Spots

Purpose Social marketing has come of age. Today, the study is a legitimate discipline with a wealth of empirical evidence that manifestly demonstrates the ability to bring about behaviour changes for the greater good. As social marketers, the study is rapidly expanding the horizons, with a growing interest in the labyrinth of systems that influence the chosen social causes. The study has become brave and bold, but is the study now running the risk of romanticising the work and ourselves? It is time to recalibrate, to take stock and to address the elephants in the social marketing room. Design/methodology/approach Expanding on my Change 2020 Driving Systems Change panel presentation, this study is a provocation, a think piece, centred around two observed phenomena. Findings The first phenomenon observed is the many identities of the contemporary social marketer – hackers, change agents, heroes, political power brokers and master puppeteers. The second phenomenon observed is the accelerated interest in systems thinking for which the author propose three preconditions are needed – an awareness of the system(s); an acknowledgement that this study is a part of the system(s) and the need to decolonise social marketing. Originality/value This paper poses challenging questions but offers no solutions as to how social marketers should, could or do square up the blind spots, make peace with the paradoxes or unblinking the views. Not only would it be naïve to proffer solutions but it would also stifle the growth of you, the reader, in your journey to becoming an integrated person and woke social marketing professional.

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