Public Service Media and Social TV: Bridging or Expanding Gaps in Participation?

2015 ◽  
Vol 154 (1) ◽  
pp. 89-100 ◽  
Author(s):  
Jonathon Hutchinson

The public service media (PSM) remit requires the Australian Broadcasting Corporation (ABC) to provide for minorities while fostering national culture and the public sphere. Social media platforms and projects – specifically ‘social TV’ – have enabled greater participation in ABC content consumption and creation; they provide opportunities for social participation in collaborative cultural production. However it can be argued that, instead of deconstructing boundaries, social media platforms may in fact reconstruct participation barriers within PSM production processes. This article explores ABC co-creation between Twitter and the # 7DaysLater television program, a narrative-based comedy program that engaged its audience through social media to produce its weekly program. The article demonstrates why the ABC should engage with social media platforms to collaboratively produce content, with # 7DaysLater providing an innovative example, but suggests skilled cultural intermediaries with experience in community facilitation should carry out the process.

Author(s):  
B. Joon Kim ◽  
Savannah Robinson

In this chapter, the authors argue that social media and Web 2.0 technologies have the potential to enhance government responsiveness, representation, citizen participation, and overall satisfaction with the public policy-making process. To do that, this chapter suggests the dialectical approach of a new E-government maturity model through both New Public Service and Social Construction of Public Administration views. Then, they provide guidance to practitioners who are responsible for developing social media and Web 2.0 strategies for public service organizations. Finally, to provide guidelines for public administrators, this chapter argues that the “public sphere” should be redefined by citizen’s online social networking activities with public administrators and capacity building activities among practitioners in public service agencies through their use of social media and Web 2.0 tools.


2019 ◽  
Vol 11 (7) ◽  
pp. 2120 ◽  
Author(s):  
Cecilia Jaques ◽  
Mine Islar ◽  
Gavin Lord

Contrary to what practice suggests, social media platforms may not be an appropriate forum for communicating with civil society about sustainability issues such as climate change. Misinformation campaigns are distorting the line between fact and falsity on social media platforms, and there has been a profound shift in the way that social media users consume and interact with information. These conditions have been popularly labeled as the post-truth era. Drawing from Neo-Marxian theory, we argue that post-truth can be explained as a new iteration of ideological struggle under capitalist hegemony. We substantiate this claim through a mixed methods investigation synthesizing corpus-assisted lexical analysis and critical discourse analysis to evaluate 900 user-generated comments taken from three articles on socioenvironmental topics published on Facebook by news organizations in the United States. The results showed that the nature of this struggle is tied explicitly to the role of science in society, where the legitimacy of science is caught in a tug-of-war of values between elitism on the one hand and a rejection of the establishment on the other. It follows that presenting truthful information in place of false information is an insufficient means of coping with post-truth. We conclude by problematizing the notion that Facebook is an adequate forum for public dialogue and advocate for a change in strategy from those wishing to communicate scientific information in the public sphere.


Author(s):  
Alessandra Micalizzi ◽  
Alessandra Nieli

In 2009, a new political movement was born in Italy. It is called “Five Star Movement” (M5S) and it was positioned as a new voice of Italian people: alternative, populist, against élites, and against the traditional “way of doing” politic in the First and Second Republic Age. The power of this new political subject is linked with the use of social media platforms to communicate and share information, opinions, and positions with its “base” in a participative democracy perspective. In the last national political campaign, the M5S obtained 32% of the votes with a peak in the South of Italy. The chapter aims at presenting the main results of an empirical research focused on Sicilian voters of the East coast, in order to verify if and how digital communication helped in obtaining this success. Data show evidence about the relevance recognized to social media as first direct sources for collecting political information. The respondents express a large consent for traditional media that maintain in the public opinion a strong reputation in construction and share the public-sphere.


2021 ◽  
Vol 5 (4) ◽  
pp. 37-45
Author(s):  
A. Garbuznyak

The purpose of this work is to identify the specifics of the online audience behavior before major street actions in Russia: how users react to current events, what is the focus of their attention, which authors, publics and publications are gaining popularity. The research was held on 7 social media platforms and based on content analysis including both a quantitative and a qualitative methodology. A certain similarity was revealed in the behavior of users of different platforms within the same period: they were interested in the same news and the positions of the same personalities. In addition, Twitter and social media users showed an increased interest in each other's reactions to the events that concerned them. The «climate of opinions» investigation held by social media users was especially obvious before the rally, announced suddenly. The research also revealed similarities in media consumption, interest in the same opinion leaders and a similar level of politicization before rallies among users of 5 platforms. These social media form a unified segment of the public sphere. The research data suggest that the platforms where «the climate of opinions» leans in favor of the protest agenda are more likely to influence protest activity. At the same time, direct calls to take to the streets seem to have an insignificant impact on protest behavior.


2018 ◽  
Vol 32 (4) ◽  
pp. 389-400
Author(s):  
Brendan O’Hallarn ◽  
Stephen L. Shapiro ◽  
Marion E. Hambrick ◽  
D.E. Wittkower ◽  
Lynn Ridinger ◽  
...  

Popular social media platforms have faced recent criticism because of the tendency for users to exhibit strongly negative behaviors, threatening the open, prodemocratic discourse that proponents believe was made possible when social media sites first gained widespread adoption a decade ago. A conceptual model suggests that the microblogging site Twitter, and especially sport-themed debate through hashtags, can still realize these ideals. Analyzing a dataset of tweets about the firing of former Major League Baseball pitcher Curt Schilling by ESPN on April 20, 2016, as well as a qualitative questionnaire given to the users of the hashtag, this study attempted to ascertain how closely the discourse comes to realizing the ideal of the Habermasian public sphere. The findings demonstrate that although users draw value from participation in the discussion, they are less inclined to desire interaction with other hashtag users, particularly those who disagree with them. This suggests that Twitter hashtags provide an open forum that approaches the participatory requirement of the public sphere, but the lack of back-and-forth engagement suggests the medium is not ideal for the generation of deliberative public opinion.


2012 ◽  
pp. 1445-1460
Author(s):  
B. Joon Kim ◽  
Savannah Robinson

In this chapter, the authors argue that social media and Web 2.0 technologies have the potential to enhance government responsiveness, representation, citizen participation, and overall satisfaction with the public policy-making process. To do that, this chapter suggests the dialectical approach of a new E-government maturity model through both New Public Service and Social Construction of Public Administration views. Then, they provide guidance to practitioners who are responsible for developing social media and Web 2.0 strategies for public service organizations. Finally, to provide guidelines for public administrators, this chapter argues that the “public sphere” should be redefined by citizen’s online social networking activities with public administrators and capacity building activities among practitioners in public service agencies through their use of social media and Web 2.0 tools.


2017 ◽  
Vol 2 (2) ◽  
pp. 136-153 ◽  
Author(s):  
Marc Owen Jones

Social media has permitted activists to subvert censorship and state-controlled media. As a result, it has become a key medium for experimenting with and/or creating genres previously marginalised or discouraged by the Bahraini government. This article explores aspects of revolutionary cultural production and creative resistance in Bahrain since the uprisings in 2011 and examines the role social media has played in shaping and defining it. Focusing on memes, parody accounts and the YouTube serial Baharna Drama, this article looks at the rise of political satire online and the evolution of satirical forms over the progression of the uprising as a dialectic with government policy and propaganda. This article argues that social media has facilitated the emergence of new forms of satire in Bahrain and has allowed activists to assert, to both local and global audiences and in different registers, the integrity of a desired revolutionary aesthetic by confronting state attempts to paint the revolution as schismatic and divisive. As such, 2011 marked a new turn in Bahrain’s satirical heritage. It also argues that the subversive nature of satire makes it a favourable genre with regard to revolutionary cultural production and the public sphere, yet acknowledges that satirical forms, as a response to authoritarian policies, are rarely devoid of the tutelage necessary to make them a truly revolutionary form of counter-narrative.


2018 ◽  
Author(s):  
Carsten Schwemmer

This paper investigates how right-wing movements strategically utilize social media for communication with supporters. I argue that movements seek to maximize user activity on social media platforms for increasing on-site mobilization. To examine what factors affect social media activity and how right-wing movements strategically adjust their content, I analyze the German right-wing movement Pegida, which uses Facebook for spreading its anti-Islam agenda and promoting events in the Internet. Data from Pegida’s Facebook page are combined with news reports over a period of 18 months to measure activity on Facebook and in the public sphere simultaneously. Results of quantitative text and time series analysis show that the quantity of posts by Pegida does not increase user activity, but it is the content of posts that matters. Moreover, findings highlight a strong connection between Facebook activities and the public sphere. In times of decreasing public attention, the movement changes its social media strategy in response to exogenous shocks and resorts increasingly to radical mobilization methods.


2020 ◽  
Vol 2 (2) ◽  
pp. 175-202
Author(s):  
Tobias R. Keller

Abstract Politicians use social media platforms such as Twitter to connect with the public. However, it remains largely unknown who constitutes the public sphere to whom politicians actually connect, talk, and listen. Focusing on the Twitter network of all Swiss MPs, I identified 129,063 Twitter users with whom politicians connected (i.e., their follower‐followee network) or with whom they interacted (e.g., [were] replied to or retweeted). I qualitatively analyzed top connected, talking, and listening MPs, and conducted a semi-automated content analysis of the Twitter users to classify them (N = 70.589). Politicians’ audience consists primarily of ordinary citizens, who also react most often to the politicians’ messages. However, politicians listen more often to actors close to politics and the media than to ordinary citizens. Thus, politicians navigate between engaging with everyone without losing control over the communication situation and address key multipliers such journalist to get their messages out.


Monitor ISH ◽  
2017 ◽  
Vol 19 (1) ◽  
pp. 95-121
Author(s):  
Tadej Praprotnik

The article presents the phenomenon of multimedia production through various types of inclusion and participation offered by the technological formats. The multimedia production of web pages and other cultural products has been a major channel for the democratisation of cultural production and a means for the self-expression of individuals in the public sphere. The digitalisation and growth of social media have challenged the news industry, since the latter has had to adjust its media production both to the rising power of independent publishers on the social media platforms and to the users-turned-publishers. The paper enumerates several advantages of social media activities, most notably the fact that formerly unheard groups can publish online, that social media encourage collaboration among users, etc. Social networks are a useful tool for interactive communication and user collaboration. Moreover, social media have become a powerful tool for publishers and journalists in increasing or keeping their audiences. However, since social networks typically serve interpersonal rather than professional goals, there is a risk that the communication acts performed by journalists via social networks may be misperceived. Interaction via social networks tends to be more personal, interactive, collaborative, and these characteristics are a far cry from the normative ideals of quality journalism.


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