Anxiety, panic and self-optimization

Author(s):  
Sophie Bishop

This article will look to YouTube’s algorithm to assess how such forms of mechanical decision-making can create a discriminatory visibility hierarchy of vloggers, favouring middle class social actors who make highly gendered content aligned with advertisers’ demands and needs. I have selected entrepreneurial beauty vloggers as a case study for this article; beauty vlogging is defined as the demonstration and discussion of cosmetic use, often from a vIoggers’ own bedroom (Banet Weiser, 2017; Nathanson, 2014). This is a deeply entrenched genre on the site; beauty vlogging is a full-time job for some successful participants, and a source of pocket money for many more. Moreover, beauty vlogging is an effective illustration of how the YouTube algorithm causes the polarization of identity markers such as gender. Indeed, for female participants, I hypothesize that YouTube actively promotes hegemonic, feminized cultural outputs, created by beauty vloggers with significant embodied social and cultural capital. That is to say, for women on YouTube, the algorithm privileges and rewards feminized content deeply entwined with consumption, beauty, fashion, baking, friendships and boyfriends in the vein of the historical bedroom culture of the teenage magazine. A secondary hypothesis is that beauty vloggers’ own understandings of YouTube’s algorithmic processes are learned and embodied within their own practices, influencing modes of self-presentation, tone of voice, choice of content covered, words and sentence structures used. I argue that it is essential to situate all beauty vloggers’ experience and content as specific to the platform of YouTube; it is their continued success on the YouTube platform that underwrites the value of their brands. In other words, even highly successful vloggers remain beholden to YouTube’s technologies of visibility, they are not safe from the sovereignty of the algorithm.

2017 ◽  
Vol 7 (2) ◽  
pp. 267-286
Author(s):  
Mónica Ibáñez Angulo

In this article I examined the strategies developed by Bulgarian immigrants living in Spain in order to promote the learning of Bulgarian language and culture among their children. Starting from the incorporated cultural capital brought by immigrants in the form of habitus (Bulgarian language and culture), I analyse how this devaluated cultural capital in the migratory context is effectively reconverted in other forms of cultural capital (objectified and institutionalized) through the development of non-formal and formal courses on Bulgarian language and culture. In this analysis I show the articulation between, on the one hand, the contexts where these informal, non-formal and formal courses take place and, on the other hand, the reconversion of different forms of social and cultural capital: the initial bonding social capital between family members and close group of compatriots is effectively reconverted into bridging and linking social capital as the organization of these courses requires and contributes to the diversification of social networks. The analysis has also a gender dimension given that in most cases, and certainly in the case of Burgos, women are the main social actors and makers of these strategies. The main objective of the article is to show the relevance of social interaction and social networks in the development of reconversion strategies of different forms of social and cultural capital. In addition, the article also expects to raise more awareness towards the relevance of mother-tongue learning in the migratory context.


Author(s):  
Abel Pérez Ruiz

Resumen:El presente artículo tiene como propósito analizar las elaboraciones de sentido que maestros de escuelas de tiempo completo edifican sobre los alcances de su participación educativa dentro de la organización escolar. A partir de un estudio de caso en dos centros de enseñanza básica ubicados en el oriente de la Ciudad de México, se destaca que el involucramiento de los maestros en la toma de decisiones no sigue una ruta clara, certera y definitiva por cuanto los fines educativos, en el marco de las reformas curriculares llevadas actualmente, están cargados de incertidumbre, desaciertos e inconsistencias. Frente a esta circunstancia, los profesores de estas escuelas defienden una práctica pedagógica construida a lo largo del tiempo que sirve como un ideal autoimpuesto para atender las necesidades formativas de las nuevas generaciones.Abstract:This article aims to analyze the elaborations of meaning that teachers within full-time schools build on the achievements of its educational participation within the school organization. From a case study on two basic schools located in eastern Mexico City, it is noted that the involvement of teachers in decision-making does not follow a clear, accurate and definitive route because educational purposes, as part of curricular reforms currently carried, are fraught with uncertainty, mistakes and inconsistencies. Given this circumstance, teachers in these schools advocate a pedagogical practice built over time that serves as a self-imposed ideal for meeting the training needs of new generations.


2019 ◽  
Vol 30 ◽  
Author(s):  
Xianwei Wu

This case study focuses on a Chinese female-oriented ACG fan community, 3n5b, with an eye to studying how this community creates a sense of exclusivity and hierarchy through the discourses of copyright infringement, fan labor, and quality membership. Through controlling the distribution of rare resources, 3n5b creates high demand for their manga scanlation, and this demand is translated to a highly restricted membership. Membership is valuable because it is closely related to individual member's social and cultural capital, as well as their access to forum resources. Well-behaved members can slowly gain entry into more restricted forums, while members who violate forum rules are punished with loss of forum status or even membership revocation. This hierarchy seeks to raise the forum's overall quality and to wall off unwanted members, but it also replicates offline power relations that inevitably place people of lower social status at a disadvantage.


2018 ◽  
Vol 67 (5) ◽  
pp. 1034-1049
Author(s):  
Julian Mischi

Cultural capital is a relevant and useful concept for analysing working-class activism, provided that it is not reduced to educational capital and particular attention is given to its incorporated forms. Workers acquire resources from activism that may compensate for their paucity of formal educational qualifications, thus allowing them to build an activism-based cultural capital. From this perspective, the activities of workers who become full-time union officers may be considered as activist work, calling on specific skills and offering possibilities for social ascension that set them apart from their former peers still doing manual work. This analysis of such activist promotion is based on long-term fieldwork among unionised railway workers in a rural town in France. This case study addresses transformations in the worker-activist profile, notably in changed logics for forming activism-based cultural capital and weakened ties drawing activists into the political field. Approaching left-leaning activism ‘from below’ ultimately sheds light on how it is being reshaped and the ever-greater separation of trade union and political party spheres. The study also elucidates the expanding divide between the working classes and political elites that can be observed in many European countries, especially in rural areas.


Author(s):  
Marina Svensson

The present chapter is influenced by critical heritage scholars who understand heritage as a ‘process’ rather than a particular object, place or practice, or, differently put, understand heritage as a verb and as something that both discursively and materially transforms places and practices. It illustrates the complex and changing rural heritagescape in China through a case study of Xinye village in Zhejiang province. The focus is on how the heritagisation process has involved and given rise to multiple stakeholders and actors with different social and cultural capital in and outside the village, and the different ways they engage with and make sense of heritage. It pays particular attention to how the heritage is mediated and visualised on film, analysing a range of different TV productions, and how performance and entertainment are essential aspects of the heritagisation process.


2011 ◽  
Vol 4 (1) ◽  
pp. 213-227
Author(s):  
Haili Ma

This article presents a case study of the development of a local cultural form – Shanghai Yueju – caught up in the rapid urban redevelopment of post-socialist China. Using Pierre Bourdieu’s concepts of ’habitus’ and ’distinction’, it analyses the processes of the reformation of taste and class in a Chinese city. It explores the following question: can high levels of financial investment revive Yueju and allow it to gain market success and cultural distinction? The question is examined in the context of Shanghai’s swift urbanisation process, throughout which the government has reinforced its control over not only economic but also social and cultural capital. It suggests that ignoring Yueju’s rootedness in a local habitus of long history and focusing only on its economic organisation has had a damaging effect on the vibrancy and viability of this cultural form. This case study of Yueju in Shanghai suggests that economically driven cultural development could lead to the erosion of local culture and restricting its social and cultural innovation.


2005 ◽  
Vol 6 (1) ◽  
pp. 1-28 ◽  
Author(s):  
LIN YI

This paper draws upon fieldwork among a Muslim community in the Qinghai-Gansu borderland areas to explore how the desire of Muslims to achieve social mobility through education is blocked by the larger society which regards them as ‘familiar strangers’. This can be understood as a tension between their desire for full social citizenship in the form of rights to employment and education and the limited social and cultural capital they possess that prevents them from achieving the former. This tension is primarily caused by the party-state's ambivalence over the project of state nation building and minority rights. By focusing on Muslim narratives of their experiences in the cultural exclusion, this case study attempts to scrutinize how the cultural exclusion affects the engagement of ethnic minorities in education as well as the larger society, although it has been recognized that the experience of exclusion varies between minority groups.


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