The cognitive ripple of social norms communications

2011 ◽  
Vol 14 (5) ◽  
pp. 689-702 ◽  
Author(s):  
Jessica M. Nolan
Keyword(s):  
Social Norms ◽  
Spillover Effect ◽  
Social Behaviors ◽  
Normative Belief ◽  
Normative Beliefs ◽  
Cognitive Changes ◽  
Self Knowledge ◽  
Original Message ◽  
Social Norms Marketing ◽  
The One

Social norms marketing has become a widely used technique for promoting pro-social behaviors, however, little is known about the cognitive changes produced by these interventions. The purpose of the present study was to investigate the extent and durability of changes in normative beliefs following a one-shot social norms communication. Participants were surveyed immediately following the intervention, one week later, and one month later. Results showed that (1) normative beliefs spilled over to behaviors and referents not specified in the original message; (2) communication and self-knowledge both contributed to participants’ normative belief estimates; and (3) the change in normative beliefs over the one-month period was consistent with Miller and Prentice’s (1996) theory of normative belief construction. Possible explanations for the spillover effect are discussed.

Looking for Something to Signify

Screen Bodies ◽  
2020 ◽  
Vol 5 (2) ◽  
pp. 22-37
Author(s):  
David Yagüe González
Keyword(s):  
United States ◽  
Social Norms ◽  
Daily Life ◽  
The United States ◽  
The One

The behaviors and actions that an individual carries out in their daily life and how they are translated by their society overdetermine the gender one might have—or not—according to social norms. However, do the postulates enounced by feminist and queer Western thinkers still maintain their validity when the context changes? Can the performances of gender carry out their validity when the landscape is other than the one in Europe or the United States? And how can the context of drag complicate these matters? These are the questions that this article will try to answer by analyzing the 2015 movie Viva by Irish director Paddy Breathnach.

scholarly journals Between Sicilia and Lombardy: Relation between trust, civil norms and social participation among citizens of Serbia

Sociologija ◽  
2014 ◽  
Vol 56 (2) ◽  
pp. 181-200 ◽  
Author(s):  
Dragan Stanojevic ◽  
Dragana Stokanic
Keyword(s):  
Social Norms ◽  
Political Institutions ◽  
Public Institutions ◽  
Support Networks ◽  
Informal Support ◽  
World Values Survey ◽  
Formal Organizations ◽  
Universal Values ◽  
The Difference ◽  
The One

The one of the key precondition of social and political participation of citizens is their interpersonal and institutional trust. In order to avoid the increase of individual atomization and/or excessively rise of informal support networks, institutional organizations are crucial. For that reason, it is necessary to exist certain level of trust in institutional arrangements. This paper will be focused on widely used concept of social capital for analysis of interaction between trust, social norms and participation. Concerning participation, in this paper the difference between ?generalized? trust in public institutions and ?specific?, personalized trust in people is explained. This situation of low trust in people and institutions which are interlinked and create general atmosphere of distrust is present in post-socialist societies, such as Serbia. Firstly, the aim of this paper is to show level of participation in different organizations and the trust of citizens of Serbia in political institutions, as well as trust in people in general. Additionally, the acceptance of civil norms will be presented. Secondly, it will be analyzed in what extant formal organizations contribute to the trust creation and the acceptance of social norms as forms of universal values which are necessary for basic social consensus and solidarity. Also, it will be presented the relation between trust in certain institutions and organizations and the acceptance of civil norms. In order to achieve these goals, it will be used quantitative analysis and databases World Values Survey, fifth wave conducted from 2005 to 2007.

Paradoxes of Christian Solitude in the Seventeenth Century

2014 ◽  
Vol 1 (2) ◽  
Author(s):  
Jean-Louis Quantin
Keyword(s):  
Seventeenth Century ◽  
Religious Discourse ◽  
The Other ◽  
Contemporary Society ◽  
Moral Dimension ◽  
Other Hand ◽  
The Status ◽  
Self Knowledge ◽  
The One

AbstractIn seventeenth-century religious discourse, the status of solitude was deeply ambivalent: on the one hand, solitude was valued as a setting and preparation for self-knowledge and meditation; on the other hand, it had negative associations with singularity, pride and even schism. The ambiguity of solitude reflected a crucial tension between the temptation to withdraw from contemporary society, as hopelessly corrupt, and endeavours to reform it. Ecclesiastical movements which stood at the margins of confessional orthodoxies, such as Jansenism (especially in its moral dimension of Rigorism), Puritanism and Pietism, targeted individual conscience but also worked at controlling and disciplining popular behaviour. They may be understood as attempts to pursue simultaneously withdrawal and engagement.

The exceptional and the ordinary

2018 ◽  
pp. 73-106
Author(s):  
Thomas Docherty
Keyword(s):  
Higher Education ◽  
Social Norms ◽  
Everyday Life ◽  
The Other ◽  
Normative Belief ◽  
University Education ◽  
Ordinary People ◽  
Mass Higher Education ◽  
The People ◽  
The University

The contemporary institution fails to understand the real meaning of ‘mass higher education’. A mass higher education should address the concerns of those masses of ‘ordinary people’ who, for whatever reasons, do not attend a university. Instead, the contemporary sector simply admits more individuals from lower social and economic classes. Behind this is a deep suspicion of the intellectual whose knowledge marks them out as intrinsically elitist and not ‘of the people’. An intellectual concerned about everyday life is now seen as suspicious, given the normative belief that a university education is about individual competitive self-advancement. This intellectual is now an enemy of ‘the people’, and incipiently one who might even be regarded as criminal in dissenting from conformity with social norms of neoliberalism. There is a history to this, dating from 1945; and it sets up a contest between two version of the university: one sees it as a centre of humane and liberal values, the other as the site for the production of individuals who conform to and individually benefit from neoliberal greed. The genuine exception is the intellectual who dissents; but dissent itself is now seen as potentially criminal.

There Ought to Be Roots

2019 ◽  
pp. 65-82 ◽  
Author(s):  
Peter M. Kappeler ◽  
Claudia Fichtel ◽  
Carel P. van Schaik
Keyword(s):  
Social Norms ◽  
Evolutionary History ◽  
Group Living ◽  
The Other ◽  
Cognitive Mechanisms ◽  
Social Patterns ◽  
Main Thesis ◽  
Other Hand ◽  
Key Features ◽  
The One

This chapter explores the notion that the behavioural and cognitive constituents of human social norms have equivalents or precursors in humans’ closest living relatives, the non-human primates. Scrutiny of the definitions of various forms of conformity revealed, on the one hand, that some key features defining social norms are essentially impossible to infer in animals so that from a purist perspective, homologous equivalents of social norms cannot be demonstrated. On the other hand, this review revealed that functional equivalents or precursors of behavioural, emotional, and cognitive mechanisms constituting normative conformity are present and ubiquitous among (group-living haplorhine) non-human primates and that social patterns reflecting normative conformity have been described, hence supporting the authors’ main thesis that this salient aspect of human sociality, even though it may depend upon some uniquely derived features, has strong and long roots in the evolutionary history shared with other primates.

Perception and reality: a national evaluation of social norms marketing interventions to reduce college students' heavy alcohol use.

2003 ◽  
Vol 64 (4) ◽  
pp. 484-494 ◽  
Author(s):  
Henry Wechsler ◽  
Toben E Nelson ◽  
Jae Eun Lee ◽  
Mark Seibring ◽  
Catherine Lewis ◽  
...  
Keyword(s):  
College Students ◽  
Alcohol Use ◽  
Social Norms ◽  
Heavy Alcohol ◽  
Heavy Alcohol Use ◽  
Social Norms Marketing

An Evaluation of a Social Norms Marketing Project for Tobacco Prevention with Middle, High, and College Students; use of Funds from the Tobacco Master Settlement (Virginia)

2005 ◽  
Vol 35 (3) ◽  
pp. 185-200 ◽  
Author(s):  
Jeanne Martino-McAllister ◽  
Maria Theresa Wessel
Keyword(s):  
College Students ◽  
High School ◽  
High School Students ◽  
Social Norms ◽  
Tobacco Prevention ◽  
School Students ◽  
Student Centered ◽  
Marketing Model ◽  
Positive Behaviors ◽  
Social Norms Marketing

The Anti-Tobacco Media Blitz (ATMB), a social-norms marketing program, was utilized for tobacco prevention with middle and high school students. University students assisted middle and high school students with the implementation of this campaign, which included a variety of media. Students worked in teams to design, develop, and evaluate tobacco-free messages through posters, radio, television, and peer-led activities. Evaluation of the campaign was constant and included assessment of message retention and demonstration of positive behaviors. This article discusses the procedures of this project, the five-step social norms marketing model, with emphasis on the student-centered evaluation and results.

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking: A Replication Failure

2009 ◽  
Vol 30 (2) ◽  
pp. 127-140 ◽  
Author(s):  
William DeJong ◽  
Shari Kessel Schneider ◽  
Laura Gomberg Towvim ◽  
Melissa J. Murphy ◽  
Emily E. Doerr ◽  
...  
Keyword(s):  
College Student ◽  
Social Norms ◽  
Randomized Trial ◽  
Student Drinking ◽  
College Student Drinking ◽  
Social Norms Marketing ◽  
Replication Failure

The Vine and the Elm Tree: the Patristic Interpretation of Jesus’ Teachings on Wealth

1987 ◽  
Vol 24 ◽  
pp. 1-14 ◽  
Author(s):  
J. A. McGuckin
Keyword(s):  
New Testament ◽  
Biblical Criticism ◽  
Property Owner ◽  
Clement Of Alexandria ◽  
The Poor ◽  
The New Testament ◽  
The Subject ◽  
Original Message ◽  
The Rich ◽  
The One

If patristic tradition on the subject of wealth and possessions often appears ambivalent in its attitudes, then perhaps one of the reasons for this is that this tradition grows from an exegesis of Gospel teachings on the subject that themselves are far from being straightforward, even though they are immensely forthright. Clement of Alexandria, for example, has frequently been accused of twisting the simple and immediately obvious demand of Jesus: ‘Sell all you have and give to the poor’ (Mark 10.21) and subverting a radical vision of Jesus into a comfortable exhortation that any pious property-owner, bourgeois or aristocratic, could be happy to live with. If the rich young man had understood Christ’s real message, as Clement would have it (not so much to renounce his ownership of goods as to free his heart from attachment to them), then he might not have had such a crisis about following Jesus. Whether or not Clement’s case is, in the end, convincing as an exegesis, it none the less successfully raises all the implicit problems of interpreting the New Testament teachings on wealth in any kind of universalist sense—as teachings that are meant to apply to all, and for all time. And there are, consequently, many dangers in being too ready to dismiss Clement’s allegorism as an anachronistic exegesis, not least the danger of reverting to a different kind of biblical fundamentalism than the one Clement thought he was attacking; for contemporary biblical criticism, as it attempts to separate out the original message of Jesus and the insights of his later disciples, and to locate the original words in their correct historical and sociological milieu, has rightly warned us against over-confidence in our historical interpretations of Gospel material.

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