scholarly journals Experiencing multimodal rhetoric and argumentation in political advertisements: a study of how people respond to the rhetoric of multimodal communication

2021 ◽  
pp. 147035722110133
Author(s):  
Jens Kjeldsen ◽  
Aaron Hess
Keyword(s):  
Personal Experience ◽  
Emotional Response ◽  
Protocol Analysis ◽  
Political Rhetoric ◽  
The Political ◽  
Political Advertisements ◽  
Campaign Messages ◽  
Cognitive Frameworks ◽  
Social Scientific ◽  
Depth Interviews

Research into visual and multimodal rhetoric has been dominated by social scientific and textual perspectives that may not be able to provide documented understandings of how rhetorical objects are actually experienced by an audience. In this study, the authors engage in rhetorical protocol analysis through 10 in-depth interviews asking informants to make sense of selected political advertisements in the 2020 US election campaign. They examine the types of competing sensory elements found within the campaign texts and situations, which they term ‘multimodal incongruity’ and establish two types of cognitive frameworks informants use when engaging in the political rhetoric of the commercials: personal experience and cynicism. Personal experience allowed the informants to make sense of and argue against campaign messages. Cynicism often guided participants to unpack the generic conventions of political advertising, politics more generally, and opposing partisan strategies. Both interpretive frames – but the frame of cynicism, in particular – enable participants to critically distance their reading of and emotional response to the campaign commercials. This critical distancing reveals connections between rationality and emotionality through ‘deliberative embedding’, meaning that the emotional is understood in terms of and negotiated in relation to already established cognitive frameworks of information, opinions and cynical readings of the genre. The authors conclude the essay by reflecting on their methodological and theoretical insights regarding multimodal rhetoric.

THE GENESIS OF CONSERVATIVE IDEOLOGY, DEVELOPMENT TRENDS AND PROSPECTS IN THE POLITICAL REFORM OF MODERN COUNTRIES (ON THE EXAMPLE OF RUSSIA AND FRANCE)

2020 ◽  
Vol 10 (4) ◽  
pp. 38-43
Author(s):  
MARIETA EPREMYAN ◽  
Keyword(s):  
Political Reform ◽  
Point Of View ◽  
The Political ◽  
Development Trends ◽  
Conservative Ideology ◽  
The World ◽  
Christian Conservatism ◽  
The Future ◽  
Conservative Policy ◽  
Depth Interviews

The article examines the epistemological roots of conservative ideology, development trends and further prospects in political reform not only in modern Russia, but also in other countries. The author focuses on the “world” and Russian conservatism. In the course of the study, the author illustrates what opportunities and limitations a conservative ideology can have in political reform not only in modern Russia, but also in the world. In conclusion, it is concluded that the prospect of a conservative trend in the world is wide enough. To avoid immigration and to control the development of technology in society, it is necessary to adhere to a conservative policy. Conservatism is a consolidating ideology. It is no coincidence that the author cites as an example the understanding of conservative ideology by the French due to the fact that Russia has its own vision of the ideology of conservatism. If we say that conservatism seeks to preserve something and respects tradition, we must bear in mind that traditions in different societies, which form some kind of moral imperatives, cannot be a single phenomenon due to different historical destinies and differing religious views. Considered from the point of view of religion, Muslim and Christian conservatism will be somewhat confrontational on some issues. The purpose of the work was to consider issues related to the role, evolution and prospects of conservative ideology in the political reform of modern countries. The author focuses on Russia and France. To achieve this goal, the method of in-depth interviews with experts on how they understand conservatism was chosen. Already today, conservatism is quite diverse. It is quite possible that in the future it will transform even more and acquire new reflections.

On the Will of the People: Notes on the Political “Theory” of Populism

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Claus Offe
Keyword(s):  
Ethnic Identity ◽  
Political Theory ◽  
Conflicts Of Interest ◽  
Political Rhetoric ◽  
The Political ◽  
The People ◽  
National People ◽  
The Will

The “will of the (national) people” is the ubiquitously invoked reference unit of populist politics. The essay tries to demystify the notion that such will can be conceived of as a unique and unified substance deriving from collective ethnic identity. Arguably, all political theory is concerned with arguing for ways by which citizens can make e pluribus unum—for example, by coming to agree on procedures and institutions by which conflicts of interest and ideas can be settled according to standards of fairness. It is argued that populists in their political rhetoric and practice typically try to circumvent the burden of such argument and proof. Instead, they appeal to the notion of some preexisting existential unity of the people’s will, which they can redeem only through practices of repression and exclusion.

The Puzzle of Precarity

2018 ◽  
Author(s):  
Steven P. Vallas
Keyword(s):  
Theoretical Model ◽  
State Policy ◽  
Levels Of Analysis ◽  
The Political ◽  
Organizational Fields ◽  
Precarious Employment ◽  
Neoliberal Capitalism ◽  
Economic Forces ◽  
Social Scientific ◽  
Shed Light

Social scientific efforts to understand the political and economic forces generating precarious employment have been mired in uncertainty. In this context, the Doellgast–Lillie–Pulignano (D–L–P) model represents an important step forward in both theoretical and empirical terms. This concluding chapter scrutinizes the authors’ theoretical model and assesses the present volume’s empirical applications of it. Building on the strengths of the D–L–P model, the chapter identifies several lines of analysis that can fruitfully extend our understanding of the dynamics of precarization, whether at the micro-, meso-, or macro-social levels of analysis. Especially needed are studies that explore the dynamics of organizational fields as these shape employer strategy and state policy towards employment. Such analysis will hopefully shed light on the perils and possibilities that workers’ organizations face as they struggle to cope with the demands of neoliberal capitalism.

Working Less, Not More in a Workfare Programme: Group Solidarity, Informal Norms and Alternative Value Systems Amongst Activated Participants

2021 ◽  
pp. 1-17
Author(s):  
LASSE SCHMIDT HANSEN ◽  
MATHIAS HERUP NIELSEN
Keyword(s):  
Lived Experiences ◽  
Political Rhetoric ◽  
Welfare Recipients ◽  
Value Systems ◽  
The Political ◽  
Modus Operandi ◽  
Apparent Paradox ◽  
Group Solidarity ◽  
Manual Labour ◽  
Informal Regulation

Abstract This article uses extensive ethnographic methods to explore the lived reality of a Danish workfare programme. The programme requires social assistance recipients to perform manual labour for their benefits at municipal work sites. The contrast between the political rhetoric that justifies the workfare programme and the lived reality of it is striking. While the programme is justified as a means to put the passive unemployed to work, there is a norm of working less, not more at the site. The participants spend most of their time waiting or conducting seemingly meaningless work assignments. However, over time, the majority of the participants begin to embrace this modus operandi at the site. This article answers this apparent paradox by turning to concepts from the anthropology of industrial work. Such concepts allow us to analyse how camaraderie exists amongst participants as well as work supervisors at the site. Particularly, the camaraderie is based on group solidarity, an informal regulation of work efficiency and an alternative system of value. Hereby, the article adds to previous findings on the ‘lived experiences’ of welfare recipients.

Imperial ambitions of Russians

2012 ◽  
Vol 45 (3-4) ◽  
pp. 279-288 ◽  
Author(s):  
Valeria Kasamara ◽  
Anna Sorokina
Keyword(s):  
Social Economic ◽  
Great Power ◽  
The Political ◽  
Russian Society ◽  
Age Cohorts ◽  
Political Ideas ◽  
Political Studies ◽  
Depth Interviews ◽  
Society Project

This article is based on the findings of the Political Ideas of Russian Society project realized by the Laboratory for Political Studies since 2008. The Laboratory has already conducted about 1000 in-depth interviews with respondents of various age cohorts and various social–economic statuses. All respondents demonstrated the Great Power pathos formed by two basic components — Russia is a great power and/or nostalgia of the lost Soviet might — serves the leitmotiv of authoritarian sentiments.

An exploratory study into organizational repatriates’ emotional support network

2017 ◽  
Vol 24 (4) ◽  
pp. 645-668 ◽  
Author(s):  
Lore Van Gorp ◽  
Smaranda Boroş ◽  
Piet Bracke ◽  
Peter A.J. Stevens
Keyword(s):  
Emotional Support ◽  
Personal Experience ◽  
Well Being ◽  
Support Network ◽  
Support Providers ◽  
Research Attention ◽  
Content Type ◽  
Informative Characteristic ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to examine how repatriates’ emotional support network affects their experience of re-entry. Design/methodology/approach This inductive, qualitative study is based on 27 semi-structured, in-depth interviews with Belgian organizational repatriates. Findings The analyses suggest that expatriation empathy is a key attribute of organizational repatriates’ main emotional support providers. In addition, the results show that although partners are a main source of emotional support on re-entry, they are also important potential causes of distress. Lastly, the results suggest that the cultural diversity of a repatriate’s emotional support network is linked with characteristics of the assignment and that it affects the experience of repatriation. Research limitations/implications The results provide empirical evidence that the expatriation empathy of repatriates’ support providers is a more informative characteristic to consider compared with whether they have personal experience of expatriation. In addition, the results suggest that research should also take into account the negative side of social support, and, for example, consider the influence of crossover distress of partners who experience relocation difficulties themselves. Practical implications This study points to the possible benefits of organizing social activities or training for repatriates and their partner and any children, as well as the advantages of encouraging expatriates to invite home-country friends to visit. Originality/value Although most scholars agree on the importance of support for expatriates’ well-being, the sources of relevant emotional support have received little research attention so far, as has how this influences the repatriation experience.

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