Health Marketing for the Massachusetts Childhood Obesity Research Demonstration Study: A Case Study

2018 ◽  
Vol 20 (2) ◽  
pp. 282-291
Author(s):  
Shaniece Criss ◽  
Rachel E. Blaine ◽  
Megan Palamé ◽  
Meghan Perkins ◽  
Kirsten Davison ◽  
...  
Keyword(s):  
Childhood Obesity ◽  
Text Messaging ◽  
Technical Assistance ◽  
Lessons Learned ◽  
Health Marketing ◽  
Obesity Research ◽  
Main Components ◽  
Event Based ◽  
Lunch Program

Introduction. This case study describes the Massachusetts Childhood Obesity Research Demonstration Study (MA-CORD) health marketing campaign, examines the strategies used in such campaigns, and offers lessons learned to improve health marketing for future interventions. MA-CORD Health Marketing Components and Implementation. The three main components were an outdoor printed advertisement and texting campaign, social media with a focus on Facebook, and the Summer Passport Program, an event-based initiative in parks for children. The advertisements consisted of billboards, bus advertisements, and handouts. The text messaging component, which required families to actively text a keyword to join, had a low opt-in rate. Facebook page “likes” increased from 1,024 to 1,453 in New Bedford and from 175 to 1,091 in Fitchburg. Fitchburg received technical assistance and paid for ads on Facebook. The Summer Passport participation in parks ranged from 120 to 875 children with participation in the free park lunch program doubling in Fitchburg. Discussion. Key lessons learned are engage communication experts from each community at the beginning of the project, use text messaging components with in-person staff onsite to assist participants in the opt-in process, build momentum for a Facebook presence through purchasing Facebook advertisements, and partner with local park departments for programming.

Teen Pregnancy Prevention Evaluation Technical Assistance: A Case Study

2020 ◽  
pp. 0193841X2097527
Author(s):  
Jean Knab ◽  
Russell Cole
Keyword(s):  
Sexual Behavior ◽  
Teen Pregnancy ◽  
Large Scale ◽  
Technical Assistance ◽  
Pregnancy Prevention ◽  
Lessons Learned ◽  
Teen Pregnancy Prevention ◽  
Important Lesson ◽  
Behavior Outcomes

Purpose: This case study discusses Mathematica’s experience providing large-scale evaluation technical assistance (ETA) to 65 grantees across two cohorts of Teen Pregnancy Prevention (TPP) Program grants. The grantees were required to conduct rigorous evaluations with specific evaluation benchmarks. This case study provides an overview of the TPP grant program, the evaluation requirements, the ETA provider, and other key stakeholders and the ETA provided to the grantees. Finally, it discusses the successes, challenges, and lessons learned from the effort. Conclusion: One important lesson learned is that there are two related evaluation features, strong counterfactuals and insufficient target sample sizes, that funders should attend to prior to selecting awardees because they are not easy to change through ETA. In addition, if focused on particular outcomes (for TPP, the goal was to improve sexual behavior outcomes), the funder should prioritize studies with an opportunity to observe differences in these outcomes across conditions; several TPP grantees served young populations, and sexual behavior outcomes were not observed or were rare, limiting the opportunity to observe impacts. Unless funders are attentive to weaning out evaluations with critical limitations during the funding process, requiring grantees to conduct impact evaluations supported by ETA might unintentionally foster internally valid, yet underpowered studies that show nonsignificant program impacts. The TPP funder was able to overcome some of the limitations of the grantee evaluations by funding additional evidence-building activities, including federally led evaluations and a large meta-analysis of the effort, as part of a broader learning agenda.

scholarly journals Lessons Learned by Community Stakeholders in the Massachusetts Childhood Obesity Research Demonstration (MA-CORD) Project, 2013–2014

2017 ◽  
Vol 14 ◽  
Author(s):  
Claudia Ganter ◽  
Alyssa Aftosmes-Tobio ◽  
Emmeline Chuang ◽  
Jo-Ann Kwass ◽  
Thomas Land ◽  
...  
Keyword(s):  
Childhood Obesity ◽  
Lessons Learned ◽  
Obesity Research ◽  
Community Stakeholders

scholarly journals Event-based river tourism product diversification (Lessons learned of South Korea for river tourism in Bien Hoa City, Dong Nai Province)

2016 ◽  
Vol 19 (4) ◽  
pp. 46-60
Author(s):  
Hien Thi Huu Duong ◽  
Hiep Trung Nguyen
Keyword(s):  
South Korea ◽  
Optimal Solution ◽  
Lessons Learned ◽  
Product Diversification ◽  
Material Flows ◽  
Urban Regions ◽  
Tourism Product ◽  
Water Based ◽  
Event Based

In company with the trendily emergence of nature-based tourism and unique experiences in recent years, river tourism has been getting favoured. Being a form of water-based tourism, it is operated at natural freshwater flows in the countryside as well as in urban regions. In Bien Hoa City (Dong Nai), although Dong Nai River is demonstrated considerable potentials, river tourism has not developed yet by dint of lack of typical river tourism products which strongly affect competitive destination. Hence, “breathing life”of cultural and historical values into material flows is worth being considered an optimal solution. Accordingly, this paper will examine lessons learned of South Korea in organizing events to explore tourism which are suggested to be applied into Bien Hoa City case study.

Event-Based Entreprenuership: Atlanta Centennial Olympics Case Study Lessons Learned and its Impact on Special Event Business Planning

2000 ◽  
Vol 8 (1) ◽  
pp. 73-87 ◽  
Author(s):  
Siva K. K. Muthaly ◽  
Janek Ratnatunga ◽  
Carlotta D. Roberts ◽  
Gary B. Roberts
Keyword(s):  
Lessons Learned ◽  
Business Planning ◽  
Special Event ◽  
Event Based

Lessons Learned from Implementing Screening, Brief Intervention, and Referral to Treatment for Youth and Young Adults in Primary Care Settings

2018 ◽  
Vol 1 (1) ◽  
pp. 08-13
Author(s):  
LaFave LR ◽  
Bradley M ◽  
Murray AR ◽  
Pepin AL ◽  
Sprangers KS ◽  
...  
Keyword(s):  
Substance Use ◽  
Brief Intervention ◽  
Technical Assistance ◽  
Healthcare Providers ◽  
Lessons Learned ◽  
Clinical Workflow ◽  
Medical Centers ◽  
Primary Care Settings ◽  
Youth And Young Adults

Screening, Brief Intervention, and Referral to Treatment (S·BI·RT) in pediatric practices normalizes conversationsbetween youth and healthcare providers about alcohol and other substance use, and supports guidance about healthybehaviors. S·BI·RT also identifies youth ages 12-22 whose current use of addictive substances places them at risk fordeveloping substance use disorders, prompting provider brief intervention and referral for further assessment ortreatment before a substance use disorder develops. From May 2014 to June 2017, S·BI·RT was implemented as astandard of care in 23 pediatric practices in three cohorts across 10 organizations in New Hampshire —includingacademic medical centers and FQHCs—serving over 74,000 youth. This case study focuses on strategies associatedwith operationalizing S·BI·RT, specifically training and technical assistance related to clinical workflow, for youth andyoung adults.

scholarly journals Exploring Implementation and Fidelity of Evidence-Based Behavioral Interventions for HIV Prevention: Lessons Learned From the Focus on Kids Diffusion Case Study

2008 ◽  
Vol 36 (3) ◽  
pp. 532-549 ◽  
Author(s):  
Jennifer S. Galbraith ◽  
Bonita Stanton ◽  
Bradley Boekeloo ◽  
Winifred King ◽  
Sharon Desmond ◽  
...  
Keyword(s):  
Hiv Prevention ◽  
Behavioral Interventions ◽  
Technical Assistance ◽  
Lessons Learned ◽  
Evidence Based ◽  
Cross Sectional ◽  
Staff Members ◽  
Hiv Intervention ◽  
Core Elements

Evidence-based interventions (EBIs) are used in public health to prevent HIV infection among youth and other groups. EBIs include core elements, features that are thought to be responsible for the efficacy of interventions. The authors evaluate experiences of organizations that adopted an HIV-prevention EBI, Focus on Kids (FOK), and their fidelity to the intervention's eight core elements. A cross-sectional telephone survey was administered to 34 staff members from organizations that had previously implemented FOK. Questions assessed how the organization adhered to, adapted, dropped, or altered the intervention. None of the organizations implemented all eight core elements. This study underscores the importance for HIV intervention researchers to clearly identify and describe core elements. More effort is needed to reflect the constraints practitioners face in nonresearch settings. To ensure intervention effectiveness, additional research and technical assistance are needed to help organizations implement HIV prevention EBIs with fidelity.

Faculty Development: A Stage Model Matched to Blended Learning Maturation

2011 ◽  
Vol 15 (1) ◽  
Author(s):  
Michael L. Fetters ◽  
Tova Garcia Duby
Keyword(s):  
Faculty Development ◽  
Blended Learning ◽  
Lessons Learned ◽  
Technology Enhanced Learning ◽  
Stage Model ◽  
Years Of Experience ◽  
Development Programs ◽  
Curriculum Innovation ◽  
Enhanced Learning

Faculty development programs are critical to the implementation and support of curriculum innovation. In this case study, the authors present lessons learned from ten years of experience in faculty development programs created to support innovation in technology enhanced learning. Stages of curriculum innovation are matched to stages of faculty development, and important lessons for success as well as current challenges are delineated and discussed.

Theoretizing A New Sustainable Business Event: Extension of Mair and Jago Model

2015 ◽  
Vol 3 (2) ◽  
pp. 55
Author(s):  
Norol Hamiza Zamzuri ◽  
Khairil Wahidin Awang ◽  
Yuhanis Abdul Aziz ◽  
Zaiton Samdin
Keyword(s):  
Social Impact ◽  
Geographical Area ◽  
Infrastructure Development ◽  
Structured Interviews ◽  
Sustainable Business ◽  
Knowledge Resources ◽  
Business Events ◽  
And Performance ◽  
Event Based

The growth of the event sector is underpinned by the demand of organizing a business event.  Thus, it leads to an increase in economic and social impact. However, the problems from the growth of this sector potentially results from the use of several event materials, transportation and infrastructure development.  Organizing a green event is seen as one of the strategies to reduce the environmental impact.  Therefore, the aim of this paper is to explore the issues involved throughout the process of greening an event by applying Mair and Jago Model.  Semi-structured interviews were conducted with event managers from six Malaysia business event companies that encourage green practices during their event.  Findings suggest that impact, initiative, support and performance motivates event organizers in organizing a green event.  It has also been found that knowledge, resources and behaviour are the barriers faced by event organizers throughout the process of organizing a green event.  Based on the findings it appears that two important factors have emerged from the data collection and analysis that showed a deviation from the Mair and Jago Model, namely “impact” for the motivation element and “support” for the barrier element.  The main limitation of this study was the scope of the study; as it only focuses on business events.  However, as the main purpose of this study is to explore the issues of organizing a green event, it has been found that there are other issues need to be explored in other contexts and geographical area.  Apart from this, as this is a case study, it can only replicate according to the circumstances of this case study. However, this study can be generalized in terms of the theory that has emerged from it.  It is suggested that further research should explore more issues in other contexts and geographical areas. 

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