How autonomy makes an experience pleasurable: The roles of risk perception and personal control

2019 ◽  
Vol 35 (1) ◽  
pp. 43-61
Author(s):  
Renaud Lunardo ◽  
Camille Saintives
Keyword(s):  
Field Study ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Personal Control ◽  
Moderating Effect ◽  
Social Risk ◽  
Consumption Experience ◽  
Consumer Autonomy ◽  
The Relationship ◽  
Control Study

This research challenges the notion that autonomy is beneficial for consumers in every situation. Specifically, this research demonstrates across two experiments and one field study that autonomy can lead to pleasure only when risk is low. Importantly, these studies also identify personal control as a mechanism that explains why autonomy makes the consumption experience more or less pleasurable, depending on risk perceptions. In Study 1, we demonstrate that perceived risk moderates the effect that autonomy may have on making the experience pleasurable, with a lack of risk making autonomy increase personal control. Study 2 replicates this moderating effect of risk in a field study. To test if the effects replicate using another type of perceived risk, Study 3 manipulates social risk and replicates its moderating effect on the relationship between autonomy and personal control on the pleasure observed in Studies 1 and 2. Collectively, this research draws attention to the need to consider risk when making consumers autonomous, and it offers novel contributions to the work on consumer autonomy.

Fair? I Don’t Care: Examining the Moderating Effect of Workplace Cynicism on the Relationship Between Interactional Fairness and Perceptions of Organizational Support From a Social Exchange Perspective

2016 ◽  
Vol 24 (3) ◽  
pp. 401-413 ◽  
Author(s):  
Brian J. Collins
Keyword(s):  
Field Study ◽  
Social Exchange ◽  
Organizational Support ◽  
Moderating Effect ◽  
Future Research ◽  
Full Time ◽  
Positive Direct ◽  
The Relationship ◽  
Positive Effect ◽  
Practical Implications

This article examines how workplace cynicism moderates the relationship between interactional fairness and perceptions of organizational support (POS). Using a sample of full-time employees, I found a positive, direct effect between interactional fairness and POS. Furthermore, the moderating effect suggests the relation between interactional fairness and POS was stronger for less cynical employees. Incorporating a social exchange framework, this article discusses how the typically positive effect of interactional fairness is lost on cynical employees. This result was confirmed using a controlled scenario-based protocol, which replicated the results of the field study. Practical implications and directions for future research are discussed.

Users and non-users of P2P accommodation

2019 ◽  
Vol 10 (3) ◽  
pp. 369-382 ◽  
Author(s):  
Dan Huang ◽  
Xinyi Liu ◽  
Dan Lai ◽  
Zhiyong Li
Keyword(s):  
Perceived Risk ◽  
Behavioral Intentions ◽  
Risk Perceptions ◽  
Social Risk ◽  
Collaborative Consumption ◽  
Content Type ◽  
Perceived Risks ◽  
Targeted Marketing ◽  
Risk Dimensions ◽  
Psychological Risk

Purpose To better understand what inhibits people from participating in collaborative consumption, this paper aims to develop research models of users and non-users to examine the relationship between perceived risks and intentions to use peer-to-peer (P2P) accommodation. Moreover, differences of risk perceptions and behavioral intentions between P2P accommodation users and non-users were identified. Design/methodology/approach The method of convenience sampling was used to collect data. Excluding the invalid questionnaires, 520 were kept for further analysis. In this paper, SPSS and partial least squares (PLS) were used to analyze the data. Findings The findings highlighted the important role of perceived risks in determining tourists’ intentions to use P2P accommodation. The results showed that non-users have higher perceived risks in regards to all four risk dimensions (psychological risk, physical risk, performance risk and social risk), and they also have significantly lower behavioral intentions to use P2P accommodation than the users. For users, only the psychological risk has significant negative effects on behavioral intentions, while for non-users, both psychological and physical risks are important inhibitors. Originality/value This paper contributes to a better understanding of the antecedents that influence consumers’ participation in collaborative consumption in the P2P accommodation domain. Second, it extends the literature on perceived risk by discussing users and non-users in this market. Finally, this research provides insights into the P2P accommodation market in China, which enables online travel platforms to develop targeted marketing strategies.

scholarly journals Chief executive officer retirement and auditor’s risk assessment

2020 ◽  
Vol 18 (2) ◽  
pp. 343-361
Author(s):  
Salau Olarinoye Abdulmalik ◽  
Noor Afza Amran ◽  
Ayoib Che-Ahmad
Keyword(s):  
Risk Assessment ◽  
Chief Executive Officer ◽  
Perceived Risk ◽  
Family Firms ◽  
Chief Executive ◽  
Family Businesses ◽  
Moderating Effect ◽  
Content Type ◽  
Client Risk ◽  
The Relationship

Purpose This study aims to examine the unique nature of family firms by investigating the moderating effect of chief executive officer (CEO) identity on CEO career horizon and the auditor’s client risk assessment. Consistent with literature on family businesses, the level of CEO attachment to socio-emotional wealth (SEW) varies among family businesses. Design/methodology/approach This study used a longitudinal sample of 2,063 non-financial family firm-year observations from 2005 to 2016 listed on the Bursa Malaysia. The study used the general method of moments (GMM), which controls for endogeneity concerns. Findings The results reveal that, without the moderating effect of CEO identity, the relationship between CEO career horizon and auditor’s risk assessment is positive, which suggests that the auditor’s risk perception of retiring CEOs is very high. However, the interaction of CEO identity reverses the relationship as evidenced by the negative and significant coefficient on the interacted terms. The finding suggests that the auditor’s perceived risk associated with CEO career horizon is lower in family firms with CEOs affiliated to family members or in which the CEO has an equity stake. Overall, the findings provide compelling evidence that the extent of the CEO’s attachment to the firm’s SEW affects the auditor’s client risk assessment. Practical implications The findings of the study serve as an enlightenment to policymakers such as Bursa Malaysia and Security Commission that within the family-controlled firms, differences still exist; therefore, there might be a need for future regulatory initiative to cater for the specific need of family-controlled firms. Originality/value The study contributes to prior literature by departing from the agency theory adopted in previous studies on auditor choice in family firms under the assumption that family firms are homogenous.

Analyzing the Effect of Perceived Risk and Information Diagnosticity on Word-of-Mouth and Viral Marketing

2020 ◽  
Vol 16 (4) ◽  
pp. 65-81
Author(s):  
Jose Pius Nedumkallel ◽  
Deepak Babu ◽  
Michelle Francis
Keyword(s):  
Brand Loyalty ◽  
Perceived Risk ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Moderating Effect ◽  
Viral Marketing ◽  
Marketing Activities ◽  
Negative Perceptions ◽  
The Impact ◽  
The Relationship

This study investigates the moderating effect of perceived risk and information diagnosticity on the relationship between brand loyalty and word-of-mouth (WOM) as well as viral marketing activities (VMA) in e-retailer websites. Although extant research in marketing suggests that brand loyalty leads to positive WOM, this study examines the moderating effect of the consumer's perceived risk on this relationship in the context of e-retailer websites where customers repeatedly encounter new and uncertain situations every time they visit the e-retailer. This study also examines the moderating effect of information diagnosticity on the interaction relationship stated earlier. Findings reveal that risk perception negatively moderates the impact of brand loyalty on WOM and VMA and information diagnosticity of online reviews can help reduce the negative perceptions caused by risk factors.

The influence of perceived risk on brand addiction: A research on cosmetics products

2018 ◽  
Vol 4 (10) ◽  
pp. 164-171
Author(s):  
Ahmet Gurbuz
Keyword(s):  
Risk Perception ◽  
Statistical Methods ◽  
Brand Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Cosmetic Products ◽  
Quality Image ◽  
Product Risk ◽  
Questionnaire Method ◽  
The Relationship

Consumers prefer certain brands like price, quality, image, environment and personal expectations, and therefore it is important to determine the reasons that are effective in brand loyalty in terms of both producers and intermediary institutions. In recent years, there have been many studies on brand loyalty. Investigations are generally carried out on the condition of showing brand affiliation and on the stages of the formation of this commitment. The relationship between consumers’ risk perceptions of cosmetic products and brand dependency will be examined in our research. This study aiming to determine the effect of consumers’ cosmetic product risk perception on brand dependency will be realised in Karabuk. Within the scope of the research, the data obtained by the questionnaire method will be analyzed with statistical methods and interpreted in tables. Keywords: Perceived risk, brand, brand dependence.

Influence of consumers’ perceived risk on consumers’ online purchase intention

2018 ◽  
Vol 12 (3) ◽  
pp. 309-327 ◽  
Author(s):  
Shaizatulaqma Kamalul Ariffin ◽  
Thenmoli Mohan ◽  
Yen-Nee Goh
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Social Risk ◽  
Security Risk ◽  
Content Type ◽  
Perceived Risks ◽  
Online Purchase ◽  
Online Retailers ◽  
The Relationship

Purpose This paper aims to examine the relationship between six factors of consumers’ perceived risk and consumers’ online purchase intentions. In particular, this study will examine the relationship between financial risk, product risk, security risk, time risk, social risk and psychological risk and online purchase intention. Design/methodology/approach Survey method was used for the purpose of data collection, and quantitative analysis was used to test the hypotheses. A total of 350 respondents participated on an online survey, and data were quantitatively analyzed via IBM SPSS Statistics 24. Findings The findings from this study suggest consumers’ perceived risks when they intend to purchase online. Five factors of perceived risk have a significant negative influence on consumer online purchase intention, while social risk was found to be insignificant. Among these factors, security risk is the main contributor for consumers to deter from purchasing online. Practical implications This study provides useful information to online retailers in electronic commerce (e-commerce) activities. Previous studies show that many online retailers are still facing some risks in online business, and this will affect the transaction and performance of the retailers. It is hoped that the findings can help online retailers to formulate strategies to reduce risks in the online shopping environment, especially security risks for better e-commerce. Originality/value The development of online shopping has led to some challenges to consumers, which comprise security of payment, data protection, the validity and enforceability of e-contract, insufficient information disclosure, product quality and enforcement of rights. This issue emerged because many online retailers do not understand the main factors that will contribute to consumers’ perceived risk. Consumers’ perceived risks will influence consumer attitudes toward online shopping and purchase behaviors. Studies on consumers’ perceived risks toward online purchase intentions are still inconclusive. Thus, this paper fills the gap in the research area.

scholarly journals Risk Perceptions of Common Technologies

2019 ◽  
Vol 63 (1) ◽  
pp. 1316-1320
Author(s):  
Rachel E. Stuck ◽  
Bruce N. Walker
Keyword(s):  
Financial Performance ◽  
Technology Acceptance ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Social Risk ◽  
Perceptions Of Risk ◽  
Different Types ◽  
Adoption Research

Perceived risk is an important component of technology acceptance and adoption. Research has explored perceived risk, and its relation to technology acceptance. However, only limited work has considered common technologies, or assessed different types of risk. This study explored perceptions of risk within 5 types (financial, performance, physical, psychological, social) and overall perceived risk, for 23 common technologies. 178 participants rated the technologies across all the types of risk. In general, the technologies were rated as mildly risky for all categories of risk, but ratings were even lower for psychological, physical, and social risk. However, individual technologies varied in their rankings. This study emphasizes the need to understand not just overall perceived risk, but also type of perceived risk. This insight can assist developers and others (e.g., marketers) to understand what types of risk must be mitigated through redesign, training, or other means to promote technology acceptance.

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