scholarly journals Keep the Ball Rolling: Information Diffusion within Large Sports-Related Networks through Social Mediators

2019 ◽  
Vol 8 (6) ◽  
pp. 803-824
Author(s):  
S. A. M. (Susan) Vermeer ◽  
T. B. (Theo) Araujo
Keyword(s):  
Social Media ◽  
Information Flow ◽  
Information Diffusion ◽  
Professional Football ◽  
Sports Fans ◽  
Online Engagement ◽  
Ball Rolling ◽  
Football Clubs ◽  
Different Types ◽  
Potential Impact

Social media have enabled sports fans to interact with their favourite clubs, players, and fellow fans. By using a sample of over 4.5 million tweets, we applied a social networks approach to examine whether and, if so, how different types of users influence online engagement and patterns of information flow of professional football clubs on Twitter. We focus on five types of social mediators (i.e., key users who connect organizations with their publics): (1) organizational (e.g., teams or players), (2) industry (e.g., competitors or associations), (3) media (e.g., journalists), (4) individual (e.g., fans), and (5) celebrities. Our results indicate that the power of media social mediators—the most traditional mediators—has declined over recent years, and they were negatively associated with engagement on Twitter. Instead, relationships between football clubs and publics were primarily mediated by individual social mediators, for top division clubs in particular. Taken together, scholars and practitioners should recognize the potential impact of social mediators, given that even individuals can function as powerful users in the information diffusion process.

scholarly journals Does Mode Matter? Measuring the Effects of Different Types of Online Political Engagement on Offline Participation

2018 ◽  
Vol 15 (43) ◽  
pp. 10 ◽  
Author(s):  
Marta Cantijoch Cunill
Keyword(s):  
Social Media ◽  
Political Engagement ◽  
General Election ◽  
Online Participation ◽  
Online Engagement ◽  
Different Types

Recent studies have shown that online participation is a multi-dimensional phenomenon that replicates and extends existing forms of political engagement. What is less clear is the mobilizing potential of these different types of activity and particularly whether they trigger offline participation. This paper addresses these questions in an analysis of citizens online and offline behaviour in the context of a UK General Election. Specifically we identify three different modes of online engagement in the campaign, profile the individuals most likely to engage in them, and examine whether they affected individuals’ likelihood of voting. Our findings show that while newer social media based ‘e-expressive’ activities are most likely to appeal to those individuals who are not already engaged in politics they do not necessarily increase the likelihood of voting. By contrast higher consumption of news and information online during an election does appear to significantly boost individuals’ chances of turning out to vote.

scholarly journals Predictive Analytical Model for Microblogging Data Using Asset Bubble Modelling

2020 ◽  
Vol 14 (2) ◽  
pp. 108-118
Author(s):  
Srinidhi Hiriyannaiah ◽  
Siddesh G.M. ◽  
Srinivasa K.G.
Keyword(s):  
Social Media ◽  
Information Diffusion ◽  
Predictive Analytics ◽  
Heterogeneous Systems ◽  
Asset Bubble ◽  
Proposed Model ◽  
Different Types ◽  
Social Media Platforms ◽  
Types Of Information ◽  
Better Than

In recent days, social media plays a significant role in the ecosystem of the big data world and its different types of information. There is an emerging need for collection, monitoring, analyzing, and visualizing the different information from various social media platforms in different domains like businesses, public administration, and others. Social media acts as the representative with numerous microblogs for analytics. Predictive analytics of such microblogs provides insights into various aspects of the real-world entities. In this article, a predictive model is proposed using the tweets generated on Twitter social media. The proposed model calculates the potential of a topic in the tweets for the prediction purposes. The experiments were conducted on tweets of the regional election in India and the results are better than the existing systems. In the future, the model can be extended for analysis of information diffusion in heterogeneous systems.

Social Media Influencers and Consumer Online Engagement Management

2017 ◽  
pp. 1398-1406
Author(s):  
Qiang (Steven) Lu ◽  
Zhen Yi Seah
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Social Distance ◽  
Deep Understanding ◽  
Celebrity Endorsement ◽  
Product Characteristics ◽  
Brand Engagement ◽  
Online Engagement ◽  
Different Types ◽  
The Impact

With the popularity of social media, social media influencers have been playing an increasing role in modern marketing. However, there is little research on the impact of social media influencers on consumer brand engagement. To fill this gap, this chapter develops a conceptual framework to examine the impact of the endorsement by social media influencers on online brand engagement. The authors use social distance theories to construct several propositions to provide a deep understanding. They suggest that traditional celebrities and social media influencers have different social distance, therefore generate different types and degrees of consumer online engagement. And the product characteristics moderate the effectiveness of the different types of celebrity endorsement.

Social Media Influencers and Consumer Online Engagement Management

2018 ◽  
pp. 81-91 ◽  
Author(s):  
Qiang (Steven) Lu ◽  
Zhen Yi Seah
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Social Distance ◽  
Deep Understanding ◽  
Celebrity Endorsement ◽  
Product Characteristics ◽  
Brand Engagement ◽  
Online Engagement ◽  
Different Types ◽  
The Impact

With the popularity of social media, social media influencers have been playing an increasing role in modern marketing. However, there is little research on the impact of social media influencers on consumer brand engagement. To fill this gap, this chapter develops a conceptual framework to examine the impact of the endorsement by social media influencers on online brand engagement. The authors use social distance theories to construct several propositions to provide a deep understanding. They suggest that traditional celebrities and social media influencers have different social distance, therefore generate different types and degrees of consumer online engagement. And the product characteristics moderate the effectiveness of the different types of celebrity endorsement.

scholarly journals The Network Level Needed in Determining Organizational Structure

2017 ◽  
Vol 9 (1) ◽  
pp. 31-38
Author(s):  
Altin Kavadarli
Keyword(s):  
Social Media ◽  
Theoretical Model ◽  
Mobile Computing ◽  
Organizational Structure ◽  
Information Flow ◽  
Organizational Structures ◽  
Business Environment ◽  
Informal Networks ◽  
Flow Management ◽  
Different Types

As the external operations of organizationsbecome more complex with increasing globalization and as structures encounter difficulties in multi-tasking and increased information flow management, there is a need for more flexible and faster way of organizing. In order to promote efficiency and flexibility, organizations’ restructuring efforts result from need for coordination and work that increasingly occurs through informal networks of relationships rather than through formal structures. As the rapid adoption of social media and mobile computing are transforming how organizations in all industries relate to their environment, organizationalnetworks can be found inside every business and shape how employees share, communicate and collaborate at the workplace. New structures are emerging that blend different types of networks and hierarchies. The nature and complexity of the business determines the best the way its organizational structure is organized and this paper presents a theoretical model to help determine ideal organizational structures for different needs in order to deal with the pace and ambiguity of the business environment.

Brand-Image Communication Through Social Media: The Case of European Professional Football Clubs

2018 ◽  
Vol 11 (3) ◽  
pp. 319-338 ◽  
Author(s):  
Daniel Maderer ◽  
Petros Parganas ◽  
Christos Anagnostopoulos
Keyword(s):  
Social Media ◽  
Brand Management ◽  
Brand Image ◽  
Professional Football ◽  
Fan Identification ◽  
Football Clubs ◽  
Sport Teams ◽  
Social Media Platforms ◽  
Brand Attributes ◽  
Fan Engagement

Social-media platforms have become an important tool for sport marketers to communicate their brand image and engage with fans. This study analyzed 1,115 Facebook posts and 16,308 tweets from 10 of the most valuable European professional football clubs to identify the range of brand associations communicated and the level of online fan engagement. Statistical analysis captured correlations between and among selected brand attributes, time periods of posts (in and off-season), and levels of fan engagement. On both Facebook and Twitter, football clubs posted more frequently during the season, while content associated with product-related attributes was the focus of such communication. Product-related content was found to generate higher levels of online fan engagement. The study extends the literature on sport teams’ brand management through social media and offers practical recommendations on how to enhance fan identification and engagement and ultimately make financial and reputational gains.

scholarly journals Measuring the Efficiency of Football Clubs Using Data Envelopment Analysis: Empirical Evidence From Spanish Professional Football

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402198925
Author(s):  
Isidoro Guzmán-Raja ◽  
Manuela Guzmán-Raja
Keyword(s):  
Data Envelopment Analysis ◽  
High Efficiency ◽  
Sport Performance ◽  
Data Envelopment ◽  
Professional Football ◽  
Efficiency Measure ◽  
Factors Affecting ◽  
Football Clubs ◽  
Main Factors ◽  
Using Data

Professional football clubs have a special characteristic not shared by other types of companies: their sport performance (on the field) is important, in addition to their financial performance (off the field). The aim of this paper is to calculate an efficiency measure using a model that combines performance (sport and economic) based on data envelopment analysis (DEA). The main factors affecting teams’ efficiency levels are investigated using cluster analysis. For a sample of Spanish football clubs, the findings indicate that clubs achieved a relatively high efficiency level for the period studied, and that the oldest teams with the most assets had the highest efficiency scores. These results could help club managers to improve the performance of their teams.

scholarly journals COVID-19 conspiracy theories

2021 ◽  
Vol 24 (2) ◽  
pp. 270-275 ◽  
Author(s):  
Karen M. Douglas
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Intergroup Relations ◽  
Group Processes ◽  
Negative Consequences ◽  
Conspiracy Theories ◽  
Open Questions ◽  
Potential Impact

Conspiracy theories started to appear on social media immediately after the first news about COVID-19. Is the virus a hoax? Is it a bioweapon designed in a Chinese laboratory? These conspiracy theories typically have an intergroup flavour, blaming one group for having some involvement in either manufacturing the virus or controlling public opinion about it. In this article, I will discuss why people are attracted to conspiracy theories in general, and why conspiracy theories seem to have flourished during the pandemic. I will discuss what the consequences of these conspiracy theories are for individuals, groups, and societies. I will then discuss some potential strategies for addressing the negative consequences of conspiracy theories. Finally, I will consider some open questions for research regarding COVID-19 conspiracy theories, in particular focusing on the potential impact of these conspiracy theories for group processes and intergroup relations.

Does Social Media Engagement Translate to Civic Engagement Offline?

2021 ◽  
pp. 089976402199944
Author(s):  
Jaclyn Piatak ◽  
Ian Mikkelsen
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Presidential Election ◽  
Civic Participation ◽  
Political Engagement ◽  
Political Campaigns ◽  
The Internet ◽  
Online Engagement ◽  
Informal Volunteering ◽  
Using Data

People increasingly engage in politics on social media, but does online engagement translate to offline engagement? Research is mixed with some suggesting how one uses the internet maters. We examine how political engagement on social media corresponds to offline engagement. Using data following the 2016 U.S. Presidential Election, we find the more politically engaged people are on social media, the more likely they are to engage offline across measures of engagement—formal and informal volunteering, attending local meetings, donating to and working for political campaigns, and voting. Findings offer important nuances across types of civic engagement and generations. Although online engagement corresponds to greater engagement offline in the community and may help narrow generational gaps, this should not be the only means to promote civic participation to ensure all have a voice and an opportunity to help, mobilize, and engage.

scholarly journals Social Media Versus Personal Experience in the Consumer’s Apprehension on Imported Food Security and Safety Dilemma

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110074
Author(s):  
Tariq H. Malik ◽  
Jae Chul Choi
Keyword(s):  
Social Media ◽  
Food Security ◽  
Food Safety ◽  
Information Flow ◽  
Free Market ◽  
Direct Experience ◽  
Information Quantity ◽  
The Social ◽  
Imported Food ◽  
Aquatic Food

South Korea imports a large amount of agricultural and aquatic food products from China, which meets its food security. However, the import from China raises food safety questions, leading to food safety apprehension. We explored the source of the Korean consumer’s apprehension. Based on the apprehension reduction theory (ART) developed from interviews with Korean consumers in the first stage of the study, we conducted a survey to assess the social media as an indirect source of information and direct experience of the consumer in the second stage of the study. We received 504 responses, of which 1/3 of the respondents had visited China in the last year. Using FSS (Food Safety Satisfaction) as the dependent variable (1— low to 5— high), we link information from the social media vis-à-vis direct experience and made three discoveries. (a) The information quantity of social media increases the consumer’s apprehension, partially refuting the ART. (ii) FSS increased in response to information flow from the direct experience of the consumer with Chinese imported food. (c) The direct information from experience mediates the effects of indirect information (social media) on apprehension about agricultural and aquatic product imports. We made three inferences. First, information quantity and quality have separated roles in the ART. Second, social media increases the free-market style information flow, turning legitimate products to illegitimate and vice versa. Third, the collective irrationality from the information quantity needs institutional bricolage to legitimize the chaotic nature of the untamed information.

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