scholarly journals Does Mode Matter? Measuring the Effects of Different Types of Online Political Engagement on Offline Participation

2018 ◽  
Vol 15 (43) ◽  
pp. 10 ◽  
Author(s):  
Marta Cantijoch Cunill
Keyword(s):  
Social Media ◽  
Political Engagement ◽  
General Election ◽  
Online Participation ◽  
Online Engagement ◽  
Different Types

Recent studies have shown that online participation is a multi-dimensional phenomenon that replicates and extends existing forms of political engagement. What is less clear is the mobilizing potential of these different types of activity and particularly whether they trigger offline participation. This paper addresses these questions in an analysis of citizens online and offline behaviour in the context of a UK General Election. Specifically we identify three different modes of online engagement in the campaign, profile the individuals most likely to engage in them, and examine whether they affected individuals’ likelihood of voting. Our findings show that while newer social media based ‘e-expressive’ activities are most likely to appeal to those individuals who are not already engaged in politics they do not necessarily increase the likelihood of voting. By contrast higher consumption of news and information online during an election does appear to significantly boost individuals’ chances of turning out to vote.

Does Social Media Engagement Translate to Civic Engagement Offline?

2021 ◽  
pp. 089976402199944
Author(s):  
Jaclyn Piatak ◽  
Ian Mikkelsen
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Presidential Election ◽  
Civic Participation ◽  
Political Engagement ◽  
Political Campaigns ◽  
The Internet ◽  
Online Engagement ◽  
Informal Volunteering ◽  
Using Data

People increasingly engage in politics on social media, but does online engagement translate to offline engagement? Research is mixed with some suggesting how one uses the internet maters. We examine how political engagement on social media corresponds to offline engagement. Using data following the 2016 U.S. Presidential Election, we find the more politically engaged people are on social media, the more likely they are to engage offline across measures of engagement—formal and informal volunteering, attending local meetings, donating to and working for political campaigns, and voting. Findings offer important nuances across types of civic engagement and generations. Although online engagement corresponds to greater engagement offline in the community and may help narrow generational gaps, this should not be the only means to promote civic participation to ensure all have a voice and an opportunity to help, mobilize, and engage.

Social Media Influencers and Consumer Online Engagement Management

2017 ◽  
pp. 1398-1406
Author(s):  
Qiang (Steven) Lu ◽  
Zhen Yi Seah
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Social Distance ◽  
Deep Understanding ◽  
Celebrity Endorsement ◽  
Product Characteristics ◽  
Brand Engagement ◽  
Online Engagement ◽  
Different Types ◽  
The Impact

With the popularity of social media, social media influencers have been playing an increasing role in modern marketing. However, there is little research on the impact of social media influencers on consumer brand engagement. To fill this gap, this chapter develops a conceptual framework to examine the impact of the endorsement by social media influencers on online brand engagement. The authors use social distance theories to construct several propositions to provide a deep understanding. They suggest that traditional celebrities and social media influencers have different social distance, therefore generate different types and degrees of consumer online engagement. And the product characteristics moderate the effectiveness of the different types of celebrity endorsement.

Twitter and Electoral Bias

2020 ◽  
pp. 89-103
Author(s):  
Wulf Loh ◽  
Anne Suphan ◽  
Christopher Zirnig
Keyword(s):  
Social Media ◽  
General Election ◽  
Electoral Process ◽  
Online Participation ◽  
Public Spheres ◽  
Digital Divides ◽  
Apply Research

In this chapter, the authors introduce functional criteria along Habermasian lines for the role of public spheres in a healthy democracy and apply research from the use of Twitter during the last German general election to describe the influence (or lack thereof) of social media on the electoral process. In particular, the authors discuss the workings of various digital divides and highlight their impact on online participation in these elections.

Pathways to political (dis-)engagement: motivations behind social media use and the role of incidental and intentional exposure modes in adolescents’ political engagement

2020 ◽  
Vol 45 (s1) ◽  
pp. 671-693 ◽  
Author(s):  
Raffael Heiss ◽  
Johannes Knoll ◽  
Jörg Matthes
Keyword(s):  
Social Media ◽  
Social Network ◽  
Information Seeking ◽  
Social Network Sites ◽  
Political Engagement ◽  
Online Engagement ◽  
The Social ◽  
Intentional Mode ◽  
The Relationship

AbstractBased on the Social Media Political Participation Model (SMPPM), this study investigates the relationship between four key motivations behind the use of Social Network Sites (SNS) and political engagement among adolescents. We collected our data in a paper-pencil survey with 15- to 20-year-old adolescents (N=294), a highly underexplored group, which is most active on social media. We theorize that adolescents’ user motivations are related to political engagement via two modes of exposure: The intentional mode, which is related to active information seeking, and the incidental mode, in which adolescents run into politics only by accident. We found that political information and self-expression motivations were positively related to political engagement via the intentional mode. By contrast, entertainment motivations were negatively related to offline, but not to online engagement via the incidental mode.

Social Media Influencers and Consumer Online Engagement Management

2018 ◽  
pp. 81-91 ◽  
Author(s):  
Qiang (Steven) Lu ◽  
Zhen Yi Seah
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Social Distance ◽  
Deep Understanding ◽  
Celebrity Endorsement ◽  
Product Characteristics ◽  
Brand Engagement ◽  
Online Engagement ◽  
Different Types ◽  
The Impact

With the popularity of social media, social media influencers have been playing an increasing role in modern marketing. However, there is little research on the impact of social media influencers on consumer brand engagement. To fill this gap, this chapter develops a conceptual framework to examine the impact of the endorsement by social media influencers on online brand engagement. The authors use social distance theories to construct several propositions to provide a deep understanding. They suggest that traditional celebrities and social media influencers have different social distance, therefore generate different types and degrees of consumer online engagement. And the product characteristics moderate the effectiveness of the different types of celebrity endorsement.

scholarly journals Using social media to enhance stakeholder engagement in the fashion industry: the case of Inditex

2018 ◽  
Vol 34 (61) ◽  
Author(s):  
Laura Saraite-Sariene ◽  
Juana Alonso-Cañadas ◽  
Federico Galán-Valdivieso ◽  
María del Mar Gálvez-Rodríguez
Keyword(s):  
Social Media ◽  
Stakeholder Engagement ◽  
Working Hours ◽  
Fashion Industry ◽  
Online Participation ◽  
Online Engagement ◽  
Target Segment ◽  
Company Group ◽  
Facebook Pages ◽  
Different Levels

There is no doubt that Inditex Group has had an impact on fashion retailers’ industry, with this company group being considered as one of the trendsetters in such industry. Based on that, the objective of paper is twofold: the first is to analyse the different levels of online engagement reached by the Inditex Group via social media, and the second is to analyse the main characteristics that cause the online participation reached, focusing in the online engagement that motivates giving a feedback. For this purpose, the Facebook pages of the eight retail brands of this group have been analysed. Results show that, in the context of fashion retailers’ industry, social media activity does not necessarily entail higher levels of stakeholder engagement. Furthermore, topics should be focused on new collections and tutorials or tips of beauty and fashion to engage stakeholders in commenting posts. Likewise, the content should be presented using diverse formats in order to provide complete and entertaining information. Finally, and regardless of the target segment, publications should be made during the week and outside of working hours.

scholarly journals Keep the Ball Rolling: Information Diffusion within Large Sports-Related Networks through Social Mediators

2019 ◽  
Vol 8 (6) ◽  
pp. 803-824
Author(s):  
S. A. M. (Susan) Vermeer ◽  
T. B. (Theo) Araujo
Keyword(s):  
Social Media ◽  
Information Flow ◽  
Information Diffusion ◽  
Professional Football ◽  
Sports Fans ◽  
Online Engagement ◽  
Ball Rolling ◽  
Football Clubs ◽  
Different Types ◽  
Potential Impact

Social media have enabled sports fans to interact with their favourite clubs, players, and fellow fans. By using a sample of over 4.5 million tweets, we applied a social networks approach to examine whether and, if so, how different types of users influence online engagement and patterns of information flow of professional football clubs on Twitter. We focus on five types of social mediators (i.e., key users who connect organizations with their publics): (1) organizational (e.g., teams or players), (2) industry (e.g., competitors or associations), (3) media (e.g., journalists), (4) individual (e.g., fans), and (5) celebrities. Our results indicate that the power of media social mediators—the most traditional mediators—has declined over recent years, and they were negatively associated with engagement on Twitter. Instead, relationships between football clubs and publics were primarily mediated by individual social mediators, for top division clubs in particular. Taken together, scholars and practitioners should recognize the potential impact of social mediators, given that even individuals can function as powerful users in the information diffusion process.

scholarly journals Dissenting public or engaged citizens? Predictors of general and contentious online political expression in China

2016 ◽  
Vol 1 (4) ◽  
pp. 450-466
Author(s):  
Ki Deuk Hyun
Keyword(s):  
Social Media ◽  
Food Safety ◽  
Freedom Of Expression ◽  
Political Engagement ◽  
The Other ◽  
Political Interest ◽  
Political Expression ◽  
Safety Issues ◽  
Political Ideas ◽  
Different Types

Online political engagement in China has been explained as both conventional and contentious forms of political participation. Depending on the explanations, potentially contradicting factors are assumed to promote online political engagement. To resolve this contradiction, this research distinguished general and contentious online political expression. The analyses of two datasets showed that general online political expression positively related to variables associated with conventional participation, such as personal resources, political interest, efficacy, and satisfaction with personal and China’s general economic situations. On the other hand, expression regarding contentious food safety issues was mainly explained by factors related to contentious participation such as support for alternative political ideas (i.e. freedom of expression and giving more voice to citizens) and the perception of injustice. In both datasets, political expression was positively associated with social media use for news. The results from the two studies suggest that different factors may be at work in explaining general and contentious political expression. The potential of the two different types of political expression for political change in China is discussed.

scholarly journals Social Media Analytics: A Case Study of Singapore General Election 2020

2020 ◽  
Author(s):  
Sebastian Zhi Tao Khoo ◽  
Leong Hock Ho ◽  
Ee Hong Lee ◽  
Danston Kheng Boon Goh ◽  
Zehao Zhang ◽  
...  
Keyword(s):  
Social Media ◽  
General Election ◽  
Social Media Analytics
Sign in / Sign up

Export Citation Format

Share Document