Double Crisis: Sport Mega Events and the Future of Public Service Broadcasting

2019 ◽  
pp. 216747951985920
Author(s):  
Marco Lünich ◽  
Christopher Starke ◽  
Frank Marcinkowski ◽  
Pero Dosenovic

Covering sport mega events is a pivotal strategy for public service broadcasting (PSB) to claim audience support and public legitimacy. However, these mega events are subject to considerable controversy due to their association with doping or corruption. This raises the question for the PSB of how to satisfy the audience of the Olympic Games: by looking closely or by looking away? Conducting two empirical studies, this article investigates how German public service broadcasters reported the sociopolitical problems related to the 2016 Olympic Summer Games and whether the coverage has met the expectations of the audience. The results of a content analysis suggest that a substantial amount of coverage was dedicated to the problematic aspects of the Games. A conjoint analysis shows that German public service broadcasters did not meet the expectations of different audience segments: Neither the core audience nor event-driven spectators and certainly not the outsiders of media sports were fully satisfied by the Olympic program menu of German PSB.

Author(s):  
Georgina Born

At the core of previous normative frameworks for public service broadcasting are four interrelated concepts: independence, universality, citizenship, and quality. As yet, these norms have not evolved to meet the challenges posed by digital platforms as well as the increasing cultural diversity and stubborn inequalities of modern Britain. This chapter argues that the principles of public service media (PSM), as opposed to public service broadcasting, have not diminished but expanded in the digital era. It explores these principles in relation to PSM as a whole, but particularly focuses on the crucial role in delivering public service played by the BBC and Channel 4 both now and in the future.


2012 ◽  
Vol 40 (2) ◽  
Author(s):  
Alexander Dhoest ◽  
Hilde Van den Bulck ◽  
Heidi Vandebosch ◽  
Myrte Dierckx

The public broadcasting remit in the eyes of the audience: survey research into the future role of Flemish public service broadcasting The public broadcasting remit in the eyes of the audience: survey research into the future role of Flemish public service broadcasting In view of the discussion about the future position of public service broadcasting, this research investigates the expectations of Flemings regarding their public service broadcasting institution VRT. Based on the current task description of the VRT, a survey was effectuated among a representative sample of Flemings (N=1565). Questions were asked about the content (broad or complementary to commercial broadcasting), audience (broad or niche) and distinctive nature of public service broadcasting. The analysis shows that, overall, Flemings are in favour of a broad public service broadcasting institution with a strong focus on entertainment (besides information), oriented towards a broad audience. At the same time, they believe the institution should distinguish itself from its competitors, through quality, social responsibility, cultural identity and (particularly creative) innovation, among other things. Cluster analysis shows that the call to prioritize culture and education over entertainment, which dominates public debate, is representative of only a minority (20%) of highly educated Flemings.


2013 ◽  
Vol 41 (1) ◽  
Author(s):  
Lien De Cang ◽  
Katia Segers

How to serve the audience? The Belgian National Radio Institute (N.I.R.) in search of putting into practice the public service remit through its music and audience policy before the era of television (1930-1953). How to serve the audience? The Belgian National Radio Institute (N.I.R.) in search of putting into practice the public service remit through its music and audience policy before the era of television (1930-1953). This article questions in what way the Belgian radio-broadcaster was searching how to put into practice the central public service remit through its music and audience policy from the start of the institute in 1930 till the launch of television in 1953. Departing from a theoretical reflection on the concept of Public Service Broadcasting, this article presents the results of a qualitative content analysis of policy documents (minutes, annual reports) as well as writings of key members of the N.I.R.-staff. It reveals a shared paternalistic vision on the public service remit as well as oppositional views upon the audience and how to serve it.


Author(s):  
Caitriona Noonan ◽  
Amy Genders

Research commissioned by Ofcom categorises arts television as a genre ‘at risk’ of disappearing as relatively small audiences are unable to offset increased production costs. A decline is also evident in Ofcom's own research which finds that in the five years to 2011, spending on arts programming by the five main terrestrial broadcasters fell by 39 per cent. This decline is the confluence of a number of factors. Decreases in commissioning and production budgets mean fewer resources for producers. Within specialist factual genres such as arts, this can have a limiting effect on the coverage of the subject, access to expertise, and the aesthetics of the final programme. Without a deliberate strategy to save it, the downward trajectory of arts content on British public service broadcasting is unlikely to be reversed.


Author(s):  
Julian Petley

This chapter focuses on a report on the future of broadcasting in the UK commissioned in 1960 by the then Conservative government. It suggests that the most significant part of the report for current debates about the future of the BBC in particular, and of public service broadcasting in general, is its robust and combative dismissal of the populist approach to television — an approach which thoroughly infused many of the attacks on the report and which has become a hallmark of the many onslaughts on public service broadcasting in the intervening years. Today, we desperately need an analysis of both the strengths and weaknesses of public service broadcasting as it currently exists, as well as a blueprint for its future, which is as profound, challenging, well-informed, and intellectually self-confident as was the report when it was published in 1962.


2018 ◽  
Vol 41 (6) ◽  
pp. 808-827 ◽  
Author(s):  
Helle Sjøvaag ◽  
Truls André Pedersen ◽  
Thomas Owren

This article asks to what extent public service broadcasting’s online news service resembles that of commercial media. The context of this inquiry is claims of ‘out-crowding’ facing public service broadcasters across Europe. In Norway, commercial players in this debate accuse the public service broadcaster, NRK, of being too similar to competitors in the private sector for commercial operators to attain sustainable revenues in the online realm. To ascertain the extent to what these claims are warranted, this article compares NRK’s online content with that of nine commercial competitors in national and local markets, using a hybrid methodological approach combining quantitative content analysis with Latent Dirichlet allocation, analysing in excess of 115,000 documents. Findings show that commercial operators resemble each other more than they do NRK, indicating closer competition in the commercial segment than between the public service broadcaster and market players.


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