Principles of Public Service for the 21st Century1
Keyword(s):
The Core
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At the core of previous normative frameworks for public service broadcasting are four interrelated concepts: independence, universality, citizenship, and quality. As yet, these norms have not evolved to meet the challenges posed by digital platforms as well as the increasing cultural diversity and stubborn inequalities of modern Britain. This chapter argues that the principles of public service media (PSM), as opposed to public service broadcasting, have not diminished but expanded in the digital era. It explores these principles in relation to PSM as a whole, but particularly focuses on the crucial role in delivering public service played by the BBC and Channel 4 both now and in the future.