Exploring Business Models: A Case Study of the Commercialization of a Mobile Health Unit

2015 ◽  
Vol 4 (2) ◽  
pp. 159-168
Author(s):  
Päivi Eriksson ◽  
Juha Vilhunen ◽  
Kalevi Voutilainen

The case study examines how commercial value for new ideas is created through business model design. More specifically, the study is concerned with the commercialization process of a ‘dental care on wheels’ prototype called Suupirssi, which was originally manufactured for teaching and training purposes. It was later considered that mobile dental care services, and perhaps other types of mobile health care services, could have a wider business potential in both domestic and global markets. The case study elaborates on the process of designing and testing multiple business models that could be used either separately or simultaneously.

2018 ◽  
Vol 18 (1) ◽  
Author(s):  
Elisabeth Holen-Rabbersvik ◽  
Tom Roar Eikebrokk ◽  
Rune Werner Fensli ◽  
Elin Thygesen ◽  
Åshild Slettebø

Author(s):  
Bobby Kurian

This case study has been developed to promote understanding the e-tailing of health services. E-health web portal provides a new medium for information dissemination, interaction and collaboration among institutions, health professionals, health providers and the public. This case study provides a founders perspective in setting up and running a medical website that offers online health care services to customers across the world. The case study discusses the challenges and issues faced by the founders and also the promoter's perspective on the lucrativeness of offering e-tailing services. Using this case study an attempt is made to stress the importance of a flexible e-tailing business model specific to the services offered and need of periodic assessments to ensure that the business runs profitable.


2012 ◽  
Vol 14 (1) ◽  
pp. 51-65
Author(s):  
N. Rajagopal

Kerala has been a destination for many economists from all around the world for its ‘unique model of development’. The basic sustainable indicators of human capital attainment of Kerala, despite its low income, are probably an exception in the human capital theory. Professor Amartya Sen, on many occasions, cited a ‘new paradigm of social development’ in the state. Many world bodies like UNDP, WHO, UNICEF, etc. have acknowledged this at different times. The development paradigm of Kerala had been a source of inspiration for the preparation of the Human Development Index (HDI) in 1990. The strong record of basic health has made the state comparable with developed countries.


Sign in / Sign up

Export Citation Format

Share Document