invisaWear: Building Traction With Crowdfunding

2021 ◽  
pp. 251512742110068
Author(s):  
Roberto S. Santos ◽  
Sunny Li Sun
Keyword(s):  
Business Model ◽  
Investment Decisions ◽  
New Product ◽  
Market Opportunity ◽  
Media Attention ◽  
Mainstream Media ◽  
Real Market ◽  
A Company ◽  
Important Milestone

While attending a networking event hosted by The Capital Network in the Summer of 2017, a rather innocuous conversation with an investor put invisaWear co-founders Rajia Abdelaziz and Ray Hamilton on an uncharted course. Despite a lot of interest in their new product, investors were hesitant to write them a check. However, during their discussion with an investor, they learned that if a company could prove, through crowdfunding, that people were willing to back their campaign, then that would help validate that there was a real market opportunity for their product. Having learned that investors viewed crowdfunding as an important milestone for demonstrating the validity of a company’s business model when making investment decisions, otherwise known as traction, Rajia and Ray went to work crafting a crowdfunding campaign. Looking to leverage the extensive media attention that invisaWear had garnered in recent months to direct attention to their crowdfunding campaign and build traction, to their dismay, Rajia and Ray found that mainstream media outlets had no interest in covering their crowdfunding campaign. Having hit this roadblock, Rajia and Ray now considered their options. How could their crowdfunding campaign build traction if they couldn’t get the word out to customers?

scholarly journals Executing a business model change: identifying key characteristics to succeed in volatile markets

2021 ◽  
Author(s):  
Sebastian Allegretti ◽  
Sven Seidenstricker ◽  
Heiko Fischer ◽  
Sefkan Arslan
Keyword(s):  
Business Model ◽  
Change Process ◽  
New Technologies ◽  
New Product ◽  
Content Provider ◽  
Key Characteristics ◽  
The World ◽  
Market Opportunities ◽  
A Company

AbstractThe world is changing, and with it comes the requirement that enterprises change to survive in today's volatile markets. However, the change does not just include launching a new product on the market but also changing the business model of the whole organisation. To sustain in today's fast-changing markets, companies have to detect new market opportunities on time, assess them and find a way to incorporate the most beneficial opportunities into their business. Without this awareness that a company must change with the changing market, it risks losing its significance in the market. Both the change of the business model and the change of the organisation are needed to succeed in the market. An outstanding example of such a company is Netflix. They have successfully changed their business model twice: first, from an online-DVD-rental service to a streaming provider and then, to a content provider. They were aware of upcoming new technologies on-time, evaluated them and planned the implementation in the market while the old technology was still profitable. The present work outlines the major changes in Netflix's business model and how they managed the change process successfully.

An integrated social network mining for product-based technology analysis of Apple

2017 ◽  
Vol 117 (10) ◽  
pp. 2417-2430 ◽  
Author(s):  
Juhwan Kim ◽  
Sunghae Jun ◽  
Dong-Sik Jang ◽  
Sangsung Park
Keyword(s):  
Social Network ◽  
Product Development ◽  
New Product ◽  
Development Planning ◽  
Patent Analysis ◽  
Content Type ◽  
Network Mining ◽  
Technology Analysis ◽  
Social Network Mining ◽  
A Company

Purpose Patent contains vast information on developed technologies because of the patent system. So, it is important to analyze patent data for understanding technologies. Most previous studies on patent analysis were focused on the technology itself. Their research results lacked the consideration of products. But the patent analysis based on products is crucial for company because a company grows by sales of competitive products. The purpose of this paper is to propose a novel methodology of patent analysis for product-based technology. This study contributes to the product development strategy of a company. Design/methodology/approach The primary goal for developing technology is to release a new product. So it is important to analyze the technology based on the product. In this study, the authors analyze Apple’s technologies based in iPod, iPhone, and iPad. In addition, the authors propose a new methodology to analyze product-based technology. The authors call this an integrated social network mining (ISNM). In the ISNM, the authors carry out a social network analysis (SNA) according to each product of Apple, and integrate all SNA results of iPod, iPhone, and iPad using the technological keywords. Findings In this case study, the authors analyze Apple’s technologies according to Apple’s innovative products, such as the iPod, iPhone, and iPad. From the ISNM results of Apple’s technology, the authors can find which technological detail is more important in overall structure of Apple’s technologies. Practical implications This study contributes to the management of technology including new product development, technological innovation, and research and development planning. To know the technological relationship between whole technologies based on products can be the source of intensification of technological competitiveness. Originality/value Most of studies on technology analysis were focused on patent technology itself. Though one of their research goals was to develop new product, they had their limits considering the products because they did not use the technology information in the technology analysis. The originality of this research is to use the product information in technology analysis using the proposed ISNM.

scholarly journals Complying with Defence Export Controls: a working perspective

2020 ◽  
Vol 41 (3) ◽  
pp. 139
Author(s):  
Joanna L Gray ◽  
Torsten Theis ◽  
Alexa M Kaufer
Keyword(s):  
Infectious Disease ◽  
Quality Assurance ◽  
Infectious Diseases ◽  
Proficiency Testing ◽  
Business Model ◽  
Royal College ◽  
Export Controls ◽  
Flexible Panel ◽  
A Company

The Royal College of Pathologists (RCPA) and then RCPA Quality Assurance Programs Pty Ltd (RCPAQAP), a company independent from but aligned with the RCPA, have been producing proficiency testing programs (PTP) for infectious diseases for 52 years. This involves sending infectious disease material in surveys to over 80 countries worldwide throughout any year. The PTP panels are developed depending on the prevalence of diseases, which requires flexible panel composition and dynamic enrolments. The Defence Trade Controls Act was introduced in 2012 as part of a wider international regulatory counter-proliferation framework. In 2017, the inclusion of inactivated infectious diseases as controlled microorganisms in the Defence Strategic Goods List (DSGL) had the potential to completely disrupt the RCPAQAP business model in the provision of infectious disease PTP. Some strategies for mitigating this risk are discussed in this paper.

The effect of the imposition of a public reprimand on the stock price of companies in Malaysia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Emie Famieza Zainudin ◽  
Hafiza Aishah Hashim ◽  
Shahnaz Ismail
Keyword(s):  
Stock Prices ◽  
Stock Price ◽  
Design Methodology ◽  
Negative Impact ◽  
Abnormal Returns ◽  
Investment Decisions ◽  
Market Model ◽  
Market Reactions ◽  
Content Type ◽  
A Company

Purpose This paper aims to examine the effect of the imposition of public reprimands on the underlying stock prices of companies in Malaysia. Design/methodology/approach Data on 148 companies that received public reprimands during the period from 2007 to 2013 were collected from the Bursa Malaysia website to analyse the market reactions to the imposition of public reprimands. Findings Based on a market model of abnormal returns, the empirical result showed that the imposition of a public reprimand had a negative impact on a company’s stock price. Moreover, when a market model of average abnormal returns (AAR) was used, the result indicated that companies that had received a public reprimand had a negative AAR value. Research limitations/implications The findings from this study have implications for shareholders in making their investment decisions because they can switch their investments to other companies and markets after a company in which they are interested or have made an investment has received a public reprimand. Originality/value There is limited research on the imposition of public reprimands and the effect that it has on companies in developing countries. Hence, this study contributes to research in this area by providing evidence on the effect of public reprimand on stock price reactions in the context of a developing country, namely, Malaysia.

Web Portal for Matching Loan Requests and Investment Offers in Peer-To-Peer Lending

2013 ◽  
Vol 5 (2) ◽  
pp. 17-31
Author(s):  
Luís Martinho ◽  
Luís Paulo Reis
Keyword(s):  
Business Model ◽  
Constraint Programming ◽  
Scientific Community ◽  
Solution Space ◽  
Peer To Peer ◽  
Optimal Solutions ◽  
Optimal Result ◽  
Combination Process ◽  
Media Attention ◽  
Peer Lending

Online Peer-To-Peer lending has seen some growing media attention since its recent creation. Nonetheless, the systems which provide deal brokerage in this context have yet to be given significant consideration within the scientific community. This paper is part of a broader effort to setup a Peer-to-Peer lending community in Portugal. This work focuses on solving the infrastructural problem of combining investment offers from potential lenders with loan requests from potential borrowers. The combination process must strive for an optimal result, which pleases lenders and borrowers alike, despite their opposing agendas. Simultaneously the combination result should also benefit the platform’s business model, so as to keep it sustainable and profitable. Several optimization metaheuristics, powered by a constraint programming module, were applied to efficiently explore the problem’s solution space and to find optimal solutions. The results achieved with this approach show how metaheuristic-driven optimization can be successfully applied to Peer-to-Peer lending combination problems.

scholarly journals The Lean Startup Framework: Closing the Academic–Practitioner Divide

2020 ◽  
pp. 104225871989941 ◽  
Author(s):  
Dean A. Shepherd ◽  
Marc Gruber
Keyword(s):  
Business Model ◽  
New Ventures ◽  
Building Blocks ◽  
Market Opportunity ◽  
Research Opportunities ◽  
Main Building ◽  
Research Findings ◽  
Startup Process ◽  
Customer Development ◽  
Lean Startup

The lean startup framework is one of the most popular contributions in the practitioner-oriented entrepreneurship literature. This study seeks to generate new insights into how new ventures are started by describing the five main building blocks of the lean startup framework (business model, validated learning/customer development, minimum viable product, perseverance vs. pivoting, market-opportunity navigation), enriching the framework with existing research findings, and proposing promising research opportunities in a way that reduces the academic−practitioner divide. In so doing, we hope to enhance researchers’ understanding of the startup process; provide knowledge for educators; and, ultimately, improve the startup process for practitioners.

scholarly journals Driving internationalization through business model innovation

2019 ◽  
Vol 28 (2) ◽  
pp. 201-220 ◽  
Author(s):  
Angelo Cavallo ◽  
Antonio Ghezzi ◽  
Bertha Viviana Ruales Guzmán
Keyword(s):  
Business Model ◽  
Design Methodology ◽  
Business Models ◽  
International Entrepreneurship ◽  
Single Case ◽  
Business Model Innovation ◽  
Content Type ◽  
A Company ◽  
North Western

Purpose This paper aims to investigate how a firm may innovate its business model to internationalize. Design/methodology/approach Owing to its novelty and to the depth of the investigation required to grasp the mechanisms and logics of business model innovation aiming at internationalization, a single case study has been performed related to a company located in North-Western Colombia. Findings The study provides detailed empirical evidences over the mutual connection and complementarities among value mechanisms of business models. Moreover, this study suggests that BMI fosters internationalization to scale, which, in turn, will require additional changes to match new customer needs as they emerge. Also, the study shows an extension of the action–space of lean startup approaches, intended as scientific approaches to international entrepreneurship. Originality/value This study connects business model innovation and internationalization as few studies have done before.

The Use of Combined Conjoint Approaches to Improve Market Share Predictions

2003 ◽  
Vol 45 (3) ◽  
pp. 1-16 ◽  
Author(s):  
Allan Bowditch ◽  
Gustavo Gurrieri ◽  
Beverley Henry
Keyword(s):  
Competitive Advantage ◽  
Market Share ◽  
New Product ◽  
Chemical Entity ◽  
Disease Area ◽  
The Future ◽  
Pharmaceutical Prescription ◽  
A Company ◽  
New Chemical Entity

Within the pharmaceutical prescription sector, just like many other markets, maintaining competitive advantage has become increasingly difficult. In the healthcare arena, the period of time that a new chemical entity has on the market before a key competitor emerges has been significantly reduced. If a company has already developed an important market franchise in a given sector or disease area, it is essential that that company understands the potential threats it is likely to face in the future from new product entries and also to appreciate what, if anything, could be done to protect or enhance the product franchise in the light of market developments.

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