How the Roles of the Media Change to Fit the Various Kinds of Environmental Negotiations

Author(s):  
Dale M. Gorczynski
2018 ◽  
Vol 9 (2) ◽  
pp. 116
Author(s):  
María Eugenia Reyes Pedraza ◽  
Janet Garcia Gonzalez ◽  
Maria Delia Tellez Castilla

Resumen: El objetivo de la investigación es determinar el impacto de la publicidad en los hábitos alimenticios en niños. Metodología descriptiva – cuantitativa y la encuesta como técnica de investigación; los su­jetos de estudio fueron niños y niñas de 9 a 12 años de edad. Se tomó como universo escuela pública de Monterrey, Nuevo León, México. El tamaño de la muestra consta de 176 alumnos, del ciclo escolar 2014 – 2015. Resultados: se percibe que la publicidad impacta en los hábitos alimenticios de los niños, al mostrar signos de ser persuadidos por las diversas marcas y comerciales de productos no saludables. Se demostró influencia por la publicidad de comida chatarra, toman decisiones erróneas en cuanto a los alimentos con alto valor nutricional. En la categoría de los medios masivos de comunica­ción, encontramos que el 94% de los niños respondieron que les gusta ver televisión; mientras que la frecuencia para verla es de 1 a 2 horas al día, de acuerdo al 76%. Conclusión: los medios cambian actitudes en el público, de manera que esto se aprecia en los prejuicios, los estereotipos, u otro tipo de problemas sociales como la obesidad.Palabras clave: Impacto; publicidad; hábitos alimenticios; salud pública.Abstract: The objective of the research is to determine the impact of advertising on children’s eating habits. Des­criptive - quantitative methodology and the survey as a research technique. The study subjects were boys and girls from 9 to 12 years of age. It was taken as public school universe of Monterrey, Nuevo León, Mexico. The sample size consists of 176 students, from the 2014 - 2015 school year. Results: it is perceived that advertising impacts on the eating habits of children, by showing signs of being persua­ded by the various brands and commercials of unhealthy products. It was shown to influence the adver­tising of junk food, make wrong decisions regarding foods with high nutritional value. In the category of the mass media, we found that 94% of the children answered that they like to watch television; while the frequency to see it is 1 to 2 hours a day, according to 76%. Conclusion: the media change attitudes in the public, so that this is seen in prejudices, stereotypes, or other social problems such as obesity.Keywords: Impact; advertising; eating habits; public health.


2007 ◽  
Vol 5 (3) ◽  
pp. 100-105 ◽  
Author(s):  
Kim Vickers

This paper describes the influence the media have on people and how it effects their view of the elderly. It describes aspects of the American media from the 1970s through today and discusses the changes that have occurred. Specific examples drawn from television, advertising, entertainment, and music are used to demonstrate how the media change audience perceptions and what must be done to improve perceptions of and attitudes toward elderly people today.


2019 ◽  
Vol 4 (2) ◽  
pp. 274-300
Author(s):  
Wijayanto Wijayanto

What happens to the media after the regime changes from authoritarian to the democratic system? Would the media also change accordingly and automatically become free after the regime’s change? Furthermore, what are the forces within and outside the media that influence these changes? This paper aims to review the exiting literatures in the post authoritarian Latin America and Southeast Asia to answer the questions. As a method, this study conducts a critical literature review. This study found that there is agreement among scholars that regime’s change didn’t automatically lead to more free reporting. However, debate is going on about what factors influence the degree of change or continuity with regard to media freedom in post-authoritarian settings. In this regard, scholars have been divided to a theoretical dichotomy. In one hand, there are groups of scholars who believe that political economy factors are the main factors that influence degrees of media freedom. In another hand, there are scholars who believe that cultural factors are more influential. Borrowing the theory of Pierre Bourdie, French sociologists who also concern about this issue, the paper argues that his theory on media’ change can be used as a theoretical framework to examine the media’s changes and overcome the existing theoretical dichotomies.


2008 ◽  
Vol 14 (2) ◽  
pp. 89-101
Author(s):  
Tony Maniaty

In 1876, an American newspaperman with the US 7th Cavalry, Mark Kellogg, declared: ‘I go with Custer, and will be at the death.’ This overtly heroic pronouncement embodies what many still want to believe is the greatest role in journalism: to go up to the fight, to be with ‘the boys’, to expose yourself to risk, to get the story and the blood-soaked images, to vividly describe a world of strength and weakness, of courage under fire, of victory and defeat—and, quite possibly, to die. So culturally embedded has this idea become that it raises hopes among thousands of journalism students worldwide that they too might become that holiest of entities in the media pantheon, the television war correspondent. They may find they have left it too late. Accompanied by evolutionary technologies and breathtaking media change, TV war reporting has shifted from an independent style of filmed reportage to live pieces-to-camera from reporters who have little or nothing to say. In this article, I explore how this has come about; offer some views about the resulting negative impact on practitioners and the public; and explain why, in my opinion, our ‘right to know’ about warfare has been seriously eroded as a result. Caption: The technology has improved, but the risks do not go away. Freelancer John Martinkus, author of A Dirty Little War about East Timor, seen here on assignment for SBS Dateline in Kunar province, Afghanistan, in 2005, was kidnapped in Iraq—but he managed to escape. Others have not been so fortunate.


2017 ◽  
Vol 13 (2) ◽  
pp. 202-226
Author(s):  
Emma Baulch

Noting the increasing tendency of Indonesian pop performers to organize and agitate politically, the article aims to locate these celebrity politics in a history of media change, and to explore their implications for lower-class collective organizing. Through a discussion of two pop performances that explicitly address the lower classes—the Jakarta-based rock band Slank and the Balinese solo performer Nanoe Biroe—the author traces the increasing recognition of pop idols as politically authoritative figures and the emergence of a new form of corporatized associational life (the fan group) as a site for attending to that authority. The author argues that these developments in public culture can be linked to changes to the media environment since the end of the Cold War, which include but are not limited to widespread digital uptake. The article engages work investigating prospects for critical forms of belonging within a neoliberal communicative environment–especially Jodi Dean’s writings on communicative capitalism. It examines the vulnerabilities and possibilities of lower-class performances and solidarities and brings to light the broader media infrastructures that enable them.


2019 ◽  
Author(s):  
Thomas Birkner

Mediatization is of the most successful yet most often discussed approaches used in media and communication studies. The issues of media change and societal change are central in this respect, with two traditions having developed, which examine the role of the media in our modern society in different ways (qualitative v quantitative methods). The research focus could be divided between a) changes to communication in humans’ daily lives, for example through smartphones, and b) influences of the mass media in different areas of society such as politics, the economy and sport. The second edition of this book, which has been revised and updated, explains the origins of these approaches, presents key studies and findings on them and discusses their similarities and differences.


2017 ◽  
Vol 40 (4) ◽  
pp. 496-513 ◽  
Author(s):  
Ruth Garland ◽  
Damian Tambini ◽  
Nick Couldry

There has been little empirical research to date on the consequences of mass media change for the processes of government in the United Kingdom, despite a well-documented concern since the 1990s with ‘political spin’. Studies have focussed largely on the relative agenda setting power of political and media actors in relation to political campaigning rather than the actual everyday workings of public bureaucracies, although UK case studies suggest that the mass media have influenced policy development in certain key areas. The study of government’s relations with media from within is a small but growing sub-field where scholars have used a combination of methods to identify ways in which central bureaucracies and executive agencies adapt to the media. We present the results of a preliminary study involving in-depth interviews with serving civil servants, together with archival analysis, to suggest that media impacts are increasingly becoming institutionalized and normalized within state bureaucracies: a process we identify as mediatization. A specific finding is a shift in the relationship between government, media and citizens whereby social media is enabling governments to become news providers, bypassing the ‘prism of the media’ and going direct to citizens.


Author(s):  
Anthony Leiserowitz ◽  
Nicholas Smith

Affective imagery, or connotative meanings, play an important role in shaping public risk perceptions, policy support, and broader responses to climate change. These simple “top-of-mind” associations and their related affect help reveal how diverse audiences understand and interpret global warming. And as a relatively simple set of measures, they are easily incorporated into representative surveys, making it possible to identify, measure, and monitor how connotative meanings are distributed throughout a population and how they change over time. Affective image analysis can help identify distinct interpretive communities of like-minded individuals who share their own set of common meanings and interpretations. The images also provide a highly sensitive measure of changes in public discourse. As scientists, political elites, advocates, and the media change the frames, images, icons, and emotions they use to communicate climate change, they can influence the interpretations of the larger public. Likewise, as members of the public directly or vicariously experience specific events or learn more about climate risks, they construct their own connotative meanings, which can in turn influence larger currents of public discourse. This article traces the development of affective imagery analysis, reviews the studies that have implemented it, examines how affective images influence climate change risk perceptions and policy support, and charts several future directions of research.


Author(s):  
Paolo Magaudda ◽  
Sergio Minniti

The article aims at investigating the persistence and comeback of old media technologies (phenomena we define, in short, ‘retromedia’) by developing a distinctive theoretical approach named retromedia-in-practice and based on practice theory. Far from being abandoned and forgotten, many old media devices and artefacts (such as vinyl records, cassette tapes, analogue photographic cameras, early videogames and brick mobile phones, to mention just a few notable examples) are nowadays readopted by young generations and niche media subcultures. However, most of the existing literature focusing on these cases has limits and shortfalls, resulting in a partial and misleading understanding of these phenomena: scholars and theorists often put at the centre the cultural fascination for vintage objects and the nostalgia effect; other studies rely on a taken-for-granted distinction between old and new media; the relational and processual nature of media change is rarely addressed; and in general, research lacks a framework capable of adequately integrating symbolic processes with material and technological features. In order to cope with these shortfalls, the article adopts the approach of practice theory, which enables to focus not on the media themselves, but on the practices associated with them. After presenting the distinctive framework of analysis, we exemplify our approach by analysing three different cases coming from music (vinyl records), photography (Polaroid-like instant photography) and videogaming (the ‘consolization’ of old arcade games). These case studies rely on original empirical data coming from authors’ qualitative research. The article concludes by arguing that a shift from considering retromedia as objects or discourses to retromedia-in-practice allows to both address the processual nature of retromedia and propose an interpretation that keeps together media materiality, their meanings and also the embodied activities and behaviours that are attached to them.


2021 ◽  
Vol 91 ◽  
pp. 26-40
Author(s):  
Žygintas Pečiulis

The emergence of TV in the first half of the 20th century became one of the media for mass audiovisual communication, technologically extending the tradition of electric telegraph and radio. Initially, TV was considered a media for transmitting current  processes. With the introduction of video technology in the 1960s, TV began to capture live content and re-display videos. TV content production technologies have been radically changed by video editing, which has brought TV closer to the cinema. Technological changes in the analog era have had a greater impact on content production processes, and the digital era  sparked a revolution in content consumption. Technological changes in the pre-digital and digital era can be seen as progress, but at the same time raises the question of media perception, even survival, as the technologies of production and distribution of TV content and audience behavior change from time to time.


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