Building New Knowledge and the Role of Synthesis in Innovation

2009 ◽  
Vol 1 (1) ◽  
pp. 13-27 ◽  
Author(s):  
Bill Burnett
Keyword(s):  
Competitive Advantage ◽  
Sustainable Competitive Advantage ◽  
New Knowledge ◽  
Big Picture ◽  
A Company

We innovate to create competitive advantage. Competitive advantage is found in new knowledge, which solves the buyer's problem. Humans create new knowledge in three ways: through Discovery - stumbling upon something that solves a problem; through Experimentation - trying different approaches to a problem until the solution is found; and through Synthesis - combining existing knowledge to create new knowledge. Today, Synthesis is the most common way we solve problems. Everyone synthesizes, but some people are extraordinarily good at it. They see the big picture, and how all the pieces fit together. Their brains have the ability to reach great mental distances to find remote metaphors which presents knowledge that turns into great solutions. Mixing your experts with people who are novice super-synthesizers can create best in class solutions and give a company a sustainable competitive advantage.

The Role of Lean Marketing in Achieving Sustainable Competitive Advantage: An Analytical Study at Al-Mosul Dairy Manufactory

2021 ◽  
Vol 3 (2) ◽  
pp. 61-72
Author(s):  
Harith Hussein Ali ◽  
Shahla Salem Khalil ◽  
Rana Jamal Khalil
Keyword(s):  
Competitive Advantage ◽  
Quantitative Methods ◽  
Analytical Study ◽  
Main Tool ◽  
Sustainable Competitive Advantage ◽  
Different Types ◽  
Relationship Of ◽  
The Relationship ◽  
A Company

This paper aims to examine the relationship between Lean Marketing (LM) and implementing Sustainable Competitive Advantage (SCA).  Based on discussing the different types of waste that a company can produce during the production process.   This study targeted the Mosul Dairy Manufactory.  In total (67%) valid completed questionnaires, out of (75) questionnaire forms distributed to the manufacturer’s marketing departments and distribution outlets.  This study is based on a number of conceptual and applied questions concerning the relationship of correlation and its influence between the variables of research. The questionnaire was used as the main tool for collecting data and information. Statistical quantitative methods like (SPSS) were adopted in analyzing the data collected by the questionnaire. The main outcomes indicated, the existence of a significant correlation between the two variables, as well as, the existence of a significant impact of lean marketing on the sustainable competitive advantage. The main significance suggests; the necessity to adopt the concept of lean marketing in the manufacturing facility to achieve sustainable competitive advantage.

scholarly journals The mediating effect of agility at relationship between market orientation and marketing performance

2020 ◽  
Vol 13 (1) ◽  
pp. 65
Author(s):  
Lutfi Nurcholis
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Mediating Effect ◽  
Sustainable Competitive Advantage ◽  
Marketing Performance ◽  
Research Gap ◽  
The Relationship ◽  
A Company

<p><a name="_Hlk23623753"></a><span lang="EN-US">Market orientation is a way for companies to focus on customers so that customers continue to buy company products. Agility is an important ability of a company to increase a sustainable competitive advantage. This study was conducted based on the decline in batik sales in Pekalongan and the existence of a research gap on the relationship between market orientation and marketing performance. This paper aims to test empirically the mediating effect of agility on the relationship between market orientation and marketing performance</span><span lang="EN-US">. Data were collected from 190 SMEs in Pekalongan. The result shows that market orientation significantly affects agility and marketing performance, and agility significantly affects marketing performance. Furthermore, agility mediates the correlation between market orientation and marketing performance. The Marketing performance of Batik SMEs can be improved by developing market orientation and agility simultaneously. The role of market orientation in improving marketing performance will be more effective if it is done indirectly through agility.</span></p>

scholarly journals The Theoretical Embedding Of Born Globals: Challenging Existing Internationalization Theories

2014 ◽  
Vol 14 (1) ◽  
pp. 39
Author(s):  
Ricarda B. Bouncken ◽  
Felix Schuessler ◽  
Sascha Kraus
Keyword(s):  
Competitive Advantage ◽  
Underlying Mechanism ◽  
Learning Processes ◽  
Sustainable Competitive Advantage ◽  
Born Globals ◽  
Resource Based View ◽  
Knowledge Based ◽  
A Company

This article examines the embedding of the phenomenon of Born Globals into three existing theories of the firm. The model of Born Globals deals with young companies that begin shortly after their foundation to internationalize. The Uppsala Internationalization Model helps to delimit the concept of Born Globals from existing internationalization models and to highlight their special features. The resource-based view takes up the integration of knowledge as the key resource of Born Globals and explains the underlying mechanism with which a company achieves a sustainable competitive advantage from a bundle of resources. The knowledge-based view is concerned with the generation of knowledge and explains the learning processes that are performed by the entrepreneur. A recurring theme could be identified and contains the following elements which interconnect the three theories of the firm with the concept of Born Globals - knowledge as a key resource, learning, and integration of knowledge into organizations.

The Role of Medical Tourism in Emerging Markets

2015 ◽  
pp. 89-109 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Emerging Markets ◽  
Competitive Advantage ◽  
Organizational Performance ◽  
Business Performance ◽  
Medical Tourism ◽  
Strategic Plan ◽  
Sustainable Competitive Advantage

This chapter reveals the role of medical tourism (MT) in emerging markets, give an overview of tourism, medical tourism, and emerging markets; discusses the advancement of medical tourism in emerging markets; the significance of medical tourism in emerging markets; and the characteristics of medical tourism in emerging markets. The execution of medical tourism is essential for modern organizations that seek to serve suppliers and customers, enhance business performance, reinforce competitiveness, and gain ordinary success in emerging markets. Thus, it is essential for modern organizations to consider their medical tourism applications, create a strategic plan to consistently investigate their dynamic promotion, and instantly respond to the needs of medical tourists in emerging markets. Understanding medical tourism will significantly improve organizational performance and achieve sustainable competitive advantage in emerging markets.

Branding Strategies for Digital TV Channels

2012 ◽  
pp. 57-68
Author(s):  
Margherita Pagani
Keyword(s):  
Competitive Advantage ◽  
Selection Process ◽  
Digital Tv ◽  
Digital Television ◽  
Sustainable Competitive Advantage ◽  
Television Network ◽  
Branding Strategies ◽  
Managerial Implications ◽  
The Impact

This chapter analyses the impact of digitalization on TV marketing strategies focusing on the role of brand as a loyalty-based resource, available to digital television networks to create a sustainable competitive advantage. We analyze the cognitive process adopted by a viewer in the selection process of a TV channel and provide managerial implications for branding strategy and the tools that a television network and an iTV portal need to adopt to communicate values connected with their brand. The goal of this analysis is to offer insights on how a digital television network may create a channel experience leveraging on brand to increase viewers’ loyalty and competitive advantage.

scholarly journals Effect of internal R&D activities to the accumulation of organizational technical knowledge with the mediation role of absorptive capacity to establish the innovation capability of electronic industries

2018 ◽  
Vol 154 ◽  
pp. 01059 ◽  
Author(s):  
Bambang Purwanggono ◽  
Yohana Aeria Damyana
Keyword(s):  
Knowledge Management ◽  
Competitive Advantage ◽  
Absorptive Capacity ◽  
Innovation Process ◽  
Electronics Industry ◽  
Technical Knowledge ◽  
Sustainable Competitive Advantage ◽  
Innovation Capability ◽  
The Relationship

Innovation is a strategy for the electronics industry to create a sustainable competitive advantage, in the midst of a rapidly changing environment with all its complexity. Seven AT program as an effort for PT. Hartono Istana Teknologi (Polytron) into enterprise knowledge, will accelerate the innovation process, combined with good organizational technical knowledge management. Organizational technical knowledge will be instrumental in innovation capabilities properly if there is an internal R & D activities that support and absorptive capacity as a mediator. This study reviewed the organizational technical knowledge influence to innovation capability, the influence of R & D activities to organizational technical knowledge, as well as the role of absorptive capacity as a mediator. The study was conducted by distributing questionnaires to 130 employees of PT. Hartono Istana Teknologi. Data processing was conducted using SEM. The results showed that the absorptive capacity mediate the relationship between R & D activities and organizational technical knowledge by 51%, and organizational technical knowledge affect innovation capabilities by 64%.

Expert Systems, Knowledge Development and Utilization, and Sustained Competitive Advantage: A Resource-Based Model

1998 ◽  
Vol 24 (4) ◽  
pp. 489-509 ◽  
Author(s):  
Augustine A. Lado ◽  
Michael J. Zhang
Keyword(s):  
Expert Systems ◽  
Competitive Advantage ◽  
Organizational Knowledge ◽  
Knowledge Development ◽  
Future Research ◽  
Sustainable Competitive Advantage ◽  
Sustained Competitive Advantage ◽  
Organizational Competencies ◽  
Development And Utilization

In this paper, we propose a resource-based model to explain how expert systems generate sustained competitive advantage for a firm. Speciftcally, we analyze the extent to which expert systems (ESs) exhibit the attributes of value, rareness, imperfect imitability, and non substitutability associated with a rent-generating resource (e.g., Barney, 1991). Then, we discuss how expert systems yield sustainable competitive advantage through fostering organizational knowledge development and utilization. Finally, we examine the role of ESs in engenden’ng a reciprocal, mutually enhancing relationship with organizational competencies, leading to sustained competitive advantage. Propositions are ofleered to facilitate future research.

scholarly journals Technological Innovation and Strategic Leadership Axis on Competitive Advantage of Telecommunication Enterprises

2021 ◽  
Vol 16 (9) ◽  
pp. 48
Author(s):  
erpetua S. Wanaswa ◽  
Zachary B. Awino ◽  
Martin Ogutu ◽  
Joseph Owino
Keyword(s):  
Competitive Advantage ◽  
Technological Innovation ◽  
Management Practice ◽  
Added Value ◽  
Policy Framework ◽  
Strategic Leadership ◽  
Telecommunication Industry ◽  
Sustainable Competitive Advantage ◽  
The Relationship

The study conceptualized a relationship between technological innovation and strategic leadership on competitive advantage. Technological innovation has been posited to influence performance competitive advantage however; this position has been largely tautological and hence required more empirical testing. Although implied, the role of strategic leadership in the relationship between technological innovation and competitive advantage has been largely lacking. The study, therefore, specifically sought to determine the moderating role of strategic leadership on the relationship between technological innovation and competitive advantage of large telecommunication enterprises (LTEs) in Kenya. Significant transformations have been evident in Kenya&rsquo;s telecommunication industry for the last two decades, which has resulted in intense competition, and technological innovation has become the new face of competition among these firms. The target population comprised all 83 large telecommunication enterprises in Kenya and census was used. Both descriptive and inferential statistics were employed in data analysis. Strategic leadership was found to have a positive and significant influence on the relationship between technological innovation and competitive advantage. It is deduced from the findings that strategic leadership would affect the strength of the relationship between technological innovation and competitive advantage. This can be attributed to the importance of organizational leadership&rsquo;s role as decision makers and key enablers of technological innovation among large telecommunication enterprises. The study presented notable implications on the policy framework, the strategic management practice, and theory implications in the telecommunication industry and beyond. At policy level, the Government of Kenya would benefit from the study by ensuring that policy makers and regulatory authorities in the telecommunication sector formulate policies that would promote technological innovation and strategic leadership for enhancing competitive advantage. Managerial practitioners may consider institutionalizing innovation and leadership by creating the requisite direction and controls that enable the emergence of innovation and value creation for sustainable competitive advantage. The study findings&rsquo; implications further extended, supported, and added value on the theories adopted by the study.

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