Research on the Internet Ecological Marketing Channel of Agricultural Products—Taking the Tea of Anxi Tieguanyin in Fujian for Example

This chapter examines the impact of the Internet and related technologies on global marketing activities (global e-marketing), under consideration of the following aspects: • Special implications for multinational corporations (MNCs) and small and medium-sized companies (SMCs) • Distinction between business-to-consumer (B2C) and business-to-business (B2B) markets • Role of the Internet as a complementary or supplementary marketing channel In order to clarify the special characteristics and challenges involved in global e-marketing practices, the authors have carried out a review of related empirical and conceptual research. The following conclusions can be drawn with regard to the characteristics of reviewed studies: 1. Due to the global nature of the Internet, relatively little research explicitly accounts for the differences between domestic and global e-marketing practices. Further research is needed on issues directly related to the Internet “global reach.” 2. Relatively more studies analyze global Internet marketing from a theoretical point of view. Academics are recently recognizing the need to carry out empirical research, both in B2C and B2B online environments.

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Tourism Networks and Clusters

Encyclopedia of Networked and Virtual Organizations ◽

10.4018/978-1-59904-885-7.ch218 ◽

2011 ◽

pp. 1653-1658 ◽

Cited By ~ 1

Author(s):

Patrice Braun

Keyword(s):

Information And Communication Technologies ◽

Global Economy ◽

Business Performance ◽

Business Models ◽

Marketing Channel ◽

The Internet ◽

Business Skills ◽

Virtual Tourism ◽

Ict Adoption ◽

Business Acumen

The push towards networked information and communication technologies (ICT), combined with increased customer expectations, has put extraordinary pressure on the information-centric and service-based tourism industry to include the Internet as a major new marketing channel. To date, most research into the implications of the Internet, especially for small tourism firms, has revealed many individual business barriers in relation to ICT adoption. There is widespread consensus that industry preparedness in terms of ICT and e-business skills and training falls well short of the requirements to operate within a now ICT-driven sector (Braun, 2004; Hollick, 2003). As Evans et al. (2001) have noted, small tourism firms may well remain lost in the electronic marketplace unless they are assisted in the usage of ICT tools and acquire the skills needed to participate in the digital economy. With technological change underpinning a global economy, small tourism firms can take advantage of their geographic concentration to form a virtual tourism network or cluster to develop competitive advantage for tourism their destination. In the context of emerging technologies and related e-business models, this article discusses the role of virtual tourism networks, clustering and value chains for small tourism operators in freely assembled destinations. In discussing destination benefits and barriers surrounding SME clustering and networking, business acumen and business performance are highlighted. It is proposed in this article that successful destination clusters can be created by boosting tourism operator performance, and matching skills and infrastructure with visitor expectations.

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On-line Agricultural Products Navigation System on the Google Earth

Agricultural Economics (Zemědělská ekonomika) ◽

10.17221/26/2016-agricecon ◽

2017 ◽

Vol 63 (No. 9) ◽

pp. 400-410

Author(s):

Ling-hsing Chang Christina ◽

Hsiao Weng-yi-lang

Keyword(s):

Navigation System ◽

Qualitative Methodology ◽

Google Earth ◽

Agricultural Products ◽

The Internet ◽

Is Success ◽

Agricultural Industry ◽

Delone And Mclean ◽

Success Model ◽

On Line

In the agricultural industry, many brokers exploit the benefits between farmers and customers and decrease the farmers’ income. As the technology has developed, the internet has become the best advertising medium for many industries. In light of this, this study based on the Google Earth has designed an on-line Agricultural Products Navigation System operated by mobile devices which can easily exclude brokers, and build the bridge between farmers and customers in order to increase the farmers income and customer benefits. Moreover, based on the IS success model of DeLone and McLean, by using the qualitative methodology, it is expected that this model will be able to provide system developers with the knowledge to improve the success of their systems.

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ANALISIS MARGIN PEMASARAN WORTEL DI DESA SINISIR KECAMATAN MODOINDING

AGRI-SOSIOEKONOMI ◽

10.35791/agrsosek.15.3.2019.26164 ◽

2019 ◽

Vol 15 (3) ◽

pp. 511

Author(s):

Finka Erika Dongi ◽

Noortje M. Benu ◽

Gracet Adonia Josefina Rumagit

Keyword(s):

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Primary Data ◽

The Internet ◽

Marketing Costs

This study aims to determine marketing patterns, calculate the amount of margins, profit and marketing costs as well as farmer's share in Sinisir Village, Modoinding Sub-district, Minahasa Regency. This research was conducted from June to August 2018. The data used in this study are primary and secondary data. Primary data were collected from interviews based on a list of questions prepared previously on 14 respondents consisting of 10 farmers from Sinisir Village, 1 collecting trader from Tompaso Baru Dua Village, 2 retailers from Tompaso Baru Dua Village and in Karombasan Village, 1 big trader from Sinisir Village, Modoinding District. Whereas secondary data was obtained from the Sinisir Village Office of Modoinding District from local bookstores and from the internet. From the internet through google searching in the form of books and theses from other universities. The results showed that there were four forms of marketing channels in Sinisir Village, Modoinding District, namely: (I) Farmers - Consumers; (II) Farmers - Retailers - Consumers; (III) Farmers - Collector Traders - Retailers Traders - Consumers; IV) Farmers - Wholesalers. The carrot marketing channel which produced the highest cost, margin and marketing profit in marketing channel II was Rp 5,429 per kilogram, Rp 6,000 per kilogram, Rp 571 per kilogram. The highest farmer's share in marketing channel 1 is 100 percent.*eprm*

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