The Internet and Global Markets

2008 ◽  
pp. 417-448
Author(s):  
José Manuel Ortega Egea ◽  
Manuel Recio Menedez
Keyword(s):  
Multinational Corporations ◽  
Marketing Channel ◽  
Point Of View ◽  
The Internet ◽  
Theoretical Point ◽  
Global Marketing ◽  
Marketing Activities ◽  
Business To Consumer ◽  
Global Nature ◽  
The Impact

This chapter examines the impact of the Internet and related technologies on global marketing activities (global e-marketing), under consideration of the following aspects: • Special implications for multinational corporations (MNCs) and small and medium-sized companies (SMCs) • Distinction between business-to-consumer (B2C) and business-to-business (B2B) markets • Role of the Internet as a complementary or supplementary marketing channel In order to clarify the special characteristics and challenges involved in global e-marketing practices, the authors have carried out a review of related empirical and conceptual research. The following conclusions can be drawn with regard to the characteristics of reviewed studies: 1. Due to the global nature of the Internet, relatively little research explicitly accounts for the differences between domestic and global e-marketing practices. Further research is needed on issues directly related to the Internet “global reach.” 2. Relatively more studies analyze global Internet marketing from a theoretical point of view. Academics are recently recognizing the need to carry out empirical research, both in B2C and B2B online environments.

The Internet and Global Markets

2011 ◽  
pp. 216-261
Author(s):  
José Manuel Ortega Egea ◽  
Manuel Recio Menedez
Keyword(s):  
Multinational Corporations ◽  
Marketing Channel ◽  
Point Of View ◽  
The Internet ◽  
Theoretical Point ◽  
Global Marketing ◽  
Marketing Activities ◽  
Business To Consumer ◽  
Global Nature ◽  
The Impact

This chapter examines the impact of the Internet and related technologies on global marketing activities (global e-marketing), under consideration of the following aspects: • Special implications for multinational corporations (MNCs) and small and medium-sized companies (SMCs) • Distinction between business-to-consumer (B2C) and business-to-business (B2B) markets • Role of the Internet as a complementary or supplementary marketing channel In order to clarify the special characteristics and challenges involved in global e-marketing practices, the authors have carried out a review of related empirical and conceptual research. The following conclusions can be drawn with regard to the characteristics of reviewed studies: 1. Due to the global nature of the Internet, relatively little research explicitly accounts for the differences between domestic and global e-marketing practices. Further research is needed on issues directly related to the Internet “global reach.” 2. Relatively more studies analyze global Internet marketing from a theoretical point of view. Academics are recently recognizing the need to carry out empirical research, both in B2C and B2B online environments.

Global Marketing on the Internet

2011 ◽  
pp. 530-536
Author(s):  
José Manuel Ortega Egea ◽  
Manuel Recio Menendez
Keyword(s):  
Business Environment ◽  
Global Market ◽  
The Internet ◽  
Global Business ◽  
Global Marketing ◽  
Internet Technologies ◽  
Medium Speed ◽  
Marketing Activities ◽  
Business To Consumer ◽  
Internet Medium

One of the most differential characteristics between the Internet and other traditional media relates to the relatively easier “global market reach” enabled on this new medium. Internet technologies foster direct, fast, and flexible communication between producers, suppliers, and final customers across countries (Bridges, Goldsmith, & Hofacker, 2005). The Internet global reach is likely to have relevant implications for both business-to-consumer (B2C) and business-to-business (B2B) markets. Internet-related technologies are also argued to have “equalizing effects” (Cavusgil, 2002; Hamill, 1997; Samiee, 1998a), as skills and information assets tend to be more critical factors than financial resources or firm size in order to achieve success in global e-markets. Nevertheless, companies will necessarily have to face important challenges and risks in this new global business environment. Global marketing practices are especially likely to be changed by the introduction of Internet technologies, owing to the differential characteristics of the Internet medium—speed, ubiquity, interactivity, and two-way communication. This article examines the impact of Internet technologies on global marketing activities: global e-marketing.

scholarly journals Revisiting the South African Marketing Index

1995 ◽  
Vol 26 (2) ◽  
pp. 49-57 ◽  
Author(s):  
Christo Boshoff ◽  
Alwyn P. Du Plessis
Keyword(s):  
Price Index ◽  
Business Environment ◽  
Point Of View ◽  
External Point ◽  
Consumer Perspective ◽  
Technological Developments ◽  
Marketing Activities ◽  
Business Function ◽  
High Level ◽  
The Impact

The high level of human involvement in marketing ensures that it is, and always will be, a dynamic business function. When the impact of accelerating technological developments is added, the dynamism often turns to volatility. The rapidly changing business environment necessitates regular consideration of the role of marketing in the business environment, both from an internal and external point of view. This study analyses marketing and marketing activities from a consumer perspective. It measures consumer attitudes towards the four P's and converts these scores to an overall 'attitude towards marketing' index. It also compares the results with a similar study conducted in 1990 (the 1990 study). The 1990 study reported a negative marketing index of -16.262. Older consumers in particular voiced their disapproval of marketing practices. Pricing was singled out as the most important bone of contention. The pricing and the pricing practices used by marketers were seen as often unfair and unreasonable. Advertising was also viewed rather sceptically. Retailing was the only marketing mix element to return a positive index. The results of this study show that the SA Marketing Index has declined from -16.262 in 1990 to -34.125 in 1993. The decline in the marketing index is primarily due to the considerable decline in the price index from -8.470 to -24.368, a slight decrease in the product index (from -2.719 to -9.939) and a marginal deterioration in the retailing index. The decline in the price index in particular was so severe that the improvement in the advertising index (from -6.434 to +0.606) had almost no influence on the marketing index. When the impact of demographic variables on attitudes were considered, Afrikaans-speaking consumers and those who are relatively well qualified academically, turned out to be particularly dissatisfied with marketing.

Discursive turns and critical junctures

2020 ◽  
pp. 198-213
Author(s):  
Donatella della Porta ◽  
Pietro Castelli Gattinara ◽  
Konstantinos Eleftheriadis ◽  
Andrea Felicetti
Keyword(s):  
Point Of View ◽  
Future Research ◽  
Theoretical Point ◽  
Political Debate ◽  
Citizenship Rights ◽  
Public Spheres ◽  
Critical Junctures ◽  
The Impact ◽  
Opening Up

The concluding chapter goes back to the theoretical debates presented in chapter 1, synthetizing the main empirical results of the various parts of our analysis as well as reflecting on the theoretical implications. From the theoretical point of view, the aim has been to analyze transformative events in order to trace their effects on the content and form of the debate in multiple public spheres. The research addressed discursive turns during a critical juncture that changed in the political debate. Empirically, the Charlie Hebdo controversy represented a most important moment in the assessment of collective understandings of citizenship, broadly understood as setting the boundaries of who is inside and who is outside. Opening up to future research in the field, the chapter speculates on the impact of the debate we have addressed in structuring the evolving debate over citizenship and citizenship rights.

scholarly journals Local public innovation: an analysis of its perceived impacts on public performance

2020 ◽  
pp. 002085232096321
Author(s):  
Yoann Queyroi ◽  
David Carassus ◽  
Christophe Maurel ◽  
Christophe Favoreu ◽  
Pierre Marin
Keyword(s):  
Public Sector ◽  
Point Of View ◽  
Theoretical Point ◽  
Public Performance ◽  
Local Authorities ◽  
Internal Resources ◽  
The Public ◽  
And Performance ◽  
Public Organisations ◽  
The Impact

This article explores public innovations implemented by local authorities, which consider them as a key means of improving their performance in response to a restrictive context. The authors thus propose to grasp the impacts of these innovations in terms of perceived performance from a global and multidimensional point of view. Based on a quantitative study conducted among French local authorities, this research first presents the results obtained from a theoretical point of view, providing insight into the multiple impacts of implementing innovations within the public sector. Then, at the managerial level, the study identifies specific impacts for each type of public innovation, the aim being to structure the innovation portfolio of public organisations. Points for practitioners An increasing number of innovations are being introduced in the public sector. However, the impact of these innovations on public performance is often not assessed. That is why by focusing our research on French local authorities, we guide managers both in analysing this influence by distinguishing several types of innovation and performance, and in building a portfolio of innovations in line with the internal resources of their local authority, as well as the public service provided in response to the needs of the territory.

scholarly journals Mapping the Food Festivals and Sustainable Capitals: Evidence from Poland

2020 ◽  
Vol 12 (24) ◽  
pp. 10283
Author(s):  
Patrycjusz Zarębski ◽  
Dominika Zwęglińska-Gałecka
Keyword(s):  
Rural Areas ◽  
Urban Areas ◽  
Local Development ◽  
Economic Effect ◽  
Local Environment ◽  
Point Of View ◽  
Economic Effects ◽  
Theoretical Point ◽  
Capital Conversion ◽  
The Impact

This study is one of the first attempts to identify and explain the location of food festivals in the context of locally embedded capitals. A multidimensional spatial model was developed and a typology using the k-means method was carried out to evaluate the mapping of 64 food festivals organized in various locations in Poland. With reference to Bourdieu’s concept, the economic, social, cultural, symbolic, and tourism capitals rooted in the local environment were examined and compared with the location of festivals. From the theoretical point of view, this study extends the theory of capital to include the new category of tourism capital, which allows better understanding of the economic effects of festivals. It is the missing element of the circular mechanism of capital conversion. Our study shows that food festivals in Poland are held mainly in large cities and their neighboring municipalities rather than in peripheral rural areas. We indicate that the urban areas have a higher level of capitals and sustainability of capitals for food festivals than rural areas. The conducted research shows that the economic effect of food festivals is stronger in locations with high tourism capital. The proposed model is universal and can be used to analyze the impact of various festivals on capital conversion and local development.

Firm-Provided Training During the Great Recession

2014 ◽  
Vol 234 (1) ◽  
Author(s):  
Lutz Bellmann ◽  
Hans-Dieter Gerner ◽  
Ute Leber
Keyword(s):  
Economic Crisis ◽  
Great Recession ◽  
Point Of View ◽  
Theoretical Point ◽  
Further Training ◽  
Data Set ◽  
The Great Recession ◽  
Apprenticeship Training ◽  
Training Activities ◽  
The Impact

SummaryEven though the 2008/09 economic crisis had only minor employment effects on the German labor market, it might have affected firms’ further training and apprenticeship training behavior. From a theoretical point of view, the impact of the business cycle on firms’ training behaviour is ambiguous. There are reasons for an increase of training during a downturn (e.g., declining opportunity costs of training, fewer exit options for trained workers) as well as arguments for a decrease of training (e.g., uncertain future benefits of training). The existing empirical evidence on the relationship between training and economic downturns is relatively scarce. In particular, we are not aware of any empirical study investigating the effects of the most recent crisis on firms’ training activities in Germany. Our paper aims to fill this gap by using data from the IAB Establishment Panel, a representative German panel data set with annual information about almost 16,000 establishments. In particular, we analyzed the provision and the intensity of further training and apprenticeship training in firms which were affected by the crisis and in those which were not. Our empirical investigation revealed that the establishments, irrespective of whether or not they were hit by the economic crisis, decreased their further training and apprenticeship training efforts in 2009 compared to 2008. However, establishments directly affected by the great recession tended to reduce their training activities more often than those which were not affected. Furthermore, we found much stronger variations in the development of firms’ further training activities than in the development of their apprenticeship training.

The impact of security control on business-to-consumer electronic commerce

2001 ◽  
Vol 20 (2) ◽  
pp. 139-147
Author(s):  
Kuo Lane Chen ◽  
Huei Lee ◽  
Bradley W. Mayer
Keyword(s):  
Electronic Commerce ◽  
Credit Card ◽  
The Internet ◽  
Electronic Payment ◽  
Payment Systems ◽  
Internal Security ◽  
Control Techniques ◽  
Security Control ◽  
Business To Consumer ◽  
The Impact

The purpose of this paper is to study the security control techniques and its impact on Internet purchasing and electronic commerce. Various security-control techniques for e-commerce are: (1) authentication (2) encryption (3) electronic payment systems (4) internal security management, and (5) non-electronic payment options. A survey from three universities in three different states was conducted. Results suggest that students have general knowledge about security techniques used by businesses but they are not as familiar with electronic payment systems. Students, however, prefer entering credit card information on the Internet after they decide to purchase a product via the Internet.

scholarly journals Impact of Hydrogen Injection on Natural Gas Measurement

Energies ◽  
2021 ◽  
Vol 14 (24) ◽  
pp. 8461
Author(s):  
Marco Dell’Isola ◽  
Giorgio Ficco ◽  
Linda Moretti ◽  
Jacek Jaworski ◽  
Paweł Kułaga ◽  
...  
Keyword(s):  
Natural Gas ◽  
Thermodynamic Properties ◽  
Calorific Value ◽  
Experimental Tests ◽  
Point Of View ◽  
Experimental Point ◽  
Theoretical Point ◽  
Primary Role ◽  
Gas Measurements ◽  
The Impact

Hydrogen is increasingly receiving a primary role as an energy vector in ensuring the achievement of the European decarbonization goals by 2050. In fact, Hydrogen could be produced also by electrolysis of water using renewable sources, such as photovoltaic and wind power, being able to perform the energy storage function, as well as through injection into natural gas infrastructures. However, hydrogen injection directly impacts thermodynamic properties of the gas itself, such as density, calorific value, Wobbe index, sound speed, etc. Consequently, this practice leads to changes in metrological behavior, especially in terms of volume and gas quality measurements. In this paper, the authors present an overview on the impact of hydrogen injection in natural gas measurements. In particular, the changes in thermodynamic properties of the gas mixtures with different H2 contents have been evaluated and the effects on the accuracy of volume conversion at standard conditions have been investigated both on the theoretical point of view and experimentally. To this end, the authors present and discuss the effect of H2 injection in gas networks on static ultrasonic domestic gas meters, both from a theoretical and an experimental point of view. Experimental tests demonstrated that ultrasonic gas meters are not significantly affected by H2 injection up to about 10%.

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