scholarly journals ANALISIS MARGIN PEMASARAN WORTEL DI DESA SINISIR KECAMATAN MODOINDING

2019 ◽  
Vol 15 (3) ◽  
pp. 511
Author(s):  
Finka Erika Dongi ◽  
Noortje M. Benu ◽  
Gracet Adonia Josefina Rumagit
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
The Internet ◽  
Marketing Costs

This study aims to determine marketing patterns, calculate the amount of margins, profit and marketing costs as well as farmer's share in Sinisir Village, Modoinding Sub-district, Minahasa Regency. This research was conducted from June to August 2018. The data used in this study are primary and secondary data. Primary data were collected from interviews based on a list of questions prepared previously on 14 respondents consisting of 10 farmers from Sinisir Village, 1 collecting trader from Tompaso Baru Dua Village, 2 retailers from Tompaso Baru Dua Village and in Karombasan Village, 1 big trader from Sinisir Village, Modoinding District. Whereas secondary data was obtained from the Sinisir Village Office of Modoinding District from local bookstores and from the internet. From the internet through google searching in the form of books and theses from other universities. The results showed that there were four forms of marketing channels in Sinisir Village, Modoinding District, namely: (I) Farmers - Consumers; (II) Farmers - Retailers - Consumers; (III) Farmers - Collector Traders - Retailers Traders - Consumers; IV) Farmers - Wholesalers. The carrot marketing channel which produced the highest cost, margin and marketing profit in marketing channel II was Rp 5,429 per kilogram, Rp 6,000 per kilogram, Rp 571 per kilogram. The highest farmer's share in marketing channel 1 is 100 percent.*eprm*

scholarly journals MARKETING MARGIN OF CLIMBING PERCH WITH BIOFLOC CULTURE SYSTEM IN BANJARMASIN CITY SOUTH KALIMANTAN

2020 ◽  
Vol 8 (12) ◽  
pp. 2003-2010
Author(s):  
Emmy Lilimantik
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Profit Distribution ◽  
Climbing Perch ◽  
Marketing Costs ◽  
Channel Patterns ◽  
Marketing Margins

Abstract This research aims to determine the pattern of marketing channels and marketing margin of climbing perch produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers was determined using the census method, while the sample of middlemen was determined using the snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysis of marketing margins, the data used consists of primary data and secondary data. The results of the analysis show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channels and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred by the middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is 2.800 IDR and the retailers 3.544 IDR. The profit distribution is bigger than the distribution of the marketing costs, as a result, the profits received by the seller (i.e. middlemen, retailers) are higher than the amount of marketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) is efficient. Keywords: Climbing perch, middlemen, retailers, marketing channels and marketing margins.

scholarly journals Efisiensi Pemasaran Kapulaga di Desa Sunyalangu Kecamatan Karanglewas Kabupaten Banyumas

2021 ◽  
Vol 5 (4) ◽  
pp. 1146-1156
Author(s):  
Ali Illahi ◽  
◽  
Kusmantoro Sularso ◽  
Dindy Darmawati
Keyword(s):  
Economic Efficiency ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
The Difference ◽  
Marketing Costs

Sunyalangu Village is the only village in Karanglewas District that produces cardamom. This potential production needs to be balanced with efficient marketing to create high profits. The involvement of marketing institutions affects marketing costs on cardamom marketing channels and the difference in cardamom prices at the farm level and at the end consumer level. This study aims to: 1) Analyze the price, cost, and profit of cardamom marketing channels in Sunyalangu Village, Karanglewas Subdistrict, Banyumas Regency, 2) Knowing the most efficient cardamom marketing channels in Sunyalangu Village, Karanglewas District, Banyumas District. The research location was determined purposively in Sunyalangu Village, Karanglewas District, Banyumas Regency. Determination of the sample carried out on farmers is simple random sampling with the results of 65 sample farmers and determination of samples made at marketing institutions is snowball sampling. The data used are primary data and secondary data. The analytical methods used are descriptive, marketing margins, farmer's share, cost and profit share, as well as technical and economic efficiency. The results showed: 1) channel III is the cardamom marketing channel with the smallest marketing margin of Rp. 150,000, 2) channel III is the marketing channel with the largest percentage of farmers share percentage of 56.5%, 3) channel III is the channel that has the smallest share of marketing costs with a percentage of 17.8% or as much as Rp. 26,662 per kilogram and the biggest share of profits with a percentage of 87.9% or Rp. 133,314 / kg, 4) Channel III is the marketing channel of the merchant with the smallest technical efficiency value of Rp. 50.4 / Kg / Km and the largest economic efficiency value is Rp. 5 / kg.

scholarly journals SALURAN PEMASARAN BUAH SALAK DI DESA BAWOLEU KECAMATAN TAGULANDANG UTARA KABUPATEN KEPULAUAN SIAU TAGULANDANG BIARO

2019 ◽  
Vol 16 (1) ◽  
pp. 27
Author(s):  
Timotius Fernel Makinggung ◽  
Olly Esry Haryani Laoh ◽  
Martha Mareyke Sendow
Keyword(s):  
Data Collection ◽  
Sample Selection ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
The Internet ◽  
Total Cost ◽  
Marketing Margins

This study aims to determine the marketing of salak fruit, analyze profits and marketing margins of zalacca, and analyze the farmer's share in each marketing channel of zalacca in Bawoleu Village. This research was carried out in Bawoleu Village, North Tagulandang District, Siau Tagulandang Biaro Regency. The sample selection is done purposevely and snowball method. Data collected are primary and secondary data. Primary data collection was carried out by direct interviews with 16 salak farmers and related marketing institutions. The data collected are the characteristics of respondents, the characteristics of salak fruit farming, prices at the level of farmers, traders, and consumers, as well as marketing institutions in marketing salak fruit. Secondary data obtained from the Internet through Google searching. The results showed that the marketing channels formed in the marketing of salak fruit in Bawoleu Village were 3 types of marketing channels, namely marketing channel I, which had a total cost of Rp. 575 / Kg, Marketing channel II the total cost of Rp 575 / kg, profit of Rp 15,675 / Kg and marketing margin of Rp 16,250 / Kg. Marketing channel III costs a total of Rp. 875 / Kg, Profits Rp. 375 / Kg, marketing margin Rp. 1,250 / Kg. The portion received by farmers (farmer share) in marketing channel I is 100%, marketing channel II is 18.75%, marketing channel III is 75%.*eprm*

scholarly journals MARGIN PEMASARAN BUAH SALAK DI DESA PANGU DUA KECAMATAN RATAHAN TIMUR KABUPATEN MINAHASA TENGGARA

2019 ◽  
Vol 14 (3) ◽  
pp. 321
Author(s):  
Regina ., Pangkey ◽  
Celcius ., Talumingan ◽  
Melissa Lady G. Tarore
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
The Internet ◽  
Research Support ◽  
Channel Analysis ◽  
The Cost ◽  
Margin Analysis

This study aims to determine the pattern of marketing, calculate the amount of costs, margins and marketing benefits and farmer's share in Pangu Dua Village, which was held from June to August 2018. The dataused in this study are primary and secondary data. Primary data is data obtained by submitting a list of questions to farmers 10 respondents, collecting traders 5 respondents, retailers 3 respondents in Pangu Dua Village. While secondary data was obtained from Pangu Dua Village Office, and the internet. Data analysis in this study uses marketing channel analysis and marketing margin analysis. The results of the study show that there are four forms of marketing channels in Pangu Dua Village. Marketing channel I consists of farmers and consumers; marketing channel II consists of farmers, retailers, consumers; marketing channel III consists of farmers, collectors, supermarkets retailers and consumers; marketing channel IV consists of farmers, collectors and wholesalers between islands. Marketing channel III has the highest value, namely the cost of Rp. 345 per kilogram, margin of Rp. 11,000 per kilogram, and profit of Rp. 10,655 per kilogram. The highest portion received by farmers (farmer’s share) on marketing channel I is 100 percent. This research support the result of previous study by Kaparang's 2015 that the greater the marketing margin, the smaller the portion received by farmers, on the contrary the smaller the marketing margin the greater the portion received by farmers, can be accepted in this study.*jnkd+eprm*

scholarly journals Analisis Potensi Ketersediaan Tanaman Bambu dan Pemasaran Kerajinan Bambu di Desa Kayubihi Kecamatan Bangli Kabupaten Bangli

2018 ◽  
pp. 405
Author(s):  
AYU RATIH PRATIWI ◽  
I NYOMAN GEDE USTRIYANA ◽  
A.A.A WULANDIRA SAWITRI DJELANTIK
Keyword(s):  
Field Research ◽  
Secondary Data ◽  
Marketing Channel ◽  
Research Field ◽  
Marketing Channels ◽  
Profit Margin ◽  
Primary Data ◽  
Library Research ◽  
Marketing Analysis ◽  
Potential Availability

The Potential Analysis Availability Of Bamboo Plants and The Marketing ofBamboos Product at Kayubihi Village, Bangli Distric, Bangli Regency. Analysis of the potential availability of bamboo plants in Kayubihi Village, BangliSubdistrict, Bangli Regency is divided into two analyzes, namely the analysis ofpotential availability and marketing analysis. Analysis of potential availability to knowthe potency of bamboo found in Kayubihi Village while for marketing seen marketingchannel, marketing margin, and profit margin with the election of three main productsproduced by Kayubihi Village. Types of data used in this study are qualitative data andquantitative data and data sources obtained from primary data and secondary data. Datacollection methods used there are three namely Library research, field research andstudy literature. The population in this study were 50 bamboo farmers who were alsobamboo craftsmen. Data analysis was done descriptively quantitative and qualitativedescriptive. The results showed that the analysis of potential availability with five typesof bamboo plants is under 200 clumps/ha which means not yet potential. Bamboo isprocessed into handicrafts and marketed for marketing the main products are sokasi,cakes basket, and coocked rice basked. Each product has three marketing channels. Themost profit margin obtained in each marketing channel is at producer level. The shortestmarketing margin in each channel because it is directly to the consumer.

scholarly journals ANALISIS PENDAPATAN USAHATANI DAN SALURAN PEMASARAN BIBIT KARET RAKYAT DI DESA AIR BATU KECAMATAN TALANG KELAPA KABUPATEN BANYUASIN PROPINSI SUMATERA SELATAN

2018 ◽  
Vol 7 (1) ◽  
pp. 71
Author(s):  
Sri Rahayu Endang Lestari
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Production Costs ◽  
Primary Data ◽  
Survey Method ◽  
Farm Income ◽  
Or Groups ◽  
Farmer Groups ◽  
The Government

 ABSTRACT The purpose of this study was to determine how much farm income and marketing channels for smallholder rubber seeds in Air Batu Village, District of Talang Kelapa, Banyuasin Regency. The implementation of this research had started from July to August 2015. The research method used  survey method. Primary data collection was done by direct observation in the field and secondary data was obtained from village, sub-district, district monographs and written sources. The results showed that the average income from the results of rubber nursery farming activities in Air Batu village was Rp. 7,560,084.00 - per hectare, while the marketing channel for smallholder rubber seedling farming in Air Batu Village is from farmers to village collectors (agents) and forwarded to consumers inside and outside the Banyuasin Regency. It can also be concluded that the income of rubber nursery farming in polybags cultivated by farmers in Air Batu Village is good enough, to reduce production costs, farmers should not buy sleeping eye stum seeds to other parties, but strive to make their own nurseries or groups. The recommended advice from this research is looks like better for the farmers join farmer groups of rubber nursery farming, so if there is a problem, it can be solved together. The government is also expected to provide assistance to farmers, in the form of distribution services, for smallholder rubber seeds, so that farmers should not have to wait too long to make a profit.ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui berapa besar pendapatan usahatani dan saluran pemasaran bibit karet rakyat di Desa Air Batu Kecamatan Talang Kelapa Kabupaten Banyuasin.  Pelaksanaan penelitian ini dimulai dari bulan Juli sampai Agustus 2015. Metode penelitian yang digunakan adalah metode survey. Pengambilan data primer dilakukan dengan pengamatan langsung dilapangan dan data sekunder diperoleh dari monografi desa, kecamatan, kabupaten dan sumber-sumber tertulis. Hasil penelitian menunjukkan bahwa rata-rata pendapatan dari hasil kegiatan usahatani pembibitan karet di desa Air Batu sebesar Rp. 7.560,084,00,- per hektar. Sedangkan Saluran pemasaran usahatani bibit karet rakyat di Desa Air Batu adalah mulai dari Petani ke Pedagang Pengumpul Desa (agen) dan diteruskan ke  Konsumen di dalam dan di luar Kabupaten Banyuasin. Dalam penelitian ini juga dapat disimpulkan bahwa pendapatan usahatani pembibitan karet dalam polybag yang diusahakan oleh petani di Desa Air Batu sudah cukup baik, untuk memperkecil biaya produksi sebaiknya para petani tidak membeli bibit stum mata tidur kepada pihak lain, tetapi diupayakan agar membuat pembibitan sendiri atau berkelompok.  Adapun saran yang dianjurkan dari penelitian ini adalah diharapkan kedepan petani membentuk kelompok tani untuk usahatani pembibitan karet, sehingga jika ada suatu permasalahan dapat diatasi secara bersama-sama. Pemerintah juga diharapkan memberikan bantuan kepada para petani berupa jasa penyaluran bibit karet rakyat, sehingga para petani tidak perlu menunggu lama untuk memperoleh keuntungan

scholarly journals ANALISIS PEMASARAN JAGUNG DI DESA DIMEMBE KECAMATAN DIMEMBE KABUPATEN MINAHASA UTARA

2019 ◽  
Vol 14 (3) ◽  
pp. 305
Author(s):  
Cendy Claudia Wowiling ◽  
Lyndon R. J. Pangemanan ◽  
Joachim N. K. Dumais
Keyword(s):  
Sampling Method ◽  
Secondary Data ◽  
Marketing Channel ◽  
Primary Data ◽  
Snowball Sampling ◽  
The North ◽  
North Sulawesi ◽  
Marketing Costs ◽  
Consumer Marketing ◽  
The Village

The purpose of this research is to analyze the marketing of corn in each marketing channel in the village of Dimembe, Dimembe Subdistrict, North Minahasa Regency. The data used in this study are primary and secondary data. Primary data was obtained from interviews with 15 farmers while secondary data from the Village Office, North Minahasa Statistics Agency and the North Sulawesi Provincial Statistics Agency. The sampling method used the snowball sampling method. Data analysis methods are analysis of Marketing Channel, Marketing Agency, Marketing Margin and Marketing Costs. The results showed that there were three types of marketing channels, namely the first marketing channel: Farmers to Consumers; second marketing channel 2 from Farmers toRetailers then to Consumers; and the third marketing channel from Farmers to Collector Traders then arrived at the Consumer. Marketing margin on marketing channel I is Rp 213.33 / kg, on marketing channel II is Rp 1,500.00 / kg, and on marketing channel III is Rp 2,500.00 / kg. The highest share received by farmers is in the marketing channel I at 93.90%. While the lowest share received by farmers is in marketing channel III, which is equal to 58.33%. Thus it can be concluded that the longer the marketing channel, the greater the marketing margin and vice versa. And also the shorter the marketing channel the greater the share received by the farmer and vice versa. *lrr + eprm *

scholarly journals ANALISIS USAHATANI DAN PEMASARAN KEDELAI VARIETAS ANJASMORO DI KABUPATEN LAMPUNG TIMUR

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Dayang Berliana
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Village Level ◽  
Financial Feasibility ◽  
The People ◽  
Self Sufficiency ◽  
The One ◽  
Clear Description

Soybean is the main source of vegetable protein and vegetable oil consumed widely by the people of Indonesia. Soybean as one of the legumes plants becomes the basic ingredients of many foods such as ketchup, tofu, and tempeh. The high consumption of soybean products makes the Indonesian people highly dependent on soybeans. Therefore, it is essential to carry out a research about farming analysis and marketing channel of local soybeans which has been cultivated by farmers in North Raman District. This is because the marketing of soybean crops will determine the income that will be obtained by farmers later. This study aims to determine the income, financial feasibility, and marketing channels of soybeans in North Raman District East Lampung regency. The information of the study is important as it provides a clear description of local soybean marketing in Lampung that can be useful for soybean self-sufficiency program. This study used primary and secondary data. Primary data is data obtained collected directly from the field by sampling while secondary data is data obtained from provincial and central BPS (statistic agency) offices, and related institutions. Data analysis is done by tabulating the data, calculating the income and financial feasibility, and describing marketing channel of Anjasmoro soybean variety. Cultivation of Anjasmoro soybean in North Raman Subdistrict, both through breeding or not breeding, turns out to be profitable and financially feasible to undertake. There are 3 marketing channels that are commonly used by the respondent farmers. They are channel 1, 2, and 3. Channel 1 is the channel with the flow from farmers to village-level collectors who have contracts, licensed distributors or farmers to village-level collectors who have contracts, tofu/tempeh producers; Channel 2 is the one with the flow from the farmers directly selling to the producer of tofu/tempeh; and channel 3 is the one with the flow from farmers to village collecting trader, then to retailer, then to producers of tofu/tempeh.Keywords: Anjasmoro Soybean, Income, Marketing Channels

scholarly journals ANALISIS KETERPADUAN PASAR BERAS DI KABUPATEN MANOKWARI

Agro Ekonomi ◽  
2016 ◽  
Vol 18 (1) ◽  
pp. 51
Author(s):  
Agatha Wahyu Widati ◽  
Dwidjono Hadi Darwanto ◽  
Masyhuri Masyhuri
Keyword(s):  
Market Integration ◽  
Research Result ◽  
Secondary Data ◽  
Marketing Channel ◽  
Regression Method ◽  
Marketing Channels ◽  
Primary Data ◽  
Rice Market ◽  
Rice Price ◽  
Augmented Dickey Fuller

This research was aimed to investigate 1) rice marketing channel in ManokwariRegency; 2) marketing margin in Manokwari regency; and 3) market integration of rice in Manokwari regency. Primary and secondary data were collected in this research. Primary data were applied in analysis of rice marketing channel, and marketing margin, while secondary data of rice price for the period of 2004- 2010 were applied in analysis of market integration. Augmented Dickey Fuller (ADF), and regression method were implemented in analysis of this research. Result of the analysis show thatthere are nine rice marketing patterns or local rice marketing channels in Manokwari regency. The longest channel was involved three institutions such as village level rice millerlhuller, regency wholesaler and retailer which have the largest marketing margin too. Most farmer utilize the sixth rice marketing pattern on marketing channel, involving two intermediate middleman such as rice millerlhuller and regency retailer. The channel has low marketing margin which motivated farmer for producing rice due to largest share of price accepted by farmers. Analysis of rice market integration at Manokwari regency show that rice price at wholesale level is integrated with that at retaillevel.Penelitian ini bertujuan ootuk mengetahui 1). Jalur pemasaran beras produksi Kabupaten Manokwari; 2). Marjin pemasaran beras produksi Kabupaten Manokwari; dan 3). Tingkat keterpaduan pasar beras di Kabupaten Manokwari; Penelitian ini menggunakan data primer dan data sekunder. Data primer ootuk mengetahui saluran, dan margin pemasaran sedangkan data sekunder ootuk mengetahui keterpaduan pasar dengan menggunakan data harga beras tahoo 2004- 2010. Metode analisis yang digunakan adalah analisis Augmented Dickey Faller (ADF), dan analisis regresi. Hasil analisis menunjukan bahwa terdapat sembilan pola pemasaran atau saluran pemasaran beras produksi Kabupaten Manokwari. Saluran terpanjang melibatkan sebanyak tiga lembaga perantara yaitu penggilingan, pedagang penampoog kabupaten dan pengecer kabupaten. Saluran yang panjang ini mempooyai margin pemasaran yang terbesar pula. Petani paling banyak menggunakan pola pemasaran beras pads saluran pemasaran yang keenam, yang melibatkan dua pedagang perantara yaitu penggilingan dan pedagang pengecer kabupaten. Persentase margin dari seluruh saluran tergolong rendah, hal ini akan mendorong petani ootuk lebih memproduksi beras karena harga yang diterima oleh petani menguntungkan, ini dapat dilihat dari share harga yang diterima oleh petani yang relatif tinggi. Analisis keterpaduan pasar beras produksi Kabupaten Manokwari menunjukan bahwa terdapat integrasi seeara vertikal antara harga beras di tingkat eeeran dan harga beras di tingkat grosir.

scholarly journals Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng

2020 ◽  
Vol 2 (1) ◽  
pp. 17-25
Author(s):  
Made Setena ◽  
Ida Ayu Sri Meitri
Keyword(s):  
Ornamental Plants ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Share Prices ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Small Traders

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran

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