Particular Models of Options Planning of Promotional Campaigns
The concept of advertising stream as a kinematic characteristic in media planning is given. The classification of advertising streams from the standpoint of deciduous interval. The analysis of stream models of advertising campaign is presented. Particular qualities of streams depending on the types of structural compositions of advertising campaigns are showed. Conflicting situations in optimizing the process of media planning of an advertising campaign is considered.
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1970 ◽
Vol 28
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pp. 220-221
1984 ◽
Vol 42
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pp. 98-101
1992 ◽
Vol 50
(1)
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pp. 126-127
1993 ◽
Vol 51
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pp. 248-249
1990 ◽
Vol 48
(3)
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pp. 258-258
1997 ◽
Vol 6
(1)
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pp. 57-62
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