Creating an Employee Value Proposition within Personnel Marketing

Author(s):  
Д. Захаров ◽  
D. Zaharov

In the modern conditions of globalization and turbulence of the economy, the basis of an organization’s competitiveness is its reputation, including its reputation on the labor market. At the same time, staff with their level of competence and loyalty is becoming a determining factor in the efficiency of a company. Involving talented employees in the organization is becoming increasingly difficult, and employers are constantly improving the personnel management system, making qualitative changes in the direction of attraction, development and retention of employees. The article reveals the essence of one of the approaches to the effective management of the organization’s personnel, which involves the formation of an employer’s value proposition.

2019 ◽  
Vol 135 ◽  
pp. 04008 ◽  
Author(s):  
Guzaliya Klychova ◽  
Alsou Zakirova ◽  
Angelina Dyatlova ◽  
Aigul Klychova ◽  
Evgenia Zaugarova ◽  
...  

Economic security of the enterprise is designed to ensure stable and continuous functioning of the economic entity. The study of the state of economic security is one of the key factors for enterprises, as the level of its security depends on the financial condition. The purpose of personnel management in the system of economic security of the enterprise is to find ways to minimize risks and threats to employees. Ensuring economic security is one of the most important problems faced by enterprises. The overall system of integrated enterprise management is closely related to security and personnel management. The article examines the main threats and factors affecting economic security, as well as measures to improve the system of protection of the organization, the factors affecting the external and internal environment, measures for the organization of economic security in the enterprise, developed a methodology for assessing the personnel management system to make effective management decisions.


2021 ◽  
Vol 2 (47) ◽  
pp. 33-39
Author(s):  
N.V. Saloid

This article discusses the features of construction as an industry, identifies factors that affect the process of personnel management of construction companies in modern conditions. Differences in the organization of the construction process from the production process in other industries are identified, taking into account the specifics of innovative development of the construction industry and staffing requirements, taking into account trends in the industry. Trends in the labor market in construction are shown, foreign and domestic experience in the development of supply and demand in the labor market is analyzed, taking into account the requirements for education, age, level of training. It is concluded that the personnel management system of a modern construction company should take into account the peculiarities of the construction industry, its current problems and global trends in approaches to personnel management. It is determined that in modern conditions the personnel management system of the enterprise takes into account both material and moral motivation, the main components of the motivational process are analyzed, the influence of certain types of motivation on different groups of personnel. The article defines that currently the main component of personnel management of the enterprise is the creation of conditions for the expansion of knowledge, training, skills development and continuous development of employees. The growing role of knowledge in society, the development of science-intensive, intelligent technologies requires flexible and adaptive use of human resources of the construction company, increasing the creative and organizational activity of employees, the formation of a humanized organizational culture. In the conditions of market relations, introduction of new technologies into production, adequate methods of personnel development management, which are based on progressive approaches to the expansion of its competencies, acquire special significance. In view of this, in modern production there are problems of modernization of classical personnel management systems and the introduction of new management models focused on the continuous development of intellectual, cultural and creative potential of construction workers. From an economic point of view, the simultaneous influence of a number of factors on the development of personnel management creates certain contradictions. On the one hand, it is - reducing staff turnover, increasing the level of competencies, ensuring the growth of profits, on the other - significant costs for improving methods of personnel development management. This contradiction shapes the purpose and content of personnel development management tasks and approaches to solving them.


2020 ◽  
pp. 46-56
Author(s):  
D. A. Grishina ◽  
V. N. Sidorova ◽  
N. V. Sidorov

The article takes the example of a real company to consider the issue of forming an effective personnel management system, taking into account the characteristics of employees.


Author(s):  
Е.С. Космодемьянова

В статье исследуется тема разработки многофункциональной автоматизированной системы эффективного управления персоналом бухгалтерской службы банка с применением экономико-математического моделирования. The article studies the creating of the multifunctional automated personnel efficient management system of bank’s accounting staff based the economic and mathematical modeling. The author describes the relevance and feasibility of this task due to technological transformation of accountant functions.


2021 ◽  
Author(s):  
Ольга Александровна Булавко

Рассматривается сущность, виды корпоративного обучения, значимость в системе управления персоналом предприятия. The essence, types of corporate training, the significance in the personnel management system of the enterprise are considered.


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