A Survey on Interactive Effect of Brand Image and Perceived Quality of Service on Each Other : Case Study : Etka Chain Stores

2014 ◽  
Vol 3 (8) ◽  
pp. 217-224
Author(s):  
Bahareh Ahmadinejad ◽  
Abdolhossein Karampour ◽  
Yones Nazari
Keyword(s):  
Quality Of Service ◽  
Brand Image ◽  
Interactive Effect ◽  
Perceived Quality ◽  
Chain Stores

First-Party Success or First-Party Failure? A Case Study on Audience Perceptions of the Nintendo Brand During the Wii U’s Product Life Cycle

2018 ◽  
Vol 15 (5) ◽  
pp. 475-500
Author(s):  
Ronen Shay ◽  
Anthony Palomba
Keyword(s):  
Video Game ◽  
Product Life Cycle ◽  
Defense Mechanism ◽  
Brand Image ◽  
Perceived Quality ◽  
Home Video ◽  
Mixed Methods Case Study ◽  
Video Game Consoles

The purpose of this mixed-methods case study is to examine the performance of the Nintendo brand during the eighth generation of home video game consoles and to assess whether the low sales of the Wii U can be attributed to a paradox in the relationship between the brand image of Nintendo’s first-party software and the perceived quality of Nintendo consoles. The results demonstrated that while the brand image of Nintendo’s first-party software does have a positive relationship with the perceived quality of Nintendo’s consoles, this relationship did not lead to a higher degree of consumer utility for the Wii U console. Despite this, Nintendo’s perceived quality and brand image remained higher than their competitors, reinforcing that positive brand equity can act as a defense mechanism from underperforming products.

Empirical Study on Intelligent Systems Coordination – A Case Study of Intelligent Tourism

2015 ◽  
Vol 740 ◽  
pp. 966-971
Author(s):  
Rong Rong Cai ◽  
Shu Tang
Keyword(s):  
Intelligent Systems ◽  
Perceived Quality ◽  
Travel Agency ◽  
Traditional Theory ◽  
Satisfaction Index ◽  
Index Model ◽  
Tourist Satisfaction ◽  
Intelligent City

Based on the traditional theory of the intelligent systems, as well as the present study on intelligent tourism, Tourist Satisfaction Index model of Intelligent Tourism is put out in this paper. With the data collected in Nanjing, statistic materials suggest that two variables, Perceived Quality of the Intelligent Tourism and Intelligent City, play the most important roles in tourist satisfaction of intelligent tourism. The further analysis reveals that the factor under Perceived Quality of Intelligent Tourism, including Intelligent Transportation, Public Service Platform, Intelligent Hotel and Intelligent Travel Agency, as well as the factors under Intelligent City including Intelligent Governance and Intelligent Environment are the most important factors in the model.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN WISATAWAN NUSANTARA MENGGUNAKAN TRANSPORTASI ONLINE GRAB DI KUTA, BALI

Jurnal IPTA ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 226
Author(s):  
Maria Laru Sendy Ludju ◽  
I Made Kusuma Negara ◽  
Ni Putu Eka Mahadewi
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Dominant Dimension ◽  
Tourist Satisfaction ◽  
Brand Association ◽  
Quantitative And Qualitative Research

This study aimed to explain the effect of service quality and brand image on the satisfaction of domestic tourists who used Grab online transportation in Kuta, Bali. The research method used in this research was quantitative and qualitative research methods (mix methods). Questionnaires were distributed to 150 domestic tourists with a sample determination method using purposive sampling. The method of data analysis used multiple linear regression analysis with SPSS 18.0 program. The results of this study stated that partially the quality of service had a positive and significant effect on the satisfaction of domestic tourists with the dominant dimension being the tangible dimension and brand I mage giving a positive and significant effect on the satisfaction of domestic tourists with the dominating dimension being the support of the brand association. Simultaneously, the quality of service and brand image had a positive and significant influence on the satisfaction of domestic tourists. The R Square value of 0.672 meant that 67,2% of tourist satisfaction could be explained by the variable service quality and brand image, while the remaining 32,8% was influenced by other variables not examined in this study.

Brand Perception and its Relation to Perceived Performance of a Public Sports Service

2015 ◽  
pp. 202-220
Author(s):  
Mario Alguacil Jiménez ◽  
Ferran Calabuig Moreno ◽  
Juan M. Núnez-Pomar ◽  
Josep Crespo Hervás
Keyword(s):  
Quality Of Service ◽  
Data Analysis ◽  
Structural Equations ◽  
Measurement Scales ◽  
Perceived Performance ◽  
Perception Of Quality ◽  
Brand Perception

In sport context, many contributions are involved in the perception of quality and satisfaction in sport services, but in regards to brand perception, such studies are much less common. Virtually no work is aimed at brand awareness of sports services. In the book chapter the authors expose a case study that analyze the users perception of the image of the service and is related to some performance indicators such as quality of service, satisfaction and future intentions. Data analysis is performed using structural equations and measurement scales adapted to sports facilities. The results of this study show that quality is explained by congruence with a high percentage of variance (76.6%), the latter concept being the aspect with the greatest predictive weight. Furthermore, future intentions are explained by attitudes towards the brand and quality, the latter being the element with greater predictive power.

Providing Quality of Service across Multiple Providers

2010 ◽  
pp. 280-296
Author(s):  
Christos Bouras ◽  
Apostolos Gkamas ◽  
Kostas Stamos
Keyword(s):  
Quality Of Service ◽  
Network Management ◽  
Network Services ◽  
Qos Provisioning ◽  
Backbone Networks ◽  
Important Quality ◽  
Academic Network ◽  
Research And Education

In this chapter, the authors present some of the latest developments related to the provisioning of Quality of Service (QoS) in today’s networks and the associated network management structures that are or will be deployed to support them. They first give a brief overview of the most important Quality of Service proposals in the areas of Layer 2 (L2) and Layer 3 (L3) QoS provisioning in backbone networks, and they discuss the network management structures and brokers that have been proposed in order to implement these services. As a case study, they describe the pan-european research and academic network, which is supported centrally by GEANT and which encompasses multiple independent NRENs (National Research and Education Networks). In the last few years, GEANT has developed and deployed a number of production and pilot services meant for the delivery of quality network services to the end users across Europe.

Impact of Employees' Empowerment on Perceived Quality of Service Delivery in the Tertiary Health Institutions

2021 ◽  
pp. 2014-2030
Author(s):  
Michael Abayomi Fowowe ◽  
Kayode K. Arogundade
Keyword(s):  
Quality Assurance ◽  
Quality Of Service ◽  
Service Delivery ◽  
Health Sector ◽  
Healthcare Services ◽  
Perceived Quality ◽  
Health Institutions ◽  
Market Needs ◽  
Acute Healthcare

In this current 21st-century global competitive market, employee empowerment plays a significant role in building the internal resource-based capacity of business survival towards meeting and exceeding ever-increasing market needs. The tertiary health institutions saddled with the responsibility of providing acute healthcare services significantly require effective commitment of their healthcare workers in promoting quality of service delivery towards achieving result-oriented healthcare quality assurance outcome. However, the Nigerian health sector has been characterised with diverse challenges in sustaining quality assurance due to lack of leadership commitment in empowering caregivers in the sector effectively. To a large extent, this has weakened the adequate performance of employees, and also, contributed to the observed increase in morbidity and mortality rate in the Nigerian health centres. This aim of this paper is to critically analyse the impact of employees' empowerment on the perceived quality of service delivery in the context of the Nigerian healthcare institutions.

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