First-Party Success or First-Party Failure? A Case Study on Audience Perceptions of the Nintendo Brand During the Wii U’s Product Life Cycle

2018 ◽  
Vol 15 (5) ◽  
pp. 475-500
Author(s):  
Ronen Shay ◽  
Anthony Palomba
Keyword(s):  
Video Game ◽  
Product Life Cycle ◽  
Defense Mechanism ◽  
Brand Image ◽  
Perceived Quality ◽  
Home Video ◽  
Mixed Methods Case Study ◽  
Video Game Consoles

The purpose of this mixed-methods case study is to examine the performance of the Nintendo brand during the eighth generation of home video game consoles and to assess whether the low sales of the Wii U can be attributed to a paradox in the relationship between the brand image of Nintendo’s first-party software and the perceived quality of Nintendo consoles. The results demonstrated that while the brand image of Nintendo’s first-party software does have a positive relationship with the perceived quality of Nintendo’s consoles, this relationship did not lead to a higher degree of consumer utility for the Wii U console. Despite this, Nintendo’s perceived quality and brand image remained higher than their competitors, reinforcing that positive brand equity can act as a defense mechanism from underperforming products.

Empirical Study on Intelligent Systems Coordination – A Case Study of Intelligent Tourism

2015 ◽  
Vol 740 ◽  
pp. 966-971
Author(s):  
Rong Rong Cai ◽  
Shu Tang
Keyword(s):  
Intelligent Systems ◽  
Perceived Quality ◽  
Travel Agency ◽  
Traditional Theory ◽  
Satisfaction Index ◽  
Index Model ◽  
Tourist Satisfaction ◽  
Intelligent City

Based on the traditional theory of the intelligent systems, as well as the present study on intelligent tourism, Tourist Satisfaction Index model of Intelligent Tourism is put out in this paper. With the data collected in Nanjing, statistic materials suggest that two variables, Perceived Quality of the Intelligent Tourism and Intelligent City, play the most important roles in tourist satisfaction of intelligent tourism. The further analysis reveals that the factor under Perceived Quality of Intelligent Tourism, including Intelligent Transportation, Public Service Platform, Intelligent Hotel and Intelligent Travel Agency, as well as the factors under Intelligent City including Intelligent Governance and Intelligent Environment are the most important factors in the model.

“Have You Played Atari Today?”

2021 ◽  
pp. 321-333
Author(s):  
William Gibbons
Keyword(s):  
Video Game ◽  
Extended Family ◽  
Television Advertising ◽  
Advertising Campaign ◽  
Home Video ◽  
Gender And Age ◽  
The Family ◽  
Video Game Consoles ◽  
Popular Image

Around 1980, home video game consoles began to transition from a luxury product for affluent technophiles into a mass-market entertainment product. Television advertisements were central to that transition, not least in that they helped shape a popular image of who plays video games. This chapter examines the prominent role of music in an influential early television advertising campaign for Atari, the leading maker of home consoles at the time. The music of the “Have You Played Atari Today?” campaign reached across gender and age demographics, positioning Atari’s products as fun for every member of the family. Although most ads of the series were unified musically through the use of the same extended jingle, each featured lyrics tailored to demonstrate the product’s appeal to various members of an extended family. Furthermore, the jingle’s musical hook eventually became a standalone sonic signifier for the Atari brand that endured for years beyond the initial campaign.

scholarly journals Perceived Quality in Sports Centers in Southern Spain: A Case Study

2019 ◽  
Vol 11 (14) ◽  
pp. 3983 ◽  
Author(s):  
Alfonso Castillo-Rodriguez ◽  
Wanesa Onetti-Onetti ◽  
José Luis Chinchilla-Minguet
Keyword(s):  
Customer Loyalty ◽  
User Satisfaction ◽  
Perceived Quality ◽  
Measuring Instruments ◽  
Level Of Satisfaction ◽  
Center Activity ◽  
Different Dimensions ◽  
The City

The aim of this study was to analyze the level of satisfaction in three municipal sports centers in the city of Malaga and to learn and analyze the characteristics of users older than 40 years of age in these centers. A total of 303 persons (123 men and 180 women) from three sports centers in the city of Malaga participated in this study (M = 58.14, SD = 7.16 years). The Evaluation of Perceived Quality in Sports Services test (CECASDEP) was used, and the results demonstrated that the different dimensions studied—sports center, activity space, locker rooms, program of activities, and trainer—were very positively correlated. The level of customer loyalty increased with user satisfaction and perceived quality of services as well as the age of the person. Users were also found to be more motivated to take part in physical activities due to greater satisfaction. The highest scores were given to the trainers, who played a key role in all three sports centers. In conclusion, we gathered important insights into perceived quality in different sports centers. This information can be used by sports managers to strengthen dimensions with lower scores and improve those with higher scores. In addition, the study confirms that the level of customer loyalty is related to the perceived quality scores. Therefore, the use of measuring instruments is recommended to optimize the quality of sports services.

scholarly journals ANALYSIS OF EFFECT PRICE AND QUALITY ON BRAND IMAGE AND ITS IMPLICATION ON PURCHASE DECISION MODENA GAS COOKTOP (CASE STUDY ON GRAND GALAXY CITY RESIDENCE BEKASI)

2020 ◽  
Vol 1 (5) ◽  
pp. 747-761
Author(s):  
Muhammad Thariq Nahra Putra ◽  
Adi Nurmahdi
Keyword(s):  
Image Quality ◽  
Data Collection ◽  
Significant Influence ◽  
Indirect Effect ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchasing Decisions

This study aims to determine the effect of price and quality on brand image and its implications for purchasing decisions on Modena gas cooktops. This study also examines the indirect effect of price and quality on brand image with purchasing decisions as an intervening variable. The study was conducted in the grand galaxy city residence in Bekasi. The sample in this study is consumers or at least know about Modena products with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was done through a questionnaire with a Likert scale of 1-5. The method of analysis uses path analysis using SPSS version 24.0. the results showed that price has a positive and significant effect on brand image, quality has a positive and significant effect on brand image, brand image has a positive and significant influence on purchasing decisions for Modena gas cooktop. Price has a positive and significant influence on purchasing decisions, quality has a positive and significant influence on purchasing decisions. Price and quality simultaneously have a positive and significant influence on brand image. Price and quality of brand image simultaneously have a positive and significant influence on purchasing decision

Usability

2002 ◽  
pp. 261-270
Author(s):  
Leigh Ellen Potter
Keyword(s):  
Information System ◽  
System Development ◽  
Usability Testing ◽  
Perceived Quality ◽  
User Centred Design ◽  
Design Practices ◽  
System Usability

System Usability is becoming increasingly important in situations where assistance in the operation of a system is not readily available for the user. Traditionally, usability measures have consisted of post development testing in a usability lab. Usability practitioners are recognising the need for innovative procedures to incorporate usability in system development at an earlier stage than traditional testing allows and User Centred Design is an approach that meets this need. The objective of this chapter is to examine traditional usability testing and compare it to user centred design practices focusing on the resultant quality of the information system. An examination of literature concerning the two approaches is presented and comparisons made to a case study of a large Australian organisation utilising both measures. The experiences of developers and users within the organisation are presented, and the perceived quality of systems developed using both approaches is examined.

scholarly journals PENGARUH PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP BRAND LOYALTY DAN BRAND EQUITY

2019 ◽  
Vol 8 (4) ◽  
pp. 2125
Author(s):  
Gusti Bagus Yopi Brangsinga ◽  
Tjok Gde Raka Sukawati
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Population Data ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Analysis Techniques

The purpose of this study was to determine the effect of perceived quality and brand image on brand loyalty and brand equity. This research is in the form of associative and carried out on consumers of Samsung Galaxy mobile phones. The sample in this study amounted to 112 people taken using purposive sampling sampling technique, namely the technique of determining the sample with certain considerations that are considered to represent the population. Data analysis techniques are carried out using Structural Equation Modeling (SEM) with the AMOS 16.00 program. The results of this study indicate that all hypotheses are accepted. Perceived quality and brand image have a positive and significant effect on brand equity. This means that good perceived quality and brand image will form a good brand equity for the company. Perceived quality and brand image have a positive and significant effect on brand loyalty. When the perceived quality of consumers towards good brands and the resulting brand image is good, consumers will develop brand loyalty. Then brand loyalty has a positive and significant effect on brand equity. With the brand loyalty of consumers it will add to the positive value that the brand has and will add to the brand equity of the brand and company.

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