التوجه السوقي والأداء التسويقي : دراسة تطبيقية بالبنوك العمومية بولاية بشار = Market Orientation and Marketing Performance : An Empirical Study in Public Banks in Béchar State

2017 ◽  
Vol 6 (2) ◽  
pp. 38-57
Author(s):  
شامي عبد الرحمان ◽  
إلياس سليماني
Keyword(s):  
Empirical Study ◽  
Market Orientation ◽  
Marketing Performance ◽  
Public Banks

A Multidimensional Approach to Marketing Performance Evaluation

2006 ◽  
Vol 56 (1) ◽  
pp. 71-102
Author(s):  
László Sajtos
Keyword(s):  
Market Orientation ◽  
Business Success ◽  
Financial Indicators ◽  
Multidimensional Approach ◽  
Short Term ◽  
Marketing Performance ◽  
Intangible Resources ◽  
Investment Companies ◽  
Marketing Resources ◽  
The Right

Companies usually like to claim that they are market-oriented; however, many studies reveal that businesses typically rely on short-term financial indicators, only a small percentage of firms consider time spent on consumers as important, and marketing is considered as a cost rather than an investment. Companies, however, need to understand their own and their environment's operations in order to set the right objectives, manage their tangible and intangible resources, and achieve the best possible performance. This paper focuses on performance measurement and its relation to market orientation, marketing activity, objectives and marketing resources. This research reveals that though marketing's role in the organisation seems to be significant managers' commitment to marketing often remains at an attitudinal level, and they tend to overestimate their marketing efforts. Furthermore, customer-based measures seem to be good indicators of market-orientation, still managers consider financial and market performance measures to be more important. This paper supports the finding that market orientation and business success are strongly related to one another.

scholarly journals The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance

2022 ◽  
Vol 6 (1) ◽  
pp. 9-16 ◽  
Author(s):  
Khamaludin Khamaludin ◽  
Syahriani Syam ◽  
Febri Rismaningsih ◽  
Lusiani Lusiani ◽  
Lily Arlianti ◽  
...  
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Orientation ◽  
Product Innovation ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Marketing Performance

The purpose of this study is to analyze the influence of social media marketing, product innovation, market orientation on marketing performance. The study uses quantitative methods and data analysis techniques are based on Structural Equation Modeling using SmartPLS 3.0 software. The sample selection method uses the snowball sampling method. Online questionnaires are sent to 320 SMEs in Banten Province, where 300 responses are used. The results of data analysis show that social media marketing has a significant effect on marketing performance, product innovation has a significant effect on marketing performance and market orientation has a significant effect on marketing performance.

Do Entrepreneurial Companies Make Good Corporate Citizens? Exploring the Relationships Between Entrepreneurial Orientation, Market Orientation, and Corporate Citizenship

2014 ◽  
Vol 22 (01) ◽  
pp. 1-25 ◽  
Author(s):  
Chang Soo Sung ◽  
David Y. Choi ◽  
Daeeop Kim ◽  
Woo Jin Lee
Keyword(s):  
Empirical Study ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Causal Effect ◽  
Corporate Citizenship ◽  
Mediation Effect ◽  
South Korean ◽  
The Relationship ◽  
Practical Implications

Do entrepreneurial companies make responsible corporate citizens? In this paper, we examine the relationship between companies' entrepreneurial orientation and their corporate citizenship. An empirical study consisting of 261 South Korean firms reveals that entrepreneurial orientation does not have direct causal effect on corporate citizenship. Analysis also shows that market orientation has full mediation effect between entrepreneurial orientation and corporate citizenship. The findings indicate that entrepreneurial companies may indeed act more responsibly if they are also market oriented. Practical implications are discussed.

scholarly journals EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE

2021 ◽  
Vol 19 (2) ◽  
pp. 448-458
Author(s):  
Cindera Fatikha ◽  
◽  
Mintarti Rahayu ◽  
Sumiati Sumiati ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Least Squares ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Performance Test ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Positive Effect

This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by competitive advantage. The sample in this study was 132 owners from a population of 463 SMEs owners of Tempe chips. The sampling technique in this study used purposive sampling. Data analysis techniques using Partial Least Squares (PLS). The results showed that entrepreneurial orientation had a direct positive effect on marketing performance; market orientation has a direct positive effect on marketing performance; entrepreneurial orientation has a direct positive effect on competitive advantage; market orientation has a direct positive effect on competitive advantage; competitive advantage has a direct positive effect on marketing performance; entrepreneurial orientation has a positive effect on marketing performance through competitive advantage; Market orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.

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