scholarly journals MARKET ORIENTATION TO IMPROVE MARKETING PERFORMANCE THROUGH THE COMPETITIVE ADVANTAGES OF BATIK SMEs

2019 ◽  
Vol 17 (3) ◽  
pp. 489-495 ◽  
Author(s):  
M. Taufiq Noor Rokhman ◽  
Keyword(s):  
Market Orientation ◽  
Competitive Advantages ◽  
Marketing Performance

scholarly journals KEUNGGULAN BERSAING : BERPENGARUH TERHADAP KINERJA PEMASARAN (STUDI PADA UMKM MAKANAN DAN MINUMAN DI KABUPATEN KENDAL)

2018 ◽  
Vol 11 (1) ◽  
pp. 56
Author(s):  
Delta Lexi Arbawa ◽  
Paulus Wardoyo
Keyword(s):  
Competitive Advantage ◽  
Path Analysis ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Research Problem ◽  
Learning Orientation ◽  
Analysis Tool ◽  
Competitive Advantages ◽  
Marketing Performance ◽  
Food And Beverage

<p>Permasalahan penelitian yang diusung dalam penelitian ini adalah adanya kontroversi hasil penelitian tentang pengaruh orientasi pasar, orientasi kewirausahaan dan orientasi belajar terhadap kenerja pemasaran sehingga ditambahkannya variabel keunggulan bersaing untuk menjembatani gap tersebut. Tujuan penelitian ini adalah menganalisis pengaruh orientasi pasar, orientasi kewirausahaan dan orientasi belajar terhadap keunggulan bersaing dan  menganalisis pengaruh orientasi pasar, orientasi kewirausahaan, orientasi belajar dan keunggulan bersaing terhadap kinerja pemasaran.</p><p>Populasi dalam penelitian ini adalah seluruh pengusaha UMKM makanan dan minuman yang berada di 6 kecamatan Kabupaten Kendal yang berjumlah 485 pengusaha UMKM. Sampel yang dipergunakan dalam penelitian ini yaitu 122 responden, dengan alat analisis path analisis.</p><p>Hasil dari penelitian ini Orentasi pasar berpengaruh signifikan terhadap keunggulan bersaing. Orientasi kewirausahaan berpengaruh signifikan terhadap keunggulan bersaing. Orientasi pembelajaran tidak berpengaruh terhadap keunggulan bersaing. Orentasi pasar tidak berpengaruh terhadap kinerja pemasaran. Orientasi kewirausahaan tidak berpengaruh terhadap kinerja pemasaran. Orientasi pembelajaran berpengaruh signifikan terhadap kinerja pemasaran. Keunggulan bersaing berpengaruh signifikan terhadap kinerja pemasaran.</p><p> </p><p><em>The research problem that was carried out in this study was the controversy of research results on the effect of market orientation, entrepreneurial orientation and learning orientation on marketing performance so that the addition of competitive advantage variables to bridge the gap. The purpose of this study is to analyze the effect of market orientation, entrepreneurial orientation and learning orientation on competitive advantage and analyze the influence of market orientation, entrepreneurial orientation, learning orientation and competitive advantage on marketing performance.</em></p><p><em>The population in this study were all food and beverage MSME entrepreneurs in 6 districts of Kendal Regency, totaling 485 MSME entrepreneurs. The sample used in this study is 122 respondents, with a path analysis analysis tool.</em></p><p><em>The results of this study Market orientation has a significant effect on competitive advantage. Entrepreneurial orientation has a significant effect on competitive advantage. Learning orientation does not affect competitive advantage. Market orientation does not affect marketing performance. Entrepreneurial orientation does not affect marketing performance. Learning orientation has a significant effect on marketing performance. Competitive advantages have a significant effect on marketing performance.</em></p>

Green Practices Implementation as Prerequisite to Sustain Firm Competitive Advantages

2015 ◽  
Vol 6 (4) ◽  
pp. 34-53
Author(s):  
Kardison Lumbanbatu ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Product Innovation ◽  
Structural Equation ◽  
Large Scale ◽  
Management Practices ◽  
Corporate Image ◽  
Equation Modeling ◽  
Competitive Advantages ◽  
Green Management ◽  
Marketing Performance

Encompassing firms to apply green policy in a holistic management practices are strongly required in order to maintain competitive advantages and experience long-term marketing performance. This current empirical research is aimed to fill the lack of empirical findings and empirical studies on firm's innovative concept. Green-based product innovation, green management practices and green corporate image are presented as the antecedents and postulated as the sources of sustaining firm competitive advantages. A questionnaire-based survey was deployed to collect data from Large Scale Enterprises in Indonesia with Top Management, Operational and Marketing Managers served as respondents. 500 questionnaires were mailed and 388 were valid for further analysis. Data was analyzed by using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) via AMOS statistical software. Statistical findings demonstrated that green-based product innovation, green management practices and green corporate image significantly has a positive affect to sustain firm competitive advantages which is led to enhance long term marketing performance. However, green-based product innovation plays insignificant direct relationship on long term marketing performance. This study discusses some managerial implications for enterprises and recommendations on a basis of green implementation.

A Multidimensional Approach to Marketing Performance Evaluation

2006 ◽  
Vol 56 (1) ◽  
pp. 71-102
Author(s):  
László Sajtos
Keyword(s):  
Market Orientation ◽  
Business Success ◽  
Financial Indicators ◽  
Multidimensional Approach ◽  
Short Term ◽  
Marketing Performance ◽  
Intangible Resources ◽  
Investment Companies ◽  
Marketing Resources ◽  
The Right

Companies usually like to claim that they are market-oriented; however, many studies reveal that businesses typically rely on short-term financial indicators, only a small percentage of firms consider time spent on consumers as important, and marketing is considered as a cost rather than an investment. Companies, however, need to understand their own and their environment's operations in order to set the right objectives, manage their tangible and intangible resources, and achieve the best possible performance. This paper focuses on performance measurement and its relation to market orientation, marketing activity, objectives and marketing resources. This research reveals that though marketing's role in the organisation seems to be significant managers' commitment to marketing often remains at an attitudinal level, and they tend to overestimate their marketing efforts. Furthermore, customer-based measures seem to be good indicators of market-orientation, still managers consider financial and market performance measures to be more important. This paper supports the finding that market orientation and business success are strongly related to one another.

scholarly journals The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance

2022 ◽  
Vol 6 (1) ◽  
pp. 9-16 ◽  
Author(s):  
Khamaludin Khamaludin ◽  
Syahriani Syam ◽  
Febri Rismaningsih ◽  
Lusiani Lusiani ◽  
Lily Arlianti ◽  
...  
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Orientation ◽  
Product Innovation ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Marketing Performance

The purpose of this study is to analyze the influence of social media marketing, product innovation, market orientation on marketing performance. The study uses quantitative methods and data analysis techniques are based on Structural Equation Modeling using SmartPLS 3.0 software. The sample selection method uses the snowball sampling method. Online questionnaires are sent to 320 SMEs in Banten Province, where 300 responses are used. The results of data analysis show that social media marketing has a significant effect on marketing performance, product innovation has a significant effect on marketing performance and market orientation has a significant effect on marketing performance.

scholarly journals MARKETING PERFORMANCE MEDIATES BETWEEN ICONIC PRODUCT INNOVATION AND SUSTAINABLE COMPETITIVE ADVANTAGES

2019 ◽  
Vol 7 (11) ◽  
pp. 70-77
Author(s):  
Muh. Hasbi Abbas ◽  
◽  
Abd. Rahman Kadir ◽  
Syamsu Alam ◽  
Madris a ◽  
...  
Keyword(s):  
Product Innovation ◽  
Competitive Advantages ◽  
Marketing Performance ◽  
Sustainable Competitive Advantages

scholarly journals EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE

2021 ◽  
Vol 19 (2) ◽  
pp. 448-458
Author(s):  
Cindera Fatikha ◽  
◽  
Mintarti Rahayu ◽  
Sumiati Sumiati ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Least Squares ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Performance Test ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Positive Effect

This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by competitive advantage. The sample in this study was 132 owners from a population of 463 SMEs owners of Tempe chips. The sampling technique in this study used purposive sampling. Data analysis techniques using Partial Least Squares (PLS). The results showed that entrepreneurial orientation had a direct positive effect on marketing performance; market orientation has a direct positive effect on marketing performance; entrepreneurial orientation has a direct positive effect on competitive advantage; market orientation has a direct positive effect on competitive advantage; competitive advantage has a direct positive effect on marketing performance; entrepreneurial orientation has a positive effect on marketing performance through competitive advantage; Market orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.

scholarly journals The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

2015 ◽  
Vol 18 (3) ◽  
pp. 351
Author(s):  
Ag. Sunarno Handoyo
Keyword(s):  
Social Capital ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Small And Medium Enterprises ◽  
Marketing Innovation ◽  
Marketing Performance ◽  
Central Java ◽  
Structure Equations ◽  
Medium Enterprises ◽  
Central Java Province

This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. The samples are 150 respondents as the owners of the embroidery business in Central Java Province. The technical analysis used is Structure Equations Modeling with AMOS Software version 22. The results show that: (1) marketing innovation has significant effect on competitive advantage; (2) market orientation has significant effect on competi-tive advantage; (3) social capital has significant effect on competitive advantage; (4) competitive advantage has significant effect on marketing performance; (5) marketing innovation has significant effect on marketing performance; (6) market orientation has significant effect on marketing performance; (7) social capital has no significant effect on marketing performance. The implication of this study is that the MSMEs of embroidery could improve marketing performance by increasing marketing innovation, market orientation, social capital and competitive advantage. This study also shows that competitive advantage is an intervening variable on marketing performance.

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