scholarly journals EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE

2021 ◽  
Vol 19 (2) ◽  
pp. 448-458
Author(s):  
Cindera Fatikha ◽  
◽  
Mintarti Rahayu ◽  
Sumiati Sumiati ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Least Squares ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Performance Test ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Positive Effect

This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by competitive advantage. The sample in this study was 132 owners from a population of 463 SMEs owners of Tempe chips. The sampling technique in this study used purposive sampling. Data analysis techniques using Partial Least Squares (PLS). The results showed that entrepreneurial orientation had a direct positive effect on marketing performance; market orientation has a direct positive effect on marketing performance; entrepreneurial orientation has a direct positive effect on competitive advantage; market orientation has a direct positive effect on competitive advantage; competitive advantage has a direct positive effect on marketing performance; entrepreneurial orientation has a positive effect on marketing performance through competitive advantage; Market orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.

scholarly journals COMPETITIVE ADVANTAGE TO MEDIATE THE INFLUENCE OF PRODUCT INNOVATION AND ENTREPRENEURIAL ORIENTATION ON MARKETING PERFORMANCE IN SMALL AND MEDIUM INDUSTRY

2021 ◽  
Vol 19 (2) ◽  
pp. 413-423
Author(s):  
Raiza Nora Dahana ◽  
◽  
Nur Khusniyah Indrawati ◽  
Mugiono Mugiono ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Product Innovation ◽  
Performance Test ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Small And Medium Industry ◽  
Positive Effect

This study aims to analyze the effect of product innovation, entrepreneurial orientation, and competitive advantage on marketing performance; test the effect of product innovation and entrepreneurial orientation towards marketing performance through competitive advantage as a mediation variable. The sample in this study was 69 owners of small and medium industries bakery in Ponorogo Residence who had made innovations on their products. The sampling technique in this study uses total sampling. Data analysis techniques used the approach Partial Least Squares (PLS). The results found that product innovation has a direct positive effect on marketing performance, entrepreneurial orientation has a direct positive effect on marketing performance, product innovation has a direct positive effect on competitive advantage, entrepreneurial orientation has a direct positive effect on competitive advantage, competitive advantage has a direct positive effect on marketing performance, product innovation has a positive effect on marketing performance through competitive advantage, and entrepreneurial orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.

scholarly journals Keunggulan bersaing dan kinerja pemasaran : orientasi pasarˏ orientasi kewirausahaanˏ adaptasi lingkunganˏ inovasi

2020 ◽  
Vol 5 (2) ◽  
pp. 79-91
Author(s):  
Roy Wahyuningsih
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Path Analysis ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Random Sampling ◽  
Sampling Technique ◽  
Environmental Adaptation ◽  
Marketing Performance ◽  
Analyze Data

The purpose of this study was to determine the effect of market orientation, entrepreneurial orientation, environmental adaptation, innovation on competitive advantage and marketing performance in pandanus crafters in Jombang. This research uses a quantitative approach with hypothesis testing conducted using Path Analysis. The population in this study were all pandanus crafters in Jombang with a total of 1634 pandanus crafters with a sample of 128 respondents. The sampling technique used is Proportional Random Sampling. Questionnaires and tests were used in data collection techniques in this study. Researchers use Path Analysis as a tool to analyze data. Based on data analysis, it is found that 1) market orientation has a partial effect on competitive advantage. 2) Entrepreneurial orientation has a partial effect on competitive advantage. 3) Adaptation of the environment has a partial effect on competitive advantage, 4) Innovation has a partial effect on competitive advantage. 5) Market orientation partially influences marketing performance. 6) Entrepreneurial orientation has a partial effect on marketing performance. 7) Environmental adaptation has a partial effect on marketing performance. 8) Innovation has a partial effect on marketing performance. 9) competitive advantage affects the marketing performance of pandanus woven craftsmen in Jombang Regency. Keywords : competitive advantage, marketing performance.

scholarly journals The Influence of Market Orientation, Learning Orientation, Innovation and Competitive Advantage to Improve Marketing Performance

2018 ◽  
Vol 7 (4) ◽  
pp. 458-468
Author(s):  
Novi Nurhasanah ◽  
Murwatiningsih Murwatiningsih
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Learning Orientation ◽  
Marketing Performance ◽  
Research Show

The study is aimed at examining the effect of market orientation, learning orientation, innovation and competitive advantage on marketing performance. Populations in this research are 41 which 3, 4, and 5 star-rated hotels in Semarang City. The numbers of samples in this research are 120 respondents by using purposive sampling technique. Methods of data collection are using documentation and questionnaires. Data analysis is using Structural Equation Modeling (SEM). The result of this research show that companies which apply learning orientation, innovation and competitive advantage can improve marketing performance, but for market orientation has no effect on marketing performance.

PENGARUH INOVASI DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING UMKM KULINER

2019 ◽  
Vol 4 (1) ◽  
pp. 111-118
Author(s):  
Inda Lestari ◽  
Miguna Astuti ◽  
Hariyanto Ridwan
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Significant Influence ◽  
Entrepreneurial Orientation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Data Analysis Tool

This research was conducted to analyze the effect of innovation orientation and entrepreneurship on the competitive advantage of culinary MSMEs in the Cilandak Barat area, South Jakarta. The population used for this study was 36 actors in the culinary field of SMEC. The sampling technique uses a saturated sampling method. The data analysis tool used is PLS 3.0. The results of this study indicate that the innovation variable has a significant influence on the culinary competitiveness of SMEC. And, entrepreneurial orientation has a significant influence on the culinary competitiveness of SMEC. The researcher suggests SMECs to pay attention to other factors that can influence competitive advantage. Keywords: Innovation, Entrepreneurship Orientation, Competitive Advantage

scholarly journals Label Produk, Iklan Emosional, dan Diskon serta Pengaruhnya terhadap Keputusan Pembelian

2020 ◽  
Vol 8 (4) ◽  
pp. 1222
Author(s):  
Muhammad Akbar Marzuq ◽  
Anik Lestari Andjarwati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Muslim Majority ◽  
Positive Effect ◽  
Final Consumer

A brand will carry out several marketing strategies to attract consumers. especially for countries with a Muslim majority community, the product must have halal legality. There are several factors considered by consumers to choose the product purchased, among others, the existence of halal labels on packaging, emotional advertising, and diskons. The purpose of this paper is to study the effect of product labels, emotional advertising, and discount on purchasing decisions. This research is focused on consumers who have bought Chatime as a bubble drink, Muslim, aged 15-60 years old, and a final consumer. uses a nonprobability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using Multiple Linear Regression. The results showed that product labels, iklan emosional, and diskons had a positive effect on consumer purchasing decisions.

scholarly journals PENGARUH INTELLECTUAL CAPITAL DAN RATA – RATA PERTUMBUHANNYA (ROGIC) TERHADAP KINERJA BANK SYARIAH BERDASARKAN ISLAMICITY PERFORMANCE INDEX DI INDONESIA

2021 ◽  
Vol 16 (1) ◽  
pp. 54-68
Author(s):  
Sasiska Rani ◽  
Martha Rianty N
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Intellectual Capital ◽  
Performance Index ◽  
Sampling Technique ◽  
Profit Sharing ◽  
Average Growth ◽  
Analysis Techniques ◽  
Negative Effect ◽  
Positive Effect

This study examines the effect of intellectual capital and the average growth intellectual capital (ROGIC) on the performance of Syariah Banks based on the Islamicity Performance Index in Indonesia. The Islamicity Performance Index in this study is proxied by the Profit Sharing Ratio (PSR). The sample obtained was based on the purposive sampling technique in this study, namely 10 Syairah Banks from 2015 - 2019. This study used data analysis techniques in the form of multiple regression analysis. The results show that there is a negative effect between intellectual capital on the Islamicity Performance Index, which is proxied by the Profit Sharing Ratio (PSR). The average growth of intellectual capital (ROGIC) has a positive effect on the Islamicity Performance Index, which is proxied by the Profit Sharing Ratio (PSR).

scholarly journals PENGARUH PERSEPSI TENTANG PENGETAHUAN, PERATURAN, DAN MANFAAT PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK UMKM PADA KPP PRATAMA SURAKARTA

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Sari Wiyati ◽  
Endang Masitoh Wahyuningsih ◽  
Anita Wijayanti
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Statistical Tests ◽  
Linear Regression Analysis ◽  
Tax Compliance ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Tax Benefits ◽  
Tax Payers ◽  
Positive Effect

This study aims to determine whether there is a partial influence on knowledge of taxation, tax regulations and tax benefits. The sampling technique in this study used simple rondom sampling, then obtained a study sample of 100 MSME tax payers. Data analysis techniques performed by descriptive statistical tests, classical assumptions, hypothesis testing with linear regression analysis. The results showed that knowledge of taxation and tax regulations had a positive effect on MSME taxpayer compliance in KPP Pratama Surakarta while the tax benefits did not affect MSME taxpayer compliance in KPP Pratama Surakarta. Keywords: Tax compliance, tax knowledge, tax benefits and tax complianc

scholarly journals PENGARUH SUASANA TOKO DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA MINI MARKET XMART ULAK KARANG PADANG

2019 ◽  
Author(s):  
MUHAMMAD HUSNI HANDRI ◽  
jhon fernos
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Negative Effect ◽  
Positive Effect

ABSTRACTThis study aims to determine the effect of store atmosphere and location on consumers' buying interest in the XMART mini market of Padang Padang. The sample used is 100 consumers, the sampling technique uses saturated sampling method. Data collection used a questionnaire, while data analysis techniques were performed using multiple linear regression analysis. The results showed that the store atmosphere variable had a positive effect (4,527 > 1,6772) and significant (0,000 <0,05) on consumer buying interest. Location variables have a negative effect (-0,079) < (1,6772) and are not significant (0,937 > 0,05) to consumer buying interest. From this research, the R2 value is 0,244, it means that 24,4% of consumers' buying interest can be explained by the independent variables, namely the store atmosphere and location and the remaining 74,3% is explained by other variables.

scholarly journals PERAN INOVASI PRODUK DALAM MEMEDIASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN

2019 ◽  
Vol 8 (10) ◽  
pp. 6367
Author(s):  
Komang Satya Devara ◽  
Eka Sulistyawati
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Market Orientation ◽  
Product Innovation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Fashion Industry ◽  
Marketing Performance ◽  
Product Innovations

The purpose of this study is to explain product innovation plays a role in mediating the effect of market orientation on marketing performance. This research was conducted at the fashion industry UKM in Denpasar City. The number of samples in this study were 50 respondents. The sampling technique is non-probability sampling using the purposive sampling method. Data collection was obtained from the results of questionnaires in the fashion industry SMEs in Denpasar City. Data analysis in this study used path analysis and sobel test. The results of path analysis and sobel test show that product innovation variables play a role in mediating the effect of market orientation on the marketing performance of the fashion industry SMEs in Denpasar City. The results of this study indicate that the better the fashion industry SMEs in Denpasar City make product innovations, the greater the influence of market orientation on marketing performance. Keywords: market orientation, product innovation, marketing performance

scholarly journals THE EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE OF FURNITURE HOME INDUSTRY IN SAWAHAN DISTRICT

2020 ◽  
Vol 4 (2) ◽  
pp. 95-116
Author(s):  
Chatarina Felisia Sudarmadji ◽  
Helena Sidharta ◽  
I Gusti Bagus Yosia Wiryakusuma
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Business Owners ◽  
Research Approach ◽  
Intensive Training ◽  
Marketing Performance ◽  
The Government ◽  
Real Practice

This study analyzes the effect of entrepreneurial orientation and market orientation on the marketing performance of furniture home industry in Sawahan District. The objectives of this research are to: (1) determine the effect of entrepreneurial orientation on marketing performance (2) determine the effect of market orientation on marketing performance. The population in this study were 158 furniture home industry businesses in Sawahan District, Surabaya. The number of samples taken is 113 respondents which was determined using the Slovin formula. By using a quantitative research approach, the sampling technique used in this study used a random sampling method. Source of data obtained in this study is through the process of distributing questionnaires to 113 respondents in the home furniture industry in the District of Sawahan. The analytical tool used was SPSS 22. The results of the research obtained are that (1) entrepreneurial orientation do not significantly influence the marketing performance of furniture home industry in Sawahan District (2) Market orientation do not significantly influence the marketing performance of furniture home industry in Sawahan District. From the results of the research, business actors can begin to implement entrepreneurial orientation and market orientation through real practice. External encouragement is needed by businesses through extension activities and intensive training given by the government to mentally equip and provide knowledge so the furniture home industry business owners in Sawahan District can maintain the sustainability of their businesses.

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