What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales

2021 ◽  
Author(s):  
Ali Goli ◽  
Pradeep K. Chintagunta
Keyword(s):  
Product Category ◽  
Spillover Effects ◽  
Extensive Margin ◽  
Tobacco Sales ◽  
The Cross

The paper measures the cross-category spillover effects of a retailer changing its assortment at the extensive margin (by dropping an entire category from its portfolio) on the outcomes for its rivals in the industry.

Linkages between cross-country business cycles, cross-country stock market cycles and cross-country real estate market cycles

2016 ◽  
Vol 9 (2) ◽  
pp. 123-146 ◽  
Author(s):  
Kim Hiang Liow
Keyword(s):  
Real Estate ◽  
Stock Market ◽  
Business Cycles ◽  
Spillover Effects ◽  
Real Estate Market ◽  
Stock Market Index ◽  
Content Type ◽  
Market Index ◽  
Cross Country ◽  
The Cross

Purpose This research aims to investigate whether and to what extent the co-movements of cross-country business cycles, cross-country stock market cycles and cross-country real estate market cycles are linked across G7 from February 1990 to June 2014. Design/methodology/approach The empirical approaches include correlation analysis on Hodrick–Prescott (HP) cycles, HP cycle return spillovers effects using Diebold and Yilmaz’s (2012) spillover index methodology, as well as Croux et al.’s (2001) dynamic correlation and cohesion methodology. Findings There are fairly strong cycle-return spillover effects between the cross-country business cycles, cross-country stock market cycles and cross-country real estate market cycles. The interactions among the cross-country business cycles, cross-country stock market cycles and cross-country real estate market cycles in G7 are less positively pronounced or exhibit counter-cyclical behavior at the traditional business cycle (medium-term) frequency band when “pure” stock market cycles are considered. Research limitations/implications The research is subject to the usual limitations concerning empirical research. Practical implications This study finds that real estate is an important factor in influencing the degree and behavior of the relationship between cross-country business cycles and cross-country stock market cycles in G7. It provides important empirical insights for portfolio investors to understand and forecast the differential benefits and pitfalls of portfolio diversification in the long-, medium- and short-cycle horizons, as well as for research studying the linkages between the real economy and financial sectors. Originality/value In adding to the existing body of knowledge concerning economic globalization and financial market interdependence, this study evaluates the linkages between business cycles, stock market cycles and public real estate market cycles cross G7 and adds to the academic real estate literature. Because public real estate market is a subset of stock market, our approach is to use an original stock market index, as well as a “pure” stock market index (with the influence of real estate market removed) to offer additional empirical insights from two key complementary perspectives.

scholarly journals Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product

2017 ◽  
Vol 9 (2) ◽  
pp. 24-29
Author(s):  
Yakov Bart
Keyword(s):  
Word Of Mouth ◽  
Product Information ◽  
Product Category ◽  
Spillover Effects ◽  
Bad News ◽  
Positive Effects ◽  
Target Segment ◽  
Functional Nature ◽  
A Company ◽  
Positive Spillovers

Abstract In a classic seeded WOM marketing campaign, a company sends product samples to a selected group of influencers, and encourages them share the product information and their own opinions with other consumers. Positive effects include more WOM for the focal product in the target segment, but also in additional segments. But there are additional spillover effects on the brand and the product category level and they are negative. More conversations about the focal product reduced the “off-topic” conversations about other brands in the same category as well as other products of the same brand. These negative brand and category spillover effects are stronger when the focal product is of a more functional nature. Marketers tend to consider only positive spillovers to be beneficial for a company, but negative spillovers should not be immediately classified as “bad news.” There are upsides to this effect that managers can use in their favor.

Persuasion of voices: The effects of a speaker’s voice characteristics and gender on consumers’ responses

2019 ◽  
Vol 34 (3) ◽  
pp. 83-110
Author(s):  
Alice Zoghaib
Keyword(s):  
Boundary Condition ◽  
Cognitive Psychology ◽  
Product Category ◽  
Political Candidate ◽  
Competence Level ◽  
The Cross ◽  
And Gender ◽  
Context Specific ◽  
The Voice ◽  
Cross Fertilization

Voices are present in most communications. Yet, the literature on voice persuasion is astonishingly limited and fragmented, focusing on certain voice characteristics (e.g. pitch), contexts, and providing mixed results. This research attempts to integrate the various constructs and mechanisms involved in voice persuasion as a result of the cross-fertilization of the disciplines having studied voice (psychoacoustics, cognitive psychology, anthropology, psycho-sociology, marketing, and politics). Study 1 manipulates via acoustic software the key voice characteristics (i.e. pitch, roughness, and brightness) and gender of a speaker heard in a radio advertisement for a neutral, non-gendered product category. Study 2 explores a potential boundary condition of the effects of voice, the presence of context-specific expectations toward the speaker (i.e. gender and competence level), by manipulating the voice of a political candidate. The effects of the voice characteristics are consistent in both contexts: speakers with low- (vs high-) pitched, dull (vs bright), and smooth (vs rough) voices are the most effective. Speakers with high-pitched, dull, and smooth voices are perceived as the most competent. Finally, speaker gender plays a secondary persuasive role; listener gender only plays a role in the absence of context-specific expectations toward the speaker. Implications for voice and speaker persuasion as well as for voice casting and coaching are discussed.

scholarly journals Liquidity risk: Intraday liquidity and price spillovers in euro area sovereign bond markets

2021 ◽  
Vol 11 (2) ◽  
pp. 18-31
Author(s):  
Linas Jurkšas ◽  
Deimantė Teresienė ◽  
Rasa Kanapickiene
Keyword(s):  
Euro Area ◽  
Spillover Effect ◽  
Spillover Effects ◽  
Market Liquidity ◽  
Bond Markets ◽  
Sovereign Bond ◽  
Sovereign Bonds ◽  
Intraday Data ◽  
The Cross ◽  
Sovereign Bond Markets

The purpose of this paper is to determine the cross-market liquidity and price spillover effects across euro area sovereign bond markets. The analysis is carried out with the constructed minute frequency order-book dataset from 2011 until 2018. This derived dataset covers the six largest euro area markets for benchmark 10-year sovereign bonds. To estimate the cross-market spillover effect between sovereign bonds, it was decided to use the empirical approach proposed by Diebold and Yilmaz (2012) and combine it with the vector error correction model (VECM). We also employed the panel regression model to identify why some bond markets had a higher spillover effect while others were smaller. The dependent variable was the daily average spillover effect of a particular bond. As the spillover effects vary highly across different bonds, country-specific fixed effects were used, and the clustered standard errors were calculated for robustness reasons. Lastly, the cross-market spillovers were analyzed daily to compare them with the results of the model with intraday data. The analysis was performed with rolling 100-day window variance decompositions and a 10-day forecast horizon for six sovereign bonds and the overnight indexed swap (OIS) market. The results of the created time-series model revealed that intraday cross-market spillovers exist but are relatively weak, especially in the case of liquidity spillovers. As the cross-market linkages became much more robust with the model using daily data, the liquidity or price disbalances between different markets are usually corrected on longer intervals than minutes. Distance between countries is the most important explanatory variable and is negatively linked to the magnitude of both liquidity and price spillovers. These findings should be of particular interest to bond market investors, risk managers, and analysts who try to scrutinize the liquidity and price transmission mechanism of sovereign bonds in their portfolios.

scholarly journals Understanding Shopper Transaction Data

2016 ◽  
Vol 58 (3) ◽  
pp. 401-419 ◽  
Author(s):  
Arry Tanusondjaja ◽  
Magda Nenycz-Thiel ◽  
Rachel Kennedy
Keyword(s):  
Product Category ◽  
Transaction Data ◽  
The Cross ◽  
Rich Data

This paper applies the D Duplication Coefficient from the Duplication of Purchase Law as a benchmark to help investigate patterns in simultaneous product category purchases. Shopper transaction data enable a deep analysis of what goes into shoppers' baskets; however, robust benchmarks are critical to see patterns in such rich data. We demonstrate the application of D Duplication Coefficient data to 30,000-plus UK and US supermarket transactions. The cross-category benchmarks allow meaningful deviations to be identified, isolating categories that are more or less intensely co-purchased than expected, which can then be used to guide decisions regarding store layout, prioritise in-store activations and plan product category promotions.

scholarly journals Eco-Packaging and its Market Performance: UPC-level Sales, Brand Spillover Effects, and Curvilinearity

2020 ◽  
Vol 12 (21) ◽  
pp. 9061
Author(s):  
Sunhee Choi ◽  
Sangno Lee
Keyword(s):  
Spillover Effect ◽  
Revealed Preference ◽  
Product Category ◽  
Positive Association ◽  
Spillover Effects ◽  
Behavioral Pattern ◽  
Data Availability ◽  
Product Categories ◽  
Product Sales ◽  
Scanner Panel

The prior research has partially addressed the full impacts of eco-packaging, mainly focusing on intention or attitude in a limited context. We attempt to investigate the actual consumer behavioral pattern to the eco-packaging appeals with revealed preference data. To test the diverse impacts on various product hierarchies, the sales of frequently purchased product category was applied. The scanner panel data availability in multi-category products enables us to test (1) the eco-packaging appeal impacts on Universal Product Code level sales, (2) the eco-packaging impacts on brand spillover effect, and (3) the linear or non-linear relationship between eco-packaging appeal and sales. Our results show that eco-packaging does contribute to its individual product sales. With regard to the brand spillover effect, our results reveal rather interesting results: brand spillover effect is present when eco-packaging intensity is high in the own product category, but not when the intensity is high in other product categories even if they both carry the same umbrella brand. Lastly, we discover an inverted U-shaped relationship between eco-packaging intensity within a brand and brand-level sales. It implies that adding eco-packaging appeal to products would actually increase the whole brand sales immediately, but after a peak point, the positive association transfer is weakened. Our results highlight that it is necessary to consider that ecologically sound packaging does induce market success.

Cross-channel spillover effect of price promotion in fashion

2020 ◽  
Vol 48 (10) ◽  
pp. 1139-1154
Author(s):  
Yunjeong Kim ◽  
Yuri Lee
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Positive Impact ◽  
Spillover Effect ◽  
Spillover Effects ◽  
Purchase Intentions ◽  
Brand Trust ◽  
Price Promotion ◽  
Content Type ◽  
The Cross

PurposeThe purpose of this study was to investigate whether consumers differ in their online or offline purchase intention, depending on which channel with price promotion information they are first exposed to, and to analyse the moderating role of brand trust.Design/methodology/approachOverall, 174 responses were obtained via an online survey using two contact channels (online/offline) by two levels of brand trust (high/low) between-subject designs.FindingsSpillover effects were found across channels when a consistent price promotion is executed in both online and offline channels, purchase intentions for cross-channel and contact channel increase simultaneously. Although there was a similar effect in the discrepancy of purchase intentions towards the cross-channel according to contact channels, it varied depending on brand trust. When brand trust is high, having contact with offline price-discount information has a large online spillover effect. When brand trust is low, the spillover effect from online to offline is large.Research limitations/implicationsThis study expands the multi-channel research by proving the spillover effects between channels and confirming the difference according to brand trust.Practical implicationsIncreasing promotion information for online contact is effective in driving offline visits for new brands, and the effective use of promotion information at offline stores can have a positive impact on online channels for well-known brands.Originality/valueThis study explores the cross-channel spillover effect of price promotion and proves that these effects depend on brand trust.

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