scholarly journals Assessment of Undergraduate Business Education Students' Usage of Social Networking as a Platform For Entrepreneurship Activities In North-West, Nigeria

2021 ◽  
Vol 4 (2) ◽  
pp. 219-236
Author(s):  
Abubakar Mahmud ◽  
Adamu Ibrahim ◽  
Hamza Ismaila
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Business Education ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Personal Contact ◽  
Contact Method ◽  
Education Students ◽  
North West ◽  
Research Questions

The study assessed the undergraduate business education students' usage of social networking as a platform for entrepreneurship activities in North-west, Nigeria. Specifically, the study had five objectives, five research questions and five null hypotheses. The study anchored theory of Technology Acceptance Model of Ajzen and Fishbein's, (1980) and Division of Innovation Theory (DOI) of Rogers (1995). The study adopted a survey research design. The population of this study comprises of all the 407 final undergraduate business education 2019/2020 academic session in North-west Nigeria. The entire population was used for the study. The instrument for the data collection was a structured questionnaire. The instrument was validated by four experts, pilot tested and a reliability coefficient of 0.81 was obtained. The data were collected by the researcher assisted by four research assistants using personal contact method. Descriptive statistics of mean and standard deviation was employed to answer the research questions. The hypotheses were tested using Analysis of Variance (ANOVA) at the 0.05 level of significance. The results revealed among others that the level of students' awareness, perceived ease of use and perceived usefulness of social networking as a platform for entrepreneurship activities in tertiary institutions in North-west Nigeria was low. Based on these, it was concluded that the business education will not reap the benefit of social networking sites to searcher for business opportunities, venture into business and meet the needs of their technologically savvy customers. It was recommended among others that business education lecturers should create awareness on students on the role of social networking as a platform for entrepreneurship activities.

scholarly journals Perceived value of social networking sites (SNS) in students' expressive participation in social movements

2014 ◽  
Vol 8 (1) ◽  
pp. 56-78 ◽  
Author(s):  
Juan D. Borrero ◽  
Shumaila Y. Yousafzai ◽  
Uzma Javed ◽  
Kelly L. Page
Keyword(s):  
Social Movements ◽  
University Students ◽  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Content Type

Purpose – The purpose of this study is to determine the beliefs that influence university students to use social networking sites (SNS) for expressive participation in social movements. Design/methodology/approach – The original technology acceptance model (TAM), a quantitative methodological approach, and a survey were used to collect responses from 214 university students in Spain. Structural equation modelling was used to test the proposed relationships. Findings – Results confirm that the perceived ease of use (PEU) and perceived usefulness (PU) of SNS significantly affect a student's intention to use SNS for expressive social participation in social movements, with use intention significantly affecting actual participation. There was no significant moderating effect of students' gender on these relationships. Originality/value – Although there is much discussion in the popular press about how people use SNS, there is no published empirical research on the determinants that contribute to a person's intention to use and actual use of SNS in the context of social movements. This paper is one of the first studies to investigate young people's perception of the SNS usefulness and ease of the use for participation in social movements.

Behavioral Intention of Using Social Networking Site

2017 ◽  
Vol 13 (1) ◽  
pp. 61-81 ◽  
Author(s):  
Shu-Hui Chuang ◽  
Shinyi Lin ◽  
Tin-Chang Chang ◽  
Rattikorn Kaewmeesri
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Behavioral Intention ◽  
Social Networking Site ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Human Interaction ◽  
Perceived Ease Of Use

Although major contributions are being made by Social Networking Sites (SNS) in communications and e-commerce, very little attention has been given to its implementation. This study contributes to technology and human interaction domain by (1) extending the technology acceptance model (TAM), personality trait and telepresence in developing a comparative mode based on the behavioral intention, (2) testing the model with Partial Least Square (PLS) using Facebook user's data; and (3) comparing result across a developed (Taiwan) and an emerging (Thailand) economy. Results indicate TAM was to fit to test the behavioral intention model in these two economies. The findings support for the telepresence, perceived usefulness, and perceived ease of use, attitude and behavioral intention; however, the effect levels are different in these two countries (Taiwan vs. Thailand). In addition, only extraversion, conscientiousness, agreeableness, and neuroticism of the big-five personality have been discussed.

Trust in E-Commerce

2011 ◽  
Vol 3 (4) ◽  
pp. 1-12 ◽  
Author(s):  
Fahri Unsal ◽  
Kurt Komaromi ◽  
G. Scott Erickson
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Explanatory Factors ◽  
Acceptance Model ◽  
Security Value ◽  
Institutional Credibility

E-Commerce’s virtuality poses questions concerning trust between buyer and seller. Web 2.0 formats have provided new complications for these questions. Companies are creating more social networking sites, experimenting with ways to use such networks for marketing purposes. This paper explores the issue of trust in social networking site transactions vs. those at more established e-commerce sites. The authors apply the Technology Acceptance Model (TAM) to assess the level of trust in different types of e-commerce sites. TAM measures trust along several dimensions and includes potential explanatory factors, such as ease of use, perceived usefulness, search and research capabilities, security, value of product recommendations, and value of customer reviews. The authors directed the respondents to assess amazon.com, Facebook, and eBay—sites with different levels of institutional credibility and social networking affiliations. The data suggest definite differences exist between the sites, perhaps explained by institutional credibility and social networking.

Trust in E-Commerce

2013 ◽  
pp. 44-57
Author(s):  
Fahri Unsal ◽  
Kurt Komaromi ◽  
G. Scott Erickson
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Explanatory Factors ◽  
Acceptance Model ◽  
Security Value ◽  
Institutional Credibility

E-Commerce’s virtuality poses questions concerning trust between buyer and seller. Web 2.0 formats have provided new complications for these questions. Companies are creating more social networking sites, experimenting with ways to use such networks for marketing purposes. This paper explores the issue of trust in social networking site transactions vs. those at more established e-commerce sites. The authors apply the Technology Acceptance Model (TAM) to assess the level of trust in different types of e-commerce sites. TAM measures trust along several dimensions and includes potential explanatory factors, such as ease of use, perceived usefulness, search and research capabilities, security, value of product recommendations, and value of customer reviews. The authors directed the respondents to assess amazon.com, Facebook, and eBay—sites with different levels of institutional credibility and social networking affiliations. The data suggest definite differences exist between the sites, perhaps explained by institutional credibility and social networking.

Social media in the airline industry: acceptance of social seating

2017 ◽  
Vol 8 (2) ◽  
pp. 256-279 ◽  
Author(s):  
Stefan Koch ◽  
Franziska Tritscher
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Airline Industry ◽  
Survey Methodology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Small Data ◽  
Perceived Ease Of Use ◽  
Data Set ◽  
Content Type

Purpose This paper aims to analyze influences on the adoption of an application launched by some airlines and independent providers, called “social seating”, which is based on user profiles from or similar to social networks. These applications have not been widely successful, and therefore constitute an interesting exception within the area of social networking, warranting further investigation. Design/methodology/approach An empirical study based on the technology acceptance model and using survey methodology has been undertaken to understand antecedents of adoption and use of such applications. Findings Results show a consistent influence of perceived ease of use on perceived usefulness, as well as a strong role of privacy and data security. Research limitations/implications Due to the limited adoption, the actual use could only be investigated using a small data set, while the majority of results rely on stated intentions. Originality/value This is one of a few studies that focuses on a social networking application that both crosses into the physical world, and that has been very limited in adoption and success.

scholarly journals TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN SIKAP PENGGUNAAAN MEDIA SOSIAL (STUDI PADA MAHASISWA JURUSAN ADMINISTRASI NIAGA POLINEMA)

2018 ◽  
Vol 12 (1) ◽  
pp. 16
Author(s):  
Erlangga Andi Sukma
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Site ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Business Strategies ◽  
Primary Data ◽  
Data Set ◽  
Tam Model

This study examines individual adoption behavior of the most popular social networking site Instagram. The influences on the attitude toward using social networking based on individual’s perceived ease of use (PEU), perceived usefulness (PU) and trust is empirically examined with a primary data set of 95 students of Business Administration at State Polytechnic of Malang, users of Instagram gathered from a questionnaire survey. The results demonstrate that the revised social media TAM model proposed in this study supports all the hypotheses of attitude toward using social media. The results of this study provide evidence for the importance of additional key variables to TAM in considering user engagement on social media sites and other social-media-related business strategies.

scholarly journals Adoption of Social Media Technologies and their Impact on Students’ Academic Performance: The only Way for Future Survival of Distance Education Students in Pakistan

2016 ◽  
Vol 18 (1) ◽  
pp. 25-36 ◽  
Author(s):  
Muhammad Arif ◽  
Saima Kanwal
Keyword(s):  
Social Media ◽  
Distance Education ◽  
Academic Performance ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Education Students ◽  
Media Technologies ◽  
The Social

This study aims to investigate the adoption of social media technologies and their impact on academic performance of distance education students at Allama Iqbal Open University (AIOU), Islamabad-Pakistan. This study opted Combined-Technology Acceptance Model and Theory of Planned Behavior (C-TAM-TPB; Taylor & Todd, 1995) as theoretical model. Descriptive survey was administered to collect data with the help of self-reported structured questionnaire on 365 students, randomly selected from the targeted population. The response rate was 84.6%. Majority of the respondents were familiar and using the social media technologies frequently such as Facebook, YouTube and WhatsApp whereas Twitter was rarely used, also the students were having poor knowledge about the technology. Similarly, majority of the respondents were having average knowledge and familiarity in using Skype. The results of t-Test disclosed that gender difference existed in opinion towards frequency to use Facebook, Twitter, Wikipedia and WhatsApp only. The regression analysis also revealed that perceived usefulness, perceived behavior control, attitude towards use helped to enhance the students' actual use of social media technologies. However, perceived ease of use and subjective norms did not contribute in the use of the technologies. Furthermore, distance students' academic performance was increased by using the technologies. This study is delimited to five social media technologies; Facebook, Twitter, YouTube, Wikipedia, WhatsApp, and Skype only. To our best knowledge, this is first comprehensive study in distance education perspective which may provide guidelines to offer off-campus students services through effective utilization of the social media technologies.

The rise of social networking sites

2019 ◽  
Vol 32 (1) ◽  
pp. 232-252 ◽  
Author(s):  
Mishal Naqvi ◽  
Shan Li ◽  
Yushi Jiang ◽  
Muhammad Hasnain Abbas Naqvi
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Service Providers ◽  
Demographic Factors ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Convenience Sample ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to investigate the impact of the technology acceptance model, privacy concerns and demographic factors on intention to use (ITU) social networking sites (SNSs). Design/methodology/approach A questionnaire survey was developed and administered to a convenience sample of 838 university students. Findings The findings indicate that perceived privacy, demographic factors and perceived usefulness (PU) have a significant effect on the ITU SNSs, and that age does not moderate the relationship between perceived ease-of-use and PU. Originality/value This study confirms the growing importance of SNSs. It also provides social networking service providers with insights into user intentions towards such networks.

Contextual variables explaining the influence of social networking sites for information communication among library users: Cross-cultural study between China and Pakistan using Structure Equation Modeling

2019 ◽  
Vol 52 (2) ◽  
pp. 562-576
Author(s):  
Misbah Jabeen ◽  
Yuan Qinjian ◽  
Muhammad Imran ◽  
Munazza Jabeen ◽  
Muhammad Rafiq
Keyword(s):  
University Students ◽  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Contextual Factors ◽  
Cross Cultural ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Information Communication

The purpose of the study is to identify the core mechanism of how social networking sites use happens in the perspective of contextual factors and then examine the cultural difference in the motives for using social networking sites between China and Pakistan university students. An instrument was designed to calculate the various aspect factors and social networking use intention by using the technology acceptance model (TAM) and the information success model (ISSM). A survey was administered among university students of China and Pakistan. The purposed model was empirically tested by PLS-SEM to examine the influential factors on the use of social networking sites. To the best of our knowledge, there is no cross-cultural published study associated with contextual factors effecting use of social networking sites between China and Pakistan. Our findings show that there are indeed important learning and network factors that lead to social networking sites. This paper examines how cultural perspectives shape the use of communication technology by examining the patterns of using social network sites among university students in China and Pakistan. The results of the study show that perceived ease of use and perceived usefulness, perceived interaction and system use have positive and direct effect on the intention to use social networking sites for information communication. More interestingly, the use of such social networking factors varies sharply across countries with different market-based institutions.

Sustaining Job Performance through Technology Acceptance with Usage of Whatsapp Mobile Application

2020 ◽  
Vol 5 (1) ◽  
pp. 123
Author(s):  
Nor Hayati Kassim ◽  
Norlina Mohamed Noor ◽  
Jati Kasuma ◽  
Juliza Saleh ◽  
Ceaser Dealwis ◽  
...  
Keyword(s):  
Job Performance ◽  
Technology Acceptance ◽  
Mobile Applications ◽  
Mobile Application ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Maximum Efficiency ◽  
Perceived Ease Of Use ◽  
Positive Attitudes ◽  
Willingness To Use

Companies are now recognizing that their employees require a spectrum of mobile applications in order to achieve maximum efficiency at the workplace. Mobile applications such as WeChat, Twitter and WhatsApp via smartphones have become influential tools and extensively used by employees at the workplace. This state-of-the-art technology in communication has penetrated various fields, including routine administrative jobs at the workplace. The objective of this research is toinvestigate the acceptance of the WhatsApp mobile application for formal use among support staff at The Commission of the City of Kuching North, Sarawak (DBKU). Perceived usefulness, perceived ease of use and behavioral intention of the users in using WhatsApp are the variables measured for job performance. The researchers utilized convenience sampling, whereby a total of 105 employees from two departments participated in the investigation. Data was collected using a set of selfadministered questionnaires which was adapted from Davis. The findings revealed that perceived usefulness and perceived ease of use of WhatsApp as a means of communication were significant for job performance at DBKU. The employees felt more competent during their formal interaction at the workplace as less effort was needed while using WhatsApp. The existence of features which were user-friendly and easy operational functions helped to create positive attitudes when utilizing the application. Faster feedback, ease of use, and convenience were some of the reasons for the employees’ willingness to use WhatsApp for communication at the workplace.

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