WHY PEOPLE JOIN VIRTUAL WORLDS OF COMPUTER GAMES? QUALITATIVE RESEARCH AMONGST POLISH USERS

2019 ◽  
Vol 7 ◽  
Author(s):  
Magdalena Hofman-Kohlmeyer
Keyword(s):  
Virtual Worlds ◽  
Second Life ◽  
Computer Games ◽  
Virtual World ◽  
Real Life ◽  
Target Market ◽  
The World ◽  
Game Environment ◽  
Game Developers ◽  
Depth Interviews

Introduction: When virtual worlds (e.g. Second Life or World of Warcraft) became immensely popular, with millions of active users around the world, real life companies started to utilize them for business purposes, such as testing new products or organizing various events. However, the activities of companies can only be successful if a sufficient number of players are engaged in virtual worlds. Objectives: The present paper is aimed to investigate individual players’ motives for joining virtual worlds of computer games. Methods: The author carried out 22 in-depth interviews amongst polish players (20 were finally accepted) of three virtual worlds: The Sims, Second Life and Euro Track Simulator 2. Interviews were carried out from August 21, 2018 to December 5, 2018. Results: Respondents most frequently mentioned consecutively: curiosity (caused by TV series, TV programme, newspaper or advertisement), interact with others, interest in the topic of a game, enjoyment from playing, opportunity to see or do things unattainable in real life, exploring the virtual world, spending free time. With reference to the gratification paradigm, individual motivations were divided into: experiential (16 motives), functional (6 motives), social (3 motives). From the perspective of marketing managers, understanding the motivations of players allows them to describe the target market of their promotional activities inside the game environment. For game developers, it can help attract new and maintain current users.

The Added Value of 3D World in Professional, Educational, and Individual Dynamics

2017 ◽  
pp. 275-297
Author(s):  
Ivonne Citarella
Keyword(s):  
Virtual Worlds ◽  
Second Life ◽  
Virtual World ◽  
Real Life ◽  
Added Value ◽  
Economic Opportunities ◽  
Fantasy World

The author focused her studies on the series of professional competences which have grown within virtual worlds, and which have been made possible thanks to two main peculiarities: the highly intuitive software and playfulness gaming. The research allowed to classify the various professions born within the Second Life virtual world, these have allowed also to become a viable economic opportunities in real life. In parallel with the observations on the dimension of “work” within Second Life, the author gave also attention to the relational and educational dynamics. The author decided to enact her sociological and didactical experiment in the occasion of the event Salerno in Fantasy, a yearly convention dedicated to the Fantasy world.

Teaching and Learning Abstract Concepts by Means of Social Virtual Worlds

2017 ◽  
Vol 1 (1) ◽  
pp. 29-42 ◽  
Author(s):  
David Griol ◽  
Zoraida Callejas
Keyword(s):  
Virtual Worlds ◽  
Second Life ◽  
Virtual World ◽  
Teaching And Learning ◽  
Learning Resources ◽  
Abstract Concepts ◽  
Educational Activities ◽  
Virtual Spaces ◽  
3D Objects ◽  
The World

Social Virtual Worlds are increasingly being used in education, as their flexibility can be exploited in order to create heterogeneous groups from all over the world who can collaborate synchronously in different virtual spaces. In this paper, the authors describe the potential of virtual worlds as an educative tool to teach and learn abstract concepts by means of programmable 3D objects. They describe the main experiences carried out recently in the application of these technologies in transnational educational activities that combine the Moodle learning resources and programmable 3D objects in the Second Life virtual world.

scholarly journals 3D Interactions between Virtual Worlds and Real Life in an E-Learning Community

2011 ◽  
Vol 2011 ◽  
pp. 1-11 ◽  
Author(s):  
Ulrike Lucke ◽  
Raphael Zender
Keyword(s):  
Learning Community ◽  
Virtual Worlds ◽  
Real World ◽  
Second Life ◽  
Virtual World ◽  
Real Life ◽  
Face To Face ◽  
Learning Platform ◽  
E Learning ◽  
Learning Scenarios

Virtual worlds became an appealing and fascinating component of today's internet. In particular, the number of educational providers that see a potential for E-Learning in such new platforms increases. Unfortunately, most of the environments and processes implemented up to now do not exceed a virtual modelling of real-world scenarios. In particular, this paper shows that Second Life can be more than just another learning platform. A flexible and bidirectional link between the reality and the virtual world enables synchronous and seamless interaction between users and devices across both worlds. The primary advantages of this interconnection are a spatial extension of face-to-face and online learning scenarios and a closer relationship between virtual learners and the real world.

scholarly journals Performing Self: Questions of Identity Competence in a Virtual World Point to Real Life Constructions

2012 ◽  
Author(s):  
Jennifer Robinson
Keyword(s):  
Interpersonal Communication ◽  
Virtual Worlds ◽  
Virtual World ◽  
Real Life ◽  
The World ◽  
Ethnographic Examination ◽  
World Point

The Author provides an ethnographic examination of interpersonal communication in a virtual world uncovering how the technology of virtual worlds reveals the technologies of culture and how both are a means for shaping our experience of the world and for revealing the world we seek to know.

scholarly journals Knee-High Boots and Six-Pack Abs: Autoethnographic Reflections on Gender and Technology in Second Life

2009 ◽  
Vol 1 (3) ◽  
Author(s):  
Delia Dumitrica ◽  
Georgia Gaden
Keyword(s):  
Virtual Worlds ◽  
Second Life ◽  
Virtual World ◽  
Real Life ◽  
Gender And Technology ◽  
The Social ◽  
Performance Of Gender ◽  
And Performance ◽  
Visual Element ◽  
Situated Perspective

In this paper, we explore the experience and performance of gender online in Second Life, currently one of the most popular virtual world platforms. Based on two collaborative autoethnographic projects, we propose that gender has to be explored at the intersection between our own situated perspective and the vision embedded in the social and technical infrastructure of the virtual world. For us, the visual element of a 3D world further frames the representation and performance of gender, while technical skill becomes a crucial factor in constructing our ability to play with this performance. As we recollect and interrogate our own experiences in SL, we argue that the relation between gender and virtual worlds is a complex and multifaceted one, proposing our positioned account of experiencing this relation. It is critical, we suggest, that studies of mediated experience in virtual worlds take into account the position of the researcher in ‘real’ life (IRL) as well as the dominant discourses of the environment they are immersed in. In this we must also be critical, of ourselves, our assumptions, as well as the environment itself.

Teaching and Learning Abstract Concepts by Means of Social Virtual Worlds

2019 ◽  
pp. 314-329 ◽  
Author(s):  
David Griol ◽  
Zoraida Callejas
Keyword(s):  
Virtual Worlds ◽  
Second Life ◽  
Virtual World ◽  
Teaching And Learning ◽  
Learning Resources ◽  
Abstract Concepts ◽  
Educational Activities ◽  
Virtual Spaces ◽  
3D Objects ◽  
The World

Social Virtual Worlds are increasingly being used in education, as their flexibility can be exploited in order to create heterogeneous groups from all over the world who can collaborate synchronously in different virtual spaces. In this paper, the authors describe the potential of virtual worlds as an educative tool to teach and learn abstract concepts by means of programmable 3D objects. They describe the main experiences carried out recently in the application of these technologies in transnational educational activities that combine the Moodle learning resources and programmable 3D objects in the Second Life virtual world.

Legal and Ethical Aspects of Teaching in Selected Social Virtual Worlds

2013 ◽  
pp. 1395-1416
Author(s):  
R. S. Talab ◽  
Hope R. Botterbusch
Keyword(s):  
Virtual Worlds ◽  
Second Life ◽  
Virtual World ◽  
Real Life ◽  
Ethical Aspects ◽  
Virtual Currency ◽  
Virtual Property ◽  
The Social ◽  
Research Findings ◽  
And Control

Topics discussed in this chapter include Generations Y and Z and their acceptance of virtual reality, the increase in the number of virtual worlds, gaming virtual worlds, and the social virtual worlds for educators selected for inclusion in this discussion. Open source virtual world platform portability issues are discussed in connection with the acquisition, development, and control of virtual property. The line between “play spaces” and real life is discussed in terms of the application of the “magic circle” test to teaching in virtual worlds with a real-money based virtual currency system, as well as how faculty can reduce student legal and ethical problems. Virtual world law is examined in light of the terms of service (TOS) and end-user license agreements (EULAs), the concept of virtual property, community standards/behavioral guidelines, safety/privacy statements, intellectual property and copyright. Ethical aspects of teaching in virtual worlds include a definition and analysis of griefing/abuse, harassment, false identity, and ways that each world handles these problems. Whyville, SmallWorlds, and Second Life are examined in terms of legal and ethical aspects Research findings and legal and ethical teaching guidelines are presented for those teaching courses using virtual worlds, with special considerations for teaching in Second Life. These topics are for informational purposes, only. Instructors should seek competent legal counsel.

Eidsvoll 1814

2012 ◽  
pp. 171-185
Author(s):  
Ekaterina Prasolova-Forland ◽  
Ole Ørjan Hov
Keyword(s):  
Virtual Worlds ◽  
Second Life ◽  
Real Life ◽  
Critical Discussion ◽  
Practical Reasons ◽  
Historical Building ◽  
Constituent Assembly ◽  
The World ◽  
Future Work

3D Collaborative Virtual Environments (CVEs) or virtual worlds have been widely used in educational settings for the purposes of simulation and demonstration of scientific concepts, art and historical events that for practical reasons may be complicated in real-life classrooms. This paper describes an experience of recreating a central event in Norwegian history, adoption of Norwegian constitution at Eidsvoll in 1814, in the virtual world of Second Life. The historical building where this event took place was reconstructed and used as a part of an online history course where Norwegian students residing all over the world could meet at Virtual Eidsvoll, play the role of the members of the Constituent Assembly and pass the constitution. Following the description of the experience with the Virtual Eidsvoll project, the authors conclude with a critical discussion of using 3D CVEs for history education, outlining directions for future work.

SOCIAL COMPUTER GAMES AS A MARKETING CHANNEL FOR CREATING AND MEETING VIRTUAL NEEDS. AN EXAMPLE OF SECOND LIFE

2018 ◽  
Vol 19 (4) ◽  
pp. 115-125
Author(s):  
Magdalena Hofman-Kohlmeyer
Keyword(s):  
Virtual Worlds ◽  
Second Life ◽  
Computer Games ◽  
Current Knowledge ◽  
Marketing Channel ◽  
Purchase Behavior ◽  
Future Research ◽  
Target Market ◽  
Social Games ◽  
Purchase Behaviors

Internet development and demographic changes among users of computer games caused that the players became an attractive target market in the sale of products and consumer services. Inside the virtual worlds of games, especially in social games such as Second Life, products from various industries and brands are purchased. With the appearance of this phenomenon, scholars focused on understanding of virtual consumption and explore certain regularities and similarities in relation to purchase behavior in the real world. This article aims to present current knowledge in the field of a needs and purchase behaviors in the computer social games based on literature review. The directions of future research will be also presented.

VIRTUAL FORMS OF PRMOTION IN COMPUTER GAMES. QUALITATIVE STUDY AMONGST POLISH USERS

2019 ◽  
Vol 20 (4) ◽  
pp. 289-306
Author(s):  
Magdalena Hofman-Kohlmeyer
Keyword(s):  
Public Relations ◽  
Virtual Worlds ◽  
Second Life ◽  
Computer Games ◽  
Direct Marketing ◽  
Real Life ◽  
Personal Selling ◽  
Sales Promotion ◽  
Word Of Mouth Communication ◽  
Virtual Events

Increasing migration of audiences from television to playing console and computer games as well as greater results in reception of brand placed inside the games than traditional media attracted attentions of scholars and marketers toward this promotional tool. Average game offer a various ways to convey brand message. The purpose of the research was to identify and describe forms of promotion in virtual worlds of computer games utilized by contemporary organizations. To meet the assumed goals, the author carried out 20 in-depth interviews amongst polish players. Research sample incudes a user’s of chosen three computer games, namely The Sims, Second Life and Euro Truck Simulator 2. Results show that respondents most often listed brands featured with using direct marketing. Majority of those brand appeared as a branded product that can be used by players inside the game but companies also establish virtual headquarters or shops. Second position took advertising which looks similar like in real life and frequently takes forms of virtual billboards or paintings on cars. Public relations contain various virtual events, shows, conferences or branded places built on entertainment purposes. The least numerous groups of brands are personal selling, sales promotion and other forms of promotion (ambient advertising and word of mouth communication).

Sign in / Sign up

Export Citation Format

Share Document