The International Product Life Cycle Theoretical Framework and Its Application to Marketing Higher Education to International Countries: An Australian/Asian Perspective

1999 ◽  
Vol 9 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Terry Gatfield
Keyword(s):  
Higher Education ◽  
Life Cycle ◽  
Product Life Cycle ◽  
Theoretical Framework ◽  
Product Life ◽  
Marketing Higher Education

scholarly journals Aligning tourism area life cycle and product life cycle in avoiding decline stage

2021 ◽  
Vol 4 (1) ◽  
pp. 9-14
Author(s):  
Farid Said ◽  
Jujuk Ferdianto ◽  
Muhammad Sultan Hali
Keyword(s):  
Higher Education ◽  
Life Cycle ◽  
Human Resources ◽  
Product Life Cycle ◽  
Group Discussion ◽  
Tourism Industry ◽  
Maturity Stage ◽  
Product Life ◽  
Vocational Higher Education ◽  
Good Preparation

The peak of the tourism industry in West Nusa Tenggara before the COVID-19 pandemic suggested that its position was already in the stagnation stage according to TALC (Tourism Area Life Cycle). Also, the stage can be aligned with PLC (Product Life Cycle) which is known as the maturity stage. This research extracted opinions from tourism industry stakeholders by using multiple FGD (Focus Group Discussion) and summarized the result into a recommendation to avoid the declining stage of the tourism industry, especially in West Nusa Tenggara. One of the main conclusive answers is optimizing e-tourism at an innovative pace. However, this step does not only need good commitment, support, and collaborative intention from whole stakeholders but also good preparation from local human resources to support its sustainability. This preparation should be fulfilled by local vocational higher education in West Nusa Tenggara which is known as Tourism Polytechnic Lombok.

scholarly journals A PROPÓSITO DEL ENFOQUE BCG

1992 ◽  
pp. 77-88
Author(s):  
Martha Cecilia Esteves Dejo ◽  
Keyword(s):  
Life Cycle ◽  
Product Life Cycle ◽  
Theoretical Framework ◽  
Analysis Tool ◽  
Product Life ◽  
Marketing Managers ◽  
Portfolio Balance ◽  
Simple Tool ◽  
Strategic Options ◽  
A Company

It raises some of the limitations of the Boston Consulting Group (BCG) method, a successful consulting product considered a simple tool that helps to comprehensively understand the decisions a company makes about its future. To this end, the validity of the concepts on which it is based, its goodness as an analysis tool and the applicability of its recommendations are discussed. The three central concepts that support the theoretical framework of the BCG are analyzed: the experience curve, the product life cycle and the portfolio balance, and the main objections to the strategic options derived from it are raised. The general propositions derived from the growth-participation matrix are discussed and two aspects are dealt with in detail: the validity of the strategy recommended by the BCG for "dog" businesses and the limitations that the product life cycle imposes on marketing managers.

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