Pioneering advantage and product-country image: evidence from an exploratory study in China

2007 ◽  
Vol 23 (3-4) ◽  
pp. 367-385 ◽  
Author(s):  
Hongzhi Gao ◽  
John Knight
2017 ◽  
Vol 12 (3) ◽  
pp. 135 ◽  
Author(s):  
Naharin Binte Rab ◽  
Rehnuma Hoque

RMG (Readymade Garments) industry is life-blood for the economy of Bangladesh since she contributes around 82% in the export revenue and 14% in GDP. In the backdrop of ‘Savar Building Collapse’ in 2013, the second most horrifying industrial disaster of all time, the country image of Bangladesh has suffered. As a consequence of which GSP facility was withdrawn. The industry now faces a new set of challenges to sustain in the global market. Vietnam exceeded Bangladesh in apparel export to US, just last year in 2015. Another threat has been developed when Vietnam signed TPP (Trans Pacific Partnership) in February, 2016 which would leverage Vietnamese export to US market. There is pressure from US to make RMG in Bangladesh safe and sustainable. Safety pushes the cost equation up but lack of which pulls the image of the country down.  Bangladesh RMG enjoys the greatest cost advantage of all the nations due to the lowest wage paid to the workers. With a standing of $25 billion export revenue in RMG, now Bangladesh projects to reach $50 billion in 2021. This paper would look critically into the role of greening in sustainability of the industry, in particular, reaching the 2021 target. The authors would approach critical analysis through exploratory study of academic literature and newspapers.


2017 ◽  
Vol 6 (1) ◽  
pp. 279
Author(s):  
Kawpong Polyorat ◽  
Sathira Tassanawat

Country as a brand reflects the marketing orientation to manage a country image to achieve the desired country position. Country personality is an important marketing strategy for this purpose. The present study attempts to examine the country personality of Vietnam, a major emerging Asian country. This exploratory study adopts Aaker’s (1997) brand personality framework to uncover the country personality of Vietnam. Data were collected with Thai undergraduate students. Results from a factor analysis reveal 9 dimensions of Vietnam’s country personality including competence, excitement, ruggedness, sophistication, new generation, down-to-earth, elegance, originality, and spiritedness. A number of theoretical and practical implications regarding country branding and country personality can be drawn from the study results.


2020 ◽  
Vol 5 (1) ◽  
pp. 119-130
Author(s):  
Raúl Rojas ◽  
Farzan Irani

Purpose This exploratory study examined the language skills and the type and frequency of disfluencies in the spoken narrative production of Spanish–English bilingual children who do not stutter. Method A cross-sectional sample of 29 bilingual students (16 boys and 13 girls) enrolled in grades prekindergarten through Grade 4 produced a total of 58 narrative retell language samples in English and Spanish. Key outcome measures in each language included the percentage of normal (%ND) and stuttering-like (%SLD) disfluencies, percentage of words in mazes (%MzWds), number of total words, number of different words, and mean length of utterance in words. Results Cross-linguistic, pairwise comparisons revealed significant differences with medium effect sizes for %ND and %MzWds (both lower for English) as well as for number of different words (lower for Spanish). On average, the total percentage of mazed words was higher than 10% in both languages, a pattern driven primarily by %ND; %SLDs were below 1% in both languages. Multiple linear regression models for %ND and %SLD in each language indicated that %MzWds was the primary predictor across languages beyond other language measures and demographic variables. Conclusions The findings extend the evidence base with regard to the frequency and type of disfluencies that can be expected in bilingual children who do not stutter in grades prekindergarten to Grade 4. The data indicate that %MzWds and %ND can similarly index the normal disfluencies of bilingual children during narrative production. The potential clinical implications of the findings from this study are discussed.


1997 ◽  
Vol 6 (5) ◽  
pp. 371-377
Author(s):  
Wendy Zernike ◽  
Tracie Corish ◽  
Sylvia Henderson

Sign in / Sign up

Export Citation Format

Share Document