Practical Implications in Popular Consumer Behaviour Research

2018 ◽  
Vol 18 (3) ◽  
pp. 322-343
Author(s):  
Balamurugan Annamalai ◽  
Sanjeev Varshney
Keyword(s):  
Consumer Behaviour ◽  
Academic Research ◽  
Research Articles ◽  
Marketing Communication ◽  
Communication Tools ◽  
Reference Guide ◽  
Managerial Action ◽  
Managerial Implications ◽  
Advertising And Promotion ◽  
Practical Implications

Despite the frequent calls to bridge the academic-practitioner divide by making academic research easily comprehensible to practitioners, there are minimal discernible advances in this direction. The objective of this study is to identify the popular trends in academic research and establish the relevance of scholarly works for managerial action. The study initially scrutinises the prominent topics in consumer behaviour between 2005-2016 using subject terms and the Google Scholar (GS) ranking of the reviewed papers. Following which, correspondence analysis is carried out on the themes to check correlation, and then validated using content analysis. A total of 149 research articles with managerial implications on the prominent topics were considered. The themes that emerged were: marketing communication tools (advertising and promotion); influencing strategies (pricing, selling and product offering); and customer reactions (loyalty and satisfaction). The implications common to the themes are consolidated and presented in a way that could act as a quick reference guide for practitioners. The review, though being limited to studies published in top-tier marketing journals, is unique in that no other paper has previously focused exclusively on listing the academic findings of practical relevance that could aid managers in decision-making.

Research and Managerial Implications

2013 ◽  
pp. 333-347
Author(s):  
Hans Rüdiger Kaufmann ◽  
Yianna Orphanidou ◽  
Francesco Casarin ◽  
Umberto Rosin
Keyword(s):  
Research Methodology ◽  
Consumer Culture ◽  
Consumer Behaviour ◽  
Marketing Communication ◽  
Market Selection ◽  
Market Intelligence ◽  
Culturally Adapted ◽  
Managerial Implications ◽  
Research Findings ◽  
Buying Behaviour

The chapter summarizes the project’s contribution to knowledge in the field of consumer behaviour and consumer culture, the applied, partially innovative, research methodology, and the major research implications. Furthermore, the key research findings are portrayed with respect to European consumers’ preference and motives for different beverage categories, the drivers and places for alcoholic consumption, further aspects of general buying behaviour, and the influence of branding and identity on alcoholic consumption. Concluding from the research findings, it provides practical managerial implications with respect to decisions on market intelligence, segmentation, positioning, and marketing communication with a special emphasis on the influence of health and to what extent these decisions can be standardized or should be culturally adapted. Moreover, innovative market clusters are described based on a variety of criteria to support managers’ decisions on market selection and market entry. The chapter finishes with a final note.

Business models in the business-to-business and business-to-consumer worlds – what can each world learn from the other?

2016 ◽  
Vol 31 (8) ◽  
pp. 943-954 ◽  
Author(s):  
Ryan Neill Stott ◽  
Merlin Stone ◽  
Jane Fae
Keyword(s):  
Business Model ◽  
Design Methodology ◽  
Business Models ◽  
Academic Research ◽  
Content Type ◽  
Managerial Implications ◽  
Business To Consumer ◽  
Business To Business ◽  
Practical Implications ◽  
Proper Analysis

Purpose The purpose of this research is to identify how managers can apply the results of academic research into the concept of business models for creating and evaluating possible models for their businesses. Design/methodology/approach A review of the literature is followed by two case studies, from the airline and logistics industries, followed by recommendations based on both. Findings The findings are that there is relatively weak consensus among academics as to the definition and meaning of a business model and its components, and that the notion of generic business model applies better within rather than between industries, but that the discussion is a very fertile one for developing recommendations for managers. Practical implications The managerial implications of the study are that in their planning and strategizing, managers should factor in a proper analysis of the business model they currently use and one that they could use. Originality/value The study provides a useful addition to the literature on the practical implications of business models.

Managerial implications of research on inter-organizational interfaces

IMP Journal ◽  
2016 ◽  
Vol 10 (1) ◽  
pp. 25-49 ◽  
Author(s):  
Björn S. Ivens ◽  
Catherine PARDO
Keyword(s):  
Academic Research ◽  
Business Markets ◽  
Content Type ◽  
Account Management ◽  
Key Account ◽  
Key Word ◽  
Managerial Implications ◽  
Specific Concept ◽  
Business To Business ◽  
Practical Implications

Purpose – The purpose of this paper is to identify what managerial implications research related to inter-organizational interfaces has been produced in marketing. For this aim, the authors focus on a specific concept implemented in many firms that operate on business-to-business markets, which is key account management (KAM). Design/methodology/approach – The authors used the Ebsco Database entering “account management” as a key word in the title row. The search provided 51 papers to which the authors added four MSI reports written by Moriarty and Shapiro between 1980 and 1984. The authors then identified such keywords as “managers”, “practitioners”, “marketers”, “managerial”, “business”, and their variations as well as normative words such as “should”, “must”, etc. in order to identify managerial implications. Findings – Four main findings are provided: a clear managerial purpose is affirmed by KAM academic works whether as a central “purpose” of the works or as “implications”; these managerial implications may display different forms (dimensions to be considered, consequences to anticipate, advices); though the managerial scope of KAM works is clearly visible, the sophistication of managerial recommendations remains … limited; the identification of who is exactly “the manager” targeted by the implications remains vague. Research limitations/implications – The authors discuss the notion of managerial relevance of academic research. Practical/implications – The authors explore sources for practices (whether they are the ones of scholars or managers) that could help “spelling out more effectively the managerial implications. Originality/value – To the knowledge this is the first work that reviews so precisely how academic articles address to the managerial audience on a precise issue. Furthermore, the authors believe that KAM is an interesting and appropriate field for such a review because it is widely implemented on business markets.

Lean Six Sigma in consumer banking – an empirical inquiry

2019 ◽  
Vol 36 (8) ◽  
pp. 1345-1369 ◽  
Author(s):  
Vijaya Sunder M. ◽  
L.S. Ganesh ◽  
Rahul R. Marathe
Keyword(s):  
Project Management ◽  
Real Time ◽  
Six Sigma ◽  
Academic Research ◽  
Selection Criterion ◽  
Lean Six Sigma ◽  
Future Research ◽  
Content Type ◽  
Managerial Implications ◽  
Practical Implications

Purpose The evolution of Lean Six Sigma (LSS) within the operations management theory has enjoyed significant success in both manufacturing and services. Though the applicability of LSS is evident in the services sector through various publications, academic research on the use of LSS in the Banking and Financial Services (BFS) is limited, and hence deserves greater attention. The purpose of this paper is to illustrate the application of LSS in consumer banking in real-time setting. Design/methodology/approach A case study method is used to study the application of LSS in two consumer banks with stage 1 featuring identification of appropriate consumer banks where LSS projects could be undertaken, and suitable LSS readiness assessment was performed. In stage 2, LSS project opportunities were identified in the select banks through stakeholder engagement. Finally, in stage 3, LSS projects were executed for process improvements in a real-time setting. Findings The case studies provide evidence of the successful application of LSS in consumer banking and the associated multiple benefits. The extent of applicability and appropriate managerial implications in project management context are elaborated. An LSS project selection criterion is recommended as a part of the study. Further, the study explains five important managerial implications in BFS context, with an outlook for future research. Research limitations/implications Practitioner research shows that BFS organizations have changed their ways of working by adapting LSS over the last decade. However, the academic research concerning the applicability of LSS in BFS is apparently limited, and none of these are specific to “consumer banking.” This study serves as a strong foundation for future research in this area, which is at its nascence and upcoming in the researchers’ community. However, strong generalizations should not be made as this study is limited to two cases. Practical implications Since the cases are executed in the real-time setup of consumer banks, the paper has several practical implications. First, the paper confirms the applicability of LSS in consumer banking and concludes that LSS project management is merely a sub-set of LSS deployment. Second, LSS needs to be understood using a “systems thinking” perspective in order to move away from a narrow project-only approach. An LSS project selection criterion is recommended as a part of the study, which could serve as a managerial resource. Other managerial implications include effective management of stakeholders and change leadership as essential elements of LSS project management in banks. Originality/value LSS has been successful in the past few decades in the manufacturing and service sectors. However, its application in BFS is limited. This study illustrates the applicability of LSS in consumer banks, which deals with high volumes of data, customer bases and associated financial transactions.

Understanding Filipino Korean Pop Music Fans

2019 ◽  
Vol 47 (1) ◽  
pp. 59-87
Author(s):  
Erik Paolo Capistrano
Keyword(s):  
Factor Analysis ◽  
Theoretical Model ◽  
Consumer Behaviour ◽  
Statistical Tests ◽  
Academic Research ◽  
External Environment ◽  
Hierarchical Regression ◽  
Pop Music ◽  
Research Gaps ◽  
Managerial Implications

Abstract Hallyu’s success has caught the attention of academic research of various fields of expertise. This research endeavours to understand what makes Korean Pop music popular to Filipinos, addressing two research gaps: the lack of empirical management discourse, and the lack of focus on the Philippine KPop market. This research employs a theoretical model derived from an academic and practical product development and consumer behaviour discourse. Data collected from 932 Filipino respondents was subjected to several statistical tests, including exploratory factor analysis (EFA), hierarchical regression, and analysis of variance (ANOVA). The results suggest that Filipino KPop fans are more concerned about the external environment that influences what is popular, rather than what looks and sounds good. Furthermore, KPop fan behaviour homogeneously cuts across age, gender, and backgrounds. This presents several useful theoretical and managerial implications enhancing the overall picture of KPop’s international impact.

scholarly journals An Awareness Model for an Islamic Pre-Need Funeral Plan

2019 ◽  
Vol 4 (2) ◽  
pp. 47-57
Author(s):  
Maheran Katan ◽  
Nasreen Miza Hilmy Nasrijal ◽  
Abd Halim Mohd Noor ◽  
Norajila Che Man
Keyword(s):  
Social Influence ◽  
Academic Research ◽  
Jel Classification ◽  
Financial Hardship ◽  
Marketing Communication ◽  
Factors Affecting ◽  
The Usa ◽  
Practical Implications ◽  
Population Rate ◽  
Awareness Level

Objective –Failure to prearrange one’s funeral may lead to financial hardship on one’s family members. Despite the importance of a funeral plan, little is known regarding the awareness level among Muslims regarding the Islamic Pre-need Funeral Plan (IPFP). Because of the dearth of academic research on the awareness among Muslims regarding IPFP, this paper aims to assess the awareness level of Muslims regarding IPFP and to develop an awareness model that frames factors affecting IPFP awareness level. Methodology/Technique – To achieve this, a questionnaire was used to collect the data and PLS-SEM was used to analyse the data. Results show that the level of awareness regarding IPFP is low and is similar to the result found in the USA Findings – The results further show that marketing communication efforts and social influence are significant factors affecting awareness of IPFP. These results have practical implications for IPFP providers and should help them better market their products and mitigate the potential for financial hardship funeral costs may have on families. Novelty – The scarcity of land for burial plots, soaring funeral costs and an increasingly aging population rate necessitates funeral prearrangements by subscribing to a pre-need funeral plan. This prearrangement is an advanced financial provision that covers funeral and burial expenses by enabling subscribers to make funeral arrangements while they are still alive. Type of Paper: Empirical. Reference to this paper should be made as follows: Katan, M.; Nasrijal, N. M. H.; Noor, A. H. M.; Man, N. C. 2019. An Awareness Model for an Islamic Pre-Need Funeral Plan, J. Fin. Bank. Review 4 (2): 47 – 57 https://doi.org/10.35609/jfbr.2019.4.2(1) Keywords: Awareness; Islamic Pre-need Funeral Plan; Marketing Communication Efforts; PLS-SEM, Social Influence. JEL Classification: I22, I30, I39.

scholarly journals Marketing communication with stakeholders at the minicipal offices in the Kuyavian-Pomeranian Voivodeship

2020 ◽  
Vol 2020 (146) ◽  
pp. 9-20
Author(s):  
Krzysztof ANDRUSZKIEWICZ ◽  
◽  
Maciej SCHULZ ◽  
Keyword(s):  
Public Relations ◽  
Local Governments ◽  
Design Methodology ◽  
Marketing Management ◽  
Marketing Communication ◽  
Communication Tools ◽  
The Past ◽  
Urban Rural ◽  
The Subject ◽  
Practical Implications

Purpose: The main goal of this study is to present the essence and the importance of marketing 11 communication in the functioning of local governments. 12 Design/methodology/approach: The study incorporates the results of a study on various 13 aspects related to marketing management in the municipalities of the Kuyavian-Pomeranian 14 Voivodeship. As part of the study, specific marketing communication activities that were used 15 by local governments in the Kuyavian-Pomeranian Voivodeship over the past 5 years have been 16 identified. The subject of the assessment were consisted in those marketing communication 17 methods that are used by local governments, due to the specificity of the activities carried out 18 by municipalities. 19 Findings: The results of the study indicate that many local governments representing large 20 urban or urban-rural municipalities underestimate the importance of the activities that can be 21 undertaken in this regard. Vast majority of the local governments covered by the study only use 22 individual marketing communication tools, limiting themselves to advertising, public relations 23 or personal promotion activities. 24 Practical implications: The results of the study allowed identification of a different solutions, 25 which are characteristic for municipalities in the Kuyavian-Pomeranian Voivodeship, that can 26 be used by other local governments in Poland. 27 Social implications: The paper indicates on many useful solutions, that are related to the 28 training of the officials in the methods and tools used for creation of proper relations with the 29 stakeholders. 30 Originality/value: This paper presents selected results of the study on various aspects 31 associated with marketing management in the municipalities of the Kuyavian-Pomeranian 32 Voivodeship. One of the research objectives was to identify and evaluate the marketing 33 communication activities that have been undertaken by the municipal offices in the Kuyavian34 Pomeranian Voivodship over the past 5 years.

scholarly journals Social Media in Communicating about Social and Environmental Issues—Non-Financial Reports in Poland

Information ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 220
Author(s):  
Ewa Stawicka ◽  
Joanna Paliszkiewicz
Keyword(s):  
Good Practice ◽  
Environmental Issues ◽  
Marketing Communication ◽  
Limited Extent ◽  
Socially Responsible ◽  
Communication Tools ◽  
Financial Reports ◽  
Good Practices ◽  
Corporate Social ◽  
The Impact

The main purpose of this article is to analyze the dissemination of social reports among entrepreneurs in order to determine the number of reporting organizations and examples in which Corporate Social Responsibility (CSR) areas enterprises report. We analyze the dissemination of social reports among entrepreneurs in Poland and determine the number of reporting organizations and examples in which CSR companies report. This work is a guide for entrepreneurs in Poland to build strategies and activities for transparency and communicating good practice. One of the research goals was to identify and evaluate communication activities with stakeholders in terms of responsible activities, social and environmental. The data analysis comes from a detailed literature review and the Responsible Business Forum (FOB) Reports database for 2008–2019 in Poland. The results of the survey show that many entrepreneurs in Poland, representing small, medium-sized (SME), and even large enterprises underestimate the importance of socially responsible activities. Entrepreneurs communicate with stakeholders to a limited extent and are not informed about good practices. The vast majority of the surveyed enterprises, especially large ones, prepare social reports, which result from obligation: requirements of Directive 2014/95/EU. The SME sector shows a lack of knowledge and uses individual marketing communication tools to a limited extent, limiting itself to advertising activities (very few companies prepare social reports). The article is a practical tip for enterprises showing the impact of business on changes towards sustainable development. Originality/value lies in the fact that the article presents selected research results on various aspects related to social reporting and communicating social and environmental activities to stakeholders.

Revisiting the concept of a competitive “cash advantage”

2015 ◽  
Vol 43 (4) ◽  
pp. 38-46 ◽  
Author(s):  
Joseph Calandro, Jr.
Keyword(s):  
Competitive Advantage ◽  
Corporate Strategy ◽  
Academic Research ◽  
Cash Holdings ◽  
Content Type ◽  
Cash Reserves ◽  
Changing Role ◽  
Viable Method ◽  
Practical Implications

Purpose – The purpose of this paper is to profile how ample cash holdings can serve as a competitive advantage by first mitigating the risk of becoming a forced seller during times of distress, and then positioning a firm to take strategic advantage of forced selling and other forms of distress-generated opportunities. Design/methodology/approach – The author reviews the changing role of cash over time in corporate strategy, and how inadequate cash has caused or contributed to corporate failures. Findings – The findings of this paper, which are supported by historical and contemporary examples, are that ample cash reserves can be a powerful source of comparative advantage. Practical implications – This article supports earlier work published in Strategy & Leadership that shows how Graham-and-Dodd-based analysis is a viable avenue of academic research and a viable method with which to assess and formulate corporate strategic initiatives such as mergers and acquisitions, share buy-backs, risk management and, in this case, the strategic uses of cash. Originality/value – This paper offers leaders and financial executives a practical explanation of how ample cash holdings can serve as a competitive advantage.

scholarly journals Effective contracting for high operational performance in projects

2019 ◽  
Vol 39 (2) ◽  
pp. 294-325 ◽  
Author(s):  
Maria Kapsali ◽  
Jens K. Roehrich ◽  
Pervaiz Akhtar
Keyword(s):  
Comparative Analysis ◽  
Fuzzy Set ◽  
Design Methodology ◽  
Qualitative Comparative Analysis ◽  
Operational Performance ◽  
Future Research ◽  
Content Type ◽  
Contractual Incompleteness ◽  
Managerial Implications ◽  
Practical Implications

Purpose The purpose of this paper is to examine combinations of contract clauses in order to ascertain which combinations correlate to high operational performance (OP). Design/methodology/approach Two hypotheses were formulated from contracting theory and tested on data collected from 45 projects. Fuzzy set qualitative comparative analysis was used and validated with multiple regression and simulation. Findings The hypotheses were tested to determine whether combinations of classical, relational, and/or associational contract clauses correlate to high OP. The results show that whereas high OP correlates to combinations of relational and associational contract clauses, classical and relational clauses should not be combined. Research limitations/implications Directions are proposed to guide future research in order to produce a more nuanced testing of contractual complementarity. Practical implications The managerial implications of the findings include a more thorough understanding of the use of contract clauses and of which clauses managers should combine to achieve high OP. Originality/value This study contributes to the theory of contractual incompleteness and complementarity, specifically in the context of project contracting. The analysis produced two theoretical implications: first, that better performing contracts are created when combining relational and associational contract clauses; and second, that in projects, relational and classical contract clauses are not complementary with regards to realizing high OP.

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