scholarly journals The Internet Impact on Market Behavior of Young Consumers

2012 ◽  
Vol 5 (1) ◽  
pp. 101-106
Author(s):  
Magdalena Kowalska
Keyword(s):  
The Internet ◽  
Market Behavior ◽  
Young Consumers

scholarly journals Exploring Demand toward Celebrity Memorabilia: Do Celebrities Never Really Die?

2016 ◽  
Vol 8 (6) ◽  
pp. 45 ◽  
Author(s):  
Elif Akagun Ergin ◽  
Handan Ozdemir
Keyword(s):  
Factor Analysis ◽  
Social Networking ◽  
Social Networking Sites ◽  
Daily Activities ◽  
The Internet ◽  
Strong Interest ◽  
Young Consumers ◽  
Wide Availability ◽  
Demand Fluctuations ◽  
Major Factors

<p>Celebrities always seem larger than life; it is when they die that we remember they are only human. With the emergence of the Internet and social networking sites, consumers are able to follow the daily activities of their favorite celebrities. After a celebrity’s death, consumers exhibit a stronger interest in the lives of these celebrities and demand for celebrity-related products increases sharply. The aim of the present study is to examine young consumers’ responses to celebrity deaths and explore the major factors that lead to increased demand for celebrity memorabilia and merchandise. Specifically, this research will attempt to present why young consumers exhibit such a sudden and strong interest in celebrity-related products after their death and why these products are cherished so greatly. Factor analysis is applied and the results indicate that a celebrity’s death increases young consumers’ demand for memorabilia due to five major factors. These factors include immortality of the celebrity, keepsake value &amp; deep-felt love as well as uniqueness of the celebrity, prestige and financial value attached with the product and wide availability &amp; increased media promotion. Based on these factors, it can be argued that consumption of celebrity merchandise is motivated by the attachment and significance of the celebrity to the young consumer before death. These results are important for marketers to grasp the effect of death on the consumption of celebrity merchandise. Online and traditional retailers need to understand the major factors attracting consumers to celebrity memorabilia and merchandise so that they can respond quickly and efficiently to sudden demand fluctuations.</p>

scholarly journals ACTIVITY OF YOUNG CONSUMERS ON THE INTERNET IN FREE TIME

2020 ◽  
Vol 15 (3) ◽  
pp. 13-28
Author(s):  
Jolanta Tarapata
Keyword(s):  
Free Time ◽  
The Internet ◽  
Young Consumers

Internet, który nazywamy „nowym medium” czy „hipermedium”, jest wszechobecny w życiu młodego konsumenta. Jest on wykorzystywany przez młodzież w różnych celach i dla zaspokojenia różnych potrzeb. Celem artykułu jest zaprezentowanie aktualnego stanu wiedzy na temat stosowania tego medium przez młodzież w czasie wolnym oraz jej postaw przy korzystaniu z Internetu. W opracowaniu wykorzystano dane wtórne, które pozwoli scharakteryzować czas wolny, a także aspekty związane z jego zagospodarowaniem przez młodych konsumentów. Wykorzystano tematyczne pozycje książkowe oraz opracowania dotyczące charakterystyki współczesnego pokolenia Z. Dla zilustrowania podjętych rozważań odwołano się do badań własnych mających na celu określenie form aktywności, które są podejmowane przez młodych konsumentów w czasie wolnym w sieci, a także ich przekonań związanych z użytkowaniem Internetu. Badania zostały przeprowadzone w maju 2019 roku w jednym z warszawskich zespołów szkół na Bemowie. Badaniami objęto 80. uczniów klas III gimnazjum oraz klas ósmych. W badaniach zastosowano metodę sondażu diagnostycznego. Badania miały charakter pilotażowy

Explaining Young Consumers' Online Purchase Behavior under Risky Conditions

2015 ◽  
Vol 5 (3) ◽  
pp. 65-80
Author(s):  
Zeki Atıl Bulut ◽  
Ali Naci Karabulut ◽  
Tuğba Uçma Uysal ◽  
Ali Çağlar Uzun
Keyword(s):  
Online Shopping ◽  
Purchase Behavior ◽  
The Internet ◽  
Consumer Market ◽  
Online Purchase ◽  
Young Consumers ◽  
The Impact

As the internet becomes a new shopping channel, which threats traditional shopping, it also causes dramatic changes in consumer market. In the light of theories claiming that consumers act with limited rationality and make their preferences with the motive of avoiding loss, the main aim of this study is to measure the impact of loss variables on the consumers' decisions about online shopping in Turkey. The originality of this study is to categorise and analyse loss variables as ‘the ones that happen in the process of shopping' and ‘the ones that happen out of the process of shopping'. Following the literature stating that consumers tend to act irrationally, the study also concludes that consumers tend to be away from the economical rationality at a great extent under the loss conditions. The findings show that any type of loss either physically or mentally related to consumers' shopping has an effect on consumers' irrational behaviors. This study indicates that this effect is higher in the conditions of loss in the process of shopping than out of the process of shopping.

scholarly journals Attitudes of Young Consumers on the Security of their Data Collected By Smart Devices in the Age of the Internet of Things

2021 ◽  
Vol 41 (3) ◽  
pp. 21-38
Author(s):  
Beata Kolny
Keyword(s):  
Internet Of Things ◽  
Online Survey ◽  
Personal Data ◽  
Primary Sources ◽  
Smart Devices ◽  
The Internet ◽  
Sources Of Information ◽  
Secondary Sources ◽  
Young Consumers ◽  
The Internet Of Things

Abstract The popularity of smart devices that collect and share data on user behaviour grows every year, and the number of such devices in households is forecast to rise steadily. Therefore, the purpose of this paper is to present the attitudes of young consumers regarding the security of their data collected by smart devices, interconnected via the existing Internet infrastructure or other network technologies within the Internet of Things (IoT) systems. The paper was written based on both secondary and primary sources of information. Secondary sources were used to define the discussed issues related to the Internet of Things and the security of data collected by smart devices. Primary sources, on the other hand, offered direct evidence of the attitudes of young consumers on the security of such data. Direct research was carried out using an online survey carried out in 2021 on a sample of 588 consumers aged 18–34 living in Poland. The results show that more than half of the respondents pay great attention to where the data collected by the devices used in their households is kept and whether such data is safe. In spite of such declarations, more than half of those surveyed have no knowledge about the level of the security of such data. The respondents agreed with the statement that consumers accepted the uncertainty related to the loss of control over their personal data collected by smart devices more quickly than the risk involved in becoming disconnected from them.

scholarly journals Evaluation of the digital medicine perception by the youth consumer segment

2019 ◽  
Vol 15 (6) ◽  
pp. 46-57 ◽  
Author(s):  
Anna B. Tsvetkova ◽  
Anatoliy V. Shishkin
Keyword(s):  
Artificial Intelligence ◽  
Young People ◽  
Mobile Apps ◽  
Digital Health ◽  
Personal Data ◽  
Digital Technologies ◽  
Strategic Partnership ◽  
The Internet ◽  
Digital Medicine ◽  
Young Consumers

The purpose of the study is to assess the perception of various aspects of digital medicine by the youth segment of consumers, the degree of readiness to consume its services and the level of involvement in this process. The last few years have become a turning point for medicine, if we talk about the number of new directions, emerging techniques and the introduction of digital technologies. Digital medicine uses information and communication technologies to solve health problems of different groups of patients. Its capabilities help doctors and patients to analyze the development of the disease, calculate health risks. The segment of medical gadgets of digital medicine offers consumers a variety of products. Artificial intelligence and wearable devices are becoming common means of organizing the treatment process and monitoring the human condition. Young people, as a rule, more actively perceive any novelties and include еthem in their daily life. Is it really so? If we consider Russian young consumers, since foreign experience indicates their rather high interest.Materials and methods of research. The presented study of the perception of the youth audience and readiness to use digital medicine is based on the methodology, proposed by the venture Fund Rock Health, dedicated to digital health. This Fund conducts research, aimed at improving the quality, safety and accessibility of modern medicine. The study is conducted by online survey of consumers who have access to the Internet at home, at work or through cell phones. The questionnaire was adapted for the Russian target audience. The results of the research of the consulting company Accenture, which regularly studies the trends in the consumption of medical technologies with the use of artificial intelligence, robotics and gadgets for self-diagnosis, were used as a factual basis. Data of research of the analytical company CB Insights, forming annual forecasts about the changes in healthcare, and also materials of joint research of the company Econsultancy and the developer of IT technologies for medicine Adobe are considered. The article presents some data of the report of the American company Change Healthcare, which has a strategic partnership with Google Cloud.Results of the research on the one hand, show the high involvement of young people in the field of digital technologies. The survey includes 380 respondents, 89% are smartphone users and 83% regularly visit social networks. However, they are quite wary of digital medicine, requiring the control of personal data. They trust their doctor more than mobile apps and Internet resources; they are reluctant to buy wearables, little understanding of what is telemedicine. They are limited to searching for medical information on the Internet only about services, doctors, medicine and treatment technologies to find out general information.Conclusion. The content analysis shows that digital medicine is becoming a popular trend in the development of modern healthcare. New technologies are being introduced, the key areas of development of which are focused on the Internet of things for medicine (IoT), artificial intelligence, mobile apps, genome editing, telemedicine, blockchain projects and cloud computing. The Russian market is slowly developing. Young consumers are not yet active in the consumption of digital health services and products. The key reasons for this are low awareness of the benefits and concerns about the security of the personal data.

scholarly journals Purchase Behaviours of Generation Y

2020 ◽  
Vol 54 (1) ◽  
pp. 67
Author(s):  
Alina Oczachowska
Keyword(s):  
Generation Y ◽  
The Internet ◽  
Young Consumers ◽  
Sense Of Involvement

<p>The purpose of this article is to verify the hypothesis related to the possibility to meet the needs of young consumers who are both capricious and unreliable in their purchase choices. This article concerns the values by which Generation Y are driven, as well as their life purposes, consumption-related behaviours, factors that have an impact on their choice of product, and differences between traditional purchases and ones made over the Internet. The sense of involvement in purchase, planning and satisfaction from the purchase were all analysed in this paper.</p>

scholarly journals Online shopping in the opinion of young consumers / Zakupy w Internecie w opinii młodych konsumentów

Management ◽  
2013 ◽  
Vol 17 (1) ◽  
pp. 346-357
Author(s):  
Anetta Barska
Keyword(s):  
Young People ◽  
Competitive Advantage ◽  
Online Shopping ◽  
Statistical Data ◽  
The Internet ◽  
Young Consumers ◽  
Spending Behavior ◽  
Dynamic Growth

Summary Analysis of the statistical data indicates that 52% of people in Poland use the Internet on a regular basis - at least once a week - and the greatest activity is displayed by young people at the age of 16- 24 years - 91% of the whole. The income from e-commerce clearly increases year by year and its further dynamic growth is expected. The Internet contributed to changes in spending behavior of the consumers. The knowledge of them may play a very important role in developing e-strategy which might help to build up lasting competitive advantage. In the following study the author presents the results of her own survey concerning purchasing behaviors of young consumers and presents their possible implications

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