scholarly journals Evaluation of the digital medicine perception by the youth consumer segment

2019 ◽  
Vol 15 (6) ◽  
pp. 46-57 ◽  
Author(s):  
Anna B. Tsvetkova ◽  
Anatoliy V. Shishkin

The purpose of the study is to assess the perception of various aspects of digital medicine by the youth segment of consumers, the degree of readiness to consume its services and the level of involvement in this process. The last few years have become a turning point for medicine, if we talk about the number of new directions, emerging techniques and the introduction of digital technologies. Digital medicine uses information and communication technologies to solve health problems of different groups of patients. Its capabilities help doctors and patients to analyze the development of the disease, calculate health risks. The segment of medical gadgets of digital medicine offers consumers a variety of products. Artificial intelligence and wearable devices are becoming common means of organizing the treatment process and monitoring the human condition. Young people, as a rule, more actively perceive any novelties and include еthem in their daily life. Is it really so? If we consider Russian young consumers, since foreign experience indicates their rather high interest.Materials and methods of research. The presented study of the perception of the youth audience and readiness to use digital medicine is based on the methodology, proposed by the venture Fund Rock Health, dedicated to digital health. This Fund conducts research, aimed at improving the quality, safety and accessibility of modern medicine. The study is conducted by online survey of consumers who have access to the Internet at home, at work or through cell phones. The questionnaire was adapted for the Russian target audience. The results of the research of the consulting company Accenture, which regularly studies the trends in the consumption of medical technologies with the use of artificial intelligence, robotics and gadgets for self-diagnosis, were used as a factual basis. Data of research of the analytical company CB Insights, forming annual forecasts about the changes in healthcare, and also materials of joint research of the company Econsultancy and the developer of IT technologies for medicine Adobe are considered. The article presents some data of the report of the American company Change Healthcare, which has a strategic partnership with Google Cloud.Results of the research on the one hand, show the high involvement of young people in the field of digital technologies. The survey includes 380 respondents, 89% are smartphone users and 83% regularly visit social networks. However, they are quite wary of digital medicine, requiring the control of personal data. They trust their doctor more than mobile apps and Internet resources; they are reluctant to buy wearables, little understanding of what is telemedicine. They are limited to searching for medical information on the Internet only about services, doctors, medicine and treatment technologies to find out general information.Conclusion. The content analysis shows that digital medicine is becoming a popular trend in the development of modern healthcare. New technologies are being introduced, the key areas of development of which are focused on the Internet of things for medicine (IoT), artificial intelligence, mobile apps, genome editing, telemedicine, blockchain projects and cloud computing. The Russian market is slowly developing. Young consumers are not yet active in the consumption of digital health services and products. The key reasons for this are low awareness of the benefits and concerns about the security of the personal data.

Author(s):  
Gilberto Marzano

Cyberbullying is a new, alarming, and evil phenomenon closely connected with relational changes that new technologies are causing in contemporary society. It consists in using the internet to harass, threaten, and harm individuals who are the weakest and most vulnerable. Victims of cyberbullying are mightily children and adolescents. In fact, young people are immersed in new digital technologies and use them without knowing their implications. In fact, there isn't the internet for children and the internet for adults. Both adults and children use the same devices, tools, and ways of communicating and interacting.


Author(s):  
Pedro Quelhas Brito

The digitalization of youth signifies their complete immersion, active participation and involvement in the production, consumption and sharing of digital content using various interconnected/interfaced digital devices in their social network interactions. A prerequisite to successful commercial communication with young people is having a good understanding of new media, along with their social and psychological framework. The behaviour, motivation and emotions of youth in general and in relation to digital technologies, especially the meaning attached to mobile phones, the Internet (mainly social network sites) and games (computer-based and portable) should also be addressed if advertisers aim to reach this target group.


2019 ◽  
pp. 281-292
Author(s):  
Gina Neff

The Internet and digital media are increasingly seen as having enormous potential for solving problems facing healthcare systems. This chapter traces emerging “digital health” uses and applications, focusing on the political economy of data. For many people, the ability to access their own data through social media and connect with people with similar conditions holds enormous potential to empower them and improve healthcare decisions. For researchers, digital health tools present new forms of always-on data that may lead to major discoveries. Technology and telecommunications companies hope their customers? data can answer key health questions or encourage healthier behavior. At the same time, Gina Neff argues that digital health raises policy and social equity concerns regarding sensitive personal data, and runs a risk of being seen as a sort of silver bullet instead of mere technological solutionism.


Author(s):  
Mario Fontanella ◽  
Claudio Pacchiega

With the development of new digital technologies, the internet, and mass media, including social media, it is now possible to produce, consume, and exchange information and virtual creations in a simple and practically instantaneous way. As predicted by philosophers and sociologists in the 1980s, a culture of “prosumers” has been developed in communities where there is no longer a clear distinction between content producers and content users and where there is a continuous exchange of knowledge that enriches the whole community. The teaching of “digital creativity” can also take advantage of the fact that young people and adults are particularly attracted to these fields, which they perceive akin to their playful activities and which are normally used in an often sterile and useless way in their free time. The didactic sense of these experiences is that we try to build a cooperative group environment in which to experiment, learn, and exchange knowledge equally among all the participants.


2020 ◽  
Vol 1 (1) ◽  
pp. 72-86
Author(s):  
V.I. Yudin ◽  
◽  
O.V. Shirokova ◽  

Background. Modern digital technologies use can solve many problems of Russian healthcare system. The digital medicine development should be accompanied by the informatization of all participants of the process of providing medical services. Analysis and assessment of the changes taking place in society and in the health care system itself in digitalization terms are necessary for making effective management decisions aimed at improving the population health. Purpose. The purpose of this study is to analyze the digital medicine state and prospects for the development. Materials and methods. The analysis of foreign and domestic literature on digital medicine was used to identify current trends in this area and the variety of technologies used. The data analysis from public opinion polls gave an idea of the main problems of Russian healthcare. The study of Internet resources, like information and discussion platforms for medical professionals, as well as survey data, made it possible to identify the main aspects of the informatization process in the healthcare system. Results and discussion. There were highlighted: the main advantages of information technologies use in the healthcare sector, the priority areas for the digital medicine short term development, the level of understanding of telemedicine among healthcare workers, the main areas of discussion regarding digital medical technologies, as well as important problems, risks and trends in this area. Conclusion. The authors identified eight promising areas for the digital medicine short term development. The study of Internet resources has shown that medical social networks are an important channel for healthcare informatization, including professional adaptation, especially of young specialists, to work with new technologies. The Internet also allows physicians to expand their professional capabilities with the help of software products for laboratory research, diagnosis and treatment. All participants of the medical and related industries are actively entering the digitalization process, striving to create a unified system for electronic data exchange. The main problem that slows down the development of digital medicine in Russia and which needs to be addressed at the state level is ensuring data security. A key measure to solve this problem is information about digital health opportunities through social media. At the content creation level there must be built trust to this channel.


2020 ◽  
pp. 49-63
Author(s):  
Luci Pangrazio ◽  
Lourdes Cardozo-Gaibisso

Cybersafety has been a mainstay of digital education since computers arrived in classrooms in the mid 1990s. Whether schools encourage students to be ‘cybersmart’ (Australia), ‘netsafe’ (New Zealand) or to be aware of ‘cybersecurity strategies’ (Mexico and Chile) most now devote a relatively large amount of time and money to teaching young people how to ‘stay safe’ online. In this article, we argue that it is time for schools to move beyond the cybersafety discourse to encourage students to think more critically about the digital media they use. Reporting on the digital practices of 276 pre-teens aged 7-12 years in Australia and Uruguay, we contend that the everyday digital challenges young people face are now beyond the scope of most cybersafety programs. Our findings highlight that many of the issues pre-teens are negotiating call for more nuanced and sustained educational programs that support the development of critical social media literacies. In particular, with the proliferation of mass user platforms and artificial intelligence, there is a need for schools to educate students around managing and protecting their personal data. The article concludes with a discussion of the digital learning required for young people in an increasingly datafied society.


Author(s):  
Regina Miseviciene ◽  
Vidmantas Rimavicius ◽  
Dalius Makackas

Internet become as basic component of daily routine. Although the Internet has many positive aspects, most people spend too much time on their smart devices spending less time playing outdoors. A decrease in physical activity not only sets up information fatigue, which leads to increase in diseases of the nervous and heart systems. Many of scientific articles deal only with the features of information fatigue and its consequences for human health, however research articles that analyze tools that can protect against information fatigue have not been found. Only commercial companies advertise their software, which help monitor what users are doing on their computer. Novelty of the article is that it explores how information technology affects young people lives and analyses software that can help control working time with these smart devices also.  


2017 ◽  
Vol 25 (01) ◽  
pp. 1
Author(s):  
Giovanna Truyts Biscardi ◽  
João Marcelo Rondina

The Y generation is understood as that born under the influence of the digital technologies. Now it’s represented by the young university students that created such a tight bond with the internet and its tools that uses them easily and frequently. Many works say that this generation of immediate young people accustomed to multitasking has developed a new kind of neuroplasticity entirely different of their antecessors and therefore possess peculiar habits and mechanisms of learning that should be respected and considered in the dynamics of teaching and learning, creating a pressure in the educational institutions to adequate in this reality. However, there are a few studies evaluating the real existence of these characteristics. Thus, we preset the conclusions of this descriptive qualitative project fulfilled with medicine students at Faculdade de Medicina de São José Rio Preto that aim to know how these students use digital technologies and the impact of their habits and behaviors regarding the involvement with technologies in their studies. The conclusion was that technologies are an important influence on student’s lifes, however continues to be one among several others, which allows the teachers to keep a fundamental role in the formation of these digital natives, especially helping and guiding them in the correct and full use of new technologies developed for learning.


2021 ◽  
Vol 106 ◽  
pp. 02011
Author(s):  
Ekaterina Kupchina

It is almost impossible to astonish anyone in the era of global digitalization and the Internet of Things. Modern digital technologies and artificial intelligence have become an integral part of everyday life. Neural networks analyze information and photographs that we post on the Internet, and artificial intelligence programs have learned to reproduce and create intellectual property objects independently. Undoubtedly, this situation contributes to an increase in cross-border disputes, and arbitration procedures are becoming more attractive for participants. The development of the information and communication environment significantly impacts the means and methods used by arbitrators and parties in arbitration. Online arbitration, video conferencing, electronic databases, systems for analyzing court and arbitration practice, and templates and document designers are used daily. Due to the wide distribution and diversity of digital tools, this area, like nothing else, needs effective regulation. In this regard, the author of this article concludes on the possibility of conducting an analysis on the implementation of the digital agenda by international commercial arbitration tribunals, identifying the main trends in the development of the arbitration procedure, and improving the legislation in this area.


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