scholarly journals Purchase Behaviours of Generation Y

2020 ◽  
Vol 54 (1) ◽  
pp. 67
Author(s):  
Alina Oczachowska
Keyword(s):  
Generation Y ◽  
The Internet ◽  
Young Consumers ◽  
Sense Of Involvement

<p>The purpose of this article is to verify the hypothesis related to the possibility to meet the needs of young consumers who are both capricious and unreliable in their purchase choices. This article concerns the values by which Generation Y are driven, as well as their life purposes, consumption-related behaviours, factors that have an impact on their choice of product, and differences between traditional purchases and ones made over the Internet. The sense of involvement in purchase, planning and satisfaction from the purchase were all analysed in this paper.</p>

MEDIA LITERASI BAGI DIGITAL NATIVES: PERSPEKTIF GENERASI Z DI JAKARTA

2018 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Ranny Rastati
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Generation Y ◽  
Role Model ◽  
Digital Natives ◽  
The Internet ◽  
Positive Image ◽  
Generation Z ◽  
Internet Users ◽  
Depth Interview

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.

Friend Me if You Facebook: Generation Y and Performative Surveillance

2008 ◽  
Vol 52 (4) ◽  
pp. 21-40 ◽  
Author(s):  
E.J. Westlake
Keyword(s):  
Generation Y ◽  
The Internet ◽  
University Campuses ◽  
Face To Face

Facebook was founded as a way to enhance face-to-face contact on university campuses, and so its virtual and physical life are unique on the internet. The performance of self online versus the performance of self “on ground” constitutes a particular dynamic. Members of the Facebook community use it to build and enhance their “real” relationships through their unique performances of online self, and these fluid performances, which may look like exhibitionism, are energetic engagements with the panoptic gaze: as people offer themselves up for surveillance, they also resist being fixed as rigid, unchanging subjects.

scholarly journals Consumer Boycotts in Perspectives of Young Consumer of Generation Y in Poland and France

2020 ◽  
Vol 1/2020 (32) ◽  
pp. 81-93
Author(s):  
Małgorzata Szwed ◽  
Keyword(s):  
Generation Y ◽  
Quantitative Research ◽  
Willingness To Participate ◽  
Young Consumers ◽  
Consumer Boycotts

Young consumers are watching closely the activities of brands on the market and increasingly express their dissatisfaction by participating in consumer boycotts. This article focuses on showing the phenomenon of consumer boycotts through the prism of generation Y representatives in Poland and France. In the first part, the notion of consumer boycotts is explained and the characteristics of generation Y are presented, taking into account the differences between Poland and France. Then the results of quantitative research (CAWI), which concerned the willingness to get involved and forms of participation of young consumers from France and Poland in consumer boycotts, are presented. The analysis of the results showed that French students declare greater willingness to participate in boycotts than Polish ones. The main reason for participation for the French is that the boycott concerns an important issue, and for the Poles, that it concerns them personally. No significant differences have been shown as regards the preferred forms of participation in boycotts.

scholarly journals PENGGUNAAN INTERNET OLEH DOSEN BERDASAR GENDER DAN GENERASI

2017 ◽  
Vol 8 (1) ◽  
pp. 53
Author(s):  
Rina Sari Kusuma
Keyword(s):  
Generation Y ◽  
Internet Usage ◽  
The Other ◽  
Internet Technology ◽  
Technology Literacy ◽  
The Internet ◽  
Usage Pattern ◽  
E Mail ◽  
Main Factor

The usage of internet in higher education is increasing. This system is beingimplemented for efficiency and effectivity of communication and activity monitoring among the academicians. On the other hand, not all academicians have the exact same technology literacy. Muhammadiyah University of Surakarta is one of top university in Indonesia that already use many internet based programmes in their academic and administration activities. The purpose of this research see how the role of gender and generation affect the internet usage of academicians in UMS. Internet usage pattern covers items such as knowledge and experience on the internet, purpose of using internet, and frequency of using e-mail. The result shows that generation become the main factor that influence the pattern and optimalization usage of the internet than the gender one. Academicians that belong to Generation Y or milineal is the generation that has the highest potential of maximalize the internet technology, especially for academic activity.

scholarly journals E-Learning in Institute of Higher Education

2021 ◽  
Vol 04 (07) ◽  
Author(s):  
J. Soosiamaal Joseph Thomas ◽  
Keyword(s):  
Higher Education ◽  
Generation Y ◽  
Electronic Media ◽  
Cultural Factors ◽  
The Internet ◽  
Cultural Model ◽  
Culture Influence ◽  
E Learning ◽  
Paper Review ◽  
The Relationship

This paper review to focus the relationship between Generation Y students and Malaysian cultural factors within the context of e-learning application. E-learning is defined as the use of electronic media in learning. Meanwhile, Generation Y is defined by the internet and are a connected global generation. The results of these studies on Generation Y culture may differ from those obtained from research focusing on Generation Y and cultural nuances separately. Hofstede's multicultural model is used in this study to better understand the unique cultural nuances of Malaysian Generation Y students. Every dimension of Hofstede's cultural model has been adapted to the context of e-learning in Malaysia. This review also explores whether both Generation Y and culture influence the student usage of e-learning education. This model can be utilized as a guide for e-learning developers to create an appropriate pedagogy for Generation Y students in higher educational institutes in Malaysia.

scholarly journals Exploring Demand toward Celebrity Memorabilia: Do Celebrities Never Really Die?

2016 ◽  
Vol 8 (6) ◽  
pp. 45 ◽  
Author(s):  
Elif Akagun Ergin ◽  
Handan Ozdemir
Keyword(s):  
Factor Analysis ◽  
Social Networking ◽  
Social Networking Sites ◽  
Daily Activities ◽  
The Internet ◽  
Strong Interest ◽  
Young Consumers ◽  
Wide Availability ◽  
Demand Fluctuations ◽  
Major Factors

<p>Celebrities always seem larger than life; it is when they die that we remember they are only human. With the emergence of the Internet and social networking sites, consumers are able to follow the daily activities of their favorite celebrities. After a celebrity’s death, consumers exhibit a stronger interest in the lives of these celebrities and demand for celebrity-related products increases sharply. The aim of the present study is to examine young consumers’ responses to celebrity deaths and explore the major factors that lead to increased demand for celebrity memorabilia and merchandise. Specifically, this research will attempt to present why young consumers exhibit such a sudden and strong interest in celebrity-related products after their death and why these products are cherished so greatly. Factor analysis is applied and the results indicate that a celebrity’s death increases young consumers’ demand for memorabilia due to five major factors. These factors include immortality of the celebrity, keepsake value &amp; deep-felt love as well as uniqueness of the celebrity, prestige and financial value attached with the product and wide availability &amp; increased media promotion. Based on these factors, it can be argued that consumption of celebrity merchandise is motivated by the attachment and significance of the celebrity to the young consumer before death. These results are important for marketers to grasp the effect of death on the consumption of celebrity merchandise. Online and traditional retailers need to understand the major factors attracting consumers to celebrity memorabilia and merchandise so that they can respond quickly and efficiently to sudden demand fluctuations.</p>

scholarly journals MEDIA LITERASI BAGI DIGITAL NATIVES: PERSPEKTIF GENERASI Z DI JAKARTA

2018 ◽  
Vol 6 (1) ◽  
pp. 43
Author(s):  
Ranny Rastati
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Generation Y ◽  
Role Model ◽  
Digital Natives ◽  
The Internet ◽  
Positive Image ◽  
Generation Z ◽  
Internet Users ◽  
Depth Interview

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.

scholarly journals Sharing is Caring, and Millennials Do Care: Collaborative Consumption through the Eyes of Internet Generation

2019 ◽  
Vol 14 (1) ◽  
pp. 49-60
Author(s):  
Merima Činjarević ◽  
Amra Kožo ◽  
Denis Berberović
Keyword(s):  
Generation Y ◽  
Economic Value ◽  
Perceived Value ◽  
Mediating Effect ◽  
Collaborative Consumption ◽  
Behavioral Intent ◽  
Mediating Role ◽  
Young Consumers ◽  
Research Findings ◽  
Symbolic Value

Abstract The purpose of this research is to investigate the effects of perceived value dimensions (i.e., economic value, hedonic value, symbolic value, and social value) on behavioral intent to engage in collaborative consumption from the perspective of Generation Y. Furthermore, this research aims to investigate the mediating effect of young consumers’ attitude toward collaborative consumption on the relationship between perceived value dimensions and behavioral intent to engage in collaborative consumption. Research findings suggest that specific dimensions of perceived value (economic, hedonic, symbolic, and social) have different direct effects on young consumers’ behavioral intention to engage in collaborative consumption services. Regarding the mediating role of consumers’ attitude toward collaborative consumption, it was found that the mediating effect takes place only in the symbolic value-behavioral response link. Given the paucity of research focusing specifically on collaborative consumption from the perspective of Generation Y, this study provides new and useful insights for researchers and managers.

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