Neurological Effect of the Aesthetics of Product Design on the Decision-making Process of Consumers

2018 ◽  
Vol 16 (6) ◽  
Author(s):  
Yakun Chen
Keyword(s):  
Decision Making ◽  
Product Design ◽  
Decision Making Process ◽  
Neurological Effect

scholarly journals A HYBRID KANSEI ENGINEERING SYSTEM USING THE SELF-ORGANIZING MAP NEURAL NETWORK

2016 ◽  
Vol 2 (1) ◽  
pp. 23-38
Author(s):  
C.S. Teh ◽  
C.P. Lim
Keyword(s):  
Neural Network ◽  
Decision Making ◽  
Product Design ◽  
The Self ◽  
Design Parameters ◽  
Decision Making Process ◽  
Engineering System ◽  
Self Organizing Map ◽  
Kansei Engineering ◽  
Self Organizing

Kansei Engineering (KE), a technology founded in Japan initially for product design, translates human feelings into design parameters. Although various intelligent approaches to objectively model human functions and the relationships with the product design decisions have been introduced in KE systems, many of the approaches are not able to incorporate human subjective feelings and preferences into the decision-making process. This paper proposes a new hybrid KE system that attempts to make the machine-based decision-making process closely resembles the real-world practice. The proposed approach assimilates human perceptive and associative abilities into the decision-making process of the computer. A number of techniques based on the Self-Organizing Map (SOM) neural network are employed in the backward KE system to reveal the underlying data structures that are involved in the decision-making process. A case study on interior design is presented to evaluate the efficacy of the proposed approach. The results obtained demonstrate the effectiveness of the proposed approach in developing an intelligent KE system which is able to combine human feelings and preferences into its decision making process.

Increasing the Utility of Sustainability Assessment in Product Design

2012 ◽  
Author(s):  
Dane D. Eastlick ◽  
Karl R. Haapala
Keyword(s):  
Decision Making ◽  
Product Design ◽  
Sustainability Assessment ◽  
Sustainable Manufacturing ◽  
Efficient Solutions ◽  
Decision Making Process ◽  
Design Engineers ◽  
Titanium Component ◽  
Quantitative Performance ◽  
Sustainability Assessments

Design engineers are seeking effective ways to make informed decisions regarding product sustainability. Several attempts have been made to identify sustainability metrics, assess sustainability impacts, or support decisions based on sustainability, but none fully support product designers in a way that provides for robust sustainable manufacturing decisions. Sustainability assessments can provide quantitative performance data for design variants, but in many cases, the most sustainable alternative remains uncertain. Adequate support for sustainable manufacturing activities should address each step in the decision making process with enough detail to accurately capture manufacturing impacts. The methods selected throughout the process should consider the specific needs of sustainability related issues and provide transparent, easily understood, efficient solutions. A process is outlined to assist product designers, and a demonstration of the process is given for the production of a titanium component to discuss its utility.

scholarly journals Industrial design: latitudine e longitudine

2008 ◽  
Author(s):  
Maria Cristina Tonelli
Keyword(s):  
Decision Making ◽  
Product Design ◽  
Professional Practice ◽  
Industrial Design ◽  
Decision Making Process ◽  
Creative Activity ◽  
Everyday Experience ◽  
The People ◽  
The World ◽  
Productive Research

The first lesson on industrial design has to address questions such as «what is industrial design?» «what are its relations with the world of production?» «in what way does it change our perception of objects?». By now the word «design» is a part of our language used – relevantly, superficially or casually – to qualify myriad aspects of everyday experience. However the semantic elasticity of the term conceals a professional practice, a decision-making process and a productive research the results of which have profoundly affected our society and our lives. A designer does not simply design an object. Through the object he or she also conditions the physical and emotional scenario of the people who use it. Just as industry does not simply offer goods, but distributes culture or non-culture through its choices of product design. Explaining what this creative activity consists of, which spheres it comprises, who are the actors and what skills are required of them, this book aims to provide critical tools and stimulate further study.

Preliminary Design Support System Based on a Generic Under-Constraint Solving Technique

2000 ◽  
Author(s):  
Hiroyuki Sawada ◽  
Xiu-Tian Yan
Keyword(s):  
Decision Making ◽  
Product Design ◽  
Engineering Design ◽  
Design Problem ◽  
Design Parameters ◽  
Problem Solver ◽  
Decision Making Process ◽  
Design Decision ◽  
Novel Approach ◽  
Design Support System

Abstract Engineering design is an intensive decision making process. A designer with an informative and insightful decision making support can usually produce high quality product design solutions with less or no rework. However, with current support designers very often face challenge or even difficulties as more and more design parameters come into design decision making process when a design progresses. This paper proposes a novel approach to providing designers with such a decision support by using under-constraint design problem solver. It is argued that design requirements represented in the form of Product Design Specifications (PDSs) can be converted into a set of related constraint expressions. These PDS constraint sets, which are usually incomplete, i.e., under-constrained, can then be solved by the solver to provide a designer with guided solutions for each design parameter, thus support a designer to make an informative and insightful design decision. A case study is finally presented in the paper to demonstrate how this approach is used to solve a real engineering design problem — a robotic finger system design.

Multi-Perspective Decision Making in Product Design

2012 ◽  
Vol 548 ◽  
pp. 824-827
Author(s):  
Zhi Jun Rong ◽  
Yue Liu ◽  
Kui Sheng Chen
Keyword(s):  
Decision Making ◽  
Product Design ◽  
Design Process ◽  
Network Model ◽  
Group Decision ◽  
Decision Making Process ◽  
Design Time ◽  
Product Design Process ◽  
Design Objects ◽  
Similarity Relationships

Product design is a multi-perspective group decision making process which has the different viewpoints together to create the solutions among stakeholders. In product design process, every stakeholder has his/her own subjective characteristics and variable perspectives which reflect his/her understandings of design objects. The perspective relationships between stakeholders will directly influence the speed of achieving solutions, which in turn affect design time and efficiency. By analyzing the similarity relationships between the participants' perspectives, this paper constructs perspective network model and applies structure matrix to develop perspective relationships. This paper focuses on incorporating perspectives into design process and developing the approaches to make decisions support for the optimal design solutions considering stakeholders’ perspectives. Finally, an example is used to demonstrate that perspective network model can analyze the impacts of perspectives on the solution.

Design Knowledge for Decision-Making Process in a DFX Product Design Approach

2008 ◽  
pp. 127-136
Author(s):  
Keqin Wang ◽  
Lionel Roucoules ◽  
Shurong Tong ◽  
Benoît Eynard ◽  
Nada Matta
Keyword(s):  
Decision Making ◽  
Product Design ◽  
Design Approach ◽  
Design Knowledge ◽  
Decision Making Process

AAC Decision-Making and Mobile Technology: Points to Ponder

2014 ◽  
Vol 23 (2) ◽  
pp. 104-111 ◽  
Author(s):  
Mary Ann Abbott ◽  
Debby McBride
Keyword(s):  
Decision Making ◽  
Mobile Technology ◽  
Communication System ◽  
Augmentative And Alternative Communication ◽  
Evaluation Process ◽  
Decision Making Process ◽  
Alternative Communication ◽  
Ipod Touch ◽  
Feature Match

The purpose of this article is to outline a decision-making process and highlight which portions of the augmentative and alternative communication (AAC) evaluation process deserve special attention when deciding which features are required for a communication system in order to provide optimal benefit for the user. The clinician then will be able to use a feature-match approach as part of the decision-making process to determine whether mobile technology or a dedicated device is the best choice for communication. The term mobile technology will be used to describe off-the-shelf, commercially available, tablet-style devices like an iPhone®, iPod Touch®, iPad®, and Android® or Windows® tablet.

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