Change Strategies and their Role in Enhancing the Profitability of the Industrial Companies Using the Balanced Scorecard - Applied Study in the General Company for Automotive Industry in Iraq - Alexandria
As a result of the constant and rapid changes that the world is witnessing in the field of Information Technology and opening up to global markets, making local industrial companies have a constant decline in profitability as a result of the inadequacy and understanding of these companies of these challenges, due to the inadequacy of measurement processes over traditional systems, which requires a great deal of attention to. This is done by applying the pattern of change strategies in achieving the requirements of performance development and identifying the extent of factors and variables affecting the application and practice of the pattern of change strategies and the extent of their impact in the use of the four-dimensional scale represented by the balanced scorecard, so the research included two aspects representing the first aspect.