scholarly journals Makna Pesan Sosial dalam Iklan Layanan Masyarakat “Stereotip Z”: Sebuah Kajian Semiotika Riffaterre

2020 ◽  
Vol 15 (4) ◽  
pp. 477-491
Author(s):  
Budi Santoso ◽  
Andi Halang Lewa
Keyword(s):  
Matrix Model ◽  
Public Service ◽  
Young Generation ◽  
The Public ◽  
Generation Z ◽  
Model Variant ◽  
Semiotic Approach ◽  
Social Message ◽  
Social Messages

Abstract Public Service Advertisements are non-commercial advertisements that aim to sell ideas for the benefit of public service. The message of Public Service Advertisements contains suggestions and persuation  to the public to take an action that changes their "bad" behavior for the better behavior . This paper attempts to describe the meaning of social messages in the text of public service advertisements “Stereotype Z”. Data analysts use  Riffaterre’s semiotic approach. Through heuristic and hermenetic reading, analysis of the indirect expressions, matrix, model, variant, and hypogra, results show that the text of public service advertisements "Stereotype Z” contains  a social  message that persuade the young generation (generation Z) to be more critical about the problems in their suroundings.

scholarly journals The influence of age factors on the reform of the public service of Ukraine

2019 ◽  
Vol 13 (2) ◽  
pp. 40-52 ◽  
Author(s):  
Nestor Shpak ◽  
Nazar Podolchak ◽  
Veronika Karkovska ◽  
Wlodzimierz Sroka
Keyword(s):  
Generation X ◽  
Public Service ◽  
Effective Interaction ◽  
Age Factors ◽  
Public Institution ◽  
Public Servants ◽  
The Public ◽  
Generation Z ◽  
Literary Sources ◽  
New Generation

Abstract It had been established that the heads of institutions should form teams of workers of different generations with different expectations and methods of work in the context of reforming the public service. The periods of forming generations have been set on the basis of literary sources, such as: Generation X (the period up to 1980); Generation Y (from 1981 to 1996); and Generation Z (after 1997). The most important criteria which form the characteristics of public servants have been singled out, and common and distinctive traits of Generations X, Y, and Z have been systematized. The distribution of the number of public servants in Ukraine has been analyzed by gender, age and the category of position. Based on the use of correlation-regression analysis, the tendency of changes in the share of state servants of Ukraine by age category up to 2020 was investigated. This made it possible to confirm the suggested hypothesis of the dependence of the effective reform of the Ukrainian public service on the effective interaction and cooperation of all generations of public servants. The main requirements for a public institution in which the employees of the new generation will work have been systematized.

scholarly journals Crows and Ravens as Indicators of Socioeconomic and Cultural Changes in Urban Areas

2020 ◽  
Vol 12 (24) ◽  
pp. 10231
Author(s):  
Karol Król ◽  
Józef Hernik
Keyword(s):  
Popular Culture ◽  
Generation Y ◽  
Urban Areas ◽  
Young Generation ◽  
Structured Interviews ◽  
Cultural Changes ◽  
The Public ◽  
Generation Z ◽  
And Behavior ◽  
Cultural Roles

Crows and ravens are deeply symbolic. They have featured in myriads of myths and legends. They have been perceived as ominous, totemic, but also smart and intelligent birds by various peoples around the world. They have heralded bad luck and evoked negative associations. How are they perceived today, in the time of the Internet, mobile devices, and popular culture? Is the young generation familiar with the legends, tales, or beliefs related to these birds? The purpose of this paper was to determine the place of the crow and raven in the consciousness of young generations, referred to as Generation Y and Generation Z. The authors proposed that young people, Generations Y and Z, were not familiar with the symbolism of crows and ravens, attached no weight to them, and failed to appreciate their past cultural roles. The survey involved respondents aged 60 and over as well. Both online surveys and direct, in-depth, structured interviews were employed. It was demonstrated that the crow and raven are ominous birds that herald bad luck and evoke negative associations and feelings in the consciousness of young generations. The perception of crows and ravens by the younger generation stems mostly from popular culture and the appearance and behavior of the birds. The ways in which crows and ravens are represented in popular culture and perceived by the public may directly affect their fate in areas with human presence.

Representasi Moralitas Dalam Iklan Teh Botol Sosro Versi “Semeja Bersaudara”

2020 ◽  
Vol 26 (1) ◽  
pp. 48-59
Author(s):  
Aji Sulistyo
Keyword(s):  
Social Life ◽  
Human Action ◽  
Moral Values ◽  
Religious Communities ◽  
The Public ◽  
Television Advertisement ◽  
Stuart Hall ◽  
The Media ◽  
Promotional Messages ◽  
Social Messages

Television advertisement is an effective medium that aims to market a product or service, because it combines audio and visuals. therefore television advertisement can effectively influence the audience to buy the product or service. Advertisement nowadays does not only convey promotional messages, but can also be a medium for delivering social messages. That is one form of the function of the media, which is to educate the public. The research entitled Representation of Morality in the Teh Botol Sosro Advertisement "Semeja Bersaudara" version analyzed the morality value in a television advertisement from ready-to-drink tea producers, Teh Botol Sosro entitled "Semeja Bersaudara" which began airing in early 2019. In this study researchers used Charles Sanders Peirce's Semiotics theory with triangular meaning analysis tools in the form of Signs, Objects and Interpretations. In addition, researchers also use representation theory from Stuart Hall in interpreting messages in advertisements. The results of this study found that the "Semeja Bersaudara" version of Teh Botol Sosro advertisement represented a message in the form of morality. There are nine values of morality that can be taken in this advertisement including, friendly attitude, sharing, empathy, help, not prejudice, no discrimination, harmony, tolerance between religious communities and cross-cultural tolerance. The message conveyed in this advertisement is how the general public can understand how every human action in social life has moral values, so that the public can understand and apply moral values in order to live a better life.

Welfare State Values and Public Service Media in the Era of Datafication

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Kaarina Nikunen ◽  
Jenni Hokka
Keyword(s):  
Public Service ◽  
Well Being ◽  
Welfare States ◽  
Social Solidarity ◽  
Media Environment ◽  
The Public ◽  
Media Companies ◽  
Data Practices ◽  
Public Media ◽  
New Public

Welfare states have historically been built on values of egalitarianism and universalism and through high taxation that provides free education, health care, and social security for all. Ideally, this encourages participation of all citizens and formation of inclusive public sphere. In this welfare model, the public service media are also considered some of the main institutions that serve the well-being of an entire society. That is, independent, publicly funded media companies are perceived to enhance equality, citizenship, and social solidarity by providing information and programming that is driven by public rather than commercial interest. This article explores how the public service media and their values of universality, equality, diversity, and quality are affected by datafication and a platformed media environment. It argues that the embeddedness of public service media in a platformed media environment produces complex and contradictory dependencies between public service media and commercial platforms. The embeddedness has resulted in simultaneous processes of adapting to social media logics and datafication within public service media as well as in attempts to create alternative public media value-driven data practices and new public media spaces.

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