scholarly journals Supply Chain Practices and Marketing Performance of SMEs: A Field Study on Furniture Manufacturing in Egypt

2021 ◽  
Vol 9 (11) ◽  
pp. 123-130
Author(s):  
Yasser Said
Keyword(s):  
Supply Chain ◽  
Pearson Correlation ◽  
Relationship Management ◽  
Correlation Coefficients ◽  
Customer Relationship ◽  
Manufacturing Enterprises ◽  
Marketing Performance ◽  
Furniture Manufacturing ◽  
Top Managers ◽  
Study Population

The study aimed to investigate the effect of supply chain practices on the marketing performance of small and medium-sized furniture manufacturing enterprises in Egypt. The study applied to 67 enterprises in Damietta, Egypt.   Accordingly, the study population was represented by two top directors of furniture companies either. Two 39-item- questionnaires of a five-point Likert-type scale were used for each enterprise with a total of 134 questionnaires.  Internal consistency of 120 valid questionnaires by using Pearson correlation revealed that the questionnaire was stable and valid. Descriptive statistics for all items of the questionnaire were carried out. The relationship between supply chain practices and marketing performance by Pearson correlation revealed there was a positive relationship between supply chain practices parameters; (supplier relationship management, intermediaries and distributers' relationship management, and customer relationship management) and marketing performance. The correlation coefficients of marketing performance were 0.609, 0.539, and 0.794, respectively.  Estimation of differences in supply chain practices and marketing performance by one-way ANOVA and T-test revealed significant differences (p < 0.05) in age and size of the capital of supply chain and job title and experience of marketing performance. In conclusion, this study provides the top managers in SMEs the power to make decisions under normal and abnormal circumstances, as in the COVID 19 crisis, which may be crucial in the survival and existence of SMEs.          

scholarly journals CONTEMPORARY MANAGEMENT OF BUSINESS PROCESSES WITHIN THE SUPPLY CHAIN OF FASHION INDUSTRY

2020 ◽  
pp. 36-39
Author(s):  
Andrea Dobrosavljević ◽  
Snežana Urošević
Keyword(s):  
Supply Chain ◽  
Business Process ◽  
Business Process Management ◽  
Process Management ◽  
Business Processes ◽  
Demand Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Fashion Industry ◽  
The Impact

Business processes are present in all types of organizations, regardless of the size or industry within which the organization operates. Successful business process management (BPM) is an indicator of the level of process maturity of the organization. Within the supply chain, it is possible to observe the presence of business processes of a collaborative nature, as BPM relies on the principles of partnership, development, and exchange of information through links that exist within this chain between all actors [1]. Within this paper, BPM in the relations with suppliers and consumers within the supply chain of organizations operating in the fashion industry is considered. Lambert [2] lists eight macro processes that take place in the supply chain, between suppliers, manufacturers, distributors, retailers and end consumers, as follows: customer relationship management, supplier relationship management, demand management, order execution, fl ow management production, product development and commercialization and return management. Within this paper, a research is presented which analyzes the segments of managing collaborative business processes within the supply chain of the fashion industry, based on the responses of 508 managers and employees in the fashion industry in the Republic of Serbia. The needs for the development of certain segments in accordance with the needs of modern business process management have been explored.Scientifi c novelty. The research part of this paper relies on the application of Friedman's test which enables the analysis of the current state of BPM in relations with suppliers and consumers within the supply chain of the fashion industry, expressed through workers' responses with a ranking of their preferences. This paper contributes to the creation of a knowledge base within the research in the fi eld of the impact of BPM on improvements in the supply chain, on the basis of which it is possible to conduct further research and upgrade knowledge.Practical value. The fi ndings derived from the results of research of this type contribute to the development of the business from various aspects. The benefi ts can be refl ected not only through the strengthening of the competitive position but also through the sustainability of business on the basis of adequate application of BPM practices in all business segments. Accordingly, in addition to the scientifi c novelty, which is refl ected in the results of the rese arch work, there is a practical novelty, which is refl ected in the guidelines for the development of modern BPM within the supply chain of the fashion industry.

scholarly journals The mediating role of customer relationship management between e-supply chain management and competitive advantage

2022 ◽  
Vol 6 (1) ◽  
pp. 263-272 ◽  
Author(s):  
Abdalrazzaq Aloqool ◽  
Malek Alharafsheh ◽  
Hadeel Abdellatif ◽  
Lana Ahmad Suleiman Alghasawneh ◽  
Jassim Ah-mad Al-Gasawneh
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Competitive Advantage ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Chain Management ◽  
Competitive Position ◽  
The Relationship

The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this objective, a quantitative approach was utilized. A total of 300 questionnaires were distributed where 243 questionnaires were returned, with 17 incomplete questionnaires being excluded, leaving 226 usable questionnaires. PLS-SEM software was used to analyze the data. The results of this study demonstrate the imperative role of implementing E-SCM and CRM on creating a competitive advantage for firms. It also shows that CRM mediates the relationship between E-SCM and competitive advantage, suggesting that utilizing different technologies can help firms better communicate with their customers and thus better serve them which in turn will enhance customers’ satisfaction and thus boost the competitive position of the firm.

Benefits of Customer Relationship Management on Customer Satisfaction

2017 ◽  
pp. 272-293 ◽  
Author(s):  
Nastaran Mohammadhossein ◽  
Mohammad Nazir Ahmad ◽  
Nor Hidayati Zakaria
Keyword(s):  
Customer Satisfaction ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Segmentation ◽  
Customer Relationship ◽  
Integration Time ◽  
Time Saving ◽  
Marketing Performance ◽  
Personalized Services ◽  
Proposed Model

The purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. A model has been developed and empirically tested through data collected from a survey of 150 customers of three Malaysian companies. The results indicate that the benefits of CRM for customers have had a significant positive effect on their satisfaction towards marketing companies. Personalized services, responsiveness to customers' needs, customer segmentation, customization of marketing, multichannel integration, time-saving and improving customer knowledge are the benefits that we proposed would affect customer satisfaction and significantly improve marketing performance. Additionally, the results reveal that all the benefits found, with the exception of time-saving, enhanced customer satisfaction. This paper contributes to the existing literature by incorporating the benefits of CRM for customers, and the relationships of these benefits with their satisfaction in the proposed model.

A Study towards the Relation of Customer Relationship Management Customer Benefits and Customer Satisfaction

2015 ◽  
pp. 1268-1287
Author(s):  
Nastaran Mohammadhossein ◽  
Mohammad Nazir Ahmad ◽  
Nor Hidayati Zakaria ◽  
Shidrokh Goudarzi
Keyword(s):  
Customer Satisfaction ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Segmentation ◽  
Customer Relationship ◽  
Integration Time ◽  
Time Saving ◽  
Marketing Performance ◽  
Proposed Model ◽  
Positive Effect

The purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. A model has been developed and empirically tested through survey data collected from 150 customers of three Malaysian companies. The results indicate that the benefits of CRM for customers have had a significant positive effect on their satisfaction in marketing companies. Personalized service, responsiveness to customer's needs, customer segmentation, customization of marketing, multichannel integration, time-saving and improving customer knowledge are the benefits that we proposed would affect customer satisfaction in order to significantly improve marketing performance. Additionally, the results reveal that all the benefits found, with the exception of time-saving, enhanced customer satisfaction. This paper contributes to the existing literature by incorporating the benefits of CRM for customers and the relationships of these benefits with their satisfaction in the proposed model.

Enabling the Glass Pipeline

2006 ◽  
pp. 291-309 ◽  
Author(s):  
Umar Ruhi ◽  
Ofir Turel
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Inventory Management ◽  
Mobile Technology ◽  
Information Exchange ◽  
Relationship Management ◽  
Customer Relationship ◽  
Mobile Technologies ◽  
Chain Management ◽  
Technology Applications

In recent years, the prospect of information exchange independent of time and place has been a compelling driver for organizations worldwide to adopt mobile technology applications in their various business practices. In particular, the application of mobile technology in Supply Chain Management has drawn widespread attention from researchers and practitioners who endorse adaptive and agile supply chain processes. This chapter discusses the applications of mobile technologies in various areas of supply chain management and the potential benefits of those technologies along the dimensions of reduced replenishment time and transactions and billing cycles. Among other discussions, the role of mobile procurement, inventory management, product identification, package tracking, sales force, and field service automation technologies is highlighted. To substantiate the basis for adopting mobile technologies for supplychain management, different market drivers for mobile applications are exemplified and applied to the three macro-level processes of supplier relationship management, internal supply chain management, and customer relationship management; a resulting typology of mobile supply chain management applications is presented.

scholarly journals Validation of a semi-quantitative food-frequency questionnaire for use among adults in Guatemala

2002 ◽  
Vol 5 (5) ◽  
pp. 691-698 ◽  
Author(s):  
Monica M Rodríguez ◽  
Humberto Méndez ◽  
Benjamín Torún ◽  
Dirk Schroeder ◽  
Aryeh D Stein
Keyword(s):  
Vitamin C ◽  
Food Frequency Questionnaire ◽  
Pearson Correlation ◽  
Correlation Coefficients ◽  
Individual Variability ◽  
Food Frequency ◽  
Micronutrient Intake ◽  
Study Population ◽  
Cross Classification

AbstractObjective:The purpose of the study was to assess the validity of a 52-item semiquantitative food-frequency questionnaire (FFQ) by comparing it with multiple 24-hour dietary recalls.Design:Three non-consecutive 24-hour dietary recalls and one FFQ were administered over a one-month period.Setting:Four communities of El Progreso, Guatemala.Subjects:Seventy-three individuals aged 22–55 years.Results:Intakes of energy and other nutrients as measured by the FFQ were higher than intakes measured by 24-hour recalls. Energy was overestimated by 361 kcal, and nutrient overestimates were particularly great for vitamin C and iron. Pearson correlation coefficients for crude energy and nutrients intakes ranged from 0.64 for energy to 0.12 for vitamin C. Exact agreement for both methods (measured by the concordance correlation coefficient) ranged from 0.59 (fat) to 0.06 (vitamin C). Pearson correlation coefficients for energy-adjusted nutrients ranged from 0.59 (carbohydrates) to 0.11 (thiamin). Pearson correlation coefficients for the proportion of total energy derived from specific foods ranged from 0.59 (tortillas) to 0.01 (sugared beverages). Cross-classification of quartiles of crude nutrient intakes for both methods indicated that <11% were grossly misclassified; after adjusting for energy intake, <13% were grossly misclassified.Conclusions:This FFQ provides good measures of energy and macronutrient intakes and a reasonably reliable measure of micronutrient intake, indicating its suitability for comparing exposures within a study population in reference to heath-related endpoints. Our results highlight the need to adapt any FFQ to specific cultural needs – in this case, the Guatemalan ‘core foods’ (tortilla, bread and beans), for which inter-individual variability in intake is high.

scholarly journals System design of blood supply chain management based on Supplier Customer Relationship Management (SCRM) approach

2018 ◽  
Vol 154 ◽  
pp. 01086 ◽  
Author(s):  
Zuhdi Allamsyah ◽  
Agus Mansur
Keyword(s):  
Information System ◽  
Supply Chain ◽  
Blood Supply ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
System Technology ◽  
Chain Management ◽  
Blood Supply Chain ◽  
Morphological Chart

Blood supply chain management is very complex system. By considering blood’s demand that characterized as stochastic, therefore information and communication among stakeholders are considered as important cycle in supply chain. This research is objected to design interactive communication model based on information technology with android as platform to create effective customer-supplier relationship to support Customer Relationship Management or better known as CRM. The methods that suggested in designing its information system are Quality Function Deployment (QFD) approach, Kano Model and Morphological Chart. From mentioned methods, attributes of design and specification priorities of purposed android system technology design are established. Attributes of design will be adjusted with customers’ requirements derived from customer voice that will further be integrated with technical responds in QFD. Technical responds will provide priorities on each design’s attribute of android information system and will be forwarded to the specifications determination by using morphological chart. Later, work flow of design system will be generated by using Data Flow Diagram (DFD). The result of the research will demonstrate the design of information system technology based on android that already adjusted with the requirement of donors as means of communication between suppliers and customers in blood supply chain.

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