Acceptance Research on The Adaptation of Target Audience Personas in Graphic Design

2020 ◽  
Vol 7 (12) ◽  
pp. 100-109
Author(s):  
Chu Hiang Goh
Keyword(s):  
Technology Acceptance ◽  
Design Process ◽  
Technology Acceptance Model ◽  
Graphic Design ◽  
Behavioural Change ◽  
Target Audience ◽  
Future Design ◽  
Information Studies ◽  
Acceptance Model ◽  
Acceptance Research

Target Audience Personas (TAP) is a new target audience study method for the graphic design process which adopted from the user personas in information studies. The goal of the TAP is to facilitate graphic designer to understand the behaviour and attitude of their target audience in a more profound level to create design outcomes which can evolve the affordance and behavioural change. Personas allow designer engaged in empathy process whereby they can design according to the needs and preferences of the target audiences. In order to explore the acceptance of designers to the TAP in the design process, acceptance research based on the Technology Acceptance Model (TAM) was conducted.  A group of design students who engaged TAP in their design projects has participated in the study. The result showed that majority of the students consider TAP is useful and easy to use. They anticipate using TAP in their future design career endeavour.

An Empirical Study to Validate the Technology Acceptance Model in Explaining the Intention to Use Technology among Educational Users

2012 ◽  
pp. 282-294 ◽  
Author(s):  
Timothy Teo
Keyword(s):  
Data Analysis ◽  
Empirical Study ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Structural Models ◽  
Intention To Use ◽  
Acceptance Model ◽  
Acceptance Research ◽  
Study Offer

This study examines a sample (N=239) of pre-service teachers’ self-reported intention to use technology. The Technology Acceptance Model (TAM) was used as a research framework in which findings contribute to technology acceptance research by demonstrating the suitability of the TAM to explain the intention to use technology among educational users. Using the structural equation modelling for data analysis, a good fit was found for both the measurement and structural models. Overall, the results of this study offer evidence that the TAM is effective in predicting pre-service teachers’ intention to use technology. This paper concludes with a discussion of the limitations and recommendations for further study.

An Empirical Study to Validate the Technology Acceptance Model (TAM) in Explaining the Intention to Use Technology among Educational Users

2010 ◽  
Vol 6 (4) ◽  
pp. 1-12 ◽  
Author(s):  
Timothy Teo
Keyword(s):  
Data Analysis ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Structural Models ◽  
Intention To Use ◽  
Equation Modelling ◽  
Acceptance Model ◽  
Acceptance Research ◽  
Study Offer

This study examines a sample (N=239) of pre-service teachers’ self-reported intention to use technology. The Technology Acceptance Model (TAM) was used as a research framework in which findings contribute to technology acceptance research by demonstrating the suitability of the TAM to explain the intention to use technology among educational users. Using the structural equation modelling for data analysis, a good fit was found for both the measurement and structural models. Overall, the results of this study offer evidence that the TAM is effective in predicting pre-service teachers’ intention to use technology. This paper concludes with a discussion of the limitations and recommendations for further study.

scholarly journals Perancangan Sistem Terintegrasi pada Aplikasi Siklus Akuntansi dengan Evaluasi Technology Acceptance Model (TAM)

2018 ◽  
Vol 2 (1) ◽  
pp. 315-321
Author(s):  
Dwi Ely Kurniawan ◽  
Azis Saputra ◽  
Purwono Prasetyawan
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Enterprise Resource Planning ◽  
Graphic Design ◽  
Resource Planning ◽  
Acceptance Model

Siklus akuntansi digunakan untuk melihat gambaran keadaan suatu perusahaan dalam pengambilan keputusan, apakah perusahaan tersebut memperoleh keuntungan atau mengalami kerugian. Perkembangan teknologi informasi saat ini berkembang begitu pesat, sehingga perusahaan dituntut untuk terus berinovasi untuk meningkatkan performance perusahaan. Faktor yang menyebabkan keterlambatan informasi, kurang terorganisasinya pengolahan informasi dan data tidak terintegrasi menyebabkan perusahaan kesulitan dalam mengendalikan arus keuangan. Penelitian ini merancang suatu aplikasi siklus akuntansi keuangan menggunakan pendekatan Enterprise Resource Planning (ERP) dan Technology Accepteance Model (TAM). ERP dikenal dengan sistem terintegrasinya antar proses bisnis satu dengan yang lain sedangkan model TAM untuk melihat faktor penerimaaan pengguna terhadap perubahan proses bisnis menggunakan aplikasi. Berdasarkan hasil perancangan aplikasi yang telah dikembangkan dengan beberapa kriteria utama diperoleh kriteria kemanfaatan dengan persentase 75%, kriteria kemudahan dengan persentase 76,67%, kriteria usability dengan persentase 77,5%, kriteria graphic design dengan persentase 80%, kriteria compability dengan persentase 60% dan kriteria functionality dengan persentase 72,5%, sehingga dapat ditarik kesimpulan bahwa aplikasi ini bermanfaat, mudah digunakan, selain itu memudahkan dalam pengendalian dan pengambilan keputusan berdasarkan parameter tersebut.

Developing and Validating a M-Governance Framework Adoption Model of a University for Communication Services to Its Affiliated Institutions

2017 ◽  
Vol 7 (7) ◽  
pp. 484
Author(s):  
E. Ramganesh ◽  
E. Kirubakaran ◽  
D. Ravindran ◽  
R. Gobi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Public Service ◽  
Mobile Applications ◽  
Communication Technologies ◽  
Mobile Technologies ◽  
Communication Services ◽  
Governance Framework ◽  
Social And Economic Development ◽  
Acceptance Model

The m-Governance framework of auniversity aims to utilize the massive reach of mobile phones and harness the potential of mobile applications to enable easy and round the-clock access to the services of its affiliated institutions.  In the current mobile age there is need for transforming e-governance services to m-Governance as m-Governance is not a replacement for e-Governance rather it complements e-Governance. With this unparalleled advancement of mobile communication technologies, universities are turning to m-governance to realize the value of mobile technologies for responsive governance and measurable improvements to academic, social and economic development, public service delivery, operational efficiencies and active stakeholder engagement. In this context the present study, aims to develop and validate a m-governance framework of a university by extending Technology Acceptance Model (TAM) with its prime stakeholders so called the Heads of the affiliated institutions. A survey instrument was developed based on the framework and it was administered with 20 Heads of the affiliated Institutions. The results also showed that the Heads of the affiliated Institutions expressed their favorableness towards m-governance adoption.

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