Consumer empowerment on online purchasing
2020 ◽
Vol 11
(1)
◽
pp. 236
Keyword(s):
This research investigates the influence of social, demographic, and economic characteristics toward consumer empowerment on online purchasing in Asia, using a cross-sectional study through an online survey of 100 samples who experienced online purchasing. Multiple linear regression is performed for data analysis. The result showed that early adult males withhigh education, Javanese ethnic, lived in an urban area and were an employee with more than one million incomes per month was the most empowered group. Regression analyses resultreveals that gender, ethnic, and income significantly negatively influenced consumer empowerment. Meanwhile, a male with non-Sundanese ethnic and low income would increase the consumer empowerment index.
2021 ◽
Vol 14
(1)
◽
pp. 1-12
2018 ◽
Vol 9
(4)
◽
pp. 1165
2021 ◽
Vol 18
(12)
◽
pp. 6234
2021 ◽
pp. 0272684X2110221
2021 ◽
Vol 18
(10)
◽
pp. 5065
2020 ◽
Vol 17
(20)
◽
pp. 7652
Keyword(s):
Keyword(s):
2021 ◽
Vol 05
(04)
◽
pp. 110-116
Keyword(s):
2018 ◽
Vol 15
(12)
◽
pp. 2748