scholarly journals The service-dominant logic in marketing: an essay with teachers and students of the master's in administration

2021 ◽  
Vol 12 (1) ◽  
pp. 353-376
Author(s):  
Maicon da Silva
Keyword(s):  
Knowledge Construction ◽  
Institutional Arrangements ◽  
Private Higher Education ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
The Past ◽  
Teachers And Students ◽  
Marketing Area ◽  
Social Use ◽  
Teaching Learning

This study responds to a theoretical essay, where it sought to analyses the dominant logic of service in marketing and its contextualization, based on studies initiated by exponents such as Vargo and Lusch in 2004. In other words, this new logic interpreted that value is constructed from the perspective of value in individual or social use. Also, it was sought to bring findings of the evolution of the concept of marketing, because it has been the concern of researchers in the area over the past decades. Still, since 2004, theories have been developed about this orientation of the "new logic". In this period, the proposers of the Vargo and Lusch theory reviewed the Foundational Assumptions (FPs) of the "Service Dominant Logic" (SDL), where some years later was added an eleventh FP written in the article of (Vargo & Lusch, 2016) "the co-creation of value is coordinated through institutions managed by an actor and institutional arrangements". In this way, this essay approached private higher education through reports from teachers (teachers) and students (students) of the Master's Degree in Administration at a University located in the Pardo River Valley/RS, more precisely the classroom of that course, addressing the interactive relationships between the parties in the process of teaching learning and knowledge construction. Finally, studies based on the dominant logic of service in marketing and the co-creation of value, consists of resuming studies of the last decade in the marketing area, providing advances for integrative issues, where companies need to differentiate themselves in relation to their competitors, seeking to offer the best products and/or services.

scholarly journals Enseñanza y aprendizaje: precisiones en conjunción a la construcción de conocimiento en los Talleres de Proyectos de Diseño de vestuario / Teaching and Learning: Preciseness in Conjunction over Knowledge Construction in the Project Workshops of Costume Design

2014 ◽  
Vol 1 (2) ◽  
Author(s):  
Dolly Viviana Polo Flórez
Keyword(s):  
Knowledge Construction ◽  
Teaching And Learning ◽  
Costume Design ◽  
Human Wellbeing ◽  
Design Program ◽  
Teachers And Students ◽  
Teaching Learning ◽  
Learning Projects

ABSTRACTTDPV is the specific universe of teaching/learning project process, comprising inquiry as much as continuous experimentation of not only the factors but the possibilities of conception, development and production of the objects and their uses for the human dressing. In that way, implications for the human wellbeing from learning projects: The development as manufacture products and wearable objects; also the perception from the interests from different actors of the process (Teachers and students). As such, this universe becomes the center of study for this analysis, which objective is to identify and propose answers to a group of fundamental questions that allow to recognize the academic and pedagogic approaches, academic and institutional stances and the professional orientations applied in the six (6) levels of Project Workshop of the Costume Design program of Universidad San Buenaventura of Cali.RESUMENEl TPDV es el universo específico de los procesos de enseñanza / aprendizaje proyectual que comprenden tanto la indagación así como la experimentación continua de los factores y las posibilidades de concebir, desarrollar, producir los objetos y sus usos para el vestir humano. Así las implicaciones para el bienestar humano, desde proyectos de aprendizaje: Su desarrollo como propuestas y objetos del vestir, su desarrollo como productos de manufactura y objetos de uso; y su percepción desde el interés de los diversos actores del proceso (Docentes y discentes). Como tal, este universo es el centro de estudio del siguiente análisis, cuyo objetivo es identificar y proponer respuestas a un conjunto de cuestiones fundamentales que permitan reconocer los enfoques académicos y pedagógicos, las posturas académicas institucionales y las de orientación profesionalista, aplicadas en los seis (6) niveles de Talleres de proyectos del Programa de Diseño de Vestuario de la Universidad San Buenaventura de Cali. Contacto principal: [email protected]

scholarly journals Kecenderungan Global Pendidikan Tinggi Dan Pergeseran Paradigma Reformasi Pendididikan Tinggi Pada \Institusi Pendidikan Tinggi Keagamaan Islam

2016 ◽  
Vol 6 (2) ◽  
pp. 135
Author(s):  
Ahmad Syamsul Arifin
Keyword(s):  
Higher Education ◽  
Research University ◽  
Private Higher Education ◽  
Global Trends ◽  
The Past ◽  
Global Trend ◽  
Teaching Learning ◽  
Financing Higher Education ◽  
University Industry ◽  
University Industry Linkages

Abstract Massifikation impact of globalization and the phenomenon has changed the global trend of higher education around the world over the past decades. The global trend include: globalization and internaionalisasi, access and equity, private higher education and privatization, quality assurance framework, accountability and qualifications, financing higher education, centralization and crisis of academic profession, experience of students, teaching, learning and assessment, information technology communication and distance education, research, university-industry linkages. The global trend is also creating a number of opportunities and challenges for institutions of higher education. More juah, the global trend is also helped provide a significant impact to the paradigm shift in institutional reform of higher education, including higher education which includes the Islamic religious dimension of globalization, localization, and individualization. Keywords: global trends, Higher Education, Higher Education Islamic Religious

scholarly journals Aplicaciones pedagógicas del Juego de rol en la Educación Virtual: Una experiencia en el contexto del Examen de Estado

2007 ◽  
pp. a079
Author(s):  
E. G. Rodríguez Cuberos ◽  
F. Lozano Bonilla ◽  
B. Castaño Zapata ◽  
D. Díaz
Keyword(s):  
Professional Development ◽  
Knowledge Construction ◽  
Learning Processes ◽  
Classroom Setting ◽  
Communicative Skills ◽  
Technological Support ◽  
Teachers And Students ◽  
Educación Virtual ◽  
Virtual Platform ◽  
Teaching Learning

Se describe la utilización de una metodología bimodal (Virtual/presencial) de aprendizaje sustentada en el diseño y mantenimiento de juegos de rol como estrategias mediadoras de conocimiento e interacciones comunicativas a través de la utilización de la Plataforma Virtual de la Pontificia Universidad Javeriana (BlackBoard®) como soporte tecnológico. Los resultados obtenidos muestran cualitativamente el desarrollo de habilidades comunicativas en los participaciones y varios manifestaciones de creatividad en el desarrollo de las actividades propuestas lo que sugiere amplias posibilidades de generalizar la aplicación de los juegos de rol como alternativas pedagógicas para facilitar los procesos de enseñanza y aprendizaje en escenarios virtuales de capacitación – formación en donde la clave del éxito del proceso depende de la fluidez de la comunicación y los lazos construidos a partir de esta entre docentes y estudiantes.AbstractThis article describes the use of a bimodal methodology (virtual / in classroom setting), supported in the design of role plays as a mediating strategy for knowledge construction and communicative interactions to take place. This is achieved by means of a virtual platform used at Javeriana University  (BlackBoard®) which serves as the technological support. The results obtained qualitatively show the development of communicative skills among the participants, and manifestations of creativity in the activities proposed. This suggests ample possibilities to generalize the use of role plays as a pedagogical alternative to facilitate the teaching/learning processes in virtual scenarios for professional development growth, where the key to success in the process depends on the flow of communication and the ties built between teachers and students. 

Corporeità, movimento e benessere: il potenziale educativo di itinerari motorio-sportivi inclusivi giovanili

2019 ◽  
pp. 3121-334
Author(s):  
Carmen Palumbo ◽  
Antinea Ambretti ◽  
Giovanna Ferraioli
Keyword(s):  
Young People ◽  
Learning Process ◽  
Personalized Learning ◽  
Barriers To Learning ◽  
Educational Value ◽  
School Activities ◽  
The Past ◽  
Full Participation ◽  
Inclusive Approach ◽  
Teaching Learning

Over the past few decades, the adoption of an inclusive approach to education has stimulated a reflection on the educational value of body and movement within teaching-learning process in order to break down all barriers to learning and promote the full participation of young people to school activities. Indeed,body and movement represent an important didactic "medium" for developing individualized and personalized learning paths that take into account the specific needs and characteristics of students thus contributing to their global and harmonious development.

Is Distance Teaching-Learning-Evaluation Triad a Form of Digital Art?

2020 ◽  
Vol 1 (2) ◽  
pp. 3-19
Author(s):  
Tatiana Antipova ◽  
Ioana Riurean ◽  
Simona Riurean
Keyword(s):  
Point Of View ◽  
Educational Activity ◽  
Distance Teaching ◽  
Software Support ◽  
Alternative Teaching ◽  
Evaluation Procedures ◽  
Learning Evaluation ◽  
Teachers And Students ◽  
Computer Knowledge ◽  
Teaching Learning

The pandemic situation at the beginning of March 2020 forced teachers to develop alternative teaching methods, and most important to find the best ways to keep teaching for every student no matter the situation, as for example, the lack of computer knowledge or hardware/software support. Teachers worldwide struggled to support, encourage, find the best ways not only to help students to keep learning but support them emotionally. At the end of the academic year, teachers made efforts to develop fair, appropriate evaluation procedures adapted to distance education. This paper summarizes the Distance Teaching-Learning-Evaluation (DTLE) evolution in Russia and Romania and some methods developed from March to December 2020 to support the educational activity. Some benefits, challenges and difficulties are identified during the same period of time in different DTLE scenarios, from the point of view of teachers and students, as well. Examples of new adapted methods, dedicated to the DTLE scenarios are al-so addressed in this work.

Service Innovation: A Service-Dominant Logic Perspective

MIS Quarterly ◽  
2015 ◽  
Vol 39 (1) ◽  
pp. 155-175 ◽  
Author(s):  
Robert F. Lusch ◽  
◽  
Satish Nambisan ◽  
Keyword(s):  
Service Innovation ◽  
Service Dominant Logic ◽  
Dominant Logic

A study of Importance of English Language Proficiency in Hospitality Industry and the Role of Hospitality Educators in Enhancing the Same Amongst The Students

2015 ◽  
Vol 1 (1) ◽  
Author(s):  
Arati Prabhu ◽  
Prachi Wani
Keyword(s):  
Language Proficiency ◽  
Hospitality Industry ◽  
English Language ◽  
English Language Proficiency ◽  
Primary Data ◽  
Hotel Management ◽  
Innovative Teaching ◽  
Teachers And Students ◽  
Teaching Learning

The study is undertaken to understand the importance of English language skills in the Indian hospitality industry, and the gaps therein. It studies the challenge as it exists in Pune city, and how AISSMS College of Hotel Management & Catering Technology has attempted to address the issue(s). The study aims at gathering primary information by means of questionnaires. It sheds light on the gap between existing and desired standards of English proficiency. It also highlights the attempts by the three important stakeholders in order to address the issue. Though, attempts are made from the industry, teachers and students, it is recognized that joint efforts need to be made to tackle the problem collectively and from all sides. It is an urgent calling for innovative teaching learning practices and encouraging sound develop initiatives and commitment. The primary data is across the cross section of Pune hoteliers, teachers and students of the college. The findings reflect the importance of English as the universal medium of communication, and its importance in rendering quality service and importantly.

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