A simplified strategic management model for higher education institutions in India

2019 ◽  
Vol 2 (3) ◽  
pp. 238
Author(s):  
Sahil Sawhney ◽  
Ankur Gupta ◽  
Kulwant Kumar
Keyword(s):  
Higher Education ◽  
Strategic Management ◽  
Higher Education Institutions ◽  
Management Model

scholarly journals Marketingovo strategické riadenie verejných vysokých škôl

2020 ◽  
pp. 129-134
Author(s):  
Martin Halmo
Keyword(s):  
Higher Education ◽  
Strategic Management ◽  
Slovak Republic ◽  
Higher Education Institutions ◽  
Current Situation ◽  
Public Higher Education ◽  
Alternative Management ◽  
Higher Education Act ◽  
Education Act ◽  
The University

In the Slovak Republic, on the basis of legislative conditions, the Higher Education Act does not give the possibility to direct the management of public higher education institutions towards the fulfillment of their goals and thus to adapt effectively to the current situation and challenges. This is characterized by processes and structures that are duplicate, problematic or ambivalent, which ultimately prevents public higher education institutions from autonomously receiving and fulfilling their mission. It is therefore important that alternative management trends are introduced into the governance structures to help the development of public higher education institutions. We consider the use of marketing strategic management as such an element. Thus, the use of this type of management can ultimately benefit the university in the form of the required number of pupils. It can also contribute to improving the quality and supply of education, information and information.

Quality Assurance and Institutional Research for University Strategic Management

2020 ◽  
pp. 287-308
Author(s):  
Ngepathimo Kadhila ◽  
Gilbert Likando
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Strategic Management ◽  
Higher Education Institutions ◽  
Good Practice ◽  
Evidence Based ◽  
Institutional Research ◽  
The World ◽  
The University ◽  
Evidence Based Decision Making

Strategic management in higher education (HE) has become data-reliant. Most higher education institutions (HEIs) all over the world have implemented quality assurance (QA) and institutional research (IR) with the purpose of generating data that that would assist in evidence-based decision making for better strategic management. However, data generated through QA and IR processes have to be integrated and streamlined in order to successfully inform strategic management. One of the challenges facing higher education institutions is to integrate the data generated by QA and IR processes effectively. This chapter examines examples of good practice for integrating the data generated by these processes for use as tools to inform strategic management, using the University of Namibia as a reference point. The chapter offers suggestions on how higher education institutions may be assisted to overcome challenges when integrating the outcomes of QA and IR processes in order to close the quality loop through effective strategic management.

Modelling student satisfaction and motivation in the integrated educational environment

2016 ◽  
Vol 30 (6) ◽  
pp. 1072-1087 ◽  
Author(s):  
Yulia Stukalina
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Strategic Management ◽  
Student Satisfaction ◽  
Student Motivation ◽  
Higher Education Institutions ◽  
Relevant Literature ◽  
Educational Environment ◽  
Content Type ◽  
Management Procedures

Purpose – The purpose of this paper is to explore some issues related to enhancing the quality of educational services provided by a university in the agenda of integrating quality assurance activities and strategic management procedures. Design/methodology/approach – Employing multiple regression analysis the author has examined some factors that are supposed to have an impact on student satisfaction and student motivation in the integrated educational environment. Findings – The results of the two-phase empirical research performed in two higher education institutions indicate that student satisfaction and student motivation can be modelled on a number of predictors, which are associated with several indicators related to various aspects of the integrated educational environment. Research limitations/implications – The sample in this study included two higher education institutions. Future study with a more diverse student population and the refined scale items is recommended to verify and generalize the findings. Practical implications – The research provides useful data for addressing some critical issues in the context of integrating quality assurance activities and strategic management procedures in a university. The results of the empirical study suggest that education managers might carry out regular assessment of their educational environment in the framework of performing strategic analysis, which is aimed at quality enhancement, in order to determine the most significant aspects and associated influences. This would allow them to focus their efforts, time and resources on the issues with the greatest potential for having an impact on the university’s operations, and which may be related to providing qualitative changes in the educational environment in the frame of implementing a number of competitive strategies. Originality/value – The relevant literature analysis has allowed the author to explore the research topic from a new (holistic) perspective, and to consider both student satisfaction and student motivation in the integrated educational environment, which was viewed as a complicated multi-level system. In this respect, being related to approaches, ideas and findings in the existing literature, the paper presents an attempt to develop these further in terms of adding value to previous research. The obtained information can be of interest to managers working in the area of higher education.

scholarly journals Analisis TOWS-K dan SWOT Studi Kasus Sekolah Tinggi Agama Islam Ma’had Aly Al-Hikam Malang

2020 ◽  
Vol 4 (2) ◽  
pp. 345
Author(s):  
Mochamad Nurcholiq
Keyword(s):  
Higher Education ◽  
Strategic Management ◽  
Swot Analysis ◽  
Higher Education Institutions ◽  
Education Institution ◽  
Point Of View ◽  
Internal Variables ◽  
External Variables ◽  
Islamic Religion ◽  
The 1960S

Talking about strategic management (MS), automatic also talks about TOWS and SWOT analysis. TOWS-K analysis is often equated with a SWOT analysis, because they pay attention to internal variables, namely Strength (S) and Weakness (W) and external variables, namely Opportunities (O) and Threats (T). Seen from the historical point of view, can be found two types of analysis, the TOWS-K analysis was first in the 1960s while the SWOT analysis was in the 1990s. Institute of  Islamic Religion Ma'had Aly Al-Hikam (STAIMA Al-Hikam Malang) is a higher education institution (institute) who had stood 17 years ago in 2003. Researcher had not received the study discussed strategic management. The study about this institution in facing the future, especially in the industrial era 4.0. In the Malang city, in the last 10 years many higher education institutions (universities / PT) have been established, which until now there are 50 universities. This research examines and explores the S-W-O-T variable owned by STAIMA Al-Hikam Malang, whose results can be used in determining future policies.

Promoting sustainable development in higher education institutions: the use of the balanced scorecard as a strategic management system in support of green marketing

2020 ◽  
Vol 21 (7) ◽  
pp. 1477-1505
Author(s):  
Paulo Fuchs ◽  
Carlos Raulino ◽  
Diogo Conceição ◽  
Samara Neiva ◽  
Wellyngton Silva de Amorim ◽  
...  
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Strategic Management ◽  
Balanced Scorecard ◽  
Management System ◽  
Higher Education Institutions ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Content Type ◽  
The Balanced Scorecard

Purpose Sustainability is understood as a complex and integrating area, involving the most diverse areas and fields of knowledge. Because of the innumerable socio-environmental challenges in the current scenario, a sustainable development that finds the necessary changes and advances for communities, industry and the various stakeholders involved is required. In this process of promoting sustainable development, universities stand out for being institutions capable of taking an analytical and questioning look at the directions of the society in which they are inserted and not just helping them to pursue them, serving as a model and living laboratory for the implementation of greener practices in cities. One of the actions that contributes to the consolidation process of a more sustainable university and the development of the green campus is the use of green marketing, understood as a set of all the practices that involve conventional marketing, focused on the search to reduce the negative impact or promote positive effects on the relationship between the institution and the environment. This paper aims, based on the balanced scorecard (BSC), to propose a strategic management tool as support for green marketing strategies, thus promoting, more quickly, the promotion of sustainable development in higher education institutions (HEIs). Design/methodology/approach Four universities were chosen, from the literature, in terms of best practices for sustainable development, where the main dimensions used by green marketing were mapped. Based on them, the BSC structure was adapted to enhance its strategies. Findings To achieve the objective of this work, this paper proposed an adaptation of the original BSC for better management of green marketing strategies for universities, based on four dimensions: community members, university members, product and strategy. Originality/value The main contribution of this paper is to propose a BSC as a strategic management system focused on the green marketing of universities to accelerate the promotion of sustainable development in HEIs.

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