Promoting sustainable development in higher education institutions: the use of the balanced scorecard as a strategic management system in support of green marketing

2020 ◽  
Vol 21 (7) ◽  
pp. 1477-1505
Author(s):  
Paulo Fuchs ◽  
Carlos Raulino ◽  
Diogo Conceição ◽  
Samara Neiva ◽  
Wellyngton Silva de Amorim ◽  
...  
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Strategic Management ◽  
Balanced Scorecard ◽  
Management System ◽  
Higher Education Institutions ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Content Type ◽  
The Balanced Scorecard

Purpose Sustainability is understood as a complex and integrating area, involving the most diverse areas and fields of knowledge. Because of the innumerable socio-environmental challenges in the current scenario, a sustainable development that finds the necessary changes and advances for communities, industry and the various stakeholders involved is required. In this process of promoting sustainable development, universities stand out for being institutions capable of taking an analytical and questioning look at the directions of the society in which they are inserted and not just helping them to pursue them, serving as a model and living laboratory for the implementation of greener practices in cities. One of the actions that contributes to the consolidation process of a more sustainable university and the development of the green campus is the use of green marketing, understood as a set of all the practices that involve conventional marketing, focused on the search to reduce the negative impact or promote positive effects on the relationship between the institution and the environment. This paper aims, based on the balanced scorecard (BSC), to propose a strategic management tool as support for green marketing strategies, thus promoting, more quickly, the promotion of sustainable development in higher education institutions (HEIs). Design/methodology/approach Four universities were chosen, from the literature, in terms of best practices for sustainable development, where the main dimensions used by green marketing were mapped. Based on them, the BSC structure was adapted to enhance its strategies. Findings To achieve the objective of this work, this paper proposed an adaptation of the original BSC for better management of green marketing strategies for universities, based on four dimensions: community members, university members, product and strategy. Originality/value The main contribution of this paper is to propose a BSC as a strategic management system focused on the green marketing of universities to accelerate the promotion of sustainable development in HEIs.

Balanced Scorecard – a strategic management system of the higher education institution

2015 ◽  
Vol 29 (2) ◽  
pp. 167-176 ◽  
Author(s):  
Myroslava Hladchenko
Keyword(s):  
Higher Education ◽  
Strategic Management ◽  
Balanced Scorecard ◽  
Management System ◽  
General Framework ◽  
Education Institution ◽  
Higher Education Institution ◽  
Content Type ◽  
The Balanced Scorecard ◽  
Balanced Scorecards

Purpose – The purpose of this paper is to focus on the comparative analysis of the Balanced Scorecards of four higher education institutions and aims to define the general framework of the Balanced Scorecard for the higher education institution which concerns: the structure and elements of the Balanced Scorecard; development of the Balanced Scorecards on the different levels of the management system of the higher education institution; definition of the main functions of the Balanced Scorecard which it performs in the process of the strategic management of the German higher education institutions. Balanced Scorecard is analyzed as a strategic management system that translates a higher education institution’s strategy into a comprehensive set of performance measures that provides a framework for a strategic measurement and management system. Design/methodology/approach – The comparative content analysis of the Balanced Scorecards of one Austrian and three German higher education institutions – Johanes Gutenberg University Mainz, Münster University of Applied Sciences (Fachhochschule Münster), Cologne University of Applied Sciences (Fachhochschule Köln), Montan University Leoben. Findings – Using a comparative analysis of the Balanced Scorecards of four higher education institutions this paper argues that Balanced Scorecard provides a systemic view of the strategy of a higher education institution. It ensures a full complex framework for implementation and controlling of the strategy and sets a basis for further learning in the process of the strategic management of the higher education institution according to the scheme “plan-do-check-act”. Research limitations/implications – This paper provides a basis for the substantial further work on the development of the general framework of the Balanced Scorecard for the higher education institution. Practical implications – The framework presented in this paper can be used as the basis for the development of general framework of the Balanced Scorecard of the higher education institution. Social implications – The framework presented in this paper can be used as the basis for the development of general framework of the Balanced Scorecard of the higher education institution. Originality/value – This paper indicates the particularities of the structure and elements of the Balanced Scorecard, its development in the different levels of the management system of the higher education institution.

Balanced scorecard in higher education institutions

2017 ◽  
Vol 25 (4) ◽  
pp. 489-499 ◽  
Author(s):  
Nigusse W. Reda
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Literature Review ◽  
Balanced Scorecard ◽  
Higher Education Institutions ◽  
Academic Disciplines ◽  
Input Process ◽  
Content Type ◽  
The Balanced Scorecard ◽  
The Status

Purpose The purpose of this paper is twofold: first, to highlight the congruence and roles of the balanced scorecard in the quality assurance practices in higher education institutions, and second, to propose a balanced scorecard model for higher education institutions. Design/methodology/approach A descriptive literature review was used to understand the balanced scorecard, quality assurance practice (System model) and characteristics of the higher education institutions. Findings Used appropriately, the philosophical tenets of the perspectives of the balanced scorecard seem to be congruent with the input, process and output dimensions of quality assurance practices. Thus, if the core functions of higher education are explicitly represented in each perspective, the balanced scorecard seems important for materializing the input, process and output dimensions of quality assurance in higher education institutions. It may help to track and measure the status of higher education institutions in each quality assurance dimension and ultimately help to align each dimension with the university’s vision. Research limitations/implications The paper relied on the description of previous literature. Therefore, as it did not depend on the empirical evidences, the conclusions derived in the paper are more argumentative. Practical implications The paper will add an input to the ongoing discussions on the applications of the balanced scorecard to higher education institutions. Moreover, the proposed model of the balanced scorecard may help higher education managers to assess the performances of higher education institutions and their academic disciplines according to their areas of excellence. Originality/value This paper attempts to undertake a literature review on the balanced scorecard and its roles to the quality assurance practices in higher education. In addition, the congruence between the balanced scorecard and the contemporary characteristics of the higher education institutions is also explored.

Quality management system in higher education institutions and its impact on students' employability with the mediating effect of industry–academia collaboration

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jawad Abbas ◽  
Kalpina Kumari ◽  
Waleed Mugahed Al-Rahmi
Keyword(s):  
Higher Education ◽  
Quality Management ◽  
Management System ◽  
Engineering Students ◽  
Quality Management System ◽  
Higher Education Institutions ◽  
Sampling Technique ◽  
Mediating Effect ◽  
Capital Theory ◽  
Content Type

PurposeBased on the principles of the human capital theory, this study investigates the role of the quality management system (QMS) in higher education institutions (HEIs) in developing successful employability attributes among graduates. Considering industry as a prominent stakeholder in academia, the authors took industry–academia collaboration as the mediating variable.Design/methodology/approachUsing the European Foundation for Quality Management model, the author analyzed how QMS in public HEIs located in London, the United Kingdom (UK), impacts business management, computer science and engineering students' employability. Following the nonprobability convenience sampling technique, this study included data from 324 local and international students.FindingsThe structural analysis identified QMS as a significant factor in enhancing students' employability, and industry–academia collaboration is found to act as a partial mediator in this relationship.Originality/valueThe management of HEIs in developing countries can take valuable guidelines from this study and integrate QMS in their institutions in developing their students' employability, as it is being done by HEIs in the UK.

The promotion of sustainable development in higher education institutions: top-down bottom-up or neither?

2020 ◽  
Vol 21 (7) ◽  
pp. 1429-1450
Author(s):  
Gisele Mazon ◽  
João Marcelo Pereira Ribeiro ◽  
Carlos Rogerio Montenegro de Lima ◽  
Brenda Caroline Geraldo Castro ◽  
José Baltazar Salgueirinho Osório de Andrade Guerra
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Higher Education Institutions ◽  
Economic Benefits ◽  
Top Down ◽  
Bottom Up ◽  
Content Type ◽  
Hands On ◽  
Strategic Role ◽  
Exploratory Factorial Analysis

Purpose This paper aims to analyze the sustainability approach within higher education institutions. Universities, as institutions of knowledge, play an important and strategic role in maximizing social and economic benefits in a hands-on way. However, some studies on sustainable development and HEIs reveal a distancing between students and the application of sustainable initiatives in universities. This fact differs from the premises of the Talloires Declaration, which points to students as a community and as global leaders and ambassadors for sustainability. Design/methodology/approach This paper mapped the approaches, present in the literature, used to develop sustainable campuses and in particular the apparent dichotomy between the changes indicated as top-down or bottom-up in HEIs. To that end, scientific articles focused on sustainable actions in HEIs were analyzed to identify implementation approaches for sustainable development and student involvement in the process. Findings Results have shown that sustainability promotion models in universities generally occur in a top-down manner, where students are receptors and not sources of development for sustainable policies in universities. Thus, the authors highlight the importance of students becoming central players in sustainable initiatives. Originality/value The article becomes original when it identifies the dichotomy between top-down and bottom-up approaches. It does so through multidimensional scaling and exploratory factorial analysis in scientific articles on the topic Sustainability Funding in Higher Education. These findings show that, unlike what is discussed in the literature, sustainability promotion in universities generally occurs in a top-down manner, where students are receptors and not active agents in promoting sustainability. In response to this, the authors discussed the importance of the bottom-up approach, where they are key players.

scholarly journals A Study of Quality Assessment in Higher Education within the Context of Sustainable Development: A Case Study from Czech Republic

2020 ◽  
Vol 12 (11) ◽  
pp. 4769 ◽  
Author(s):  
David Vykydal ◽  
Martin Folta ◽  
Jaroslav Nenadál
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Quality Management ◽  
Management System ◽  
Quality Management System ◽  
Higher Education Institutions ◽  
Lessons Learned ◽  
Success Factor

Quality has become an increasingly important and critical success factor at higher education institutions, particularly universities. Numerous discussions have been held about education quality in the context of sustainable development. However, the quality of that education strongly depends on the overall quality of the management system which operates at schools. The principal aim of this article is to present the approaches to the quality management systems’ development and their assessment at universities, and share some lessons learned from this area of research. Some possibilities of the ISO 9001 standard’s implementation, as well as the application of excellence models as a response to community demands, will be discussed, especially in the context of the recently-introduced Act No. 111/1998 Coll on Higher Education Institutions, which requires quality assurance and quality evaluation. A case study from The VSB-Technical University of Ostrava shows approaches, results and effects of the quality management system implementation.

Education for sustainable development in Pakistani higher education institutions: an exploratory study of students’ and teachers’ perceptions

2020 ◽  
Vol 21 (6) ◽  
pp. 1249-1267 ◽  
Author(s):  
Zulkaif Ahmed Saqib ◽  
Qingyu Zhang ◽  
Jin Ou ◽  
Khubaib Ahmad Saqib ◽  
Salman Majeed ◽  
...  
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Structural Equation ◽  
Higher Education Institutions ◽  
Private Universities ◽  
Education For Sustainable Development ◽  
Cross Sectional ◽  
Public And Private ◽  
Content Type ◽  
Teachers Perceptions

Purpose This study aims to determine the current state of implementation and effectiveness of education for sustainable development (ESD) in Pakistani higher education institutions (HEIs) using students’ and teachers’ perceptions of sustainability. Design/methodology/approach A survey on teachers and students was conducted in public and private universities in Punjab, Pakistan. Data from 1,915 students and 120 teachers were collected through semi-structured questionnaires implemented during face-to-face interviews. Students were asked to rank social, environmental and economic indicators of sustainability consciousness (SC) on a five-point Likert scale. Structural equation model and regression model are used to analyze the data. The perceptions of students and teachers were assessed from their knowledge of sustainability. Findings The occurrence of ESD in Pakistani HEIs is low and teachers have inadequate knowledge of sustainability. The holistic approach to ESD has a more pronounced effect on students’ SC as compared to the pluralistic approach to ESD. Also, there is a correlation between the students’ grades/class and the effectiveness of ESD. There is a need to pay more attention to implement ESD for undergraduate students in Pakistani HEIs. Originality/value The study stands out for using cross-sectional data from public and private universities of Pakistan. Furthermore, to the best of the authors’ knowledge, this is the first study in Pakistan which attempts to investigate the effectiveness of ESD in terms of students’ SC.

Modelling student satisfaction and motivation in the integrated educational environment

2016 ◽  
Vol 30 (6) ◽  
pp. 1072-1087 ◽  
Author(s):  
Yulia Stukalina
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Strategic Management ◽  
Student Satisfaction ◽  
Student Motivation ◽  
Higher Education Institutions ◽  
Relevant Literature ◽  
Educational Environment ◽  
Content Type ◽  
Management Procedures

Purpose – The purpose of this paper is to explore some issues related to enhancing the quality of educational services provided by a university in the agenda of integrating quality assurance activities and strategic management procedures. Design/methodology/approach – Employing multiple regression analysis the author has examined some factors that are supposed to have an impact on student satisfaction and student motivation in the integrated educational environment. Findings – The results of the two-phase empirical research performed in two higher education institutions indicate that student satisfaction and student motivation can be modelled on a number of predictors, which are associated with several indicators related to various aspects of the integrated educational environment. Research limitations/implications – The sample in this study included two higher education institutions. Future study with a more diverse student population and the refined scale items is recommended to verify and generalize the findings. Practical implications – The research provides useful data for addressing some critical issues in the context of integrating quality assurance activities and strategic management procedures in a university. The results of the empirical study suggest that education managers might carry out regular assessment of their educational environment in the framework of performing strategic analysis, which is aimed at quality enhancement, in order to determine the most significant aspects and associated influences. This would allow them to focus their efforts, time and resources on the issues with the greatest potential for having an impact on the university’s operations, and which may be related to providing qualitative changes in the educational environment in the frame of implementing a number of competitive strategies. Originality/value – The relevant literature analysis has allowed the author to explore the research topic from a new (holistic) perspective, and to consider both student satisfaction and student motivation in the integrated educational environment, which was viewed as a complicated multi-level system. In this respect, being related to approaches, ideas and findings in the existing literature, the paper presents an attempt to develop these further in terms of adding value to previous research. The obtained information can be of interest to managers working in the area of higher education.

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