Identifying and measuring the success factors of mobile business services

2008 ◽  
Vol 2 (1) ◽  
pp. 49 ◽  
Author(s):  
Maiju Markova ◽  
Anne Aula ◽  
Antti Lonnqvist ◽  
Heli Wigelius
2021 ◽  
Vol 13 (2) ◽  
pp. 1
Author(s):  
Husam Alfahl

The use of mobile devices and smartphones is increasingly becoming a critical part of many people’s lifestyle. Such usage can vary from playing games to accomplishing work-related tasks. Being able to use organizations’ persuasive technologies via mobile business services or to achieve work-related tasks ubiquitously at any time means that such devices provide a valuable service, especially for employees who are working online. This paper explores the impact of mBusiness on the social life of employees. In the research, structural equation modeling was applied to validate the research model. Employees in Saudi organizations were surveyed to test the research hypotheses. The research results confirmed that there are some negative effects of using mBusiness technologies on the social life of employees. Based on the analysis, the findings revealed that addiction to mBusiness technologies significantly increases the perceived work overload, which also significantly increases work-family conflict. The paper concludes with some implications of this research.


2011 ◽  
pp. 162-184 ◽  
Author(s):  
Jukka Alanen ◽  
Erkko Autio

Mobile business services are attracting increasing attention and they promise a multibillion dollar market whose characteristics are quite distinct compared to mobile consumer services. Competitive activity among players keen on tapping into this opportunity is increasing rapidly. In this article, we look at mobile business services from a strategic business perspective. We chart the mobile business services landscape and discuss the underlying market drivers and potential end-user benefits. Additionally, we describe the competitive landscape and discuss the relative positions of the primary player groups.


Author(s):  
Moon Junghoon ◽  
Yoo Sunggoo ◽  
Lee Jongtae

This study investigates the effect of IT investment portfolios on the performance of mobile business services, as well as the moderating role of IT savvy. This study pulls the concept of IT investment mandates into the conceptual research framework of mobile investment. A survey for the IT specialists working at 123 enterprise-level companies was conducted and hierarchical regression analysis was adopted. Our results show that IT investment and organizational IT capabilities influence the performance of the mobile office and that IT savvy plays as a moderator in the relationship between investment mandates and mobile office performance. This research also may indicate that transactional assets are most helpful factors for a change by the adoption of mobile technology. This study is a rare research paper to explain the impact of IT investment portfolios on the mobile office performance in an academic methodology.


2013 ◽  
pp. 1-10 ◽  
Author(s):  
Lee-Kwun Chan ◽  
◽  
Hung-Khoon Tan ◽  
Phooi-Yee Lau ◽  
William Yeoh ◽  
...  

2010 ◽  
Vol 8 (1) ◽  
pp. 201-213 ◽  
Author(s):  
Giedrius Čyras ◽  
Laura Uturytė-Vrubliauskienė

Rapid developments in mobile networks and wireless information systems nowadays are researched and adopted. Innovative business models are continually performing and could become a major benchmark in the electronic business field. Understanding them and attempting to design them are important issues. The differentiation of mobile business aspects from electronic business dimensions are a set of the parameters that set mobile business services to leading positions. One of the biggest partitive attributes between electronic mobile business applications is the working options of the user. Electronic business environment constrains the user work at the stationary position. Mobile business applications allow the user work in total mobility conditions. Also new network-based options can handle many of the services features, which can add value to mobile business services. Mobile business is the result of the electronic business and information technologies evolution. For the value adding, mobile business services should take real advantage of electronic business services, with the opportunities of creating, configuring, integrating, upgrading, troubleshooting, and maintaining new business models. A variety of mobile business service offerings that could take advantage of electronic business are presented. A treatment is suggested to add value and differentiate mobile business services, so that they continue to remain profitable.


Author(s):  
Marco Garito

The increasing availability of affordable mobile business services (or “m-services”) across different telecommunication carriers and platform is now a reality that is changing the way customers perceive products and solutions: mobile TV, one of the latest m-services, can be now seen either as a stand-alone channel or in conjunction with other media, thus providing several levels of engagement and interaction. Marketeers are now talking about “experiential marketing” to explain how customers and businesses are now reacting to market stimuli: Philip Kotler talked about “sense and respond” in his book “Marketing moves”. Technology development is now taking a step forward enabling customers to be users and creators of products, services and brand image. This chapter provides and overview about traditional mobile marketing and mobile TV, describing how those interact and how business can be affected in some crucial areas: platform interoperability and revenue models. Some real examples of mobile initiatives are also provided.


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