Improving business models through augmented reality applications: evidence from history, theory, and practice

2022 ◽  
Vol 6 (1) ◽  
pp. 28
Author(s):  
Daniele Leone ◽  
Maria Cristina Pietronudo ◽  
Luca Dezi
Keyword(s):  
Augmented Reality ◽  
Business Models ◽  
Theory And Practice

“Enabling circular business models in the fashion industry: the role of digital innovation”

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Phuc Hong Huynh
Keyword(s):  
Business Model ◽  
Circular Economy ◽  
Business Models ◽  
Digital Technologies ◽  
Theory And Practice ◽  
Chain Model ◽  
Fashion Industry ◽  
Digital Innovation ◽  
Content Type ◽  
Radical Innovations

PurposeDigital innovation and circular business model innovation are two critical enablers of a circular economy. A wide variety of digital technologies such as blockchain, 3D printing, cyber-physical systems, or big data also diverges the applications of digital technologies in circular business models. Given heterogeneous attributes of circular business models and digital technologies, the selections of digital technologies and circular business models might be highly distinctive within and between sectorial contexts. This paper examines digital circular business models in the context of the fashion industry and its multiple actors. This industry as the world’s second polluting industry requires an urgent circular economy (CE) transition with less resource consumption, lower waste emissions and a more stable economy.Design/methodology/approachAn inductive, exploratory multiple-case study method is employed to investigate the ten cases of different sized fashion companies (i.e. large, small medium-sized firm (SME) and startup firms). The comparison across cases is conducted to understand fashion firms' distinct behaviours in adopting various digital circular economy strategies.FindingsThe paper presents three archetypes of digital-based circular business models in the fashion industry: the blockchain-based supply chain model, the service-based model and the pull demand-driven model. Besides incremental innovations, the radical business model and digital innovations as presented in the pull demand-driven model may be crucial to the fashion circular economy transition. The pull demand–driven model may shift the economy from scales to scopes, change the whole process of how the fashion items are forecasted, produced, and used, and reform consumer behaviours. The paths of adopting digital fashion circular business models are also different among large, SMEs and startup fashion firms.Practical implicationsThe study provides business managers with empirical insights on how circular business models (CBMs) should be chosen according to intrinsic business capacities, technological competences and CE strategies. The emerging trends of new fashion markets (e.g. rental, subscription) and consumers' sustainable awareness should be not be neglected. Moreover, besides adopting recycling and reuse strategies, large fashion incumbents consider collaborating with other technology suppliers and startup companies to incubate more radical innovations.Social implicationsAppropriate policies and regulations should be enacted to enable the digital CE transition. Market patterns and consumer acceptances are considered highly challenging to these digital fashion models. A balanced policy on both the demand and supply sides are suggested. The one-side policy may fail CBMs that entail an upside-down collaboration of both producers and consumers. Moreover, it is perhaps time to rethink how to reduce unnecessary new demand rather than repeatedly producing and recycling.Originality/valueThe pace of CE research is lagging far behind the accelerating environmental contamination by the fashion industry. The study aims to narrow the gap between theory and practice to harmonise fashion firms' orchestration and accelerate the transition of the fashion industry towards the CE. This study examines diverse types of digital technologies in different circular business models in a homogeneous context of the fashion industry with heterogeneous firm types.

scholarly journals Carsharing: a systematic literature review and research agenda

2021 ◽  
Vol 32 (6) ◽  
pp. 55-91
Author(s):  
Brenda Nansubuga ◽  
Christian Kowalkowski
Keyword(s):  
Literature Review ◽  
Business Models ◽  
Theory And Practice ◽  
Service Research ◽  
Policy Makers ◽  
Content Type ◽  
Customer Base ◽  
State Of Research ◽  
Systematic Selection ◽  
Future Work

PurposeFollowing the recent surge in research on carsharing, the paper synthesizes this growing literature to provide a comprehensive understanding of the current state of research and to identify directions for future work. Specifically, this study details implications for service theory and practice.Design/methodology/approachSystematic selection and analysis of 279 papers from the existing literature, published between 1996 and 2020.FindingsThe literature review identified four key themes: business models, drivers and barriers, customer behavior, and vehicle balancing.Practical implicationsFor managers, the study illuminates the importance of collaboration among stakeholders within the automotive sector for purposes of widening their customer base and maximizing utilization and profits. For policy makers, their important role in supporting carsharing take-off is highlighted with emphasis on balancing support rendered to different mobility services to promote mutual success.Originality/valueThis is the first systematic multi-disciplinary literature review of carsharing. It integrates insights from transportation, environmental, and business studies, identifying gaps in the existing research and specifically suggesting implications for service research.

Developing Augmented Reality Business Models for SMEs in Tourism

2021 ◽  
pp. 103551
Author(s):  
Eleanor.E. Cranmer ◽  
Cathy Urquhart ◽  
M. Claudia tom Dieck ◽  
T. Jung
Keyword(s):  
Augmented Reality ◽  
Business Models

Adopting the Concept of Business Models in Public Management

2017 ◽  
pp. 10-46 ◽  
Author(s):  
Barbara Kożuch ◽  
Adam Jabłoński
Keyword(s):  
Business Model ◽  
Public Management ◽  
Business Models ◽  
Business Management ◽  
Theory And Practice ◽  
Public Organization ◽  
Public Employment ◽  
Employment Services ◽  
The Public ◽  
Model Based

The aim of the chapter is to propose the principles of adopting the concept of business models in public management. The scope of the work includes the specific principles of business management and public management, examined in terms of integrating the attributes of public organizations that ensure they achieve appropriate functionality. The result of scientific reflections is an attempt to design the canvas of the public organization business model based on an analogy taken from business management for the conceptualization and operationalization of the specific key attributes of the public organization business model. The justifiability of adopting the concept of a business model in the theory and practice of public organization functioning will be illustrated by the solutions used in local units of public employment services in Poland.

Extreme luxury fashion: business model and internationalization process

2017 ◽  
Vol 34 (3) ◽  
pp. 403-424 ◽  
Author(s):  
Simone Guercini ◽  
Matilde Milanesi
Keyword(s):  
Business Model ◽  
Business Models ◽  
Theory And Practice ◽  
Internationalization Process ◽  
International Expansion ◽  
Foreign Markets ◽  
Content Type ◽  
Positive Side ◽  
Unique Approach

Purpose The purpose of this paper is to identify the defining characteristics of the extreme luxury fashion business model (ELFBM) and the relationship between this business model and the process of firm internationalization. The paper examines the potentially positive outcomes of differences and distances in the internationalization process of extreme luxury fashion companies. Design/methodology/approach The paper presents and discusses the data collected during a five-year case analysis of an Italian luxury company. The main characteristics of the business model are identified in terms of products, manufacturing and sourcing, distribution channels, marketing communications and overall characteristics of consumers. The internationalization process is described, with a focus on the Russian market as an emblematic case, highlighting the role of distances – geographic, psychic and cultural – and liabilities, namely foreignness and outsidership in the international expansion of the firm. Findings The findings of this paper highlight the main features and specific traits of the ELFBM characterized by a global and unique approach to the offer. This business model has in its origin the demand from certain foreign markets, and the elements of the country of origin of the firms coexist and are enhanced by the presence of specific characteristics of the destination countries in terms of niche consumers with economic and cultural characteristics and a strong perception of “Made in” and luxury goods. Originality/value The paper contributes to previous studies on the relationships between business models and internationalization. It provides a framework for the “ELFBM,” in which internationalization is a constitutive element of a specific business model rather than a strategy for a business model already defined. Examining the positive side of differences and distances in the internationalization process of firms adopting such business model, the paper contributes to the international business theory and practice. It also expands research on luxury fashion defining an international company which is under-investigated, the extreme luxury fashion company, and the elements that constitute its business model.

scholarly journals Business Model Grounds and Links

2018 ◽  
Vol 42 (2) ◽  
pp. 241-269
Author(s):  
Jadranka Musulin ◽  
Vjeran Strahonja
Keyword(s):  
Information Systems ◽  
Business Model ◽  
Enterprise Architecture ◽  
Business Models ◽  
Theory And Practice ◽  
Conceptual Frameworks ◽  
Model Concept ◽  
Complex Concept ◽  
Model Research ◽  
Related Complex

The business model concept emerged in theory and practice without a consensus on the understanding of the concept, but it has become a well accepted and useful construct in fields such as strategy, organization, information systems and technology. This paper aims to provide an overview of the research on the use of business models focusing on outstanding works in this field, extracting main converging findings unburdened of extant lists of specific citations. Following the overview, a comparison of the seven respective conceptual frameworks of the business model research is presented. Finally, after determining grounds, the business model concept is linked to related complex concept – enterprise architecture.

scholarly journals Mobile governement models and applications of the municipalities information systems services

2013 ◽  
Author(s):  
Θεοδώρα Ζάρμπου
Keyword(s):  
Information Systems ◽  
Business Models ◽  
New Technologies ◽  
Theory And Practice ◽  
Mobile Technologies ◽  
Model Concept ◽  
Holistic View ◽  
Government Sector ◽  
Value Propositions ◽  
Framework Development

The mobile local government services topic is an area that needs relentless attention and continuous steps towards its improvement taking advantage of the new technologies. Mobile technologies help in advancing municipal information systems, providing the citizens with the opportunity to perform easily routine transactions through their mobile devices anywhere-anytime.In order to have sustainable and useful mobile G2C information systems services, there is high need to successfully integrate the mobile government concept with the business model concept; such concepts could harmonically co-exist and yield fruitful results.This dissertation attempts to provide guidelines that could be used to highlight key tasks, which can steer successful development path through strategic steps and stages integrated into a theoretical framework, the GoMobi framework. To reach this point, there is a number of secondary objectives accomplished including: literature review of the concepts of mobile government and of business models, mapping of existing services, forming of a typology of mobile G2C services, and analysis of their value propositions. The theoretical model (GoMobi) is, finally, validated through case studies conduction.The findings of such dissertation contribute valuably to both theory and practice. The comprehensiveness of the mobile G2C services value propositions and barriers grounded theories, the inclusiveness of the mobile G2C services typology, the completeness of the mapping of the provided mobile G2C services in Greece, the integrity of the conceptual review of the business models dimensions, and the fruitfulness and flexibility of the GoMobi framework development, are innovative aspects in the academic environment. Finally, practitioners interested in entering the mobile government sector can be aware of the sector’s demands, additionally to having a holistic view of how to design, create, communicate, compare, analyze, evaluate, and modify their existing and future business dimensions of provided mobile information systems services.

scholarly journals PECULIARITIES IN CONSTRUCTION OF SEGMENTATION MODELS: THEORY AND PRACTICE

2011 ◽  
Vol 9 (2) ◽  
pp. 171-184
Author(s):  
Daiva Viselgaitė ◽  
Mantas Vilys
Keyword(s):  
Business Models ◽  
Marketing Research ◽  
Theory And Practice ◽  
Strategic Marketing ◽  
Scientific Article ◽  
Marketing Plan ◽  
Manufacturing Companies ◽  
Sustainable Business ◽  
Marketing Activities ◽  
Segmentation Models

Strategic marketing development is a major area of Lithuanian manufacturing companies, which seeks to improve business. In order to develop a strategic marketing plan, companies encompassing several business models are faced with the need to adapt those models here and highlight the lack of skills to carry out marketing activities for the sharp divide in the business models in the marketing literature. In order to give the latter companies a theoretical foundation for development of strategic marketing for sustainable business, which highlights the need for business model adaptation in the process of segmentation, it is worthwhile to analyze the scientific segmentation models and prepare recommendations for model construction. The scientific article is based on marketing research in window manufacturing and mounting business that enables to create a step-by-step market segmentation model, which is based on adaptation of different business models. The main tendencies identified in the sector (high market and technological uncertainty, intense competition) makes it a very characteristic example of a business, which seeks to improve competitiveness.

scholarly journals Accounting reform of higher education: A social and managerial analysis in the era of digital intelligence

2021 ◽  
Vol 2 (1) ◽  
pp. 95-100
Author(s):  
Yanni Zhang ◽  
◽  
Qamar Farooq ◽  
Keyword(s):  
Higher Education ◽  
Business Models ◽  
Theory And Practice ◽  
Three Dimensions ◽  
Exploratory Research ◽  
Profit Model ◽  
Corporate Profit ◽  
Green Finance ◽  
Higher Education In China ◽  
Education In China

The purpose of this paper is to discuss the accounting reform of higher education in China with a socio-managerial analysis in the digital intelligence era. It will enable students to actively adapt to the development need of the market economy. This article uses an exploratory research method and analyzes the challenges faced by Higher Education in the era of digital intelligence from the three dimensions of corporate profit model, webcast rewards, and changes in the environment. With the development of digital intelligence, new industrial formats and business models are constantly emerging. Digital transformation has brought severe challenges to accounting theory and practice. Now green finance is emerging with the concept of sustainable development. Based on this analysis, the article proposes a training framework for accounting and management talents in the era of digital intelligence.

A Creativity and Innovation Course for Engineers

2016 ◽  
pp. 74-93
Author(s):  
Giovanni Emanuele Corazza ◽  
Sergio Agnoli ◽  
Sara Martello
Keyword(s):  
Creative Thinking ◽  
Engineering Students ◽  
Business Models ◽  
Cognitive Strategies ◽  
Relevant Information ◽  
Learning By Doing ◽  
Theory And Practice ◽  
The University ◽  
Start Ups ◽  
Creativity And Innovation

In this chapter, the teaching methodologies and pedagogical styles adopted within the “Creativity and Innovation”course, offered at the University of Bologna in Italy are described. The main goal of the course is to give students both a theoretical foundation and a hands-on experience about meta-cognitive strategies for the control of the creative thinking process. The students were engaged in the selection of a focus area within the range promoted by a call for new start-ups, creating the playground for team-oriented sessions in which relevant information was collected, divergent modifiers were applied, ideas were generated, business models were sketched and assessed, and finally concluding the course with a team presentation of the generated ideas. The feedback received from the engineering students was very positive. While the ideational part of the class followed a learning-by-doing approach, this was preceded by a specific theoretical part, striking an effective balance between theory and practice.

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