scholarly journals What features of green products packaging are more eye catching An eye-tracking exploratory study about organic agricultural products.

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Chrisanthi Georgakarakou ◽  
Ioanna Yfantidou ◽  
George Tsourvakas ◽  
Kyriakos Riskos
Keyword(s):  
Eye Tracking ◽  
Exploratory Study ◽  
Agricultural Products ◽  
Green Products

scholarly journals Consumer perceptions of environmentally friendly products

1994 ◽  
Vol 25 (2) ◽  
pp. 59-64
Author(s):  
M. T. Bendixen ◽  
M. Sandler ◽  
D. Seligman
Keyword(s):  
Exploratory Study ◽  
Environmentally Friendly ◽  
Consumer Perceptions ◽  
Environmental Benefits ◽  
Green Products ◽  
Political Issue ◽  
The Past ◽  
The World ◽  
Developed Nations

During the past decade, concern for the environment has emerged as a major socio-political issue among developed nations throughout the world and the increase in the number of environmentally friendly or 'green' products has been significant. The purpose of this exploratory study was to determine the types of products that are considered to be environmentally friendly as well as establishing consumer perceptions of these products. One of the main findings of the research was that 'green' products have achieved substantial awareness among consumers and they are not regarded as a gimmick or a fad. It was also established that the two main barriers that discouraged consumers from purchasing 'green' products were a perception that such products were not price competitive and scepticism regarding their supposed environmental benefits.

Russia's Foreign Trade in Agricultural Commodities in Its Transition to Liberalization

2016 ◽  
pp. 96-116
Author(s):  
Vasily Erokhin
Keyword(s):  
Foreign Trade ◽  
Trade Liberalization ◽  
Rural Households ◽  
Organic Production ◽  
Agricultural Products ◽  
International Competition ◽  
Competitive Advantages ◽  
Green Products ◽  
Current State ◽  
Green Production

The chapter includes an analysis of the current state of the international organic market and contemporary tendencies in the production and marketing of green products in Russia. Analysis of Russia's foreign trade in agricultural products is also provided. This chapter includes an overview of major threats and opportunities for organic production in Russia in view of trade liberalization. This is also related to state support of green production in Russia and CIS and its influence on volumes, directions, structure and effectiveness of trade. The chapter concludes with assessment of perspective tools to ensure sustainability of green production through a set of political, social and financial tools, and bigger involvement of rural households into international competition, diversification of traditional rural sources of income by means of green production, local identification and specialization, and utilization of existing competitive advantages.

Russia's Foreign Trade in Agricultural Commodities in Its Transition to Liberalization

2015 ◽  
pp. 253-273 ◽  
Author(s):  
Vasily Erokhin
Keyword(s):  
Foreign Trade ◽  
Trade Liberalization ◽  
Rural Households ◽  
Organic Production ◽  
Agricultural Products ◽  
International Competition ◽  
Competitive Advantages ◽  
Green Products ◽  
Current State ◽  
Green Production

The chapter includes an analysis of the current state of the international organic market and contemporary tendencies in the production and marketing of green products in Russia. Analysis of Russia's foreign trade in agricultural products is also provided. This chapter includes an overview of major threats and opportunities for organic production in Russia in view of trade liberalization. This is also related to state support of green production in Russia and CIS and its influence on volumes, directions, structure and effectiveness of trade. The chapter concludes with assessment of perspective tools to ensure sustainability of green production through a set of political, social and financial tools, and bigger involvement of rural households into international competition, diversification of traditional rural sources of income by means of green production, local identification and specialization, and utilization of existing competitive advantages.

Green Agricultural Marketing

2015 ◽  
pp. 239-252
Author(s):  
Raluca Andreea Ion
Keyword(s):  
Comparative Analysis ◽  
Agricultural Products ◽  
Green Marketing ◽  
Green Products ◽  
Target Groups ◽  
Agricultural Marketing ◽  
Ecological Principles ◽  
Reduced Costs ◽  
Analysis Models

This chapter presents the key elements of green agricultural marketing, referring to distribution and promotion. Similarities and discrepancies of conventional and green marketing of agricultural products are identified, using comparative analysis. Models of sustainable distribution and promotions are designed. The results and discussions reveal that green products, distribution and promotion meet both ecological principles (referring to environment), and economic ones (reduced costs). Green agricultural marketing is ethical, beneficial and safe for individuals and target groups.

Antecedents of Green Consumption Attitudes and Consequences for Intentions and Buying Behavior of Non-Pesticide Vegetable and Fruit Products

2021 ◽  
Vol 12 (2) ◽  
pp. 420
Author(s):  
Titik KUSMANTINI ◽  
Heru Tri SUTIONO ◽  
Rini Dwi ASTUTI ◽  
Terstina EKAWATI
Keyword(s):  
Structural Equation ◽  
Practical Implication ◽  
Partial Least Square ◽  
Least Square ◽  
Agricultural Products ◽  
Women Farmers ◽  
Dominant Factor ◽  
Green Products ◽  
Product Packaging ◽  
Green Consumption

Research on the sustainability of consumption or consumption of green products has become the focus of academics and practitioners. The focus of the study is on the consumption of green products, especially agricultural products such as non-pesticide vegetables and fruits in Yogyakarta. To test the hypothesis using SEM (Structural Equation Modelling) Analysis bases on PLS (Partial Least Square) Technique. The data collection technique was carried out by distributing questionnaires to members of the green community or non-pesticide vegetables and fruit consumers in the many modern markets, and the sample size is 244 green consumers. The test results produce empirical evidence that the three antecedents of green consumption attitudes are proven to have a positive and significant effect, but the effectiveness of green consumption variable is the most dominant factor. The consequences of a better green consumption attitude have also been shown to have a significant effect on the buying intentions or behavior of green products. The practical implication of the results of this study is to provide input for research partners namely the Women Farmers Group (KWT) that is aiming at green product segments as an appropriate step in marketing their agricultural products. Effective marketing communication efforts need to be built through advertising and product packaging programs that are able to increase green trust.

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