Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations

2002 ◽  
Vol 39 (4) ◽  
pp. 488-497 ◽  
Author(s):  
Alan D.J. Cooke ◽  
Harish Sujan ◽  
Mita Sujan ◽  
Barton A. Weitz

Electronic agents have the capacity to help consumers discover new products and generate demand for unfamiliar products. This article explores how consumers respond to recommendations of unfamiliar products made by electronic agents. Two studies using simulated music shopping agents show that (1) additional recommendations of familiar products serve as a context in which unfamiliar recommendations are evaluated; (2) when the presentation of the recommendations makes unfamiliar and familiar products appear similar, evaluative assimilation results; and (3) when additional information about unfamiliar products is given, consumers discriminate them from the familiar products, which produces evaluative contrast. These results establish that information that leads to higher evaluations when context is absent can lead to contrast and lower evaluations in the presence of attractive contextual recommendations.

Babel ◽  
2014 ◽  
Vol 60 (2) ◽  
pp. 216-233
Author(s):  
Gemma Andújar Moreno

Cultural referents not only designate specific realities of a given culture which do not always exist in another but they are also semantic elements which trigger social representations. By conveying values and points of view about different social groups, cultural referents become linguistic instruments to build stereotypes. These thought patterns are shared by the members of a social or cultural community and act as a filter of reality. The aim of this paper is to study the role of cultural referents in the construction of social stereotypes, focusing on the socio-cognitive universe they evoke. To this end, we have analyzed the translations techniques applied in the Spanish, Catalan and English versions of a novel which has been very successful on the French literary scene: Muriel Barbery’s L’Élégance du hérisson (2006). As show the results of this textual comparison, the explanations, descriptions and additional information observed in target texts do not trigger the same associations as cultural referents do in the source text. Translational approaches are too limited when it comes to achieve linguistic adequacy to different world visions. Therefore, translation must be conceived as an encounter between two cultural systems, in which the translator must build bridges, not so much between two linguistic systems as between the social perceptions and values of two different cultural communities.


2007 ◽  
Vol 24 (2) ◽  
pp. 255-269 ◽  
Author(s):  
Sabine Philipps ◽  
Christine Boone ◽  
Estelle Obligis

Abstract Soil Moisture and Ocean Salinity (SMOS) was chosen as the European Space Agency’s second Earth Explorer Opportunity mission. One of the objectives is to retrieve sea surface salinity (SSS) from measured brightness temperatures (TBs) at L band with a precision of 0.2 practical salinity units (psu) with averages taken over 200 km by 200 km areas and 10 days [as suggested in the requirements of the Global Ocean Data Assimilation Experiment (GODAE)]. The retrieval is performed here by an inverse model and additional information of auxiliary SSS, sea surface temperature (SST), and wind speed (W). A sensitivity study is done to observe the influence of the TBs and auxiliary data on the SSS retrieval. The key role of TB and W accuracy on SSS retrieval is verified. Retrieval is then done over the Atlantic for two cases. In case A, auxiliary data are simulated from two model outputs by adding white noise. The more realistic case B uses independent databases for reference and auxiliary ocean parameters. For these cases, the RMS error of retrieved SSS on pixel scale is around 1 psu (1.2 for case B). Averaging over GODAE scales reduces the SSS error by a factor of 12 (4 for case B). The weaker error reduction in case B is most likely due to the correlation of errors in auxiliary data. This study shows that SSS retrieval will be very sensitive to errors on auxiliary data. Specific efforts should be devoted to improving the quality of auxiliary data.


2018 ◽  
Vol 301 ◽  
pp. 44-52
Author(s):  
Tomasz Kowalski ◽  

The aim of the article to present the role of analysing the manner of generating fingermarks in the investigative proceedings. These examinations are based on the analysis of the location of the marks on a given background and aim at providing the requesting party additional information about the circumstances of the investigated incident. The Author refers to two unusual cases, in which Voivodeship Police Command Forensic Laboratory issued expert opinions in the area of fingerprint identification. In the first case, at the initial stage of the proceedings the circumstances and recovered evidential fingermarks indicated a fatal accident or manslaughter by means of a firearm. In the other case at the preliminary stage recovered evidence did not allow identification of the perpetrator due to incorrectly selected exhibits. These cases would not be off special interest to us without the significant role of proper recovering of fingermarks and their analysis in a broader context than just identification.


2010 ◽  
Vol 15 (1) ◽  
pp. 67-82
Author(s):  
Shirley Simon ◽  
Edward Gumz ◽  
Susan Grossman ◽  
James Marley ◽  
Yolanda Golden

This article describes and analyzes the development and implementation of a 5-year BSW–MSW program at a Midwestern school of social work. Key pedagogical and programmatic considerations in the development of such programs are identified. Specific information about the admission process and curricular pathway is provided. Five-year and traditional MSW students are compared on their performance in foundation-level MSW courses. The results of evaluative surveys of faculty members and 5-year students are also presented. The potential role of 5-year programs in social work education is discussed.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Felix Septianto ◽  
Rokhima Rostiani ◽  
Widya Paramita

PurposeWhile new product introductions can potentially promote growth and benefit for brands, it remains unclear how marketers can develop effective communication strategies to increase the chance of success for new products. The present research investigates the role of cuteness in leveraging the effectiveness of a narrative emphasizing an insight versus an effort in this regard.Design/methodology/approachThis research presents two experimental studies. Study 1 examines the moderating role of cuteness on the likelihood of purchasing a new product featuring an insight-based (vs effort-based) narrative. Study 2 extends the findings of Study 1 using different stimuli and establishes the underlying mechanism.FindingsResults show that when a cuteness appeal is present, an insight-based (vs effort-based) narrative will lead to a higher purchase likelihood. However, these differences do not emerge when a cuteness appeal is absent (a control condition). Further, perceived brand creativeness will mediate this effect.Originality/valueThe findings of this research contribute to the literature on lay belief of creativity, cuteness, and product narrative, as well as managerial implications on how to promote new products.


2017 ◽  
Vol 80 (6) ◽  
pp. 375-383
Author(s):  
Gail Boniface ◽  
Deborah Morgan

Introduction Six reviews/inquiries into housing adaptations/home modifications processes occurred in Wales between 2004 and 2015. One resulted in the removal of the means test for children's Disabled Facilities Grants. This research investigated families' and professionals' experiences of the adaptations/home modification process to gain an understanding of their views and experiences. Method Mixed methods of an online questionnaire for professionals, and semi-structured interviews or an online questionnaire for families (depending on their preference), were employed. Forty-eight families participated and an additional 16 families responded to an online questionnaire. Analysis of qualitative data identified emergent themes, which are discussed in this article. Findings The themes were: poor information and communication mainly aimed at older adults; negative experience of the process; and the positive impact of the completed adaptation. Additionally, whilst undergoing the process, families felt that they needed a contact to guide them through the process. This contact was often by default the community occupational therapist. Conclusion A single contact person should be made available for families; occupational therapists should consider their part in that role; more specific information on children's needs should be provided; families need to recognize the part they can play in adding to delays in the delivery of adaptations.


2016 ◽  
Vol 9 (5) ◽  
pp. 100
Author(s):  
Imen Lamiri ◽  
Adel Boubaker

<p>This article explores the informational role of three essential modern financial markets actors such IFRS norms, the Big”4” and the financial analysts for a panel of emergent and developed countries during the period from 2001 to 2010. We hypothesis that these mechanisms help improving the quality of specific information incorporated into stock prices measured by the stock price synchronicity (SPS). The main result is that both financial analyst’s coverage and IFRS adoption's effects seem to be stronger for emerging than developed markets. The results also show a negative relationship between auditors’ opinion and coefficient of determination (R<sup>2</sup>).</p>


2018 ◽  
Vol 2 (1) ◽  
pp. 31 ◽  
Author(s):  
Norbert Fenzl

How order emerges from noise? How higher complexity arises from lower complexity? For what reason a certain number of open systems start interacting in a coherent way, producing new structures, building up cohesion and new structural boundaries? To answer these questions we need to precise the concepts we use to describe open and complex systems and the basic driving forces of self-organization.   We assume that self-organization processes are related to the flow and throughput of Energy and Matter and the production of system-specific Information. These two processes are intimately linked together: Energy and Material flows are the fundamental carriers of signs, which are processed by the internal structure of the system to produce system-specific structural Information (Is). So far, the present theoretical reflections are focused on the emergence of open systems and on the role of Energy Flows and Information in a self-organizing process. Based on the assumption that Energy, Mass and Information are intrinsically linked together and are fundamental aspects of the Universe, we discuss how they might be related to each other and how they are able to produce the emergence of new structures and systems. 


Genes ◽  
2021 ◽  
Vol 12 (12) ◽  
pp. 1885
Author(s):  
Francesca Cristofoli ◽  
Elisa Sorrentino ◽  
Giulia Guerri ◽  
Roberta Miotto ◽  
Roberta Romanelli ◽  
...  

Variant interpretation is challenging as it involves combining different levels of evidence in order to evaluate the role of a specific variant in the context of a patient’s disease. Many in-depth refinements followed the original 2015 American College of Medical Genetics (ACMG) guidelines to overcome subjective interpretation of criteria and classification inconsistencies. Here, we developed an ACMG-based classifier that retrieves information for variant interpretation from the VarSome Stable-API environment and allows molecular geneticists involved in clinical reporting to introduce the necessary changes to criterion strength and to add or exclude criteria assigned automatically, ultimately leading to the final variant classification. We also developed a modified ACMG checklist to assist molecular geneticists in adjusting criterion strength and in adding literature-retrieved or patient-specific information, when available. The proposed classifier is an example of integration of automation and human expertise in variant curation, while maintaining the laboratory analytical workflow and the established bioinformatics pipeline.


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